This study suggests a digital linguistic approach to multi-mediated communication (MMC), drawing on a case study of language variation on social media. In the early 21st century, social media (SM) has significantly impacted various aspects of human life, including language, as articulated within the theoretical framework of digital linguistics and language variation. This study explores the influence of SM on Kurdish local dialects in Iraqi Kurdistan, with a focus on vocabulary evolution and the ongoing challenge of dialect standardization. Given the high unemployment rates in Iraq, which have led to increased SM engagement, this research examines how these platforms affect dialect usage across diverse demographic groups. Utilizing a mixed-methods approach, the study integrates qualitative content analysis and quantitative surveys to assess SM's role in shaping linguistic practices. Findings reveal thatolder generations are more likely to maintain traditional dialects, while younger users increasingly adopt standardized Kurdish forms. The study highlights SM's dual impact: promoting linguistic convergence while posing risks to dialectal diversity. It emphasizes the need for a balanced approach that supports regional dialects alongside the benefits of standardization, advocating for strategic initiatives to preserve linguistic heritage while adapting to digital influences.
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