Different Categories Of Consumers Research Articles

Обґрунтування прийняття рішень з ціноутворення з урахуванням можливостей управління витратами

The aim of the article is to develop proposals for improving approaches to the formation of pricing policy, taking into account the possibilities of cost management under modern economic conditions. The aggravation of various kinds of problems during the wartime in Ukraine is emphasized. Attention is focused on significant inflation rates and constant fluctuations in prices for goods and services, for which the dynamics of the consumer price index in Ukraine over the past decade, i. e. for 2014–2023, was studied. It is concluded that there is a need for new marketing approaches to the formation of prices, adequate to new challenges. In particular, attention is focused on the instruments for supporting decision-making on pricing, which is based on understanding the nature of the behavior of costs of economic entities. The main problems in the formation of prices in the face of new challenges of today have been identified. The imperfection of cost methods of pricing for managerial purposes and the need to classify costs into relevant and irrelevant ones have been proved. It is found out what types of costs have an impact on the justification and support of pricing decisions. Particular importance was given to the concepts of differentiated costs, as well as incurred or «drowned» costs. It is concluded that the latter do not affect the adoption of future managerial decisions and are always irrelevant. An example of determining the real amount of costs when making a decision on independent production of an article or its purchase on the side, which can be a criterion for making important managerial decisions, is considered. It is emphasized that the main factors of price formation, in addition to costs, are the results of market research, which, when pricing, take into account the motivation of consumers to purchase certain goods. It is specified that not all consumers consider the price as a decisive factor when deciding on the purchase of goods or services. It is noted that there are also personified, ethical or apathetic consumers who pay less attention to product prices. It is concluded that, taking into account different categories of consumers, it is expedient for enterprises to determine the appropriate price range, which will allow to set its optimal level and maintain it.

Changes in food purchase, consumption and handling during COVID-19 pandemic among single person households.

As a new type of consumer subject in the market that was formerly dominated by multiple person families, single households are driving the change in the buying structure. Food purchase activities have undergone significant changes since the outbreak of the COVID-19. The objective of this study was to assess and compare variations in food consumption, purchase and handling during the COVID-19 pandemic between single person households (SPH) and multiple person households. A cross-sectional study conducted among 211 individuals in communities in Harris and Waller Counties, Texas. Sociodemographic, food purchase, food consumption and food handling activities during the COVID-19 pandemic were assessed with a validated COVID-19 Nutrition questionnaire. Non-Hispanic Black participants constituted 42.6%, and 28.4% were Hispanics. Participants were made up of mostly aged 18-24 years (39.3%), 47.9% single household composition, 30.4% in full time employment, and 29.1% partook in food assistance programs. A large proportion of them had never used grocery pickup services, online grocery shopping and a farmers' market. During the COVID-19 pandemic, majority of the participants used more of large supermarkets, restaurant/fast food, and online grocery but food consumption seemed to remain the same for the majority of participants. For beverages, majority of participants consumed more water, less soda, and no alcohol. There was a significant association between single person household and higher restaurant/fast foods purchase. Many of the participants reported weight gain and less physical activity during the pandemic. Restaurant meal purchases was more prevalent in single-person families. The results from the study have the potential to contribute to how public policy officials, food service, and health authorities forecast how different categories of consumers will react in pandemics and may be used to inform area-specific alleviation strategies to minimize the impact of the COVID-19 pandemic and future events.

Disclosing Frauds in Herbal Food Supplements Labeling: A Simple LC-MS/MS Approach to Detect Alkaloids and Biogenic Amines

Food supplements are a category of products perceived safe and therefore commonly used by different categories of consumers without any particular attention or precaution. However, health risks associated with the consumption of supplements containing undeclared substances cannot be excluded. A variety of analytical methods are used to control supplement quality composition, but usually, these procedures are complex and time-consuming. Here, we report the results of a simple and fast liquid chromatography-tandem mass spectrometry (LC–MS/MS) method, to detect and quantify simultaneously different categories of active molecules, such as biogenic ammines and natural alkaloids that at high doses can produce negative health effect in consumers. Three categories of products intended for body weight loss, energy boosting, and erectile dysfunction treatment, purchased through e-commerce sites and from local supermarkets, were analyzed (n = 91). The caffeine, synephrine, agmatine sulfate, yohimbine, phenethylamine, and icariin were correctly separated and identified with good precision (RSD < 20%) and recovery (89–109%). The identification and quantification of the analytes in real samples highlighted that the 26% of the samples were not compliant with labeling, confirming that frauds are very common also in the natural supplements market. This LC-MS/MS method could be easily used to test natural supplements in order to check the correct labeling and to protect consumers from potential health risks and food frauds.

An experimental study on the potential purchase behavior of Chinese consumers of new energy hybrid electric vehicles

The automotive industry has paid close attention to the promising future of new energy vehicles, and the new energy hybrid electric vehicles that fall under this category are gradually entering the public eye. This paper uses the SPSS software to conduct an experimental study on the “purchase preference for new energy hybrid vehicles” and its influencing factors of different types of consumers in China, based on 379 questionnaires and the results of situational experiments conducted by the research group in 24 cities across the country. The findings are as follows: 1) Different categories of consumers have a large gap in their cognitive preferences for new energy hybrid electric vehicles; 2) There is little difference in “purchase preference for new energy hybrid electric vehicles” among different categories of consumers; 3) The improvement of education and income has a significant effect on promoting consumers’ “environmental awareness”; 4) Consumers’ perception of the government’s new energization policy is positive. Based on the preceding conclusions, this paper puts forward the policy recommendations to promote new energy hybrid electric vehicles.

Trend rasta cena hrane - faktor u promeni ponašanja konzumenata u pogledu rukovanja otpadnom hranom

This paper aims to determine the influence of food prices in changing behaviour regarding reducing food waste in households. The motive for this research primarily originates from the ongoing global economic tendency of increasing the prices of energy sources which is also a direct factor affecting the prices of food products. Survey data were collected via questionnaires in North Macedonia. A descriptive and empirical presentation interprets the attitudes of different categories of consumers. The research concludes that prices significantly impact awareness of the importance of food. Hence, respondents agree that the amount of food waste in the home is reduced in the last year.

Methodology of tariff setting in gas supply: the experience of Ukraine

Introduction. Gas supply is one of the most important components of Ukraine's energy security, as well as an important factor in the country's socio-economic development. However, Ukraine's gas sector faces numerous challenges, including low energy efficiency, high dependence on imports, lack of transparency and corruption, unregulated market and mismatch of tariffs to costs and market conditions. In this context, the methodology of tariff formation in gas supply is a key tool for achieving efficiency, competitiveness and sustainability of the gas sector. Purpose. Conduct a generalization of the methodology of tariff formation in gas supply. Method (methodology). In the process of research, the methods of concretization and comparative analysis were used, which made it possible to determine the features and differences of various methods of tariff formation in gas supply. Results. An analysis of the methodology of tariff formation in gas supply as one of the key tools of reforming the gas sector of Ukraine was carried out. It made it possible to determine how gas prices are formed for different categories of consumers, how costs and profits of gas companies are taken into account, how energy efficiency and investments in the gas sector are stimulated, how social justice and protection of low-income population groups are ensured. The normative and legal basis of the domestic methodology of tariff formation in gas supply is characterized. Among them, the Procedure for the formation of tariffs for the transportation of oil and petroleum products through main pipelines, the Procedure for the formation of tariffs for the transportation of natural gas through distribution pipelines based on multi-year stimulating regulation, the Procedure for determining the regulatory base of assets of entities engaged in the distribution of natural gas, the Methodology for determining and calculating tariffs for natural gas transportation services for entry points and exit points on the basis of multi-year incentive regulation, Methodology for determining and calculating the tariff for natural gas distribution services, Methodology for determining and calculating tariffs for natural gas storage (injection, selection) services in relation to gas storage facilities to which the regime of regulated access.

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Objective. The purpose of the article is to study the essence and role of empirical models of consumer persuasion in the advertising activities of tourism enterprises. Achieving the goal involves solving the following tasks: to determine the most effective channels for attracting customers, analyze the models of the hierarchy of reactions to communication with consumers, characterize empirical models of consumer persuasion and prove the feasibility of their use in the advertising activities of tourism enterprises . Methods. Analytical, comparative and historical research methods were used to solve the main tasks. Results. The article considers the essence and role of empirical models of consumer persuasion in the advertising activities of a tourism enterprise. Attention is focused on the need for efforts of a tourism enterprise to understand the psychology of consumers in order to ensure targeted impact on them by advertising means. The theoretical foundations of traditional behavioral theories that study models of persuasion from a psychological perspective are analyzed and empirical models of persuasion are proposed, namely, logical, associative and innovative, since the use of digital technologies allows an integrated approach to the use of the proposed models, which facilitates the choice of channels for distributing advertising and processing information received from consumers.. Scientific novelty. The scientific novelty of the study lies in the development of empirical models of persuasion of consumers of tourism services. The proposed models reflect the stage at which the consumer makes a decision to purchase a tourism product, which will allow to identify heterogeneous features within each of the target groups and correlate accordingly with the content and format of the information message itself and the channel of its distribution. The use of digital technologies makes it possible to use them within a single message to different categories of consumers, which facilitates the choice of distribution channels and processing of the information received. Practical significance. The proposed models can be used in the advertising activities of tourism enterprises to increase their efficiency. Key words: tourism, advertising activity, tourism enterprise, traditional models of persuasion, empirical models of persuasion.

Formation of the territorial cost of electricity in the Russian Federation for the economic evaluation of HVAC systems

Comparison of various energy-saving technologies used in the systems of heat and gas supply, ventilation and thermal protection of the building is associated with the mandatory economic justification of the options under consideration (with and without energy-saving measures). According to the economic calculation, the cost of energy resources has the main influence on the profitability of the option. On the territory of the Russian Federation in various areas, for different categories of consumers, their own tariffs are set for the cost of energy resources. This article has collected, systematized and obtained data on the dynamics of changes in the cost of electricity for various tariffs for consumers equated to the population in various regions of the Russian Federation, which in the future simplifies the economic assessment of energy saving measures in DHW systems.

Exploration of the Contents and Features of Milk from Various Natural Sources

Milk is a significant benefactor in improving food supplements and safety, especially in developing nations. The quiets of milk in mammalian populations vary greatly with a cite to physiological, genetic, and nutritional parameters. Knowing the diverse value added in the milk food level as a nutrient helps, not only to estimate the nutritional ratio of milk but also helps in defining market strategies for different categories of consumers; expanding children, nursing mothers, youths, or old age people engaged in hard work. The consumption of goat, camel, cow, and buffalo milk has gained global acceptance and significance throughout the globe, while the consumption of horse milk is admired only by global people. Goat's milk is an option suggested by many prescribers for babies, those who are intolerant to cow's milk, and those who are hypersensitive to cow's milk. Goat's milk is more beneficial for that suffering from acidity, asthma, eczema, migraines, colitis, stomach ulcers, digestive disorders, hepatic and gallbladder disorders, and stress-involved symptoms like insomnia, hard stools, and nervous indigestion. In a few people with digestive disorders, goat milk can be early ingested. Milk of camel is an emerging origin of casein for people living in the drylands of the world and is believed to have anti-cancer, non-toxic, and anti-diabetic features. The milk from Buffalo is a universal food that can be ingested like other types of milk and it is a major component from a rational viewpoint and is featured by high lipids, total solids, protein, Ca, and lactose and ash content than a cow, goat, buffalo, camel, and mammalian milk. The main components of buffalo milk are denser than the cow, &amp; goat milk. What's more to its benefits as a major fount of nutrition, the latest study has focused that people with cow's milk hypersensitive are able to sanction buffalo milk. Consequently, this review aims to explore the quiets of milk and create awareness about the accessibility of numerous origins of milk.

Consumer segmentation in the meat market - The case study of Czech Republic

The paper responds to the ongoing trends in meat consumption in developed countries and fills the gap in empirical studies on consumer segmentation by preferences in the purchase of meat and meat products in the Czech Republic. The paper aims to assess the differences between the consumer segments according to their preferences in purchasing meat and meat products. The data source was a quantitative questionnaire survey conducted among a representative sample of 992 respondents. An exploratory latent class analysis segmented consumers according to the decision-making criteria when buying meat and meat products. The results complete the picture of the meat and meat products market in terms of consumer behaviour and contribute to a better understanding of meat consumption. The segmentation of consumers according to their preferences resulted in three different categories of consumers, which differ in their purchase decision criteria and socio-demographic characteristics. The segments do not differ significantly in terms of occupation status, region, community size or income level of the respondents. The differences between the generations are much more critical, which were evident in the respondents' average age and household composition. Producers and retailers should better target their marketing activities and communication to different segments.

ІНКЛЮЗИВНІСТЬ ЯК ВИМОГА ЧАСУ ТА КОНКУРЕНТНА ПЕРЕВАГА ПІДПРИЄМСТВ ІНДУСТРІЇ ГОСТИННОСТІ

The article substantiates that in the conditions of growing competition, ensuring the accessibility and openness of the institution and the services provided to the widest possible range of visitors, ie implementation of the principles of inclusion, can become one of the competitive advantages of the hospitality industry. Inclusion is a process of increasing the degree of participation of all citizens in society. This applies not only to people with disabilities, but also to parents with prams, people of other nationalities, members of the LGBT community, elderly people and any members of society who may have certain special needs at one time or another, need equal opportunities and tolerance attitude. And although the main role in creating a barrier-free space in the country is played by state and regional authorities, the actions of economic entities that directly provide services to consumers are no less important. In addition to the significant social effect, the implementation of the principles of inclusion will provide a number of benefits for businesses, as demonstrated by the example of the Maslow's hierarchy of needs through the prism of inclusive hospitality industry. Among the benefits gained, in particular, increased sales, financial stability of the company, increased productivity, protection of businesses from accusations of noninclusiveness and reputation during the active development of the Internet and social networks, consumer confidence, recognition and strengthening of brand reputation,staff motivation and realization of business owners' ambitions. It is determined that ensuring the accessibility of the studied subjects involves the implementation of mobile, visual, auditory and cognitive components and is to ensure the availability and diversification of services taking into account the needs of different categories of consumers, training staff to work with different categories of consumers, ensuring proper technical characteristics of tourist transportation, transport accessibility of facilities and arrangement of the surrounding area, universal design and design of barrier-free architecture, inclusive employment, inclusive marketing tools and security of the institution.

The problematization of consumers in Swedish financial literacy education

ABSTRACT Using the concept of problematization, this paper reveals the rationale for governing consumers in the practice of Swedish financial literacy education. Before the 1980s, the problematization of consumers was characterized by teaching economic thrift to ‘at-risk groups’. Through observations of and interviews with teachers and organizers, as well as analyzes of policy texts, this study shows that contemporary financial education instead describes a whole population of consumers lacking ‘financial self-confidence’. This study also shows how social, political, and economic developments prompted the problematization of the previously unnoticed issue of Swedish citizens’ ‘financial literacy’. Neo-liberal ideas and reforms, financialization, and the Organization for Economic Cooperation and Development’s promotion of financial literacy are all strong factors in the current problematization of Swedish consumers and the ongoing practice of financial education. Financial education attempts to foster economically rational, responsible, self-reliant financial citizens; in other words, it seeks to make people more like the ‘virtual consumer’ of neo- classic economic theory. The ideal consumer of contemporary financial education is expected to turn to financial markets to ensure his or her economic welfare. Doing so is assumed to lead consumers to contribute to efficient and stable global and national financial markets. However, consistent with the local problematization of Swedish consumers as having diverse problems and needs in relation to finance, such education is adjusted to fit different categories of consumers. While some are said to require financial ‘inspiration’ to become active and engaged financial consumers, the traditional morality of thrift still characterizes financial education tailored for consumers deemed to be at risk of over-indebtedness.

Features of Development and Implementation of Competitive Advantages of Establishments of Restaurant Economy in Modern Market Conditions

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences

Cognitive Development and Cannabis Use in Adolescents.

Heavy exposure to cannabis during adolescence can cause significant neurocognitive changes. It can alter emotional responsiveness and social behavior, and cause impairments in sustained attention, learning, working memory (WM), cognitive flexibility, and the speed of information processing. It also has a significant impact on executive functions. In this study we investigated how global cognitive functions can be affected by the frequency of cannabinoid consumption in different categories of consumers (chronic, occasional, and non-users), through the evaluation of executive functions. Statistical analysis showed a significant decrease in performance in working memory tasks and processing speed by subjects using cannabis chronically (group 1) as compared to non-consumers (group 3), and occasional consumers (group 2). Future studies could verify the extent of neurocognitive alterations through re-evaluations with controlled follow-up and the addition of neuro-functional data.

Logistic and mathematical model of application efficiency liquefied natural gas

Today, natural gas, with certain advantages over other fossil fuels, is one of the main energy resources for various industries and housing and communal services. As a rule, when choosing a gas transportation method for different categories of consumers, several options are considered depending on the mutual removal of the source and the consumer – construction of a gas pipeline or the creation of a liquefied gas infrastructure. Analysis of energy supply problems in some constituent entities of the Russian Federation showed that a reasonable choice of technological parameters of a gas distribution system based on liquefied natural gas (LNG) is an urgent task that requires preliminary modeling. The paper proposes a solution to a particular problem of supplying consumers with liquefied natural gas, a logistic model for the optimal functioning of the system for the complex: LNG plant – a consumer. Based on the results of calculations for the conditions of the Republic of Karelia, recommendations are proposed for the optimal location of the source (LNG plant) and optimization of the transport component.

Decoding of Characteristics of Urban Consumption Based on “Brand Cluster”

Brand Cluster is proposed based on the background of evolved consumption modes and concepts as well as brand preferences of different categories of consumers. With the support of inter-urban, inter-category and inter-brand big data, after deep learning and profound analysis of consumption relations of different brands, Brand Cluster was born to reflect characteristics of diverse consumers. We try to understand the inner features of 18 clusters of brands and how these clusters look like in different cities, which underlies the practice of city siting of brand owners. Brand Cluster is believed to reveal the relationships between “allies” of brands in a whole new angel of view and in the large. In addition, the make-up of brand clusters in different cities indicate whether a new city is appropriate for brand owners to expand into.

ДОСЛІДЖЕННЯ СПОЖИВАЧІВ У ПРОЦЕСІ СТВОРЕННЯ ТА РОЗПОВСЮДЖЕННЯ ІННОВАЦІЙНИХ ТОВАРІВ

The motivated consumer innovativeness in the creation and distribution of innovation products are considered. The process of determining the consumer preferences of innovative products based on its attributes is investigated. The target audience selection mechanism for the marketing communication complex formation considering the consumer motivation is developed. One of the ways of maintaining the competitiveness of the enterprise, the development of new market segments is the withdrawal of innovative products. This process is always quite risky, even when an innovative product has obvious benefits for consumers. The results of many studies have shown that more than 30% of consumer goods and about 20% of industrial goods suffer market failures. This is due to the fact that innovative products are mainly created only on the basis of new knowledge, without taking into account the real needs of the market. Under these conditions, the key factor in the market success of the product is the marketing research of consumers at the stage of creating an innovative product. Communication impact on consumer categories "innovators" and "early followers" leads to a faster perception of innovative products by the entire target audience. The impact on different categories of consumers through different sets of marketing communication tools corresponds to an approach based on the motivation of consumers of innovative products. The development of a set of marketing communication tools should take into account the needs that meet the innovative products or the relative advantages that they possess.

Tourism as a sphere of human socialization: essence and scientific approaches

Purpose. The purpose of the article is to analyze scientific approaches to the interpretation of tourism as a sphere of human socialization and substantiation of its essence from the standpoint of social economy and politics. Methodology of research. The following research methods are used to achieve such purpose: scientific literature analysis is used to study approaches to understanding the essence and structure of the concept of "tourism", its social nature; generalization and synthesis are used to substantiate the conceptual foundations of tourism research as a sphere of human socialization. Findings. Scientific approaches in both foreign and Ukrainian science to the definition of "tourism" in terms of social economy and politics are analyzed. Based on the results of the analysis, a conceptual model of "tourism" concept interpretation as a functional unity of economic, consumer, social and cultural approaches taking into account the social accessibility of tourist services to different categories of consumers is formulated. It is established that a characteristic feature of modern tourism is a clear social orientation, which positions tourism as a special social sphere of the economy. Active development of tourism is able to eliminate the disparities of social and economic development, contribute to increasing the productivity of traditional farming, preservation of cultural heritage and authenticity of the regions. Originality. Theoretical and methodological principles of tourism research from the standpoint of social economy have been improved. Scientific approaches to the definition of "tourism" have been further developed. Practical value. The results of the study can be used in the practice of public management of tourism development, strategic planning, and educational and scientific sphere, in particular, can be the basis for further research on the socialization of tourism. Key words: tourism, socialization of the economy, socialization of tourism, definition, scientific approaches, social accessibility.

MATERIAL FLOWS IN LOGISTICS ACTIVITIES OF THE ENTERPRISE: TEORETICAL ASPECT

Topicality. In today's economic environment, logistic activity of enterprises requires transformation of approaches to material flow management. Constant changes in the market situation require enterprises to analyze the market conditions, improve inventory management processes, introduce qualitatively new forms of work with suppliers of material resources, as well as mechanisms for selling finished products to different categories of consumers. Solving the above problems causes the need to develop a set of measures to improve the management of material flows at enterprises in order to increase the level of logistics services to consumers and reduce the cost of logistics activities as a result of lowering the costs of logistics and marketing activities. In the scientific literature on logistics, there is a variety of definitions of the term �material flow�, which is proposed by scientists from different scientific schools. Some scientists understand the material flow as a set of inventory; others � products; the third � the flow of different types of resources; fourth � the process of sequential formation and transformation in space and time of objects of labor, etc. In this connection, it became necessary to generalize and systematize theoretical approaches to the essence and content of the concept of �material flow�. Aim and tasks. The aim of this study is to substantiate the application of a comprehensive approach to the definition of the meaning of the term �material flow of the enterprise�. To achieve this goal, the following scientific tasks have been defined: to analyze, summarize and systematize existing scientific approaches to determining the essence of material flow of the enterprise; provide an author's interpretation of the concept. Methods of analysis and synthesis, critical analysis and comparison, generalization, classification, structural-logical method, system approach were used to solve the set scientific problems. Research results. Generalized various scientific views to formulate the material flow of the enterprise, which is conditionally systematized according to 10 classification features: a key category of logistics management theory; the object of logistics management; set of inventory; set of elements (resources, materials, equipment, finished goods, waste); a set of different goods moving from suppliers to consumers; production in kind; a set of inventories; flow of different types of resources; set of logistic operations, processes, links; objects of work. The feasibility of applying a comprehensive approach to the definition of the term �material flow�, which makes it possible to reflect the continuous movement of the set of necessary types of resources (material resources, production of work in progress, production and inventory, finished products, industrial waste) at the enterprise in the consistent implementation of the entire list of processes logistic activities (logistical support, storage of material resources, production of products, formation of production and commodity stocks, serve different customer categories, transportation and marketing of finished products, recycling of industrial waste). Conclusion. The novelty of the author's interpretation of the material flow is that this definition is quite complex and reflects the continuous movement of the set of necessary types of resources at an industrial enterprise with the consistent implementation of the entire list of processes of logistics activities. It is established that it will help to obtain synergetic effect by reducing the costs of organizing logistics activities, improving the quality of logistics services and the level of service of different categories of consumers, optimizing the level of inventories and increasing the level of profitability of the enterprise from the sale of finished products.

Modern problems and contradictions of implementation of the State Energy Policy of Ukraine

Implementation of strategic tasks of energy sector development, implementation of large-scale measures for technical renewal and modernization of fixed assets, as well as consistent implementation of competitive relations in the fuel and energy complex and adjacent energy markets are significantly complicated due to the imperfection of the state tariff and tariff, the lack of objective methodological approaches to the determination of economically justified level of prices and tariffs for energy for different categories of consumers.&#x0D; Recent research and publications analysis. Scientists such as Baryakhtar V., Voloshin О., Kilnitsky O., Kuhar V., Maistro S., Palshin G. and others have devoted their publications to the analysis of existing problems and contradictions of the implementation of the state energy policy of Ukraine in the current conditions. However, many issues regarding the problematic aspects of energy sector development and the effectiveness of Ukraine’s state energy policy implementation remain poorly understood.&#x0D; The purpose of the study is to analyze the existing problems and contradictions of the implementation of the state energy policy of Ukraine in the current conditions.&#x0D; In a market economy, energy prices in the domestic market must be economically justified, that is, reflect the real costs of its purchase (production), transportation and delivery. In addition, the World Bank adheres to the need to build the most transparent energy market in Ukraine, including bringing prices to an economically sound level. Carrying out a real pricing reform in the energy sector will have a positive effect on improving the competitiveness of the Ukrainian economy in the long run.&#x0D;