Digital Signage Network Research Articles

Research and Design on Workshop Job Management System Based on Web Electronic Digital Signage

The workshop job management system for improving manufacturing productivity and workshop information management plays an important role, while the electronic digital signage is seen as the core of shop floor control system. In this paper, the traditional electronic signage is proposed based on a new electronic digital signage network design, and its integration into the shop floor management systems. This paper developed job shop management system based on web electronic digital signage, the effective integration of existing hardware and software resources of the workshop, rational allocation of production resources of the workshop, the workshop production operations management to achieve digital control, reducing the workshop production costs, improve business efficiency. This paper presents the design of specific methods, and the establishment of a specific management model.

Infoshare : Design and Implementation of Scalable Multimedia Signage Architecture for Wireless Ubiquitous Environments

Digital signage systems have found many interesting applications in the realms of advertising, entertainment and education. One of the most prevalent challenging issues faced by current Local Area Network (LAN) based Digital signage network architectures is that their difficulty in porting to wireless ubiquitous environments. While popularity of wireless LANs promotes such architectural improvement, Traditional thin/thick client based architectures suffer inefficiency and scalability issues introduced by use of proprietary signage content formats. Use of such content formats to store signage contents is less optimal since it could lead to content redundancy, difficulty in creating, managing signage contents and scalability issues. As a solution for this issue we propose a Smart Client based digital signage architecture that uses XAML (an XML based declarative GUI language) contents for expressing its signage displays. While Smart Clients can better tolerate communication disruptions which are quite frequent in wireless environments, use of XAML based open content format promotes use of simple tools and variety of devices for signage content creation and management over the Internet in a ubiquitous environment. We successfully applied this generic architecture to a prototype digital signage system called Infoshare and report its robustness in withstanding network disruptions. We evaluate the easiness of editing XAML based signage contents by comparing Infoshare with a popular LAN based digital signage system which uses proprietary content formats. We demonstrate scalability of Infoshare signage service in terms of hardware resources by deploying it in different hardware platforms.

A virtual marketplace for advertising narrowcast over digital signage networks

Digital signage networks are a newly emerging form of electronic advertising technology that is rapidly growing in popularity but has received little attention in research literature. In this paper we motivate the cost reduction and increased effectiveness of advertising that is displayed and managed using digital signage networks as opposed to traditional signage. As an example, we describe a method for customizing advertising messages for particular demographics in different locations using dynamically configurable multimedia. We introduce a partially automated intermediary, namely the Digital Signage Exchange, which enables the formation of a virtual marketplace for display time on the digital signage network and facilitates collaboration between buyers and sellers. We present a concise representation for a customer's order for display time on the digital signage network and an informal business transaction management model for the exchange. This model includes support for advance bulk purchase of blocks of display time. The model also provides information to enable a counter-offer to be made to the customer when an order cannot be completely fulfilled as requested.