Diffusion Of Innovation Theory Research Articles

Social Media Use for Evangelization and Vocational Discernment by Priests in the Catholic Archdiocese of Mombasa

Purpose: This study explored how priests in the Catholic Archdiocese of Mombasa utilize social media for evangelization and vocational discernment. Adopting a descriptive research design approach, the research sought to establish the extent of priests’ engagement on social media for evangelization and vocational discernment, discover strategies employed on social media that enhanced faith sharing and building communion, examine the appropriate use of social media for catechesis and vocational discernment and identify factors that hindered priests from effectively using social media for evangelization and vocational discernment. Methods: The study was guided by the Diffusion of Innovation Theory. The target population comprised of 97diocesans and 22 religious. Using the Krejcie and Morgan formula of sample size determination, a sample size of 91 respondents was selected. Data was collected using structured questionnaires. A pilot study was done to check the reliability and validity of the questionnaires. Data was analyzed quantitatively. For the quantitative data, descriptive and correlation analysis were used. Results: The study findings revealed that while many priests are active on social media, their engagement levels vary significantly. However, challenges such as lack of training, digital literacy, and concerns about online behaviour hinder optimal use. Moreover, technology competency and years of service as priest significantly influenced the use of social media for evangelization and vocational discernment by priests. Conclusion: The research gap is, despite the growing use of social media, there is limited research on its specific impact on vocational discernment and the unique challenges faced by priests in this context. The following recommendations were made: a need to implement comprehensive training for priests on digital literacy and effective social media use, establish support systems to assist priests in managing their social media presence, and address challenges.

Digital Transformation in Community Radio: Extending the Reach of Social Inclusion Efforts at Mathare FM, Nairobi, Kenya

This study explores the potential of Mathare FM, a community radio station in Nairobi’s Mathare slum, to enhance social inclusion through digital transformation. The main objectives were to assess how digital platforms can expand Mathare FM’s role in promoting social inclusion and to explore the perceptions of listeners and staff regarding the integration of these tools. Purposive sampling method was employed to select participants who could provide relevant insights regarding the station's social inclusion impact for Mathare residents. Grounded in Diffusion of Innovations Theory and Uses and Gratifications Theory, this research analyses the benefits of incorporating social media, mobile applications, and online streaming into the station’s operations. Data collected from the questionnaires were analysed using SPSS to perform descriptive and inferential statistical analyses. A descriptive research approach was used, combining questionnaires and interviews with a sample size of 400 members. Findings indicate that Mathare FM plays a significant role in promoting social inclusion, with 53% of respondents reporting high satisfaction with the station's community engagement efforts. Notably, 76% of respondents believe that digital platforms would facilitate greater engagement for marginalized groups, and 73% expressed a willingness to integrate these tools with traditional broadcasting. The study recommends developing a comprehensive digital strategy, enhancing social media engagement, and leveraging mobile applications to increase accessibility and interaction within the community.

Influence of Novelty Centered Business Model Innovations on the Performance of Manufacturing Firms in Kenya

Strategic management scholars agree that innovation in business models is essential for long-term survival in challenging commercial environments. The study was designed to determine the influence of novelty centered business model innovation on the Kenyan manufacturing companies’ performance. The study was anchored on diffusion of innovation theory. The study adopted the descriptive research design and positivism philosophy that was aligned to the classical scientific method of research inquiry. Multi-stage sampling method was adopted to collect data from top management team in the manufacturing sector using a semi- structured questionnaire. The data was analysed using descriptive analysis techniques such as mean, percentages and standard deviation. The study established that novelty centered business model innovation positively and significantly influenced manufacturing firms’ performance. The study recommends that manufacturers should endeavour to innovate their business models in order to achieve superior long-term performance. The study findings inform the extent to which novelty centered business model innovation predicts the performance of manufacturing firms.

Multidimensional analysis of art education teachers’ attitudes and self-efficacy toward artificial intelligence: exploring relationships and strategies for enhancement

ABSTRACT This study investigates the attitudes and self-efficacy of university art education teachers in Wuxi, China, toward Artificial Intelligence (AI). Using Social Cognitive Theory and Diffusion of Innovations Theory, 384 valid questionnaires were collected. The results show that teachers generally lack confidence in AI, with only the “ease of use” dimension receiving positive feedback among five dimensions: relative advantage, compatibility, ease of use, trialability, and observability. Differences in attitudes and self-efficacy were found, with single teachers, associate professors, and digital art instructors exhibiting more positive attitudes and higher confidence. A significant positive correlation was found between teachers' attitudes toward AI and their self-efficacy in applying it in classrooms. The study proposes strategies to foster more positive perspectives and self-efficacy regarding AI for art educators.

Digital Marketing Strategies and Brand Awareness of Afrinnovators Group Ltd

Purpose: In today's digital age, the significance of digital marketing strategies in enhancing brand awareness among businesses was emphasized. This research aimed to assess the influence of digital marketing strategies on brand awareness in Rwanda, focusing on Afrinnovators Group Ltd. The study had three objectives: to evaluate the impact of different digital marketing channels, the effect of digital marketing expenditure, and the role of social networking platforms on brand awareness. Methodology: The theoretical framework reviewed Bandura's Social Learning Theory, Howard's Consumer Behavior Theory, and Rogers' Diffusion of Innovation Theory. A mixed-method approach was employed, involving quantitative and qualitative research designs. The target population included 102 individuals, with a sample size of 81 respondents determined using Slovin's formula. Data analysis involved descriptive and inferential statistics for quantitative data and thematic analysis for qualitative data. Findings: Regression analysis highlighted digital marketing expenditure as the most significant predictor of brand awareness, with an unstandardized coefficient of 0.096 (p = 0.022). Other predictors included social media marketing with a coefficient of 0.085 (p = 0.035) and search engine marketing with a coefficient of 0.078 (p = 0.041). The study concluded that strategic digital marketing efforts profoundly impacted brand awareness for Afrinnovators Group Ltd. Unique Contribution to Theory, Practice and Policy: Recommendations included prioritizing social media marketing, enhancing email and search engine campaigns, and investing in online ads and videos. Future research was suggested to explore long-term effects, emerging technologies, and comparative studies to optimize digital marketing strategies. This study contributed to academic knowledge, offered practical implications for businesses, and aligned with Sustainable Development Goals by promoting economic growth.

Energetic Rhythmic Health Service Innovation at Bojonegoro Regional Public Hospital

This study aims to describe and analyze the Rhythmic Energetic service innovation implemented at Sosodoro Djatikoesoemo Bojonegoro Regional General Hospital. This innovation was analyzed using Rogers' Diffusion of Innovation theory. The research method used is descriptive research with qualitative data analysis. Data were collected through in-depth interviews, observations, and documentation. The results of the study indicate that the Rhythmic Energetic service innovation mostly meets the attributes of innovation according to Rogers' theory. However, there are still some problems, such as the community's difficulty in understanding and interacting with the program, the hospital's lack of understanding of the essence of innovation, lack of supervision in program implementation, and the program's inconsistency with what it should be. In addition, there is a shortage in the number of workers needed and some officers who have not received training. To fix these problems, Sosodoro Djatikoesoemo Bojonegoro Regional General Hospital needs to conduct regular evaluations so that the Rhythmic Energetic service innovation can provide greater benefits to the community. In addition, there needs to be an efficient division of service teams and training for officers who have not received training. Thus, Sosodoro Djatikoesoemo Bojonegoro Regional General Hospital can continue to improve the quality of public services they provide to the community.

Influence of Electronic Procurement Processes on Procurement Performance of Uasin Gishu County Government, Kenya

This study aimed to investigate the influence of electronic procurement processes (e-procurement) on procurement performance in Uasin Gishu County, Kenya. The growing importance of web-based procurement models and information communication technology (ICT) in enhancing supply chain value generation is the backdrop for this research. Although prior studies have indicated the advantages of e-procurement in terms of reduced processing time, cost savings, enhanced data accuracy, and increased efficiency, several gaps and limitations exist in the existing literature. This study addresses these gaps by providing a comprehensive exploration of the impact of various e-procurement dimensions on procurement performance, with a specific focus on a devolved government entity in Kenya. This examination evaluated the influence electronic on performance of Uasin Gishu County, Kenya. The study sought to establish the effect of electronic sourcing and ordering on procurement performance within the county government. The study drew on theoretical frameworks, including the Disruptive Innovation Theory and the Diffusion of Innovation Theory, to determine extent to which electronic procurement influence the performance of procurement unit. A concurrent parallel mixed design was employed to facilitate an in-depth analysis of the research variables. The target population comprises of supply chain officers, user department heads, and accounting officers in Uasin Gishu County Government, totaling 96 respondents. A census sampling method was employed due to the relatively small population size. Data was collected through questionnaires and analyzed quantitatively. The analysis included descriptive statistics such as frequency distributions, means, and standard deviations. The study findings were presented using tables and figures for clarity and easy interpretation. The study concluded that integrating electronic payment into Uasin Gishu County’s e-procurement framework enhances efficiency by speeding up transactions and reducing manual effort and electronic sourcing strengthens supplier engagement, ensures clear communication of requirements, and enables effective performance tracking. The study recommended that adopting electronic invoicing accelerated payments, reduce errors, and improve accuracy. Additionally, investing in an integrated e-procurement system will facilitate seamless communication among departments involved in procurement.

Thoughts From the Front Lines: Canadian Perspectives in Adopting and Implementing Recommended Clinical Labels in Preschool Speech-Language Pathology.

Previous literature has proposed barriers to speech-language pathologists (SLPs) using standard clinical labels; however, the perspectives of SLPs have been studied to a lesser extent. This quality improvement project reports on SLPs' perceived barriers and facilitators to using currently recommended clinical labels for preschool communication disorders and identifies next steps to support implementation in one preschool communicative health system. This project aimed to establish the consistent use of clinical labels in one large Canadian preschool speech and language program. After completing a web-based training and a 3-month trial period, 387 SLPs completed an exit survey to share their perceived barriers and facilitators to label use. Qualitative survey data were analyzed using a hybrid codebook inductive/deductive thematic analysis approach. Six themes were identified, which aligned with the diffusion of innovations theory. SLPs identified several facilitators and barriers to using the recommended clinical labels within each theme. Major facilitators included improved communication, better caregiver understanding of children's communication, positive feedback from caregivers, SLPs' increased confidence in sharing labels, and improved access to services for children. Major barriers related to additional time required to share labels, SLPs' perceptions of caregivers' values, SLPs' views surrounding the recommended labels, lack of comfort using some labels, and limited opportunity to practice label use or observe successful label use by others. Contextual barriers continue to impact SLPs' use of the recommended clinical labels. Ongoing collaboration with SLPs and caregivers will be critical for supporting implementation. Further research examining SLPs' perspectives across other clinical settings and geographic areas is needed. https://doi.org/10.23641/asha.27296970.

Strategic Technological Innovations Influencing Competitive Advantage Among Micro and Small Enterprises in Nairobi County, Kenya

Purpose: The ability of businesses to integrate information technology in their operations has been found to be an integral driver to their success. Through information technology, firms can utilize technological innovations to strengthen the uniqueness of their products in the market thus enhancing their competitive advantage. However, with limited evidence in the local context especially among the micro and small enterprises which continue to face a continuous decline, it warrants the study to assess how strategic technological innovations have been embraced among the small and micro enterprises and the role the innovations have played in enhancing the competitive advantage of the enterprises. Specifically, the study will examine the influence of enterprise’s IT Capabilities on competitive advantage among Micro and Small Enterprises (MSEs); determine the influence of Technological resources on competitive advantage among Micro and Small Enterprises (MSEs); explore the influence of adopted new technologies on competitive advantage among Micro and Small Enterprises; and establish the influence of Technological Processes and Products (TPP) on competitive advantage among Micro and Small Enterprises (MSEs) in Nairobi County, Kenya. The objectives will be anchored on dynamic capabilities theory, Schumpeter theory of innovation, technology acceptance model and diffusion theory of innovation. Methodology: Using a descriptive research approach, the study will collect and analyse both qualitative and quantitative data. This data was obtained from 386 micro and medium enterprises in Nairobi Central Business District, drawn from a population of 11,245 MSEs registered by the Nairobi City County in the CBD. A questionnaire was the main instrument of data collection, which was pilot-tested for validity and reliability. The collected data was analyzed using descriptive and inferential statistics. Findings: The findings were presented using frequency tables and graphs. In conclusion, the findings emphasize the critical role of technology in driving market expansion, customer engagement, and operational efficiency. The study highlights the importance of strategic support and intervention to address technological adoption challenges. By encouraging technological development and integration, policymakers and other stakeholders can assist MSEs in improving their operations, boosting the economy of Nairobi County. Investing in technological education and infrastructure is essential for MSEs to optimally benefit from TPP in the contemporary digital economy. Unique Contribution to theory, policy and practice: Training and development on how MSEs can use the platforms effectively, online marketing and selling needs to be promoted to help MSEs build their capacities. Therefore, when equipped with the appropriate knowledge and tools, the policymakers can help the MSEs to adopt e-commerce and increase their market access and productivity.

Technology adoption model for smart urban farming-a proposed conceptual model

Technological advancements have made their way into the heart of human civilization across numerous fields, namely healthcare, logistics, and agriculture. Amidst the sprouting issues and challenges in the agriculture sector, particularly, the growing trend of integrating agriculture and technologies is roaring. The public and private sectors work hand in hand with regard to addressing these complex issues and challenges that arise, aiming for efficient and sustainable possible solutions. This study is a continuation of a previous systematic literature review; hence, the main objective is to deliver a proposed conceptual model for technology adoption specifically for smart urban farming. Innovation diffusion theory (IDT) is used as the main foundation of the proposed conceptual model, supplemented with additional factors drawn from other exisiting technology adoption models both the originals and extended versions. The outcome of the study is expected to reveal valuable insights into the components affecting the technology adoption model in smart urban farming, which will be further laid out upon in the upcoming study, offering a robust framework for future studies and applications in smart urban farming.

Navigating Digital Transformation in the UAE: Benefits, Challenges, and Future Directions in the Public Sector

Digital transformation is a process in which the latest technologies are used in various business fields to keep pace with continuous changes. It involves the strategic and profound integration of digital technologies into an organization’s core business operations, processes, and models. In this study, a quantitative approach was used to study the impact of DT adoption on public sector transformational change projects in the United Arab Emirates (UAE). The diffusion of innovation theory (DIT) and the unified theory of acceptance and use of technology model (UTAUT) were used in the factor analysis. This study highlights that digital transformation initiatives in the UAE have benefited from a strategic alignment with government initiatives, such as AI and blockchain strategies. However, public sector organizations face challenges, such as the high costs of technology adoption and cybersecurity risks during integration with legacy systems. The significance of social influence, including elements like use behavior and behavioral intention, was identified as essential for digital transformation, suggesting the importance of technology in job performance. Similarly, digital transformation projects improve IT competence and reduce resistance to change among leaders and individuals. The findings underscore the importance of investing in infrastructure and continuous IT training to sustain digital transformation. More studies are required across specific sectors to further explore the impact and scalability of DT initiatives in the UAE public sector.

Deciphering consumer behaviours in the innovative hospitality settings

Purpose This study aims to analyse the antecedents and consequences of consumer participation behaviour in the hotel industry. It investigates how citizenship behaviour influences the link between participation and switching intention. It also investigates hotel innovativeness, brand identification and consumer value co-creation using the frameworks of innovation diffusion theory, social identity theory and social exchange theory. By combining different academic perspectives, the study provides a thorough grasp of the elements that influence consumer behaviour and loyalty to hospitality brands. Design/methodology/approach This study used a descriptive-analytical approach to survey 526 guests who stayed at five-star hotels affiliated with chains in Egypt. The hotels were chosen using stratified random sampling, which ensured representation across multiple segments. For practical reasons, convenience sampling techniques were used to pick research participants. To test the study hypotheses, structural equation modelling was used, which provided a strong statistical analysis to assess the correlations between variables and validate the suggested theoretical framework. Findings The research indicates that hotel innovativeness has a substantial impact on consumers’ brand identification and involvement behaviour, but not their propensity to move brands. The relationship between participation behaviours and intention to switch is mediated by consumer citizenship behaviour. Research limitations/implications The cross-sectional study methodology may not address causal linkages or developmental difficulties because it only collected data at one point in time. A longer study period is required, and the sample group’s breadth is restricted to five-star hotel guests from Egypt’s chain-affiliated hotels. Originality/value This study offers a thorough methodology for assessing how hotel innovation influences consumer brand identification. It also looks at how consumer brand identification affects involvement and switching intentions. The study also investigates the moderating influence of consumer citizenship behaviour in the link between involvement and switching intentions.

Financial Determinants of Adoption of Agricultural Technologies in Irish Potato Production in Ol Kalou Sub County, Kenya: Application of Multinomial Logistic Regression

Irish potato is a significant source of food and income for many households worldwide. The demand for the crop has steadily increased around the globe. Kenyan Irish potato farmers have the potential to produce about 30 tonnes per Ha. However, small-scale Irish farmers in the country realize low output ranging from 4-8 tonnes per Ha due to limited uptake of agricultural technologies. This study aimed to analyze the financial factors influencing the uptake of agricultural technologies in Irish potato production in Ol Kalou Sub County. The agricultural technologies under investigation were chemical fertilizer, certified seeds, fungicides, and farm machinery. Production and innovation diffusion theories guided the study. Descriptive cross-sectional research design was used to obtain data from a study population of 21,942 smallholder Irish potato farmers in Ol Kalou Sub County. A multiple-stage sampling technique was employed to give a sample size of 385 respondents small scale Irish potato farmers, where data was collected through a semi-structured questionnaire. Data collected was analyzed using multinomial logistic regression through SPSS version 28 and STATA version 17. The model indicated that off-farm income, access to credit, and production risk had a positive and significant influence on adopting agricultural technologies. Conversely, production cost had a negative and significant influence on the adoption of agricultural technologies, while the availability of subsidies had no significant influence. The Marginal effect analysis showed that the availability of off-farm income increased adoption by 22.00%, the increase in credit increased adoption by 2.00%, the availability of mitigation measures of production risk increased adoption by 19.00%, while the increase in production cost decreased adoption by 7.00%. The study concluded that off-farm income, credit facilities, production risk and cost of production influence the adoption of agricultural technologies. The study recommended that the government should develop policy regulations such as diversification of income, grants that reduce production costs, credit incentives, and crop insurance.

Influence of Strategic Customer Retention Practices on the Performance of Automotive Firms in Nairobi City County, Kenya

Purpose: The main focus of the study was to establish how strategic customer retention practices influences performance of automotive firms in Nairobi City County, Kenya. The study specifically focused on establishing the influence of customer support programs, technological advancements, and strategic communication practices and customer’s motivation programs on performance of automotive firms in Nairobi City County, Kenya. The study was anchored on Expectancy Theory, Diffusion of Innovation Theory, Communication Theory and Customer Service Theory. Methodology: The study employed a descriptive survey research design and targeted 18 franchised automotive firms registered by Kenya Motor Industry Association. The unit of observation comprised of employees in strategic, marketing and IT departments. A total of 80 respondents were involved in the study. Primary data was utilized in the study and was gathered through 5-point Likert scale structured questionnaires. Both descriptive and inferential statistics were adopted in analyzing the collected data. The statistics were generated by help of SPSS software and results presented in form of tables and figures. The study conducted a pilot test before the main study on two randomly selected automotive firms to assess the reliability and validity of questionnaires. Respondents involved in the pilot study was not be included in the main study. Findings: The study established that strategic customer retention practices accounts for 61.8% in variations of performance of automotive firms in Nairobi County. The study further established that strategic customer retention practices comprising of customer support programs, technological advancements, and strategic communication practices and customer’s motivation programs positively and significantly influences performance of the firm. This was depicted by beta values of 0.508, 0.324, 0.216, and 0.196 and significant values of 0.000, 0.000, 0.007, and 0.012. Unique Contribution to theory, Policy and Practice: The study concluded that enhancing the strategic customer retention practices leads to enhanced performance levels of the firms. The study provided recommendations to the management of the automotive firms to enhance aspects of customer support programs, technological advancements, and strategic communication practices and customer’s motivation programs since the practices leads to enhanced performance levels of the firms.

Awareness and perceived readiness of Industry4.0 in Africa: a case study of SMMEs in Nigeria

ABSTRACT This study assesses the awareness and readiness for Industry4.0 in African emerging economies. It also investigates the factors affecting the adoption of Industry4.0 among Nigerian SMEs based on the Diffusion of Innovation theory using quantitative methodology. A total sample of 377 employees was selected. The results show a positive but weak correlation among awareness and perceived readiness and the adoption of Industry4.0, suggesting that other factors such as trialability, compatibility, and relative advantage play a significant role in Industry4.0 adoption. The main challenges identified include high investment costs, a lack of managerial will, perceived complexity, and a shortage of adequately skilled human resources. The perceived level of readiness for Industry4.0 reveals most SMEs were at the computerisation stage, indicating a significant gap in Industry4.0 readiness. Theoretically, the study explores the DOI theory in African context by introducing awareness and perceived readiness as additional factors for adoption while managerially providing insights for industry4.0 adoption in resource-constrained economies such as Africa.

Effect of Electronic Tax Invoice Management System on Value Added Tax Compliance Among Tented Camps in Narok County, Kenya

Purpose: Value Added Tax (VAT) compliance is a critical aspect of revenue collection for governments worldwide; however, it has encountered various challenges, the most prevalent being verifying input tax claimed by taxpayers when filing VAT returns. The main objective was to examine the effect of electronic Tax Invoice Management System on Value added tax compliance among tented camps in Narok County. The theory that supports the study was Diffusion of Innovations Theory. Methodology: The study employed explanatory research design, with a target population of 150 tented camps in the Masai Mara National Reserve, out of these, 122 respondents successfully completed and returned the questionnaires, resulting in a response rate of 81.3%. The data was collected through a structured questionnaire. Results: The study found that ETIMs positively and significantly affect VAT compliance β =0.236 p-value =0.012<0.05. Conclusion: The study recommended that The KRA should enhance the Electronic Tax Invoice Management System (ETIMS) to improve VAT compliance among tented camps in Narok County. Future research should be conducted on the effects of taxpayer behavioural factors on VAT compliance.

Challenges and Opportunities of Implementing Education Technology in Rural and Underserved Areas of Tanzania, Assessing the Sustainability and Educational Impact of Such Initiatives

Purpose: The aim of the study was to analyze the challenges and opportunities of implementing education technology in rural and underserved areas of Tanzania, assessing the sustainability and educational impact of such initiatives. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The implementation of education technology in rural and underserved areas of Tanzania presents both challenges and opportunities. Key challenges include limited access to reliable electricity and internet connectivity, a lack of digital literacy among teachers and students, and insufficient infrastructure and resources to support tech-based learning. Unique Contribution to Theory, Practice and Policy: Diffusion of innovation theory, unified theory of acceptance and use of technology (UTAUT) & socio-constructivist learning theory may be used to anchor future studies on the challenges and opportunities of implementing education technology in rural and underserved areas of Tanzania, assessing the sustainability and educational impact of such initiatives. Teachers should receive ongoing, hands-on training to integrate digital tools into their pedagogy, which would enhance both teaching effectiveness and student engagement. Policies should incentivize telecommunication companies to offer affordable data packages for educational purposes and extend mobile learning platforms to areas with limited connectivity.

Risk Factors of Hepatitis Associated With Time to Adopting a New Cancer Screening Model Under Diffusion of Innovation Theory-A 10-Year Cohort Study in Taiwan.

Hepatitis is a serious global health issue. To reduce mortality, early screening for liver disease has been recommended in community health policies, particularly for asymptomatic individuals. This study explored the link between liver function biomarkers and how quickly people adopt a new multiple cancer screening program, using the diffusion of innovation (DOI) Theory. The study included 57,939 participants from a community-based screening program in Keelung, Taiwan, between January 1, 2001, and December 31, 2010. Data on demographics and lifestyle habits were collected through questionnaires, and blood samples were analyzed to measure biomarkers related to liver function. On average, participants took 3.48 years to accept the new screening program. People with healthier lifestyles, such as those who drank alcohol less often, were more likely to adopt the screening early. Additionally, those with higher levels of liver-related biomarkers like albumin, total protein, and ALT joined even sooner. In conclusion, using DOI theory, the study found that personal lifestyle and liver function play a role in how quickly individuals adopt a new screening system. These insights can help healthcare providers improve early screening efforts, particularly for people at risk of hepatitis and liver cancer, potentially reducing related deaths.

Store Advertising Strategy In Tuban In Increasing Product Appeal

Advertising strategy of Ceker Gobyozz Byozz Tuban Shop and its impact on business growth. Using the Diffusion of Innovation Theory by Everett M. Rogers, this study identifies how innovation in products and advertising strategies can be applied to small businesses. This shop utilizes the trend of spicy food that is popular among young people as the main innovation, accompanied by promotions through social media such as Instagram, Facebook, and WhatsApp, as well as print media in the local community. This strategy is implemented in stages, starting from word-of-mouth (WOM) promotion to the use of more modern media. The results of the study show that a well-integrated advertising strategy can significantly increase the number of visitors. This shop is able to attract around 50-70 visitors per branch per day, with a total turnover of 120 million rupiah per month. In addition, involvement in the local community accelerates the diffusion of innovation and helps the shop reach a wider market. Consumer adoption decisions are influenced by product quality and positive experiences at the shop, which creates customer loyalty. In conclusion, an innovative and targeted advertising strategy is the key to the success of Ceker Gobyozz Byozz Shop, providing important insights for small businesses in developing their businesses through effective promotions.

Advancing Digital Education Technologies by Empowering Nurses With Point-of-Care Ultrasound: Protocol for a Mixed Methods Study.

Bedside ultrasonography, also known as point-of-care ultrasound (PoCUS), is a promising technological tool that enhances clinical assessment, enriching diagnostic capabilities and clinical reasoning. Its use in nursing spans various patient populations and health care settings, providing nurses with a valuable health assessment tool to improve care quality and patient safety. Despite its growing integration into clinical practice, PoCUS training has mainly focused on physicians, leaving a gap for trained nurses who demonstrate similar proficiency in conducting scans and interpreting images. Previous research highlights the value of digital tools in PoCUS training, showing their role in improving professionals' and students' knowledge, image interpretation skills, and clinical acumen. This study aimed to (1) establish an assessment instrument gauging nurses' competency milestones in PoCUS and evaluate its content and appearance validity, (2) develop a series of 5 educational videos focused on PoCUS and assess their content and appearance validity, and (3) construct an online learning environment tailored to nurses' PoCUS training needs and evaluate its content and appearance validity. We will conduct a methodological study of technological production guided by Rogers' diffusion of innovations theory. Subproject 1 will design and validate a comprehensive assessment tool for evaluating nurses' competency milestones in PoCUS use. For this purpose, a scoping review will be conducted. The review will be based on JBI Collaboration guidelines and reported according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extended for Scoping Reviews (PRISMA-ScR) checklist. Subproject 2 involves an evaluation of content and appearance validity for a series of 5 educational videos on PoCUS, designed specifically for nurses about applying peripherally inserted central catheter lines, inserting nasogastric feeding tubes, assessing gastric residual volume, assessing pressure injuries and soft tissue conditions, and assessing muscle mass to monitor patient nutritional status. In subproject 3, a comprehensive online learning environment dedicated to PoCUS training for nurses will be developed and validated. The launch of an online learning environment represents a cornerstone of our dissemination strategy, scheduled to coincide with the inaugural Brazilian PoCUS symposium for nurses, an event organized by the project members. This platform will serve as a pivotal resource for continuous learning and professional development. Subproject 1 will start in the second half of 2024 and is expected to be completed by mid-2025. Subproject 2 is currently ongoing and is expected to be completed in early 2026. Subproject 3 is set to begin in early 2025 and is planned to be completed by 2026. Through these concerted efforts, the project aims to bridge the existing gap in PoCUS training for nurses, thereby fostering their proficiency and enhancing patient care outcomes. PRR1-10.2196/58030.