Digital Viewers Research Articles

Impact of Content Marketing on Brands Health

Abstract: The advent of Web 2.0 has ushered in a new era in business operations, allowing for dual communication between businesses and their customers. Today, corporate professionals often hire social media platforms to raise awareness about the product and sell their products to customers. However, the main aim of communicating information via online plateforms specially the social media is to inspire the consumers to interact with the business. At the moment, brand health is the is the testing of products and brands by digital viewers. It checks product and brand awareness over the long term, leading to improved product and brand equity. Site time, recurring visitors, community preferences, subscriptions, and jump rate are just a few steps used to assess product health. Keywords: content marketing, consumer engagement, brand , social networks , social media marketing .

EXPERIENCING THE INACCESSIBLE. A FRAMEWORK FOR VIRTUAL INTERPRETATION AND VISUALIZATION OF REMOTE, RISKY OR RESTRICTED ACCESS HERITAGE PLACES

Abstract. In order to be properly handed down, especially in particular conditions with a high rate of vulnerability, cultural heritage requires documentation and enhancement strategies. The case study presented in this paper is particularly critical not only for the conservation conditions, but especially for the environmental conditions: the Catacombs of San Vittorino have complex conditions of recovery, because of the nature of the artefact and because of the poor lighting of the main environments. For this particularity, a workflow was developed that, in order to achieve the creation of an immersive device navigable by digital viewers such as Oculus Rift or similar, required the start-up of shooting by laser scanning, and then treat the point cloud with different software, in order to obtain a satisfactory result that, in other contexts, could have started easily from a photogrammetric shooting.

Pressing the red button: Consumers and digital television

The government intends to switch over all UK television transmissions from analogue to digital by 2010. But where do consumers stand on digital? Currently less than 60 per cent of the population claims to be aware of the plan for switchover. The key driver of take‐up for viewers who have already made the change is the desire for multichannel television rather than for digital per se. Between one‐tenth and one‐fifth of the population say they will never go digital. A key tool for digital television viewers is the electronic programme guide (EPG), which enables them to navigate around the many channels available and access interactive services. Concerns about the power of EPG operators to control the way in which programme information is made available to viewers led the commercial television regulator, the Independent Television Commission (ITC), to commission research into how EPGs influence viewing. This found that over a third of digital viewers (38 per cent) often used the EPG to decide what to watch. But respondents were not always aware from the EPG which channels were new: over three‐quarters (77 per cent) were interested in having them placed in their own section on the EPG or otherwise highlighted. A much‐quoted feature of digital television is interactivity, but this has not been a main driver of take‐up. Text and games appear the most popular interactive features. In the digital future, public service channels must be given due prominence on EPGs. However, digital technology may spell major changes for public service broadcasting. And it is still not clear how fully many viewers have grasped the implications of the digital television age. The chapter explores the notion that the very nature of channels may change as devices such as personal video recorders enable viewers to assemble their own programme schedules from the wide range of services available.