Different Levels Of Strategies Research Articles

Цифрові маркетингові інструменти в рекламній кампанії на зовнішніх ринках

This article reviews advertising tools and analyzes their importance. The advantages of advertising media have been researched and their characteristics have been provided. Attention is also paid to modern advertising campaign tools that companies use to promote their products and services in foreign markets. With an emphasis on the dynamics of globalization and digitalization, the latest trends and innovations in the field of marketing and advertising are analyzed, allowing to effectively reach target audiences in different parts of the world. Particular attention is paid to how companies adapt their advertising strategies to changing consumer requirements and preferences in international markets and, further, how technological innovations affect the choice of tools for advertising campaigns. Various tools are described, including digital media, social media networks, influencer marketing, contextual advertising, SEO optimization, and other digital channels that currently are at the forefront of advertising activity. There is a strong focus on the interactive and personalized aspects of digital marketing, which provide businesses with the opportunity to build deeper and more emotional connections with their customers. Previously unexplored parts of the general problem are highlighted, in particular, the difficulties of measuring the effectiveness of various advertising tools in international markets and the adaptation of marketing strategies to the cultural characteristics of different countries. The aim of the article is to determine the most efficient modern tools of the advertising campaign for the international market and to develop recommendations for companies seeking to expand their presence abroad; outlining the methodological and practical aspects of the process of managing marketing tools at enterprises. The efficiency of each tool was evaluated on the basis of information obtained from scientific sources, using observational and abstract methods, as well as comparative analysis. Different levels of strategies are considered, along with the main tools for each level. The major performance indicators of the marketing campaign are analyzed in order to determine further directions for improving the campaign. When implementing any marketing campaign in the digital space, digital tools create many opportunities and threats for companies that need to be considered in order to minimize possible setbacks at launch.

Systematic Collaboration to Promote Academic Integrity During Emergency Crisis

Increasing emphasis on proactive approaches to academic integrity in institutional strategies and policies can be seen as a response to both the challenges of on-line learning and a search for more effective educational models in promoting fundamental values of academic integrity for higher education institutions globally. Thus, towards the end of 2020 the European Network for Academic Integrity established the “Academic Integrity Policies Working Group”. The working group aims to collect examples of effective policies to serve as practical recommendations for educational institutions developing proactive institutional policies towards the establishment of a culture of academic integrity. To achieve this purpose, the WG members are 10 academics from 7 different countries spread over 3 continents who are collaborating on a voluntary basis. The working group facilitates international collaboration on research and development of institutional policies, addressing the roles and responsibilities of stakeholders including pedagogical aspects and assessment design. Within the last six months, the WG has held several virtual meetings during which each of the members presented their achievements in this field, to reach a common understanding. The WG decided to begin by reviewing the relevant literature to identify potential gaps and categorize existing sources in terms of the approaches proposed or adopted and underlying strategic objectives. We aim to reveal how the occurring shift from a punitive to an educative approach to academic misconduct is reflected at different levels of strategies, policies and procedures within the matrix of five indices of consistency, accountability, fairness, proportionality, and clarity of definitions. The multi-country collaborative notion of the WG brings different perspectives to the analyses, adding value to the experiences of the members. Considering the digitalization of education as an emergency reaction to COVID-19, the relevance and importance of academic integrity values has been elevated due to increased concerns of academic misconduct in emergency remote teaching (Eaton, 2020; Khan et al., in press; Razi & Sahan, 2020). Unreadiness and unfamiliarity with on-line learning resulted in many institutions failing to adequately guide lecturers to design appropriate educational models for effective delivery. Implementing effective solutions to meet these challenges has proved difficult for some institutions. The working group is very new and still establishing its identity and direction. In this presentation we will share our experiences about collaborating virtually as a multi-national, trans-continental team to achieve a common goal focused on academic integrity policy. We will also highlight integrity issues faced by the academic communities during COVID-19 and provide some examples of pro-/re-active measures taken in some institutions to address the post-Covid integrity challenges. The presentation to the conference audience will provide an opportunity for the WG members to present their initial ideas and get feedback from interested participants. We are also happy to welcome new members who share an interest in this important subject.

Designing branded mobile apps: Fundamentals and recommendations

The development of mobile applications has represented a challenge and opportunity for companies to market their brands and products through a new channel; however, the branded mobile applications (branded apps) currently available in the market are far from perfect and existing app designs do not yet have well-established mobile and social features. This article offers systematic guidelines for branded app design by identifying different levels of strategies that should be taken into consideration by companies. We illustrate five business objectives (communication, customer relationship management, sales, product innovation, and marketing research) and identify five types of branded apps (tool-, game-, social-, m-commerce-, and design-centric). Three functional building blocks are proposed to specify how mobile features, social features, and brand mention elements should be incorporated into branded app development. Various examples of branded apps are provided to illustrate relevant best practices in order to guide marketers in improving branded app design.

Managing Strategies for Higher Education Institutions in the UK

This article deals with strategic management issues in the higher education sector in the UK. The core idea is presented here with the argument that the principle and practice of strategic management are not only the concerns of senior management, but also an essential requirement at all levels of management of higher education. It shows that higher education institutions exist in a complex and changing environment with an increasing need for fast and effective strategic responses to external pressures. Having identified these issues, this article considers a form of strategic issues such as strategic management in higher education, three different levels of strategy and also discusses Porter’s five forces in the context of UK higher education sector. Though these issues are considered from a theoretical standpoint, they are linked to the competitive positioning and strategic management concepts being used in higher education.

Offense and Defense in Strategy

The terms and are central to strategic questions, yet established conceptions relate to technical-tactical, operational, or political/ethical/legal aspects of war. While they are applicable to different levels of strategy, they are not necessarily compatible, and can not serve to classify strategy as a whole. This article proposes a strategic understanding of the two terms, and defines three strategic types of offense (imposition of control, compellence, exhaustion) and defense (repellence, deterrence by punishment, assertive disarmament). Any theory of victory must combine the two, but success for both sides in a conflict is easier to achieve in the defensive than in the offensive aspect.