Differences In Social Value Orientation Research Articles

The Interactive Effects of Social Value Orientation, Message Framing and Context on Helping Behavior

Helping at work, a form of organizational citizenship behavior, is highly positive for beneficiaries but it may come at a cost to helpers. In situations in which there is a conflict between what is best for oneself and the other, individual differences in social value orientation (SVO) – self-regarding versus other-regarding preferences – can influence cooperative choices. In this paper, we aim to explore under which conditions prosocial orientation is more or less likely to foster helping behavior. Building on the arousal:cost-reward model and self-discrepancy theory, we examine the moderating effects of help request framing and context on the relationship between SVO and helping behavior. In two studies using different approaches (a field experiment and a scenario-based experiment), we found convergent evidence that prosocial individuals are more likely to help than proselfs when it is more costly to do so. Similarly, prosocial individuals help more when requests are framed in terms of benevolence but not when they are framed in terms of exchange. These findings suggest that prosocial orientation fosters helping when it is more challenging to do so – that is, when help seekers do not have much to offer in return as well as in costly situations.

The Prospects of E-Democracy: An Experimental Study of Collaborative E-Rulemaking

The recent literature on e-democracy reflects a certain disillusionment with the capacity of e-ruling initiatives to generate processes that serve concurrently the goals of democratization and of “good governance”. The main challenge has been to create e-ruling platforms that facilitate a deliberative process that is sufficiently inclusive and also makes a significant contribution to the policy debate. The present article contributes to this debate through the analysis of a wiki-styled system that combined a forum and a collaborative writing tool. This system enhances the opportunities of citizens to influence the policy debate beyond conventional ‘notice-and-comment’ platforms. The experiment sought to test the capacity of this platform to facilitate an epistemically complex dialogue in a setting that closely resembles real regulatory consultation. We also examined the dynamics of the deliberative process, focusing on the influence of differences in social value orientation on participation levels (distinguishing between active participants and lurkers). The analysis is based on a field experiment held at Bar-Ilan University in December 2014. The topic of the experiment was a debate over the Bar-Ilan University Code Concerning Political Activity on Campus. The Code establishes procedures and rules for conducting public and political activities on campus.

The prospects of E-democracy: an experimental study of collaborative E-rulemaking

ABSTRACTThe recent literature on e-democracy reflects a certain disillusionment with the capacity of e-ruling initiatives to generate processes that serve concurrently the goals of democratization and of “good governance”. The main challenge has been to create e-ruling platforms that facilitate a deliberative process that is sufficiently inclusive and also makes a significant contribution to the policy debate. The present article contributes to this debate through the analysis of a wiki-styled system that combined a forum and a collaborative writing tool. This system enhances the opportunities of citizens to influence the policy debate beyond conventional “notice-and-comment” platforms. The experiment sought to test the capacity of this platform to facilitate an epistemically complex dialogue in a setting that closely resembles real regulatory consultation. We also examined the dynamics of the deliberative process, focusing on the influence of differences in social value orientation on participation levels (distinguishing between active participants and lurkers). The analysis is based on a field experiment held at Bar-Ilan University in December 2014. The topic of the experiment was a debate over the Bar-Ilan University Code Concerning Political Activity on Campus. The Code establishes procedures and rules for conducting public and political activities on campus.

Heart rate variability is associated with social value orientation in males but not females

Phylogenetic and neurobiological theories suggest that inter-individual differences in high frequency heart rate variability (HF-HRV) are associated with inter-individual differences in social behavior and social cognition. To test these theories, we investigated whether individuals with high and low HF-HRV would show different preferences for cooperative behavior in social contexts. We recorded resting state HF-HRV in 84 healthy individuals before they completed the Social Value Orientation task, a well-established measure of cooperative preferences. HF-HRV was derived from short-term (300 s) and ultra-short-term (60 s, 120 s) recordings of participants’ heart rate to determine the robustness of possible findings. Irrespective of recording length, we found a sex-dependent association between inter-individual differences in HF-HRV and inter-individual differences in social value orientation: The preference for cooperation was more pronounced among individuals with high as compared low HF-HRV, albeit only in male and not in female participants. These findings suggest that males with high HF-HRV are more inclined to engage in cooperative behavior than males with low HF-HRV.

Social value orientation modulates the FRN and P300 in the chicken game

Social dilemmas pervade daily life, business, and politics. The manners in which these dilemmas are resolved depend in part on the personal characteristics of those involved. One such characteristic is Social Value Orientation (SVO), a trait-like predisposition to maximize cooperative (Pro-Social) or non-cooperative (Pro-Self) outcomes in social relationships. The present study investigated the role of SVO in modulating neural responses to outcomes in a type of social dilemma known as the Chicken Game. The Chicken Game models real-world situations involving two parties independently making a decision between cooperation and aggression. The EEG of Pro-Socials and Pro-Selfs was recorded while playing Chicken with a computer Opponent. Two ERP components were extracted: Feedback-Related Negativity (FRN) and the P300. Despite no behavioral differences in decision (i.e., cooperation, aggression), FRN results indicate that Pro-Socials experienced unreciprocated cooperation as the least desired outcome. Further, P300 results show a main effect for the Opponent’s choice, such that the Opponent’s cooperation was more salient than aggression. Additionally, an interaction between the Participant’s and Opponent’s choice showed that the effect for the Opponent’s choice only occurred when the Participant chose cooperation. None of the results for P300 were moderated by SVO. For both ERP components, Pro-Selfs showed no differential responding to Chicken outcomes. In addition, FRN magnitude on trial n predicted choice on trial n+1 for Pro-Socials, but not for Pro-Selfs. P300 magnitude on trial n showed no relationship to choice on trial n+1. Results indicate that individual differences in SVO modulate FRN responses to Chicken outcomes, and that these neural reactions may have utility in predicting subsequent behaviors. For P300, there is no evidence of SVO modulation. Our general pattern of FRN responsiveness in Pro-Socials, but not in Pro-Selfs, is related to similar findings in fMRI and EEG research.

Emotional reactions of peers influence decisions about fairness in adolescence

During adolescence, peers take on increasing importance, while social skills are still developing. However, how emotions of peers influence social decisions during that age period is insufficiently known. We therefore examined the effects of three different emotional responses (anger, disappointment, happiness) on decisions about fairness in a sample of 156 adolescents aged 12–17 years. Participants received written emotional responses from peers in a version of the Dictator Game to a previous unfair offer. Adolescents reacted with more generous offers after disappointed reactions compared to angry and happy reactions. Furthermore, we found preliminary evidence for developmental differences over adolescence, since older adolescents differentiated more between the three emotions than younger adolescents. In addition, individual differences in social value orientation played a role in decisions after happy reactions of peers to a previous unfair offer, such that participants with a “proself” orientation made more unfair offers to happy peers than “prosocial” participants. Taken together, our findings demonstrate that adolescents take emotions of peers into account when making social decisions, while individual differences in social value orientation affect these decisions, and age seems to influence the nature of the reaction.

Social Value Orientation and information search in social dilemmas: An eye-tracking analysis

Previous work has demonstrated that Social Value Orientation (SVO) is related to cooperative behavior in social dilemmas. However, little is known concerning the underlying processes. In two eye-tracking studies investigating decisions in money allocation tasks (Experiment 1) and Public Good Dilemmas (Experiment 2), we show that differences in SVO are accompanied by consistent differences in information search. Decision time, number of fixations, the proportion of inspected information, the degree of attention towards the others’ payoffs, and the number of transitions from and towards others’ payoffs gradually increase with absolute SVO deviation from a pure selfish orientation. Overall these effects seem to be similar for individuals caring positively (i.e., cooperative) or negatively (i.e., competitive) about others. The fact that changes are gradual instead of abrupt indicates that differences in SVO seem to be related to gradual changes in weights given to outcomes for self and others.

Injustice for All or Just for Me? Social Value Orientation Predicts Responses to Own Versus Other’s Procedures

In two experiments, the authors investigated how differences in social value orientation predict evaluations of procedures that were accorded to self and others. Proselfs versus prosocials were either granted or denied an opportunity to voice an opinion in a decision-making process and witnessed how someone else was either granted or denied such an opportunity. Consistent with the hypothesis, procedural evaluations of both proselfs and prosocials were influenced by own procedure when other was granted voice, but only proselfs were influenced by own procedure when other was denied voice. These findings were particularly attributable to prosocials' tendency to evaluate a situation where no-voice procedures are applied consistently between persons more positively than proselfs. It is concluded that proselfs are focused on procedural justice and injustice for self more than prosocials, whereas prosocials value equality in procedures more than proselfs-even when equality implies injustice for all.

What motivates repayment? Neural correlates of reciprocity in the Trust Game

Reciprocity of trust is important for social interaction and depends on individual differences in social value orientation (SVO). Here, we examined the neural correlates of reciprocity by manipulating two factors that influence reciprocal behavior: (1) the risk that the trustor took when trusting and (2) the benefit for the trustee when being trusted. FMRI results showed that anterior Medial Prefrontal Frontal Cortex (aMPFC) was more active when participants defected relative to when participants reciprocated, but was not sensitive to manipulations of risk and benefit or individual differences in SVO. However, activation in the temporal-parietal-junction (rTPJ), bilateral anterior insula and anterior cingulate cortex (ACC) was modulated by individual differences in SVO. In addition, these regions were differentially sensitive to manipulations of risk for the trustor when reciprocating. In contrast, the ACC and the right dorsolateral prefrontal cortex were sensitive to the benefit for the trustee when reciprocating. Together, the results of this study provide more insight in how several brain regions work together when individuals reciprocate trust, by showing how these regions are differentially sensitive to reciprocity motives and perspective-taking.

From Games to Giving: Social Value Orientation Predicts Donations to Noble Causes

The central purpose of the present research is to examine the ability of social value orientation (i.e., prosocial, individualistic, and competitive orientation), as measured with methods rooted in game theory (i.e., decomposed games), to predict real-life prosocial behavior. Consistent with hypotheses, results revealed that individual differences in social value orientation are predictive of various donations. Relative to individualists and competitors, prosocials reported to engage in a greater number of donations, especially donations to organizations aimed at helping the poor and the ill. Results are discussed in terms of theory and methodology regarding the individual differences in social value orientation, as well as in terms of societal implications for enhancing donations to noble causes.

On the dynamics of social ties structures in groups

Economic behavior often takes place in small groups of people interacting with each other (like work teams and boards of directors, but also social networks and neighborhoods). Characteristic of such interaction is the development of (affective) interpersonal relationships, or social ties. The embeddedness of economic behavior in networks of social ties seems to have a profound impact on the outcome of economic processes. In this paper, we investigate experimentally the development of social ties structures through economic interaction in a public good environment. It turns out that complicated dynamics arise from individual differences in social value orientation and affective response patterns.

Structural Solutions to Social Dilemmas: A Field Study on Commuters’ Willingness to Fund Improvements in Public Transit1

The present field study examined commuters’(N= 152) willingness to fund improvements in public transit. Consistent with Samuelson's (1993; Samuelson & Messick, 1995) multiattribute evaluation model of structural change in social dilemmas, support for the transit plan was higher when it was perceived to be (a) effective at reducing congestion and pollution, (b) personally beneficial, and (c) fair in terms of taxes and benefits. Also consistent with predictions, these relationships were moderated by individual differences in social value orientation (MClintock, 1968) and the consideration of future consequences (CFC; Strathman, Gleicher, Boninger, & Edwards, 1994). Prosocials responded more to the perceived fairness of the plan, while proselfs responded more to the plan's effectiveness in reducing congestion. Low CFCs responded more to the plan's personal benefits and effectiveness in reducing congestion, while high CFCs responded more to the plan's effectiveness in reducing pollution.

Group Formation in a Public Good Experiment On the Dynamics of Social Ties Structures

Economic behavior often takes place in groups of small numbers of peopleinteracting with each other (like work teams, neighborhoods, socialnetworks, etc.). Characteristic of such interaction is the development of(affective) interpersonal relationships, or social ties. According tosociologists, the embeddedness of economic behavior in networks of socialties has a profound impact on economic performance. Although, in economics,there is a growing awareness of the significance of social factors, thestudy of social dynamics is still in its infancy. In this paper weinvestigate experimentally the development of social ties structures, andthereby the formation of informal groups, through economic interaction in apublic good environment. It turns out that complicated dynamics arise fromindividual differences in social value orientation and (affective) responsepatterns. Our findings point at the importance of leadership in controllingand channeling emotions and sentiments to build effective groups, liketeams or communities. This leads to a different perspective on managementthan the one provided by standard agency theory. This discussion paper has led to a publication in the Journal of Economic Psychology (2006), 27, 187-204.

The double meaning of a single act: influences of the perceiver and the perceived on cooperative behaviour

The present research examines how a single behaviour that is informative of both the morality and intelligence of a person influences impressions, degree of cooperative behaviour expected from that person, and degree of cooperative behaviour displayed toward that person in a mixed-motive interdependence situation (i.e., a social dilemma). Furthermore, it is investigated how individual differences in social value orientation influence these processes. Participants were provided with behavioural information that could be construed in terms of both morality (high/low) and intelligence (high/low). Consistent with the morality-importance hypothesis, participants assigned greater weight to morality than to intelligence aspects of the information. Congruent with the social value orientation hypothesis (i) only proselfs and not prosocials expected more cooperation from unintelligent than from intelligent others, and (ii) prosocials attended more strongly to morality aspects than proselfs in deciding on own cooperation. Finally, consistent with the relative benefit hypothesis, people overall expected more cooperation than they were willing to display, and this tendency was especially pronounced with others described by moral/unintelligent behaviour, and for people with a proself value orientation. The authors discuss a model describing influences of the perceiver and the perceived on cooperative behaviour. Copyright © 1999 John Wiley & Sons, Ltd.

A Social Dilemma Analysis of Commuting Preferences: The Roles of Social Value Orientation and Trust1

The current research advances a social dilemma analysis of commuting, examining the roles of preexisting personality differences in social value orientation (i.e., prosocial vs. proself orientation) and trust (i.e., a general belief in the honesty and cooperative intentions of others) in determining preferences for collectively desirable commuting options: preferences for commuting by public transportation (Study 1) and carpooling (Study 2). Consistent with predictions, both studies revealed that, relative to p of prosocials, preferences of proselfs were more strongly associated with beliefs about the relative efficiency of cars (i.e., an outcome affecting personal well‐being). Also, greater preferences for collectively desirable actions were observed among prosocials with high trust—relative to prosocials with low trust and proselfs with high or low trust—providing support for the claim that 2 conditions (i.e., prosocial goals and trust in others) must be met to obtain collectively desirable commuting preferences.

From game theory to real life: How social value orientation affects willingness to sacrifice in ongoing close relationships.

This research adopted an interdependence analysis of sacrifice, examining the link between commitment (i.e., the subjective experience of dependence and long-term orientation) and willingness to sacrifice in ongoing close relationships, and determining whether this link is moderated by preexisting individual differences in social value orientation (i.e., prosocial, individualistic, or competitive orientation). Consistent with hypotheses, results of 2 studies revealed both that willingness to sacrifice was associated with greater commitment and that this link was more pronounced among individualists than among prosocials. Results also revealed an association between one's own willingness to sacrifice and beliefs regarding the partner's willingness to sacrifice (this link was somewhat more pronounced among prosocials than among individualists) and one's own willingness to sacrifice and actual partner's willingness to sacrifice.

The Influence of Other's Morality and Own Social Value Orientation on Cooperation in The Netherlands and the U.S.A.

The present study examines a two‐person social dilemma characterised by the conflict between the pursuit of own benefits and collective benefits. The main purpose is twofold: (1) to examine the effect of perceptions of one person's morality (e.g. honesty) on expected cooperation from another and own cooperation, and (2) to examine whether pre‐existing differences between individuals in their social value orientation, or preferences for certain patterns of outcomes to self and others (McClintock, 1978), would modify these effects of other's morality. As predicted on the basis of the Might over Morality hypothesis (Liebrand, Jansen et al., 1986), it was found that considerably more cooperation was expected from one perceived as highly moral than from another perceived as low on morality. Contrary to a second Might over Morality prediction, however, this effect was not moderated by individual differences in social value orientation. In addition, it was found that subjects with pro‐social value orientations, as well as those with individualistic and competitive orientations cooperated considerably more with a person perceived as highly moral than with another perceived as low on morality. This latter finding extends previous work on social value orientation in that it suggests that individuals who are predisposed to choose noncooperatively in social dilemmas are willing to cooperate if they are quite confident that the other has truly cooperative and good intentions. Finally, the aforementioned findings were observed in two experiments, one conducted in The Netherlands, the other in the United States. This supports the cross‐cultural generalisability of the present findings.