Digital Public Relations Research Articles

Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office

Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office

Navigating ethical challenges in Indonesian digital public relations practices

<p>The emergence of Digital Public Relations (PR) management has revolutionized the way in which corporations communicate with their public, utilizing digital platforms to provide more dynamic and interactive communication. Nevertheless, this digital revolution has also resulted in a multitude of ethical dilemmas and challenges. This study aims to analyze the ethical dimensions of Digital Public Relations management in Indonesia, with a particular focus on the challenges encountered and the approaches employed for navigating them. This qualitative study employs in-depth interview as data collection method with two experienced Indonesian PR practitioners to gain comprehensive and detailed observations. The findings highlight various notable challenges in digital PR management, encompassing the need to uphold transparency in communications and guarantee social responsibility in every PR strategy. This study suggests an Ethical Digital Public Relations model that includes three fundamental ethical values: transparency, privacy management, and social responsibility, based on the aforementioned findings. Ultimately, the study recommends PR practitioners to adhere to these three values in order to successfully address ethical dilemmas and strengthen the credibility as well as reliability of their digital PR management. By upholding these values, PR practitioners can effectively handle ethical challenges and make a beneficial impact on the growing field of digital public relations.<strong></strong></p>

Digital Publik Relation KEMENSOS dalam Pemanfataan Sosial Media

In the rapidly developing digital era, social media has become a highly effective communication tool for various organizations, including government institutions. This study aims to analyze the digital public relations (PR) strategies of the Indonesian Ministry of Social Affairs (Kemensos) in utilizing social media, as well as to evaluate the effectiveness and challenges faced. This research employs a qualitative method with a case study approach. Data were collected through content analysis of Kemensos' social media, in-depth interviews with Kemensos officials and digital communication experts, and online surveys of the public to evaluate their perceptions and engagement with Kemensos' social media content. The results show that Kemensos implements various digital PR strategies to increase public awareness and participation in social programs. The published content includes information on social programs, education, and important announcements, presented in various formats such as text, images, and videos. However, Kemensos faces several challenges, such as crisis management and reputation management on social media.This study finds that Kemensos' use of social media significantly influences the public's image and trust in the institution. The level of public engagement with Kemensos' content is also quite high, indicating the effectiveness of the implemented digital communication strategies. However, there is a need to improve responsiveness and crisis management in dealing with issues that arise on social media. Based on these findings, this study provides practical recommendations for Kemensos to enhance their digital PR strategies, including improving content quality, better crisis management, and increasing public engagement. This research also contributes to the development of digital public relations strategies in other government institutions, providing insights for academics and communication practitioners.

Analysis of Cyber Public Relations in Disseminating Indonesia’s Folu Net Sink 2030 Actions at the Ministry of Environment and Foresty

Indonesia Forestry and Other Land Use (FOLU) Net Sink 2030 is an initiative to reduce Green House Gas emissions from the forestry and land sectors in Indonesia. The aim of this program as a serious step in overcoming the problem of climate change. Dissemination of the Indonesia FOLU Net Sink 2030 action at the Public Relations Bureau, highlighting the importance of public communication in supporting the achievement of the 2030 FOLU Net Sink target. One of the strategic communications that is considered effective in disseminating the Indonesia FOLU Net Sink 2030 action is Cyber Public Relations or commonly called Online Public Relations. The aim of this research is to analyze the implementation of Cyber Public Relations carried out by the Public Relations Bureau of the Ministry of Environment and Forestry. This research was analyzed using the theory from Philips & Young (2009) regarding the four basic elements of online public relations that PR practitioners must pay attention to. So that from this research a digital public relations practice can be produced that is appropriate and measurable from the perspective of existing theory and reality. The difference between this research and previous research lies in the research object, and it does not only focus on one digital platform, but also several platforms used to implement cyber public relations. The results of this research show that the implementation of Cyber Public Relations carried out by the MoEF Public Relations Bureau has been measured in accordance with the theory used.

The Role of Digital Public Relations in Sustaining Institutional Excellence in AR-Rasheed Modern Schools, Yemen

The current study aimed to reveal the role of digital public relations in sustaining institutional excellence through applying it to AR-Rasheed Modern Schools in Yemen. It too adopted both the field method and the questionnaire as a tool for collecting data from a stratified random sample of (163) individuals from workers in seven branches of these schools. The results of this study showed practices of Public Relations Department at AR-Rasheed Schools for its activities, digitally, to a “high” degree. While its indicators of sustainability of institutional excellence are available in these schools to a “high” degree. It was apparently shown that there is a positive, strong and significant direct correlation at (0.01) between digital public relations activities and indicators of sustainability of institutional excellence. It also depicted that there is a positive and strong significant effect (0.05) of digital public relations activities on sustaining institutional excellence. The study finally recommended the importance of activating the role of Public Relations Department in directing its digital activities towards enhancing the sustainability of institutional excellence in the long term.

Shaping the Future of PR Education: Creating a Digital Public Relations Textbook for Course

Teaching Public Relations courses is essential for the Office Administration study program at the Faculty of Economics, Medan State University (FE UNIMED). Current learning materials are outdated and lack alignment with the industrial revolution 4.0, potentially resulting in suboptimal knowledge for future organizational leaders. Thus, updating teaching materials is crucial to ensure students receive contemporary and sharp knowledge in the digital context. This study aims to compile and develop textbooks for Public Relations courses within a digital context, using the ADDIE development model. The ADDIE model includes five stages: Analysis, Design, Development, Implementation, and Evaluation. This Research and Development (RnD) approach ensures a comprehensive development process, enhancing the relevance and effectiveness of the course material. In the Analysis stage, current course materials and student needs were assessed to identify gaps. The Design phase involved structuring the content to incorporate digital public relations concepts. During Development, the textbook was created, integrating modern communication strategies and digital tools. The Implementation stage involved testing the textbook in classroom settings. Evaluation included assessing the textbook's Validity, Effectiveness, and Practicality. The newly developed textbooks provided a contemporary framework for understanding public relations in the digital era. Validation results showed high relevance and accuracy, while effectiveness tests indicated improved student engagement and comprehension. Practicality assessments confirmed ease of use for both students and lecturers. These outcomes highlight the importance of regularly updating educational materials to align with technological advancements and industry needs. Updating Public Relations teaching materials to reflect digital advancements is vital for preparing students as future organizational leaders. The ADDIE model proved effective in developing relevant and practical textbooks. Future research should focus on long-term impacts of these updated materials on student performance and career readiness.

Optimalisasi Media Digital dalam Pengelolaan Public Relations

This study aims to explore the optimization strategies of digital media in public relations (PR) management at Yayasan Perguruan Islam Adabiyah (YPI Adabiyah). The research methodology employed is a qualitative case study approach. The results indicate that YPI Adabiyah has successfully enhanced visibility, engagement, and community relations through well-planned digital strategies. Through social media, YPI Adabiyah actively addresses critical issues and provides engaging content, while their official website builds credibility by offering accurate and structured information. Interactive content production such as video tutorials and webinars supports learning and strengthens emotional connections with the audience. The use of analytic tools to measure digital PR campaign performance aids in more informed decision-making. Collaborations with influencers have proven effective in extending message reach and building a positive image for YPI Adabiyah. This study confirms that a comprehensive approach to leveraging digital media based on relevant communication and PR theories can assist educational institutions like YPI Adabiyah in remaining relevant and adaptable in an evolving digital era.

Digital public relations strategy through social-media of the ministry of tourism and creative economy

Digital public relations strategy through social-media of the ministry of tourism and creative economy

Organizational Image Management in Digital Age: Exploring the Tools and Strategies of Public Relations in Sultanate of Oman

This study examines the tools and strategies of public relations (PR) in Oman with reference to the digital age. It adopts a qualitative approach, conducting in-depth interviews with eight PR practitioners from different organizations in Oman. The study explores how PR practitioners use social media, especially Instagram, to build and maintain the image of their organizations and how they perceive the challenges and opportunities of digital PR. We found that social media is the dominant tool for PR in Oman, as it allows for direct and interactive communication with the public and enhances the visibility and credibility of organizations. However, there are also some limitations and risks of social media, such as the lack of control over the content, the possibility of negative feedback, and the digital competencies of public relations practitioners. We also discuss the implications of the findings for the theory and practice of PR in the Sultanate of Oman. The study suggests providing training and arranging workshops for public relations practitioners to enhance their digital competencies, specifically artificial intelligence (AI).
 Keywords: Digital Media, Public Relations, Organizational Image Management, Sultanate of Oman

Digital Public Relations Dalam Pemanfaatan Program Keluarga Harapan (PKH) Kementerian Sosial RI

As an agent to serve the needs of the community, the Ministry of Social Affairs is expected and required to have good work productivity in serving the community so that the continuity of an institution/organization must maintain its trust. To support the Ministry of Social Affairs in its communication services, it must be able to achieve unidirectional or effective communication by using the digital public relations communication model to achieve its targets directly. The Ministry of Social Affairs provides social assistance called the family hope program. This program aims to alleviate poverty in Indonesian society, in various categories of social assistance. This type of research is field research with a qualitative descriptive method. Determining subjects used non-probability sampling with purposeful sampling. The number of informants was 4 people, namely staff from the Ministry of Social Affairs, practitioners of the Indonesian Ministry of Social Affairs' Family Hope Program and Digital Public Relations Lecturers. Data collection techniques used interviews and documentation. The results of the interviews revealed that the Ministry of Social Affairs' digital utilization method in the family hope program built by the Ministry of Social Affairs had been well developed. However, there are several things that must be addressed in order to strengthen public trust in the content presented by the Ministry of Social Affairs.customers.

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.

Digital Public Relations Communication Strategy in Swadaya Gunung Jati University, Indonesia dan Thai Global Bisnis Administration Technological College, Thailand

One part of the practice of digital public relations (PR) is conveying information and communication in an effort to maintain reputation, so the performance and ability of PR practitioners are needed to make the best use of digital media. Research objectives: 1. Segmentation of the digital public relations audience at TGBC based on students from Thailand, England, Myanmar, China, and other international students. Because non-Thai students cannot understand Thai, they have versions of Facebook for English, Chinese, Thai, and Myanmar. Swadaya Gunung Jati University (UGJ) processes, analyzes, and evaluates based on students, prospective students, the academic community, international students, alumni, parents, and stakeholders. Determining the message at TGBC is based on age and nationality, while at UGJ, it is determined who the target is and what the media trends are. The method used at TGBC is feedback from students, which is persuasive and informative, while at UGJ, it uses preferred media and audiences depending on the activities and media displayed. At UGJ, it is based on appropriate communication media. 2. The obstacles faced at TGBC require a larger number of viewers and followers and limited human resources, whereas, at UGJ, they consist of message delivery, physical, semantic, and psychosocial obstacles, as well as equipment and patterns of institutional coordination and human resources. 3. Efforts made at TGBC to collaborate with parents, universities, and other companies, while at UGJ, expand promotions to every high school, getting to know the audience, goals, messages, and methods, and choosing the media used as well as making plans and evaluations of programs.

COMPLAINT MANAGEMENT IN DIGITAL PUBLIC RELATIONS: A REVIEW OF SIKAYETVAR.COM

Halkla ilişkiler hem kurumun hem de hedef kitlenin istek ve ihtiyaçlarına yönelik ortak paydayı bulmayı amaçlayan bir yönetim fonksiyonudur. Dijitalleşen dünyada bireylerin beklentileri ve tüketim kültürleri de değişmiştir. Böylelikle hedef kitle istek ve ihtiyaçlarını ön planda tutan halkla ilişkilerin dönüşümü de kaçınılmaz bir şekilde gerçekleşmiştir. Bu sayede, halkla ilişkiler uygulayıcıları, çalışmalarına hedef kitleyi daha etkin bir şekilde dahil etme olanağına sahip olurken tüketici beklentilerini daha etkin bir şekilde anlayabilmektedirler. Ancak uygulayıcılar, ürün ve hizmet sunumlarında ne kadar dikkatli olurlarsa olsunlar bazen sunulan ürün ya da hizmet hedef kitle beklentilerini karşılamamaktadır. Bu durumda, müşteri tarafından şikâyet eyleminin meydana gelmesi kaçınılmaz olmaktadır. Bir beklentinin ya da beklentilerin karşılanmadığını ifade eden şikâyet, kurumsal anlamda organizasyonların hata ve eksikliklerini görerek kendilerini düzeltmeye fırsat yaratan bir davranış biçimidir. İyi bir şikâyet yönetimi sayesinde şikâyet eden müşteri memnuniyeti sağlanırken kurum, gerekli alanlarda düzeltmelere giderek en iyiye ulaşma hedefine daha fazla yaklaşma imkânı elde edebilmektedir. Çalışma kapsamında Watsons ve Gratis firmalarına yönelik 1482 şikâyet sikayetvar.com üzerinden incelenmiştir. Nicel içerik analizi kullanılarak gerçekleştirilen incelemede, Black Friday indirim dönemini kapsayan 21 Kasım 2022- 4 Aralık 2022 tarihleri arasındaki şikâyetler ele alınmıştır. Araştırmada en fazla şikâyetlerin kargo/gönderi/tedarik kategorisine yönelik olduğu saptanmıştır. Çalışmada kişiye yönelik özel hitabın müşteri memnuniyetini artırdığı ancak şikâyete dönüş süresinin müşteri memnuniyetine bir etkisinin olmadığı bulgulanmıştır. Çalışmanın sonucunda, firmaların indirim dönemlerine proaktif yaklaşarak şikâyetleri daha etkin yönetmesi gerektiği ve memnuniyet belirtmeyen/memnuniyet oranı düşük olan tüketicilere sonradan tekrar ulaşarak onların da memnuniyetini sağlamaları gerektiği önerilmektedir.

Digital Public Relations and Social Sustainability: A Case of Le Minerale’s Disposable Gallons

Le Minerale’s production of disposable water gallons has generated news in the national online media, strengthening public opinion about Le Minerale products polluting the environment. As Indonesian people are very concerned about environmental issues, Le Minerale responds to this situation immediately and appropriately. This study aims to analyze the case on how Le Minerale's public relations strategy is implemented in digital media platforms to respond the social sustainability issue of disposable gallons. To meet the aim of this case study, relevant texts or documentary sources were analyzed from Le Minerale's official website and social media which can be publicly accessed. In addition, the researchers gathered articles about Le Minerale and also online petitions. The collected data is then analyzed using the data analysis procedure proposed by Daymon and Holloway. Findings of this research found that Le Minerale has been successfully addressed the issue by implementing the PR strategy model framework from Ronald D. Smith's. This company proves himself as a competitive brand by using proactive strategy to build positive opinion with a coalition approach, activism, and philanthropy. Smith’s PR strategy model has also been used in Le Minerale’s communication strategy that focuses on publicity, spreading newsworthy information, and implementing communication transparency throughout digital media. Therefore, Le Minerale has successfully maintained the company’s image through the effective digital public relations strategy they do in addressing the issue and promote their commitment to social sustainability.

Pengelolaan Digital Public Relation dalam Membangun Citra Positif Madrasah

Educational institutions must be able to analyze the needs of the community. This study analyzes the management of digital public relations in building a positive image of madrasas implemented at MTs Az-Zainiyah I Randumerak. A qualitative approach and type of case study research used in this study. In collecting research data using several techniques, namely participant observation, in-depth interviews, and documentation studies. The research data consists of primary and secondary data, where primary data is obtained from research informants consisting of the head of the madrasah, the head of public relations, the head of administration, teachers. Meanwhile, primary data consists of national and international journals. The data analysis used consists of data reduction, data display, and conclusion drawing. The management of digital public relations in building a positive image of madrasah is carried out by involving public relations management functions consisting of planning, implementation, and control. The implementation of digital public relations only uses the Facebook platform in communicating with the community. The madrasah strategy in building a positive image is carried out starting with building opinions to marketing education.

Branding Strategy for An Nur II Al-Murtadlo as a Tourism Islamic Boarding School through Digital Public Relations

Islamic boarding schools are Islamic educational institutions that apply traditional learning methods such as bandongan and sorogan. The learning implemented by Islamic boarding schools has now evolved following existing developments, a shift from the traditional learning system to learning in the digital era, this has an impact on the branding strategy applied by Islamic boarding schools to the general public. The PESO model analysis at the An Nur 2 Islamic Boarding School is used to look at Islamic boarding school branding through the media, especially owned media. This article discusses the influence of the digitalization of the An Nur 2 Islamic boarding school on the branding strategy and optimization of Islamic boarding school learning in the era of digitalization. This qualitative research uses a descriptive approach, observation and online interviews as supporting data. The results of the research explain that the percentage of digitalization strength in an Islamic boarding school can have a very significant effect on strengthening the Islamic boarding school's credibility as a branding strategy and influence the success of existing learning systems and methods in Islamic boarding schools. Thus, the existence of Islamic boarding schools known as traditional Islamic education institutions can develop. both with digitalization and playing an important role in social control and branding of Islamic boarding school institutions through the media, especially, in the midst of the crisis of decreasing credibility of Islamic boarding schools in front of the general public.

Dijital Halkla İlişkilerde Yapay Zekâ: Bir Delphi Çalışması

Digitalization has brought many new technologies. One of these technologies is artificial intelligence, which has started a new change process in public relations. Some digital public relations duties are currently being performed using artificial intelligence, but it is still unclear what role this technology will play in the field's future. In this study, artificial intelligence is discussed in the context of digital public relations. In this vein, the primary purpose of this study is to identify new technologies and trends that may affect the future transformation of public relations. According to the purpose of the study, expert opinions were used by applying the Delphi technique in the research part. The goal of the first round of this research, which consists of two rounds, was to gather as many opinions as possible from participants on the study's subject. In the second round of the research, the points on which the experts agreed and disagreed were determined. As a result of the research, experts agreed on 55 of 59 opinions and did not agree on 4. Depending on the findings of the research, digital public relations activities in the future will likely be based on human and artificial intelligence cooperation.

EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND LOYALTY

Enterprises have embraced digital marketing as a strategic response to the growing number of consumers on the internet, with the aim of improving their performance. This study aims to deal with the inclinations and reactions of consumers toward a range of digital marketing techniques. The review of existing literature underscores the concept of digital marketing, its capabilities, and the factors influencing consumer conduct, including search engine optimization, intent to purchase, management of customer relationships, buying behavior, satisfaction of customers, and loyalty of customers. Digital marketing encompasses diverse strategies and platforms, such as social media marketing, digital public relations, email marketing, and mobile marketing, which can effectively captivate consumers. The study employs a descriptive research design, obtaining primary data through surveys and in-person interviews. Random sampling is applied, with the participant pool comprising 200 respondents of various ages, genders, educational levels, and occupations. The gathered data is subjected to statistical analysis utilizing techniques like ANOVA and one-sample T-tests. The outcomes show that endorsements from peers and social media platforms significantly impact consumers when making online purchases. Moreover, discounts, rewards, and coupons motivate consumers to review online. Interaction and customization are pivotal drivers for cultivating and sustaining enduring consumer relationships. Marketing professionals should harness digital media and social platforms to facilitate effective communication, augmenting customer satisfaction and loyalty. This inquiry augments comprehension of consumer preferences and reactions to digital marketing tactics.

Digital public relations in the context of knowledge gap theory

Globalization, technology-driven economic changes, and digital transformation hastened by the pandemic of the previous four years have shown the relevance of digital and conventional public relations. Due to the rapid development of technology and digitalization, which transforms society, this study examines how public relations experts can use digital technology to reduce the information gap in transferring public relations practices and methods. Descriptive analysis, one of the qualitative research methods, was used after a literature review on the information gap hypothesis of digital public relations. In-depth interviews were conducted and public relations experts answered the subject-specific research questions. Public relations, unlike conventional media tools, lowers the information gap owing to digitalization knowledge and abilities, according to studies.

IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA

The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.