Digital TV Industry Research Articles

Shaping a Circular Economy in the Digital TV Industry: Focusing on Ecopreneurship through the Lens of Dynamic Capability

In this study, we investigate how companies can contribute to achieving a circular economy (CE) in the electronics industry viewed through the lens of dynamic capability. In particular, we examine how companies can contribute through idiosyncratic ecopreneurship according to dynamic capabilities with three points: the dynamic capabilities of established companies, the formation of ecopreneurship according to idiosyncratic dynamic capabilities, and the shaping of a CE through the interplay of ecopreneurship and dynamic capabilities of established companies. We conducted a case study of five leading TV manufacturers (Samsung, LG, Sony, Hisense, and TCL) to verify our conceptual framework, which we derived from a literature review. The case study shows that a company’s contribution to the CE and ecopreneurship type largely depend on a combination of dynamic capabilities and business strategies. Based on the case study results, we derived managerial implications with three points: the approach of leading companies to CE with consideration of business strategies, leveraging ecopreneurship to gain competitiveness in the market, and the influence of micro- and meso-level dynamic capabilities on a company’s contribution to CE.

Advertising Competition in the Free-to-Air TV Broadcasting Industry

This paper contributes to the analysis of mergers in two-sided markets, notably those in which a platform provides its service for free on one side but obtains all its revenues from the other, as in the digital TV industry. Specifically, we assess a decision of the French competition authority which approved the merger of the broadcasting services of the TV channels involved but imposed a behavioral remedy prohibiting the merger of their respective advertising sales services. To do so, we build a structural model allowing for multi-homing of advertisers and, using a comprehensive dataset, we estimate the demand of viewers and advertisers. Welfare analysis suggests that the approved merger harms consumers (both viewers and advertisers) and benefits the TV stations. In other words, the implemented behavioral remedy is ineffective. On the broadcasting side, the merger tends to increase the amount of advertising, which reinforces the negative externalities that advertisers generate for viewers; on the advertising side, this impetus counterbalances the risk of an increase of market power, which restrains the increase in advertising prices. Overall, the main lesson of our analysis is that, in the process of designing competition or regulatory policy for two sided markets, ignoring the interaction between the two sides of platforms can result in unexpected outcomes.

Are tax incentives beneficial to support corporate performance in digital TV industry?

The importance of digital TV in most countries has been acknowledged by wide usage of digital TV throughout the world. In order to support the development of this industry, it is a common practice that government provide tax incentives. While major prior research in tax incentives focus on the impact of tax incentives on economic development, this research focuses on the impact on corporate performance. This research studies digital TV tax incentives in Canada, Indonesia, and the United States of America (USA). Using EGARCH econometric model on the largest digital TV corporations in these three countries, this research finds that tax incentives are beneficial to support corporate performance with some exception. Tax incentives are found to be less effective in smaller corporations.

Strategic entrepreneurship and competitive advantage of established firms: evidence from the digital TV industry

Although strategic entrepreneurship in established firms is recognized as a vital source of sustainable competitive advantage, this field has no clearly developed research paradigm. This study proposes a conceptual framework to investigate dimensions of strategic entrepreneurship and its function in sustainable competitive advantage of established firms in a modern volatile environment, through the lens of the dynamic capability view. By conducting a systematic literature review of previous research documents and considering conceptual interrelationships between strategic entrepreneurship and dynamic capabilities, we propose categories that comprise dimensions of a firm’s strategic entrepreneurship: environmental sensing, opportunity seizing, strategic flexibility, entrepreneurial orientation and organizational learning. We establish a conceptual framework of strategic entrepreneurship in which entrepreneurs’ managerial capabilities of environmental sensing, opportunity seizing, strategic flexibility and entrepreneurial orientation closely interact with organizational learning, thereby facilitating sustainable performance of established firms. Following empirical studies of established firms in the digital TV manufacturing industry, the proposed conceptual framework suggests that each dimension of strategic entrepreneurship plays a critical role in competitive advantage of firms. In addition, case study results indicate that a firm’s position and evolutionary path form antecedent factors influencing entrepreneurs’ managerial capabilities and organizational learning of established firms.

Are tax incentives beneficial to support corporate performance in digital TV industry?

Are tax incentives beneficial to support corporate performance in digital TV industry?

“There Will Still Be Television but I Don’t Know What It Will Be Called!”: Narrating the End of Television in Australia and New Zealand

Australia and New Zealand, like other countries, have unique TV systems and practices that shape the possibilities enabled by emerging technologies, enterprises, behaviors and ideas. This article explores two recent articulations of the concept of television that have motivated ‘end of television’ narratives in the two countries. One is future-oriented – the introduction of online subscription video services from local providers like Fetch TV, Presto, Stan and from March 2015, the international giant Netflix. It draws on a survey of senior people in TV, technology, advertising, production, audience measurement and social media conducted in late 2014 and early 2015. The other is recent history – the switchover from analogue to digital terrestrial television, completed in both countries in December 2013. Digital TV switchover was a global policy implemented in markedly different ways. Television was transformed, though not in the precise ways anticipated. Rather than being in the center of the digital revolution, as the digital TV industry and policy pioneers enthused, broadcast television was, to some extent, overrun by it. The most successful online subscription video service in Australia and New Zealand so far, Netflix, talks up the end of television but serves up a very specific form of it. The article poses a slightly different question to whether or not television is ending: that is, whether, in the post-broadcast, digital era, distinctions between unique TV systems and practices will endure, narrow, dissolve, or morph into new forms of difference.

Policy Tasks for Sustaining Growth of Korea's Digital TV Industry

Policy Tasks for Sustaining Growth of Korea's Digital TV Industry

Development of High Functional Black Resin Coated Electrogalvanized Steel Sheet for Digital TV Panel

Recently Digital TV industry has drastically been moving the illuminating system, which causes an obvious product change from PDP and LCD to LED model to provide high-definition image. Due to strong competition in the digital industry, TV manufacturers make a great efforts to reduce production cost by using low-priced materials such as steels instead of aluminum and plastic etc. In this paper we have developed a new low-priced electrogalvanized steel sheet, which has a black resin composite layer, to substitute conventional high-priced PCM steel and plastic mold for rear cover panel in the digital TV. The black resin composite was prepared by mechanical dispersion of the mixture solution that consists of high solid polyester resin, melamine hardener, black pigment, micronized silica paste, polyacrylate texturing particle and miscellaneous additives. The composite solution was coated on the steel sheet using roll coater followed by induction furnace curing and cooling. Although the coated layer has a half thickness compared to the conventional PCM steels having <TEX>$23{\mu}m$</TEX> thickness, it exhibits excellent quality for the usage of rear cover panel. The new steel sheet was applied to test products to get quality certification from worldwide electronic appliance customers. Detailed discussion provides in this paper including preparation of composite solution, roll coating technology, induction curing technology and quality evaluation from customers.

A theoretical and empirical study on China's transition to digital TV

This paper explores the impact of policies made by the State Administration of Radio, Film, and TV on China's transition to digital TV. The method of stakeholder analysis is used to present a theoretical study on the digital transition, with a quantitative model analyzing the welfare change of three segments of consumers. A simultaneous-equation model is used to study the characteristics of the demand and supply of digital TV in China. It is argued that the policy of uniform transition that ignores coordination among stakeholders does harm to consumers’ benefits, and the healthy and sustainable development of China's cable digital TV industry. In an introductory phase of digital TV, educating consumers with convenient and pleasing experience is essential, and restructuring cable operators in a market-oriented way is also critical for developing countries like China.

Profiling intended users of interactive and personalised digital TV advertising services in Greece

The emergence of the Digital TV (DTV) services calls for investigating consumer preferences and behavioural patterns towards this new promising communication and selling e-channel. This paper develops profiles of consumers who intend to use DTV services as an innovation. Based on the theories and processes of technology acceptance and diffusion of innovation, the study investigates demographic and behavioural characteristics, as well as perceptions and preferences of Greek consumers towards interactive DTV services. The survey (479 respondents) offers insightful preliminary empirical data upon which detailed profiles and behavioural patterns of users that intend-to-adopt interactive TV services ('innovators') are developed. Particular emphasis is given on predicting the viewers' intention to use interactive and personalised advertising services, as the major forthcoming revenue sources of the DTV industry. The findings imply that demographics and Personal Computer (PC) usage are the key predictors of interactive and personalised DTV advertising adoption. Single young students with high educational level that are familiar with technology and have a PC at their office is the innovators' profile being derived for the case of the Greek DTV industry. Implications for the DTV providers and future esearch perspectives are provided at the end.

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television

The usefulness of a technology product for an end-user often depends on the availability of complementary software products and services. Computers require software, cameras require film, and DVD players require movie programming in order for customers to value the whole product. This phenomenon, where the demand for hardware products is mediated by the supply of complementary software products, is called an indirect network externality. Indirect network externalities create a two-way contingency between the demand for the hardware product and the supply of software products, and result in a strategic interdependence between the actions of hardware manufacturers and the actions of software providers. Indirect network externalities are gaining economic significance in technology markets, because hardware and software are typically provided by independent firms, and both sets of firms have an incentive to free-ride on each others' demand creation efforts. Despite the ubiquity of this phenomenon, it has largely been ignored in the marketing science literature. We present a conceptual and operational model for the evolution of markets with indirect network externalities. The key feature of our framework is to model the market-mediated dependence between the actions of hardware manufacturers and software complementors, created by the direct dependence of consumer demand for the whole product on the actions of manufacturers as well as complementors. In addition, we incorporate marketing-mix effects on consumer response, as well as heterogeneity in consumer preferences for hardware and software attributes. We model consumer response using a latent-class choice model. To estimate the complementor response functions, we use a modified Delphi technique that allows us to convert qualitative response data into quantitative response functions. We integrate the consumer and complementor response models to create a simulation model that generates forecasts of market shares and sales volumes for competing technologies, as a function of marketing-mix effects and exogenously specified regulatory scenarios. The modeling framework is of interest to new product modelers interested in creating empirical models and decision-support systems for forecasting demand in technology markets characterized by indirect network externalities. The decision-support aspects of the modeling framework should appeal to managers interested in understanding and quantifying the complex interplay between hardware manufacturers and software complementors in the evolution of markets with indirect network externalities. We present an application of the modeling framework to the U.S. digital television industry, and use the framework to characterize the competition among analog and digital TV technologies. Our results suggest that complementor actions play an important role in the acceptance of digital TV technologies in general, and high definition television (HDTV) in particular. We find that forecasts that ignore the influence of indirect network externalities would be seriously biased in favor of HDTV. We illustrate how the modeling framework can be used to identify and profile customer segments in the digital TV market based on their utility for hardware-related features as well as programming-related features. We also illustrate the decision-support capabilities of the modeling framework by evaluating the sensitivity of the forecasts to varying marketing, regulatory, and complementor response scenarios. We derive implications for marketing and public affairs policies of the hardware manufacturers. The developments in the digital TV industry generally support our finding that HDTV will be a niche product, and will diffuse slower than originally expected due in part to the lack of programming. The delays in the introduction of digital TV to the marketplace also suggest that most forecasts for infrastructure-intensive technologies like digital TV may be too optimistic simply because they underestimate the delays in agreeing upon technology standards and resolving regulatory debates.