The article focuses on the linguocreative potential of conversion in English on the basis of neologisms. Neologisms are newly created words or phrases that are not yet commonly used or recognized by the general public. Neologisms can be introduced into language for a variety of reasons, such as to express new concepts or ideas, to describe new technologies or phenomena, or to provide more precise language for a particular field or community. The linguocreative potential of conversion lies in its ability to create neologisms and expand the vocabulary of a language. By converting a word from one part of speech to another, speakers can express new shades of meaning or add versatility to their language use. In ordert to study the linguo-creative potential of conversion in English, we identified 1080 examples from the dictionaries of neologisms "The Facts on File Dictionary of New Words" (1985), "The Morrow Book of New Words: 8500 Terms Not Yet in Standard Dictionaries" (1982), in which neologisms-conversives of 1950-1970 are presented, and also The Oxford Dictionary of New Words: A popular guide to words in the news (2010) and Webster's New World Dictionary of American English (2016), which cite neologisms-conversives of the beginning of the XXI century. All examples are analyzed taking into account the socio-economic preconditions of their appearance, the peculiarities of the use of neologisms-conversives as a reflection of the linguistic picture of the human world are described, quantitative characteristics of the spread of neologisms-conversives in different time periods are established.
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