Digital Tactics Research Articles

Strategies, requirements, and challenges of transformation of accounting courses to digital teaching via electronic applications: Insights from KKU accounting faculty

The study examined how accounting education has changed from traditional to digital, emphasizing using electronic applications. It aimed to address potential challenges, provide cutting-edge teaching methodologies, and identify transitional requirements. The findings were based on a survey administered to KKU accounting professors, with an 85.7% response rate. A clear strategic vision, adequate funding, a solid digital infrastructure, faculty training in electronic applications, cooperation with technology professionals, and broad support systems are all critical components of the digital transition. Challenges include a lack of accounting software experience among professors, many students, and the high cost of electronic lab equipment. Digital technologies can achieve a smooth transition, planned electronic education, self-study, virtual enterprise applications, and follow-ups on practical applications to ensure proficiency. The study encourages resource allocation, strategic planning, overcoming transitory challenges (mainly through faculty development), and implementing digital teaching methodologies tailored to the specific needs of accounting education. The study underlines the importance of a strategic approach to digital education in accounting to improve student learning and meet modern educational needs. It accomplishes this by emphasizing the importance of faculty training, resource commitment, clear visions, and digital tactics.

Pengaruh Aktivis Mahasiswa Dalam Perubahan Sosial Politik Di Era Digital 5.0

The study explores how student activists at the Islamic State University of North Sumatra (UINSU) influence the socio-political dynamics of the digital era 5.0. This era is marked by technological advances that integrate the physical, digital, and biological worlds, thus providing a new platform for student activism. Student activists not only act as agents of change through social and political activities, but they also use digital technology to expand their influence. The research uses a survey method with structured questionnaires distributed to UINSU student activists, as well as a qualitative approach to gaining an in-depth understanding of their views, attitudes, and experiences of socio-political change. Research findings indicate that student activists effectively use social media and digital technology for campaigns and mobilization. Through social media and internet platforms, activists can quickly mobilize people and draw attention to key topics such as gender equality, climate change, and human rights on a global scale. In the digital age of 5.0, student activists can also more successfully challenge existing forces by using digital tactics, including online campaigns, digital petitions, and online boycott movements, in addition to conducting physical demonstrations in public spaces. They not only use technology as a tool of struggle, but also as a new space for building critical awareness and solidarity. However, the research also finds challenges faced by student activists, such as the spread of disinformation and hoaxes, digital gaps, and technology access. Nonetheless, student activists continue to adapt quickly and innovate to overcome these barriers. The study provides significant insights into the role of digital technology in student activism and its implications for healthy political participation in the digital age 5.0, as well as solutions to strengthen the integrity of democracy at the local level.

Power of Pixels: Examining the Influence of Digital Tactics on Modern Elections and Political Campaigning

This essay tech's swing at selecting and crusades, with a aim on digital strategies and their impacts. It plunges into how developments in tech acquire changed the landscape of campaigning and explores the changing ways that politicians work applied sciences instruments to hit voters. The analyze additionally analyzes the likely outcomes of those strategies, adding issues about elector maneuvering and secrecy breaches. This essay aims to provide a comprehensive comprehension of the intersection between tech and policies in today's society through an informative method. It delves into digitals schemes slippery slopes and their outcomes, traveling from how advancements in computing have revolutionized the realm of campaigning to the potential perils of these tactics, like issues about manipulation of the voter base and violations of privacy defenses. The study also scrutinizes the changing ways politicians surf that ongoing digital sea to contact constituents. Through an knowledgeable technique, this essay goals to offer a complete understanding of the meeting between engineering and politics in today's international the place techniques waves continuously roll onto the shore, reworking strategies and concerns. It takes readers out on that digitally choppy sea and back along to analyze tech's effect on elections and campaigns drift whereas shielding against unintended riptides of misunderstanding.

The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs

The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the Indonesian market. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is utilized in the study to analyze survey data obtained from 150 MSMEs in Indonesia. The adoption of e-commerce and market reach, competitiveness and effective digital marketing techniques, and user experience and overall market performance are all significantly positively correlated, according to the results. The report offers detailed insights into the digital tactics influencing MSMEs' success in the Indonesian business environment. It also offers recommendations for further research and real-world applications for companies and regulators.

Friends and foes: the ambivalence of the use of NICT during the migratory journey

ABSTRACT The article looks at how migrants and people on the move use ‘digital tactics’ to mitigate the use of technologies deployed against them. It uses the concept of ‘social navigation’ developed by Henrik Vigh in order to understand how individuals act and mobilize different kinds of resources in a precarious and unstable environment. Based on 32 semi-structured interviews carried out with political refugees from sub-Saharan Africa, this article shows that: (1) information accessible through NICT is seen as often imprecise and unreliable by migrants; (2) the use of NICT increases the risk for migrants of being victims of racketeering, blackmailing and even kidnapping, so migrants devote time and energy to implementing strategies to limit the risks involved; (3) the use of NICT entails significant constraints for migrants with regard to budgetary and logistical organization. Therefore, rather than perceiving NITC as mere a tool to facilitate the migration of people, it is more accurate to say that they play an equivocal role, which implies a need to develop skills for improvisation, coordination and adaptation on the part of migrants.

Legal challenges of combating international cyberterrorism: the NCB Interpol Indonesia and global cooperation

This paper explores the important role played by the National Central Bureau (NCB) Interpol Indonesia in confronting the complex juridical challenges posed by international cyberterrorism and the relationship between the digital domain and international legal norms, offering insights into how NCB Interpol Indonesia manages this intricate landscape to combat transnational threats. It highlights the critical imperative of establishing a robust legal framework tailored to address the multifaceted dimensions of cyberterrorism, with a steadfast commitment to upholding human rights while maintaining the efficacy of counterterrorism initiatives. The paper examines NCB Interpol Indonesia’s approach to the legal aspects of counterterrorism, shedding light on their role in fostering international cooperation, extradition agreements, and the exchange of critical information. Furthermore, it scrutinizes the challenges associated with reconciling domestic laws and international obligations in the face of rapidly evolving digital tactics employed by terrorist entities. NCB Interpol Indonesia’s experience provides a compelling case study of how a national bureau interfaces with global legal principles, necessitating adaptability, collaboration, and a nuanced understanding of the ever-changing digital terrain. By exploring these juridical challenges, this paper contributes to the broader discourse on counterterrorism in the digital age, with valuable insights into the multifaceted role of NCB Interpol Indonesia and the legal frameworks that underpin their efforts.

Teaching away from school: do school digital support influence teachers’ well-being during Covid-19 emergency?

The Covid-19 pandemic coerced the closure of most schools around the world and forced teachers and students to change teaching and learning methods. Emergency Remote Teaching (ERT) generated consequences to teachers and students in terms of learning outcomes and personal well-being. This study focuses on teachers’ individual and working environment well-being in ERT conditions and intends to explore which factors related to the provision of digital equipment and the implementation of digital strategies by schools explain the school effect on both typologies of well-being during the Covid-19 emergency. To do so, data collected in the Responses to Educational Disruption Survey (REDS) across three countries were used, and a two-step analysis was conducted. A first step involves the use of linear mixed effect models to assess the school effect on teachers individual and working environment well-being. In the second step Regression Trees (RT) are used to investigate which factors and policies related to digital tools explained the identified school effects. The results show that schools and countries played a role in determining teachers perceived well-being during the Covid-19 disruption, in particular the school level explains more than 7% of the work environment well-being and 8% of individual one. In the second step of the analysis results show that a high positive effect on school environment well-being is observed when the school’s activity is not influenced by policies limiting the use of online tools and when teacher’s readiness for remote teaching, like the development of technical skills and the provision of internet access and digital devices, is met. To the best of our knowledge, this is the first study that evaluates the impact of digital tactics and instruments provided by schools on teachers’ well-being on a large scale.

From school strikes to webinars: Mapping the forced digitalization of Fridays for Future's activism during the COVID-19 pandemic.

This paper discusses the forced digitalization of activism brought about by the COVID-19 pandemic in the case of the transnational environmental youth movement Fridays for Future (FFF). Theoretically, we engage with social movement action repertoires to study the shifts in protest tactics associated with the social restrictions during the early stages of the pandemic. A qualitative content analysis of 781 posts across all 27 national FFF Facebook pages in the European Union reveals four clusters of digital action types: digital contentious actions; online information and education; digital community engagement and online partnership development. While digital media were part of FFF's action repertoire in pre-pandemic times, our findings yield that the shift from the movement's iconic street protests to exclusively digital tactics privileges community-building and education over contentious actions, potentially softening the political impact of the movement's landmark 'school strike'. Furthermore, although timely tactical flexibility kept the movement going during country lockdowns, the forced digitalization in the early stages of the pandemic primarily recombined existing action tactics rather than innovating them.

Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z

This study investigates the changing nature of marketing, especially by the makeup industry, as Generation Z increasingly employs its growing purchasing power. What do attraction and retention marketing tactics look like as brands seek to win Generation Z consumers? The research investigated the significance of Generation Z’s purchasing power, and found that younger consumers value personal connections, authenticity, and engaging with brands over digital platforms. Specifically in the makeup industry, social media, beauty influencer partnerships, and storytelling are employed to attract Generation Z. Brand communities, satisfying consumers, and loyalty programs are used to retain the younger consumers. A case study of the makeup brand Glossier illustrates how a digitally native brand uses digital tactics to win over the tech-savvy generation.

Terminology Management for Social Media Communication During Covid 19 Pandemic: A Case Study with a Portuguese Higher Education Institution

The process of attracting new students is a constant challenge for Portuguese Higher Education Institutions (HEIs). It is challenging because it implies the definition of a communication strategy that uses both traditional and digital tactics to promote the institution and its educational offer. Considering the constraints resulting from the COVID-19 pandemic, HEIs had to change their strategies and, in a short period, create digital communication mechanisms to facilitate new students' access to relevant information about the institution.
 This paper intends thus to determine and evaluate which are the predominant factors in seeking information about a degree in business sciences, specifically regarding the Porto Accounting and Business School in Portugal. To do that, we will consider the various factors that tend to influence the decision-making process of choosing a higher education degree, namely: the institutional website, social networks (Instagram, Facebook, Twitter and YouTube), other contact mechanisms (live chat, e-mail, text messages, ZOOM videoconference) and alumni testimonials. This study will also consider the role of terminology and positive language to obtain a successful communication strategy for social media.
 The analysis of these factors, combined with research developed with a focus group of high school students' graduates to assess their online preferences, will allow the presentation of a digital communication proposal whose purpose is to attract and retain new students. This proposal will consider the role of a strategic terminology management approach to capture students' attention when responding to their social media preferences.
 This paper results from the perception that being aware of the students' online preferences and communication skills and needs is essential to enhance the quality of the digital communication that HEIs promote in social media channels, especially in a time frame as specific and multifaceted as the one that we are currently experiencing.

PELATIHAN DIGITAL MARKETING SEBAGAI UPAYA PENGEMBANGAN STRATEGI PEMASARAN PRODUK UMKM BATIK DI KELURAHAN GEDOG KOTA BLITAR

In this modern era, digital marketing has become a mainstay or prima donna in the world of marketing. However, not all MSMEs have the ability to change their marketing patterns to digital marketing. Low educational background and lack of knowledge about the internet, development, and technology are the factors that caused the use of digital marketing in MSMEs to be not optimal. Based on the previous statement, It is the researcher's goal in determining activity plan in the form of a training program to help MSMEs exploit digitalization, a program that is being mutual concern from the academic sector, the business sector, and support from the government. According to these problems, digital marketing training programs for business doers are very suitable. Therefore, it requires planning and the steps that must be passed. It contains 1) planning, 2) organizing, and 3) actuating. The training explained clearly the concept or definition, as well as the forms of digital marketing. In addition, it also explained about the forms of digital marketing. The advantages of digital marketing include the Internet being one of the centres of online digital marketing, being able to easily disseminate content via the internet, business organizations being able to see real-time marketing activities carried out, and the distribution process being fast. The weakness of digital marketing itself is that it is difficult to implement without knowledge and experience. Regarding marketing strategy, digital marketing goes through several stages which are, 1) understanding the target market, 2) analysing the competitors, 3) prioritising digital tactics and channels, 4) maximising channel potential, 5) measuring results and 6) analysing effectiveness. The digital marketing training conducted by the Wira Desa Team is very helpful for improving the capability of human resources, especially for business doers in scope of digital marketing.

From Refugee to Resident in the Digital Age: Refugees’ Strategies for Navigating in and Negotiating Beyond Uncertainty During Reception and Settlement in The Netherlands

AbstractThis article examines digital tactics adopted by refugees and asylum-seekers in the Netherlands to cope with spatial and temporal dimensions of uncertainty during different stages of their arrival. It draws attention to how particular modes of Dutch asylum and refugee reception governance, such as dispersal and housing allocation policies, give rise to spatial and temporal uncertainties. Based on participant observations and 23 qualitative interviews with recognized refugees in the cities of Utrecht and Houten, the article offers insight into how refugees used digital tactics and mobile connectivity to ‘navigate in’ and ‘negotiate beyond uncertainty’. The article seeks to contribute to this conceptual differentiation between ‘navigating in’ and ‘negotiating beyond’ uncertainty, engaging with work on migrant agency that acknowledges their acts of resilience, reworking and resistance. Lastly, I discuss this understanding of digital tactics to cope with uncertainty in light of recent critiques in forced migration studies of essentialist understandings of uncertainty and utilitarian narratives of digitally connected migrants.

Zoom-ing in on White Supremacy

Zoom-ing in on White Supremacy

A Topology of Twitter Tactics: Tracing the Rhetorical Dimensions and Digital Labor of Networked Publics

This study draws from the broad range of cross-disciplinary theories examining digitally networked action (DNA) to offer a rhetorical topology that traces the repeated patterns of communication and digital actions marking the formation and maintenance of protest counterpublics. Grounded in the concepts of collective identity building and network theory, the rhetorical characteristics and digital tactics that scholars have uncovered over the past 10 years were synthesized into a series of a priori classifications (i.e., topoi). These topoi were then applied to the exploration of how Black Lives Matter (BLM) activists used Twitter in service of protest. While the topoi constituting the topology guided the analysis, this study also details the unique and contextually specific personalized communication styles, protest action approaches, and digital affordances used by BLM advocates to constitute a movement that has brought the persistent oppression of Black individuals living in the United States to the forefront of political conversation. This approach sheds light on the elements contributing to the subject positions that encouraged others to commit to BLM as well as provides a resource for those seeking to integrate unified findings from studies focused on the nexus of digital media and social movements in their work.

ОСОБЛИВОСТІ ЦИФРОВОГО МAPКEТИНГУ В БAНКIВСЬКIЙ ДIЯЛЬНOСТI УКРАЇНИ

The essence of digital marketing has been investigated, its features in the banking sector have been identified, the state of financing of marketing activities in banks, the modern practice of using digital tactics, tools and communication channels to increase the loyalty of the target audience to the bank's brand have been characterized, the main advantages that creates digital marketing for banks and challenges to be addressed.

‘Gillette: The best a beta can get’: Networking hegemonic masculinity in the digital sphere

On 13 January 2019, Gillette launched a short film on YouTube entitled We Believe as part of a campaign addressing negative behaviour among men that perpetuates toxic masculinity. However, the video was subject to a large backlash with over 1 million downvotes on YouTube and thousands of critical comments accusing Gillette of playing into the ‘feminist agenda’. This article examines the configuration of the backlash, specifically examining the networked properties, structure and key actors of the backlash represented in the comments below the YouTube video to understand how masculinities are (co)produced and reproduced in a post-#MeToo digital sphere. The analysis incorporates social network and thematic analyses of the comments posted under the Gillette YouTube video. The study contributes insight into the structure and configuration of a digitally networked backlash public and identifies how digital tactics are employed by a masculine public to achieve digital hegemony in the networked sphere.

Social Media Mobility: Leveraging Twitter Networks in Online Diplomacy

AbstractRecent years have seen mass adoption of social media by ministries of foreign affairs (MFAs). However, diplomats are still searching for ways to evaluate their online activity and assess the impact of online activities on offline diplomacy. This article argues that the centrality of a diplomatic institution to a Twitter network of its peer can be used to evaluate both online and offline diplomacy. Central actors on Twitter can set diplomats’ offline agenda, influence how diplomats view issues being debated in diplomatic forums, gather information relevant to the policy formulation process and become information brokers between nations. Moreover, through a two‐year analysis of the Twitter networks of MFA and UN missions we demonstrate that diplomatic institutions can perform an act of upward social media mobility by which they become more central to Twitter networks. We also show that hard power resources such as the relative wealth of nations and their population size does not guarantee online centrality. Thus, diplomatic institutions may suffer from downward social media mobility in which they become less influential online. Finally, we identify a set of digital tactics and strategies that enable MFAs and embassies to become more central to Twitter networks of their peers.

How Dictators Control the Internet: A Review Essay

A growing body of research has studied how autocratic regimes interfere with internet communication to contain challenges to their rule. In this review article, we survey the literature and identify the most important directions and challenges for future research. We structure our review along different network layers, each of which provides particular ways of governmental influence and control. While current research has made much progress in understanding individual digital tactics, we argue that there is still a need for theoretical development and empirical progress. First, we need a more comprehensive understanding of how particular tactics fit into an overall digital strategy, but also how they interact with traditional, “offline” means of autocratic politics, such as cooptation or repression. Second, we discuss a number of challenges that empirical research needs to address, such as the effectiveness of digital tactics, the problem of attribution, and the tool dependence of existing research.

New ways of small and medium enterprises’ marketing development

The main concepts of modern marketing have been defined in the article. The classification of tools and channels of marketing communications for SMEs is presented. Modern tendencies of use of Internet marketing tools for SMEs in Ukraine are explored. It has been found that small and medium-sized enterprises are actively using websites and social media for promotion of goods and services, cooperation with partners, personnel search, personalized information about products and services, and attracting customers to product and service development. It is determined that integrated marketing combines the concept of digital marketing, content marketing and Internet marketing. The main directions of development of integrated marketing for SMEs in Ukraine are offered development of content of marketing and personal marketing, Internet marketing, digital marketing. Modern marketing communications include the use of personal sales, e-mails, sales promotion by providing discounts and bonuses, using Internet promotion and social networks. The purpose of using social media in small and medium enterprises of Ukraine on the basis of the State Statistics Committee of Ukraine is shown. Types of digital marketing communications are also highlighted. It is shown that without having a digital marketing plan, it's just the same as starting to build your business strategy blind and that without it it's impossible to imagine the creation and serial implementation of new digital products and services. This is what can be called a new era in entrepreneurship. Modern marketing communications include the use of personal sales, e-mails, sales promotion by providing discounts and bonuses, using Internet promotion and social networks. It is important to note that today the enterprises use all modern digital, virtual and network resources and tools for obtaining information about the potential consumer through the World Wide Web, as it is the largest share of people of all age groups in different parts of the country who spend their time in it. It is determined that digital tactics can help you much more than traditional methods of attracting customers to the company. The positive results of using social media for a complete picture of a likely client are shown and noted.

Examining digital video advertising (DVA) effectiveness

PurposeMarketers are increasing their use of digital strategies and prioritizing digital tactics, although the effectiveness digital video advertising (DVA) has not been examined empirically. The purpose of this research is to suggest that it is useful for advertisers to consider theories of the past to understand the link between product, advertising format and message processing.Design/methodology/approachTo examine DVA effectiveness, this study utilized a 2-product type (utilitarian vs hedonic) × 2-product involvement (low vs high) x 2-platform (laptop vs mobile) mixed-design. Participants were recruited from a research company, who invited members of their panel to participate in an online experiment.FindingsDVA for hedonic products resulted in stronger attitudes toward the ad and brand, and intentions to purchase. DVA for low involvement products resulted in stronger purchase intentions and likelihood to opt-in for more information. Moreover, there was an interaction between product category and involvement across all five measures of DVA effectiveness.Research limitations/implicationsLike TV commercials, DVA is more effective when used with low involvement, hedonic products than with high involvement, utilitarian products. Additionally, the device on which the advertisement is viewed impacts the effectiveness of DVA.Practical implicationsCompanies promoting high-involvement utilitarian products may consider alternative advertising strategies (e.g. MDAs, apps, websites and advergames), as DVA may not be the most effective ad format.Originality/valueAs technology continues to develop and marketers continue to pursue growing numbers of consumers through digital means and on mobile devices, understanding how device type influences advertising effectiveness is important for media strategy, message placement and marketing metrics. This research takes one step in that direction.