Digital Word Research Articles

Influence of destination image, augmented reality and destination social responsibility on destination beliefs, motivation and intention to visit of tourists which are moderate by digital Wom in Berau District, East Kalimantan

This research aims to prove and analyze the influence of destination image, augmented reality and destination social responsibility on destination trust, motivation and intention to visit moderated by digital word of mouth (WOM) in Berau Regency, East Kalimantan. The sample in this study was 247 respondents. The sampling technique uses purposive non-probability sampling. The data analysis technique in this research is validity and reliability testing using the SPSS V23 application and hypothesis testing using SEM-AMOS. The results of this research show that destination image has a significant effect on destination trust, destination image has a significant effect on motivation, destination image has a significant effect on intention to visit, augmented reality has a significant effect on destination trust, augmented reality has a significant effect on motivation, destination social responsibility has a significant effect on destination trust, destination trust has a significant effect on intention to visit, motivation has a significant effect on intention to visit, augmented reality has a significant effect on intention to visit tourist destinations in Berau Regency, East Kalimantan, unacceptable, destination social responsibility has a significant effect on intention to visit in tourist destinations in Berau Regency, East Kalimantan, is also unacceptable. The role of digital WOM as a moderator of destination trust on intention to visit is significant.

Mediating Role Of Brand Image In Digital Marketing And E-WOM On Islamic Bank Customer Decisions

The present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and analyze the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer through brand image as a mediating variable. The research type used in the present study was quantitative, using primary data obtained by distributing questionnaires. By distributing questionnaires, 100 respondent data was found and analyzed using SPSS version 26. The sampling techniques used by the author were the snowball sampling technique and nonprobability sampling. The criteria for the research sample were Islamic bank customers and social media users. Because the size of the research population was unknown, the present study used Lemeshow’s formula. The research results showed that digital marketing had a significant effect on brand image, Electronic Word of Mouth had a considerable effect on brand image, and digital marketing significantly affected the decision to become an Islamic bank customer. In contrast, Electronic Word of Mouth did not significantly affect the decision to be an Islamic bank customer. Brand image positively and significantly affects the decision to become a customer.

The Impact of Digital Marketing and Electronic Word of Mouth on Impulse Buying of Adidas Running Shoes in Surabaya

The fashion industry, primarily running shoes, has become a significant market phenomenon in modern society. From 2019 to 2023, Nike and Adidas were the dominant competitors in the Indonesian sports footwear industry. However, Adidas experienced a decline in its market share beginning in 2021. The purpose of this study is to examine The Impact of Digital Marketing and Electronic Word of Mouth (e-WoM) on the impulse buying of Adidas running shoes. The research employs a quantitative research strategy that utilizes a survey methodology. A total of 100 participants were selected through purposive sampling methods. The study sample is composed of adult residents of Surabaya, aged 17 years and older, who have previously acquired information about Adidas products and have engaged in impetuous purchasing. A five-point Likert scale questionnaire was employed to capture primary data, which was subsequently analyzed using Structural Equation Model (SEM) PLS. The results suggest that impulsive purchasing is significantly influenced by both digital marketing and e-WoM, with e-WoM exhibiting a more significant impact.

E-wom and territorial analyses: the use of opinion mining in tourism

In the digital age, social media and electronic word of mouth (eWOM) have fundamentally transformed several industries, including tourism. This paper explores how opinion mining (also known as sentiment analysis) can be a strategic tool for tourism stakeholders to extract and analyse data from social media reviews and posts. The aim is to provide actionable insights to enhance customer satisfaction and destination management by assessing the sentiment expressed in online content. From a methodological viewpoint, the implemented approach integrates qualitative and quantitative data with textual data to delve into opinions embedded in eWOM. The analyses help identify patterns and trends in tourists’ feedback, offering a valuable framework for understanding their behaviour and leveraging this information for the stakeholders’ specific purposes. A case study on Naples (Italy) highlights the potential of sentiment analysis in tourism, suggesting future research directions. Practical applications range from improving customer satisfaction and destination reputation to guiding marketing strategies and supporting sustainable tourism development.

A Corpus-Based Text-Centric Approach to the Scientific Discourse Actualization in the Process of Forming the Professional Language Personality of Linguistic Specialties Students

The article analyses the effect of the corpus text-centered approach on the development of the personality of a linguistics student in the changing socio-pedagogical and professional context of modern society. The ways of scientific discourse actualization in the digital linguodidactic space are investigated, a systematic and in-depth justification of its forms is given, practical and didactic measures affecting the formation and harmonious development of the professional language personality of students are considered. The key characteristics of scientific communication necessary for future specialists for successful professional development in the field of linguistic knowledge are being clarified. The specifics of teaching students a foreign language based on a text-centric approach based on the online corpus dictionaries and digital word cloud technology use are being clarified. The purpose of the article is to investigate and demonstrate the conceptual model and principles of the modern didactic system, which is based on the corpus text-centered approach in the teaching of scientific discourse to language students and the development of their professional language personality. Methodology. In addition to quantitative methods, the pedagogical experiment aimed to find out the characteristics of the formation and development of the scientific discussion skills of students in the field of education “Professional education (according to industry)” a text-centric approach was used. In conclusion, it can be stated that the effectiveness of the corpus text-centered approach in the development of the professional personality of language students has been demonstrated. Recognizing the specifics of scientific communication, this approach helps students improve their reading, writing, speaking skills and understanding of foreign scientific discourse, as well as expand their vocabulary and develop logical thinking and communication skills.

The Effect of Digital Marketing, Word of Mouth, Brand Trust and Image on the Purchase Decision

Social media has become a very important tool in the business world, especially in marketing activities. One strategy that is often used is Social Media Marketing, which aims to introduce products or services, provide and share information, and increase sales at a relatively low cost. With these benefits, this study aims to measure the role of digital marketing, word of mouth, product trust, and brand image on purchasing decisions, especially on the Es Teh Indonesia brand. This study was conducted using a purposive sampling approach, where data was collected boldly from people around the Surakarta area. The data obtained were then analyzed using multiple linear regression methods, with the help of SPSS software. The results of the analysis showed that each variable tested, namely digital marketing, word of mouth, product trust, and brand image, had a positive influence on the final customer purchasing decision. This finding emphasizes the importance of digital marketing strategies and word of mouth in shaping product trust and brand image, which ultimately encourages consumers to make purchases. This conclusion provides insight for companies to focus on developing effective marketing strategies to improve purchasing decisions

The role of digital marketing and electronic word of mouth in restoring tourism visits after the covid-19 pandemic to the mangrove ecotourism Kampung Blekok, Situbondo

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.

Analisis Media Monitoring dan Jaringan Program Lapak Ganjar untuk Mendukung Pemasaran Digital bagi UMKM

Lapak Ganjar is a program launched by the Governor of Central Java Ganjar Pranowo since July 2020 to help promote commodities for Central Java MSMEs, especially when facing economic challenges during the ongoing Covid-19 pandemic, via Instagram @lapak_ganjar. This program is developing to support digital marketing for MSMEs, not only MSMEs in Central Java, but also MSMEs in several other provinces. This research aims to describe the analysis of media monitoring and network of the Lapak Ganjar program to support digital marketing for MSMEs. Several relevant concepts are used in this research, including the concepts of digital marketing and electronic word of mouth (e-WOM). This type of research is quantitative descriptive with media monitoring and network analysis methods using brand24 and netlytic. Media monitoring analysis was carried out in the period June to July 2022. The results of media monitoring analysis via brand24 in that period revealed that the Lapak Ganjar program received positive sentiment from netizens, while Twitter analysis using Netlytic in June to July 2022 found a total of 2,013 tweets mentioning the word Lapak Ganjar with some relevant related keywords. Network analysis via Netlytic also displays cluster 1 which refers to the account most frequently referred to, namely the ganjaranapps account.

The Influence Of Digital Marketing And Electronic Word Of Mouth On Purchasing Decisions (Survey of Lestari Product UMKM Consumers)

This research aims to determine the influence of Digital Marketing and Electronic Word of Mouth on Survey Purchasing Decisions for Sustainable Product MSME Consumers. This research method is a quantitative approach with a causal descriptive survey method, the population in this study is not known for certain and a sample of 100 respondents was taken. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that Digital Marketing and Electronic Word of Mouth simultaneously have a significant effect on Purchasing Decisions. Digital Marketing partially has a significant effect on purchasing decisions, Electronic Word Of Mouth partially has a significant effect on purchasing decisions.

Dampak Digital Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Skincare Skintific di Batam

This research aims to investigate the influence of digital marketing and electronic word of mouth variables on purchasing decisions for skincare products in Batam. This research uses the Jacob Cohen formula to determine the sample size, with a total of 204 respondents because the sample size is unknown. The data was processed using SPSS version 25 software. The research results showed that digital marketing and electronic word of mouth partially had a positive and significant effect on purchasing decisions for skincare products. Apart from that, simultaneously, these two variables also have a positive and significant influence on the decision to purchase skincare products, as proven by the ANOVA test with a calculated f value that is greater than the f table and a significance mark of less than 0.05. This shows the important role of digital marketing and electronic word of mouth in influencing decisions to purchase skincare products. The conclusion is that digital marketing and electronic word of mouth have a significant role, both partially and simultaneously, in influencing skincare product purchasing decisions in Batam. Keywords: Electronic Word of Mouth, Purchasing Decisions, Digital Marketing

PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Air Terjun Sikulikap)

This study aims to evaluate the impact of digital marketing and word of mouth on the decision to visit Sikulikap Waterfall. The research method used is quantitative research with an associative approach. The population studied was Sikulikap Waterfall visitors. Sampling was done with purposive sampling technique. Data collection was done through questionnaires for primary data and literature study for secondary data. The analysis was conducted with validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing. The results of the research conducted show that the digital branding and word of mouth variables have a partial and significant effect on the decision to visit. Digital marketing and word of mouth variables also have a simultaneous and significant effect on decision making. The coefficient value also shows the relationship between digital marketing and word of mouth on visiting decisions is very strong with an R value of 0.710 or 71%. Adjusted R Square value is also known that digital marketing and word of mouth on visiting decisions is 49.4% while the remaining 50.6% is influenced by other variables not discussed in this study.

Dampak Strategi Promosi Digital, Kualitas Pelayanan dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Studi Pada Lesehan Citra

The increasingly sophisticated development of internet technology has made it no longer strange to use the internet to market a product. Business in the culinary sector is a business that is currently developing very rapidly in Indonesia. So the market share that someone has when opening a business in the culinary sector is quite promising. However, businesses in the culinary sector will experience changes, especially in the threats that will be experienced by culinary entrepreneurs. These threats include the number of competitors that will increase, technological advances and customer demands that will continue to change. This research aims to determine the impact of digital promotional strategies, service quality and word of mouth on purchasing decisions of study consumers at Lesehan Image. This research uses quantitative methods with primary data sources and secondary data. Primary data was obtained through interview techniques and the use of procedures such as distributing questionnaires, while secondary data the researcher obtained data from several supporting literature such as previous journals which were in line with this research topic. The population in this research is consumers from Lesehan Citra who use digital media, consumers who like seafood dishes, consumers who have made more than one purchase and consumers aged 17 to 40 years. The sample in this study amounted to 96 respondents. The technique used for sampling in this research uses a non-probability sampling technique with a purposive sampling technique. The results of this research are that digital promotion strategies, service quality and word of mouth have a positive and significant effect on consumer purchasing decisions.

From Paper to Screen and from Pen to Keyboard: Digital Reading and Word Processing among Moroccan EFL Learners

The paper in hand aims at exploring Moroccan EFL learners' attitudes towards digital reading and word processing as well as the benefits and challenges associated with these two recently spread practices. A convenience sampling technique was utilized by the researchers of the present study to select a sample consisting of 64 EFL learners belonging to the School of Languages, Literature, and Arts, Kenitra. This sample involved 34 males and 30 females whose ages ranged between 21 and 52 years old. The participants were asked to fill out a 5-point Likert scale questionnaire divided into two sections, namely digital reading and word processing. The collected data were then analyzed using the 26th version of Statistical Package for Social Sciences software (SPSS). The findings of the survey indicate that the participants hold positive attitudes towards digital reading and word processing. They also reveal that the informants face challenges in digital reading similar to those they encounter in word processing.

Pengaruh Promosi Digital Marketing Dan Word Of Mouth terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Siapnikah.Id

This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing and Word of Mouthcan achieve the goal of consumer satisfaction in finding wedding organizer services. This research uses a descriptive quantitative research method with a survey approach. The population in this research is wedding organizer consumers totaling 47 people. The sample for this research was determined using numerical data which was processed using statistics. The technique used for data collection is a questionnaire or questionnaire. In the research, 2 independent variables are used, namely digital marketing (X1), Word of Mouth(X2). The dependent variable used in this research is consumer decision (Y). The results of this research are that digital marketing and Word of Mouthget different data, where digital marketing has a significant and influential effect on consumer decisions, while Word of Mouthhas no influence and is not significant on consumer decisions in choosing Siapnikah.Id wedding organizer services.

Pengaruh Digital Marketing Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Cake House By Widya Gerai Oleh-Oleh Pekanbaru

The objective of this study was to ascertain the impact of word-of-mouth and internet marketing on Cake House customers' purchasing decisions. Pekanbaru souvenir shopping by Widya. The independent variables are digital marketing (X1) and word of mouth (X2), while the dependent variable is the purchase decision (Y). This study employs a descriptive and quantitative methodology. The participants included in this research were all customers of Cake House by Wizya Souvenir Shopping Pekanbaru. An incidental sampling strategy was used to choose 100 respondents for the sample. The data used in this study was gathered by the administration of questionnaires, which were then analyzed statistically using the SPSS software. Digital marketing influences purchase decisions, as does word of mouth; both digital marketing and word of mouth influence buy decisions at Cake House by Widya Souvenir Shopping Pekanbaru, according to the findings of this research.

Prediction of functional dependence with digital clock drawing, word recall, and assessment of lifestyle and health factors

AbstractBackgroundDistinguishing mild cognitive impairment (MCI) and Alzheimer’s disease‐related dementia (ADRD) requires assessing the clinical impact of cognitive deficits on a patient’s activities of daily living. To accurately monitor cognitive decline, it is thus critical to combine early screening of cognitive deficits with the assessment of functional impairment. The Digital Clock and Recall (DCR™), consisting of DCTclock™ and a 3‐word delayed recall, employs AI‐enabled performance analyses to evaluate memory, executive function, visuospatial abilities, and motor functions. The Life and Health Questionnaire (LHQ) is a brief digital survey that captures key lifestyle and health factors for cognitive decline/dementia. We evaluated whether the combination of the DCR and LHQ can predict functional status, measured by the Functional Abilities Questionnaire (FAQ) reported by an informant, in older individuals with statuses ranging from cognitively unimpaired to MCI and ADRD.Method849 participants from a multisite study (age mean±SD = 72.1±6.7; 56.8% female; years of education mean±SD = 15.4±2.7), classified as cognitively unimpaired (n = 369), MCI (n = 262), or ADRD (n = 215). Mild (mFD) and moderate (modFD) levels of functional dependence were defined as FAQ score ≥ 6 and ≥ 9, respectively. We conducted 10‐fold cross‐validated regularized logistic regressions using LHQ responses and DCR metrics to predict mFD or modFD, controlling for age, sex, and education.ResultLHQ significantly predicted mFD and modFD (p’s<0.001, R2 = 0.13, and R2 = 0.12). Adding DCR metrics to the model improved both models (p’s<0.001, R2’s = 0.18 and 0.13, respectively). Surviving LHQ questions for predicting mFD related to unintended weight loss, social engagement/volunteering, cognitively stimulating tasks, sleep, and life satisfaction/purpose. Surviving LHQ questions for predicting modFD related to unintended weight loss, social engagement/volunteering, cognitively stimulating tasks, and sleep.ConclusionA brief assessment that can be completed in primary care settings in <10 min consisting of an objective digital cognitive assessment and a survey of self‐reported lifestyle and health factors can not only identify early cognitive impairment but also reliably predict level of functional dependence in instrumental activities of daily living ‐ without need for an informant.

Development of Flash Card Media for Early Reading Student

This research aims to study how first-gradestudents improve their reading skills by using digital picture word cards. This study uses the ADDIE development model and is a development research. The sampling technique in this study used simple random sampling by using the Slovin formula in determining the sample. The one-group posttest technique used in this study the experimental class followed the same experimental methodology. Normality and homogeneity tests were used in qualitative and quantitative data analysis methodology. The results of the analysis showed that with a percentage of 92.73%, the professional assessment of learning media design. With a percentage of 90%, the expert assessment of the learning media content is included in the very correct category. With a proportion of 95%, the linguist's assessment of educational media is included. With excellent criteria, the overall validation level of linguists, design experts, and material experts is 92.58%. This digital flash card media turned out to be feasible to use as a learning tool and can improve students' reading skills. The results showed a significant difference between students' initial reading test scores on the pretest and posttest. This conclusion is reinforced by the results of the Piered Sample Test which shows the variance in students' initial reading using digital picture word card media between pretest and posttest with a significance level of 0.000 <0.05. Therefore, it can be said that the use of digital flash card media can help children in elementary schools acquire basic reading skills.

PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP (Studi Pada OTA)

This research activity has a goal, namely to find out the effect of digital marketing variable aspects and electronic word of mouth variable aspects on the decision to stay. The researchers carried out the data collection process by usingThis research activity has a goal, namely to find out the effect of digital marketing variable aspects and electronic word of mouth variable aspects on the decision to stay. The researchers carried out the data collection process by using a questionnaire. The researchers have used the population, namely consumers (guests) whose age has reached 18 years and over. In carrying out the sample calculation process, a formula called Lemeshow will be used. The analysis technique used in this case is multiple linear regression and previously carried out the instrument testing process and the classical assumption testing process with the aim of knowing the accuracy of the results obtained with the help of support from the SPSS version 26.0 for windows program. The results of research activities show that (1) the variable aspects of digital marketing and electronic word of mouth variables simultaneously influence the decision to stay (2) the variable aspects of digital marketing show a positive and significant effect on the decision to stay and (3) The variable aspect of electronic word of mouth shows a positive and significant value influence on the decision to stay. Keywords: Digital Marketing, Electronic Word of Mouth, Stay Decision

Analysis of The Influence of Financial Literacy Digitalization, Digital Word of Mouth, Digital Marketing and Brand Image on Z's Generation Saving Intention in Sharia Banking

This study aims to ascertain the ways in which Generation Z's interest in Sharia banking is influenced by digital marketing, word-of-mouth, brand image, and financial literacy. Students were the research population used in this study. Purposive sampling and non-probability sampling, totaling 400, were the methods used in this study's sample strategy. By distributing questionnaires, this study employed a quantitative methodology. Using SPSS version 23.0, the acquired data was examined for data quality. Next, statistical data will be analyzed using the Partial Least Square (PLS) variance-based structural equation model. The findings of this study indicate that The interest of Generation Z in Sharia banking is influenced by financial literacy. The findings of this study indicate that interest in Sharia banking among Generation Z is influenced by digital marketing. According to the study's findings, Generation Z's interest in Sharia banking is influenced by brand perception. Based on the research findings, Generation Z's interest in Sharia banking is influenced by word of mouth.

The Influence of Digital Advertising and Word of Mouth on Tourist Visit Interest in Kupang Kelapa Lima Beach


 
 
 
 This research is entitled "The Effect of Digital Advertising and Word of Mouth on Tourist Visit Interest at Kelapa Lima Beach Kupang". This study aims to determine whether digital advertising and word of mouth promoted by the Kupang City Tourism Office affect the interest of tourist visits to Kupang Kelapa Lima Beach. This research was conducted at Kelapa Lima Beach Kupang. The population in this study was visitors to Kelapa Lima Beach during the data collection period. The sample in this study was taken as many as 50 respondents. The sampling technique used in this study is axial sampling. Data collection techniques using Observation, Interviews, Questionnaires and documentation. The population in this study was visitors to Kupang Lima Coconut Beach. The data analysis technique uses multiple linear regression analysis techniques. The results of this study show that Digital Advertising Variables and Word of Mouth simultaneously have a positive and significant effect on Kujungan Interest in Kelapa Lima Beach Kupang.