Digital Business Strategy Research Articles

Why do Chinese multinationals in South Africa get benefits from digital business strategy?

Background: Chinese multinational enterprises (MNEs) are obsessed with implementing digital business strategy in global competition, but there is limited knowledge about how and when the MNEs can achieve performance.Aim: This study aims to clarify the influence of digital business strategy on MNEs’ performance in South Africa, and whether this impact is mediated by exploratory and exploitative learning and moderated by organisational memory level and dispersion.Setting: Senior executives from the MNEs participated in the year-long survey. Before the survey, the participants were communicated and agreed, and the survey was completed by email.Method: Two-stage data from 314 MNEs in South Africa were obtained. Hierarchical regression analysis and Hayes Process Macros were used.Results: The results show that digital business strategy positively influenced performance, and the relationship was mediated by exploratory and exploitative learning. Organisational memory level and dispersion had an inverted U-shaped moderating effect on the relationship between digital business strategy and exploratory and exploitative learning.Conclusion: This study provides the first insight into the relationship between digital business strategy and MNEs’ performance in South Africa. It reveals the mediating mechanism and boundary conditions of this relationship, making an important contribution to the literature concerning digital business strategy.Contribution: This study encourages MNEs in South Africa to implement digital business strategies according to local conditions. What’s more, exploratory and exploitative learning is a strategic process that cannot be ignored, and moderate organisational memory can help these MNEs benefit from digital business strategy better.

Why and when does digital business strategy help manufacturers generate value co-creation with different stakeholders?

PurposeThis study aims to clarify why and when digital business strategy (DBS) helps manufacturing firms generate value co-creation (VC) with different stakeholders in the digital context of China. This study considers external network capability (ENC) and internal network capability (INC) as mediation mechanism, and strategic flexibility (SF) as theoretical boundary.Design/methodology/approachQuestionnaires were used and filled out by executives from manufacturing firms. The manufacturing samples from 289 different fields in China were used for hypothesis testing, and the structural equation model was the main analytical method.FindingsThis study found that DBS of manufacturing enterprises has a positive impact on VC. Specifically, DBS affects firm-partner VC and firm-consumer VC through the indirect positive effect of ENC, and affects firm-employee VC through INV. The positive effects of ENC on firm-partner VC and firm-consumer VC, as well as INC on firm-employee VC, are weak at high (or low) SF, and are strongest at moderate SF.Practical implicationsThis study provides manufacturing firms with practical insights into why and when they can implement DBS to generate VC, with a particular emphasis on the weighted role of SF.Originality/valueThis study spotlights gaps in the literature on why and when manufacturing firms can reap the benefits of DBS, focusing on one important business outcome – VC. The authors clarify the mediating role of differences in ENC and INC, as well as the inverted U-shaped moderating role of SF.

Beyond direct stakeholders: The extensive scope of Societal Corporate Digital Responsibility (CDR)

This paper delves into the concept of Societal Corporate Digital Responsibility (CDR), expanding the traditional focus of CDR from direct stakeholders to a broader societal perspective. Societal CDR is defined is defined as the responsibility of companies to develop their digital business strategies considering the impacts on societal stakeholders and institutions. This novel approach emphasizes the indirect, yet significant effects of digital technologies on various societal domains such as economic, social, and political spheres. It underscores the importance of addressing passive stakeholder groups and societal institutions that do not have a direct relationship with businesses but are nevertheless impacted by digitalization. The paper discusses challenges in managing Societal CDR, such as measuring societal impact and influencing indirect stakeholders. It also explores the roles and responsibilities of businesses in fostering a thriving digital society by examining the vitality factors across economic, social, and political domains. The paper concludes with practical recommendations for businesses to integrate Societal CDR into their strategies, highlighting the importance of inclusivity, ethical practices, and transparency in the digital era

How does a firm’s digital business strategy affect its innovation performance? An investigation based on knowledge-based dynamic capability

PurposeWhile previous research has demonstrated the positive effects of digital business strategies on operational efficiency, financial performance and value creation, little is known about how such strategies influence innovation performance. To address the gap, this paper aims to investigate the impact of a firm’s digital business strategy on its innovation performance.Design/methodology/approachDrawing on the dynamic capability view, this study examines the mechanism through which a digital business strategy affects innovation performance. Data were collected from 215 firms in China and analyzed using multiple regression and structural equation modeling.FindingsThe empirical analysis reveals that a firm’s digital business strategy has positive impacts on both product and process innovation performance. These impacts are partially mediated by knowledge-based dynamic capability. Additionally, a firm’s digital business strategy interacts positively with its entrepreneurial orientation in facilitating knowledge-based dynamic capability. Moreover, market turbulence enhances the strength of this interaction effect. Therefore, entrepreneurial-oriented firms operating in turbulent markets can benefit more from digital business strategies to enhance their knowledge-based dynamic capabilities and consequently improve their innovation performance.Originality/valueThis study contributes to the understanding of how a firm’s digital business strategy interacts with entrepreneurial orientation in turbulent markets to shape knowledge-based dynamic capability, which in turn enhances the firm’s innovation performance.

Kapabilitas Dinamis Sebagai Penentu Dalam Mengadopsi Penerapan Bisnis Berbasis Teknologi Digital

Research aim: This research aims to analyze the influence of dynamic capabilities on the adoption of technology-based digital business applications in Small and Medium Enterprises (SMEs). Method: The study collected primary data through field studies in North Kalimantan, involving 73 SMEs using digital platforms, and analyzed it using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Finding: Sensing, learning, and integrating capabilities positively impact the use of digital business tools, while coordinating capability doesn't seem to have a significant effect. Sensing involves watching market changes, leading to more digital marketing and customer reach. Learning drives gathering and using information for product improvement, increasing digital tool usage. Integrating fosters teamwork, aiding in digital tool adoption for better coordination. However, coordinating capability doesn't heavily affect digital tool usage, possibly due to SMEs' smaller scale. Theoretical contribution/Originality: This study supports the Resource-Based View (RBV) theory, emphasizing that dynamic capabilities help firms adjust resources to changing business landscapes, highlighting the significance of sensing, learning, and integrating capabilities for SMEs to effectively adopt technology-based digital business applications. Practitioner/Policy implication: SMEs intending to embrace digital business strategies should focus on enhancing dynamic capabilities, especially in sensing, learning, and integrating, to minimize conflicts and failures in technology adoption and ensure adaptability in dynamic business settings. Research limitation: The study encountered sample size limitations because of SMEs' hesitance to participate, potentially worsened by post-pandemic recovery activities.

Analysis of the Interconnection between Digital Skills of Human Resources in SMEs and the Success of Digital Business Strategy Implementation

The advancement of information technology has transformed the way SMEs operate, from marketing aspects to inventory management. Digital business opens up new opportunities for SMEs but also demands new skills from human resources to keep up with these developments. The objective of this research is to analyze the interconnection between the digital skills of human resources in SMEs and the success of implementing digital business strategies. This research method focuses on qualitative literature review using Google Scholar as the data source, especially for articles published between 2021 and 2024. The study results indicate that the role of human resources in an increasingly digital business world is crucial. The digital skills possessed by human resources not only affect the effectiveness of implementing digital business strategies but also impact the competitiveness and sustainability of SMEs in the constantly changing market. A deep understanding of the market, creativity in innovation, and adaptability are important factors in ensuring business success in this digital era.

Проекты цифровой трансформации компаний как составляющая антикризисного управления

The process of digitalization, that has already affected the entire world economy, is changing business models and the competitive environment. Therefore, these days, the system of crisis management should take this trend into account. Digital transformation projects, that are now actively implemented by companies from a variety of industries, have an anti-crisis nature, and business strategies are actively implementing a wide range of digital solutions. The authors of this article analyze the phenomenon of enterprises digital transformation, highlight the main challenges for its projects’ management and emphasize the importance of a conscious approach to the application of this tool. The article allocates the features of the modern crisis management system with the use of digital technologies and highlights the trends in digital business strategies. The authors analyze Tesla, Sber, Tinkoff and General Electrics business practices. In conclusion, the authors emphasize the special role of psychological readiness in a new technologies’ usage, the importance of following a clear algorithm, considering the specifics of the enterprise and providing flexibility when managing digital transformation projects as a part of crisis management.

The contribution of digital business strategy in enhancing collaborative innovation capability: The moderating role of organizational culture—A case study of six pharmaceutical companies in Jordan

AbstractWith innovation becoming more collaborative, the influence of digital business strategy (DBS) on interfirm cooperation has grown. This study investigates how DBS can enhance collaboration innovation capabilities across pharmaceutical companies in developing countries. Further, it investigates organizational culture as a moderating variable in the relationship between DBS and collaborative innovation capability (CIC). A total of 205 questionnaire responses were gathered on six Jordanian pharmaceutical corporations. The findings showed that each DBS element (development, objectives, resources, management capabilities, and digital leadership) positively affected CIC, and that organizational culture positively moderated the relationship between DBS and CIC. These results provide valuable insights for managers seeking to improve collaborative capability by leveraging digital business strategies and organizational culture.

Application of Digital Technology in Marketing Plan: Case Study of the Company's Strategic Transformation

Digital transformation is a dominant phenomenon in the global economy today, mainly triggered by advances in digital technology. This article discusses the impact of digital transformation, particularly in the context of business models and corporate strategy. With a focus on the manufacturing sector, Society 5.0, and dramatic societal changes, this article presents statistical data related to the use of digital technology in Indonesia. Digital transformation encourages companies to adopt innovative technologies and new business models to gain a competitive advantage. An effective digital business strategy is crucial in facing the demands of contemporary society and achieving the Sustainable Development Goals. This research uses a literature study method to analyze the impact of digital transformation on business model innovation, focusing on successful and less successful cases. The research results highlight the importance of digital leadership, digital maturity, and innovation strategies in facing digital transformation challenges. This research provides a comprehensive picture of digital transformation, emphasizing the need for investment in digital technology and skills, as well as adapting to changes in the economy and society.

Shoppre’s dilemma with marketplace launch – Do it sooner, delay for later or dismiss forever?

Learning outcomes After completing the case study, the students will be able to explore, create and capture the dilemmas of a platform strategy; compare, contrast and configure strategies for successful platform adoption; develop fitting configurations for marketplace design; and use temple framework to evaluate the dilemma of the element of time (do it sooner, delay for later or dismiss forever) in launching a new marketplace. Case overview/synopsis Shoppre was a parcel-forwarding firm established in 2017. In a short period, Shoppre turned out to be one of the best parcel forwarding and cross-border commerce companies in India, thanks to the first-mover advantage it enjoyed. Shoppre had offerings of shopping and shipping of cross-border e-commerce. As a new firm looking forward to increasing its market power, Shoppre faced the dilemma of whether to launch the marketplace, and if yes, whether to do it soon or delay it for the future. There was also confusion in the marketplace’s design and implementation. Nikkitha Shankar’s (she/her) worry was that if Shoppre did not decide quickly on this, there would be possible crises in managing the partners and their financial performance. Shankar was brainstorming the issues with the founding partner and was gauging the dimensions. This case study presented new marketplaces’ dilemmas along with managing sellers, customers, markets, finance, logistics and digital transformation. Complexity academic level The case study is suitable for undergraduate- and graduate-level students pursuing courses in business programmes and senior management professionals participating in executive education programmes. The case study will also fit well for courses such as the “Platform strategy: building and thriving in a vibrant ecosystem” course [1], digital business models [2] and digital business strategy [3]. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Penerapan Bisnis Digital Untuk Pemasaran Bola Ubi Kopong Diperkotaan

The use of digital business is increasingly crucial in facing the era of globalization and technological advancements. This article discusses the implementation of digital business strategies to market a unique product, "Hollow Sweet Potato Balls," in urban areas. The research method employed is a case study, focusing on online marketing, social media, and e-commerce strategies to enhance visibility and product sales in the urban market.By leveraging these digital tools, the hollow sweet potato ball business can expand its market reach and enhance competitiveness in the competitive urban environment. The transformation into a digital business provides a better understanding for SMEs of consumer preferences and behaviors, enabling them to reach more specific customer segments. The use of social media platforms such as Facebook and Instagram also aids SMEs in marketing strategies and consumer interaction.Additionally, delivery services like GrabFood assist SMEs in adapting to the increasing demand for delivery services. In conclusion, SMEs need to adopt digital technology to adapt and thrive amidst the ongoing changes in the business landscape.

Digital Business Strategies in the Era of Web 4.0: An Analysis of Dell's Opportunities, Challenges, and Marketing Approaches

With the development of Web 4.0, digital business become an essential part of marketing nowadays which inspire more company build digital business strategy. On this essay, Dell as an example will be analyzed on opportunities and challenges with web 4.0. On this essay, RACE model will be applied to analyze the issues facing by Dell which help them to get engagement with potential customers and covert these customers to realize marketing goals. And SERVQUAL model is used to find weaknesses of Dell on their online marketing. After exploring current situation, revised strategy including segmenting, positioning, and targeting will be given to help Dell improve their relationships between customers and company. Finally, some problems of laws need to pay attention to.

Virtual Environments’ Knowledge Base: A Bibliometric Analysis

The goal of this research is to explore the scientific literature on virtual environments by conducting a bibliometric analysis. This provides insight into the main topics, most contributing sources, most-cited articles, prolific authors, and countries that are involved in the research. Additionally, this analysis acts as a tool for understanding the intellectual foundation of the structure, worldwide research concentration on this domain, and social structure of the literature on the subject, as well as the knowledge base associated with the use and integration of virtual environments. The research was conducted by analyzing articles indexed in the Scopus database, which is believed to be the top-most database in scope regarding social sciences research. Using the PRISMA sampling technique and VOSviewer software, the data was analyzed to provide an overview of the virtual environment domain, and we reported tables, graphs, and maps to highlight the main performance indicators for the production of articles and their citation. The results show that terms such as "innovation management," "social media analysis," "business development," "digital technology," "customer engagement," "firm performance," "technology management," "virtual environment," "digital capability," and "market performance" have been used regularly. In addition, the density map reveals some of the newer topics of research, such as "industry 4.0," "sustainable development," "digital business strategies," "virtual environment," "artificial intelligence," and "big data technology." This study's results offer a deeper understanding of how the past, present, and future are connected and shed light on any topics that remain unexplored.

Bitcoin Cryptocurrency and Electronic Commerce in Saudi Arabia

Bitcoin, a well-known cryptocurrency, has attracted much attention worldwide and is becoming more widely used. This study develops a hypothesis to investigate and test the impact of Bitcoin on E-Commerce use in Saudi Arabia using a survey research approach. Analyzing factors such as Bitcoin awareness and usage among Saudi Arabian consumers can increase online transactions, increase payment efficiency, a larger degree of financial inclusion, and a higher level of trust and security. The online-based survey was used to collect responses, and descriptive-analytical and standard results. Assessment criteria approaches were implemented to interpret the results. Responses were collected from individuals and employees of various companies working in different occupations in Saudi Arabia. In addition, statistical tools SPSS and SmartPLS were used to test the study’s hypotheses. The findings indicated a rapid growth in e-commerce transactions and some knowledge of Bitcoin. Also, it shows a positive correlation between digital currencies (Bitcoin) and e-commerce in Saudi Arabia. The study’s conclusions are expected to be valuable for those involved in Saudi Arabia’s e-commerce sector, helping them to decide how to adopt and use Bitcoin in their digital business strategy. The study also opens the way for future investigations into topics including Saudi Arabia’s regulations for Bitcoin, consumer attitudes toward Bitcoin, and the potential of blockchain technology for enhancing the nation's e-commerce processes.

The effects of digital business strategy on the collaboration performance of companies: the moderating effect of digitally enabled performance measurement

PurposeDigital transformation shapes industries and influences the forms of collaboration between companies. This study aims to investigate digital business strategy as a key to facilitating collaboration beyond organizational boundaries.Design/methodology/approachThe study focuses on the connection between digital business strategy and collaboration performance. The authors identify five types of digital business strategy elements based on the literature: development, objectives, resources, management capabilities, and digital leadership. The authors then studied the implications of these elements for collaboration performance using a survey. The study’s empirical data were collected from manufacturing and service companies, and 202 valid responses were received. The implications of the research elements were tested through regression analysis, which included the moderating effects of digitally enabled performance measurement.FindingsThe theoretical research framework identifies digital business strategy as a key determinant of collaboration performance, thus advancing the understanding of how companies can utilize digital business strategies and achieve enhanced collaboration performance. The results also show that the effect of digital business strategy on collaboration performance may be moderated by digitally enabled performance management.Practical implicationsThe results suggest that management capabilities associated with digital strategy are a crucial element in positively influencing collaboration performance. Further, digital strategy-related resources can be better managed with digitally enabled performance measurement system, which is reflected in improved collaborative performance. Thus, companies should invest in management capabilities and connect their digital business strategies and performance measurement systems to develop collaboration in digital transformation.Originality/valueThe study is among the first to translate an empirical understanding of the digital transformation of small and medium-sized companies into a conceptual framework of a digital business strategy.

An Analysis of Success Factors of Digital Entrepreneurs in Western Province, Sri Lanka

Digital technologies have altered the nature of uncertainty in entrepreneurial processes. Although some of the online startups in Sri Lanka have strived, many have failed within a few years of inception. Little research has been carried out regarding opportunities, challenges, and critical success factors of digital entrepreneurship. This research aimed to identify the critical success factors that determine the successful implementation of digital business. Based on the literature review, competency in digital business strategy, IT business process integration, and relationship competency were identified as antecedents of E-business success. Quantitative research methods were used, and data were collected by using a questionnaire. A randomly selected sample of 120 digital entrepreneurs in Western Province, Sri Lanka were analyzed using the Partial Least Squares Structured Equation Modeling. Findings reveal a significant positive relationship between competency in digital business strategy, IT business process integration, and relationship competency and e-business success. Based on the results, the study recommends actions entrepreneurs and governments can undertake to succeed in digital business.

Online Business Marketing Strategy in Terms of Discounts and Ease of Transactions on Purchasing Decisions

A digital business strategy is a long-term plan designed to manage a business through the use of digital technology and the Internet. The goal is to maximize added value for customers. The purpose of this study is to determine the driving factors for purchasing decisions in digital business. In this case, the researcher wants to test the effect of price discounts and ease of transactions on purchasing decisions. The research approach used is quantitative research with the method used is the questionnaire method. The population was 100 respondents who owned and had purchased an online business for transactions. The sampling technique in this study was to use a total sampling technique. In this study researcher used a questionnaire that was filled out by respondents via the Google form to measure the results of the research variables. This study uses data analysis techniques using SmartPLS (Partial Least Square) software which is a variance-based structural equation analysis (SEM) that can simultaneously test structural models. The results showed that the discount variable had no significant effect on customer purchasing decisions in online business, then the transaction convenience variable proved to have a significant effect on online purchasing decisions in the community in Labuhanbatu Regency.

Analisis Strategi Bisnis di Era Transformasi Digital

The era of digital transformation has changed the way many businesses operate, communicate and compete. In this era, businesses need to develop relevant strategies to remain competitive. Contemporary businesses are undergoing digital transformation, the role of a viable strategy has become very important for any company. There are various important aspects to focus on when developing a digital business strategy: primarily, increasing the scope of business operations as well as implementing the latest IT solutions to make this strategy a long-term “scale-up” plan intended to maintain the company's viability, performance and contribute to the achievement of Development Goals Sustainable (SDGs). The purpose of this article is to analyze the development of efficient business strategies in the digital era. The method used in this analysis is a qualitative descriptive method. The results of this discussion show that in the era of the “new economy” and the digital transformation that accompanies it, an innovative digital business strategy based on advanced IT solutions and aligned with the SDGs is a great opportunity for companies to deviate from competitors and gain a competitive advantage

Artificial Intelligence for Management Information Systems: Opportunities, Challenges, and Future Directions

The aim of this paper is to present a systematic literature review of the existing research, published between 2006 and 2023, in the field of artificial intelligence for management information systems. Of the 3946 studies that were considered by the authors, 60 primary studies were selected for analysis. The analysis shows that most research is focused on the application of AI for intelligent process automation, with an increasing number of studies focusing on predictive analytics and natural language processing. With respect to the platforms used by AI researchers, the study finds that cloud-based solutions are preferred over on-premises ones. A new research trend of deploying AI applications at the edge of industrial networks and utilizing federated learning is also identified. The need to focus research efforts on developing guidelines and frameworks in terms of ethics, data privacy, and security for AI adoption in MIS is highlighted. Developing a unified digital business strategy and overcoming barriers to user–AI engagement are some of the identified challenges to obtaining business value from AI integration.

Digitising Miles and Snow: using cluster analysis to empirically derive digital business strategy types

ABSTRACT Digitisation is among the macro-trends that significantly influence the business world in the twenty-first century. Firms striving to succeed in this environment must develop new strategic approaches. The accelerating development of information technology (IT) drives digitisation. Therefore, IT and business strategies must be integrated. In this context, the information systems literature promotes the concept of digital business strategies (DBSs), reflecting a fusion between IT and business strategies. However, knowledge of the types and characteristics of such DBSs is currently scarce. Therefore, we developed a conceptually and empirically grounded typology of DBS based on the well-known business strategy classification by Miles and Snow (1978). Using a dataset comprising 192 firms worldwide, we conducted a cluster analysis, identified basic types of DBS, and evaluated their effects on firm performance. Moreover, we identified four types of DBS: non-digital reactor, analyser, digital opportunist, and digital producer. The study contributes to a better understanding of new business strategy concepts in the digitisation context.