Local Business Development Research Articles

Analysis of Sustainability Variables in Revegetation of Ex-Oil and Gas Mining Operation

Revegetation after petroleum mining operations is a complex and multifaceted issue that requires careful consideration of sustainability factors to ensure long-term success. PT Pertamina Hulu Rokan has taken its environmental responsibilities seriously and has restored ex-mining land through replanting efforts at ex-well sites, ex-production facilities, and ex-borrow pits. This is important for environmental sustainability, especially after mining oil and gas. This study aims to identify important variables in maintaining the sustainability of revegetation activities at PT Pertamina Hulu Rokan by describing the intensity of influence and interdependence between variables and grouping them from the most influential to the least influential. Focus group discussions (FGDs) were used to collect data, and the MICMAC approach was used to analyze the relationships between variables. This research has identified 13 ecological, socioeconomic, and conflict mitigation variables that are important in land revegetation activities. Based on the results, the relationships between these variables have been derived by highlighting the key indicators that trigger sustainable revegetation efforts, namely variables such as envreg, amdal, local business development (lbd), and relationship. The lbd variable strongly influences the welfare variable, amdal, and the other variables strongly influence the company's image. Post-mining land revegetation efforts at PT Pertamina Hulu Rokan demonstrate the company's commitment to environmental sustainability. By considering sustainability variables in the revegetation process after petroleum mining operations, PT PHR ensures that its rehabilitation efforts can restore land while promoting sustainable practices and providing benefits to local communities.

Integrating Equity in Public Sector Data-Driven Decision Making: Exploring the Desired Futures of Underserved Stakeholders

Public sector agencies aim to innovate not just for efficiency but also to enhance equity. Despite the growing adoption of data-driven decision-making systems in the public sector, efforts to integrate equity as a primary goal often fall short. This typically arises from inadequate early-stage involvement of underserved stakeholders and prevalent misunderstandings concerning the authentic meaning of equity from these stakeholders' perspectives. Our research seeks to address this gap by actively involving undersevered stakeholders in the process of envisioning the integration of equity within public sector data-driven decisions, particularly in the context of a building department in a Northeastern mid-sized U.S. city. Applying a speed dating method with storyboards, we explore diverse equity-centric futures within the realm of local business development, a domain where small businesses, particularly women-and minority-owned businesses, historically confront inequitable distribution of public services. We explored three essential aspects of equity: monitoring equity, resource allocation prioritization, as well as information and equity. Our findings illuminate the complexities of integrating equity into data-driven decisions, offering nuanced insights about the needs of stakeholders. We found that attempts to monitor and incorporate equity goals into public sector decision-making can unexpectedly backfire, inadvertently sparking community apprehension and potentially exacerbating existing inequities. Small business owners, including those identifying as women-and minority-owned, advocated against the use of demographic-based data in equity-focused data-driven decision-making in the public sector, instead emphasizing factors such as community needs, application complexity, and uncertainties inherent in small businesses. Drawing from these insights, we propose design implications to assist designers of public sector data-driven decision-making systems to better accommodate equity considerations.

Tscluster: A python package for the optimal temporal clustering framework

Temporal clustering extends the conventional task of data clustering by grouping time series data according to shared temporal trends across sociospatial units, with diverse applications in the social sciences, especially urban science. The two dominant methods are as follows: Time Series Clustering (TSC), with dynamic cluster centres but static labels for each entity, and Sequence Label Analysis (SLA), with static cluster centres but dynamic labels. To implement the universe of models spanning the design space between TSC and SLA, we present tscluster, an open-source Python framework. tscluster offers: (1) several innovative techniques, such as Bounded Dynamic Clustering (BDC), that are not available in existing libraries, allowing users to set an upper bound on the number of label changes and identify the most dynamically evolving time series; (2) a user-friendly interface for applying and comparing these methods; (3) globally optimal solutions for the clustering objective by employing a mixed-integer linear programming formulation, enhancing the reproducibility and robustness of the results in contrast to existing methods based on initialization-sensitive local optimization; and (4) a suite of visualization tools for interpretability and comparison of clustering results. We present our framework using a case study of neighbourhood change in Toronto, comparing two methods available in tscluster. Supplemental materials provide an additional case study of local business development in Chicago and a detailed mathematical exposition of our framework. tscluster can be installed via PyPI (pypi.org/project/tscluster), and the source code is accessible on Github (github.com/tscluster-project/tscluster). Documentation is available online at the tscluster website (tscluster.readthedocs.io).

ОСОБЛИВОСТІ ФІНАНСОВОГО ЗАБЕЗПЕЧЕННЯ СІЛЬСЬКИХ ТЕРИТОРІАЛЬНИХ ГРОМАД В УМОВАХ СТАЛОГО РОЗВИТКУ

Financial provision of rural territorial communities in conditions of sustainable development is an important aspect of the country's economic and social development. The successful functioning and development of such communities depend on their ability to attract and effectively distribute the financial resources needed to improve infrastructure, education, health care and other vital areas. In the conditions of sustainable development, which involves a balance between economic growth, social well-being and environmental protection, the financial support of rural communities becomes especially important for the preservation of their unique natural and cultural heritage. That is why the purpose of the presented work is to determine the features of financial support of rural territorial communities in conditions of sustainable development. The methods that were used in the formation of the current study are: methods of analysis and synthesis to determine the key aspects of the development of rural territorial communities; methods of induction and deduction to determine the features of the financial provision of territories; method of comparison; logical method; graphical and tabular methods for visual display of research results. Also, as a result of the study, it was proved that the necessity of diversifying the sources of financing is a prerequisite for the financial provision of rural territorial communities. In particular, such communities should actively attract local tax revenues, state support, as well as use the opportunities of international grants and technical assistance programs. At the same time, effective management of resources aimed at the implementation of sustainable development programs, which includes energy saving, development of local businesses and support of environmental initiatives, becomes an important task. In the context of reforming the financial system in Ukraine, financial decentralization is of particular importance, which opens up new opportunities for strengthening the financial independence of rural communities, at the same time placing greater responsibility on them for the rational use of funds. Rural communities can direct the received finances to improve infrastructure, develop social services, support local entrepreneurs, as well as to environmental and energy-saving initiatives.

Building MSME Competitiveness Through the Local Business Development Program in the Upstream Oil and Gas Working Area of the Rokan Block in Riau Province

This study examines the potential optimization of the Local Business Development (LBD) partnership program in the development of MSMEs in the upstream oil and gas work area of the Rokan Block, Riau Province. MSMEs in Indonesia, totaling 64.2 million units, play a crucial role in the economy by contributing 61.07% to GDP and absorbing 97% of the workforce. However, MSMEs face various challenges such as limited access to financing and low technical capabilities. Pertamina Hulu Rokan (PHR), through the LBD program, seeks to enhance the capabilities of local MSMEs in the oil and gas mining sector. This study uses the SEM-PLS analysis method to explain the relationship between partnership, entrepreneurial orientation, human resource capability, organizational learning, and the competitive advantage of MSMEs. Data were collected through questionnaires from 232 MSME owners registered in the LBD partnership program. The analysis results show that partnership, entrepreneurial orientation, and organizational learning significantly influence human resource capabilities and the competitive advantage of MSMEs. This research provides practical and theoretical guidelines for the implementation of the LBD-based partnership program, as well as deep insights for oil and gas companies, the government, and relevant stakeholders in enhancing the contribution of partnerships to MSME development. This study also bridges existing research gaps and empirical gaps and offers a new perspective on partnership theory with a local business development contract cooperation pattern supported by the upstream oil and gas company's partnership program.

Impact on Fostering Collaboration and Network Structures for export- increase Economic Output in Local Business Development to Global Markets

This research delves into the crucial importance of promoting collaboration and building network structures in the development of local businesses, especially concerning their expansion into global markets. The research aims to SPSS analyse (version 16.0) the impact of these strategies on enhancing economic output and creating growth opportunities for local businesses. This study employed a quantitative descriptive method, specifically utilizing multiple correlation analysis. Data were gathered through the administration of questionnaires and the examination of relevant documentation. Statistical Package for the Social Sciences (SPSS) software, especially version 16.0 for the Windows operating system, was used to do a descriptive analysis on the acquired data. Through the identification of critical elements that contribute to effective collaboration and network architectures, this study provides insightful information for stakeholders, company executives, and policymakers that wish to improve local economic development. By conducting a thorough analysis of current research and empirical data, this study aims to expand on our knowledge of how network architecture and collaboration might promote competitiveness and economic growth in local economies. The research findings emphasize the substantial impact of collaboration and networking on improving economic output and facilitating growth opportunities for local businesses. Moreover, the study highlights the challenges faced by local businesses in India, particularly those in the small firm manufacturing sector. It underscores the need for targeted interventions and policy measures to support the growth and sustainability of these businesses. this research underscores the significance of fostering collaboration and network structures for local business development, especially in the context of global market expansion. The findings highlight the substantial impact of these strategies on improving economic output and creating growth opportunities for local businesses. By identifying and understanding the key factors that drive successful collaboration and network structures, policymakers, business leaders, and stakeholders can enhance their efforts to promote economic development at the local level. This research adds to the existing knowledge base regarding collaboration and network structures in the development of local businesses. It offers practical recommendations for policymakers, business leaders, and stakeholders to enhance collaboration and networking efforts, thereby fostering economic growth and competitiveness in local economies.

Impact on Fostering Collaboration and Network Structures for export- increase Economic Output in Local Business Development to Global Markets

This research delves into the crucial importance of promoting collaboration and building network structures in the development of local businesses, especially concerning their expansion into global markets. The research aims to SPSS analyse (version 16.0) the impact of these strategies on enhancing economic output and creating growth opportunities for local businesses. This study employed a quantitative descriptive method, specifically utilizing multiple correlation analysis. Data were gathered through the administration of questionnaires and the examination of relevant documentation. Statistical Package for the Social Sciences (SPSS) software, especially version 16.0 for the Windows operating system, was used to do a descriptive analysis on the acquired data. Through the identification of critical elements that contribute to effective collaboration and network architectures, this study provides insightful information for stakeholders, company executives, and policymakers that wish to improve local economic development. By conducting a thorough analysis of current research and empirical data, this study aims to expand on our knowledge of how network architecture and collaboration might promote competitiveness and economic growth in local economies. The research findings emphasize the substantial impact of collaboration and networking on improving economic output and facilitating growth opportunities for local businesses. Moreover, the study highlights the challenges faced by local businesses in India, particularly those in the small firm manufacturing sector. It underscores the need for targeted interventions and policy measures to support the growth and sustainability of these businesses. this research underscores the significance of fostering collaboration and network structures for local business development, especially in the context of global market expansion. The findings highlight the substantial impact of these strategies on improving economic output and creating growth opportunities for local businesses. By identifying and understanding the key factors that drive successful collaboration and network structures, policymakers, business leaders, and stakeholders can enhance their efforts to promote economic development at the local level. This research adds to the existing knowledge base regarding collaboration and network structures in the development of local businesses. It offers practical recommendations for policymakers, business leaders, and stakeholders to enhance collaboration and networking efforts, thereby fostering economic growth and competitiveness in local economies.

Community Service to Develop Businesses in the 'Tuah Negri' Enterprise to Enhance National Competitiveness in Collaboration with the Ministry of Cooperatives and SMEs

The community service project at "Tuah Negri" aims to enhance national competitiveness through collaboration with the Ministry of Cooperatives and SMEs. It focuses on improving operational efficiency, expanding markets, and adopting technology. The project designs strategies to enhance the well-being of small and medium-sized enterprises at the local level through needs identification, training programs, and coaching. We integrate technology, strengthen operational management, and enhance marketing. The evaluation indicates positive achievements, yet challenges in financial management and optimization of financial structure require further attention. Collaboration with the Ministry of Cooperatives and SMEs brings strategic benefits, and monitoring provides a foundation for continuous adjustment and learning. In conclusion, this project contributes to the development of local businesses and establishes a foundation for sustainable strategy development. These challenges become the focal point for future considerations, with additional efforts in understanding and improving financial management. The project establishes a strong basis for closer partnerships and plans for disseminating results and best practices through seminars and workshops. With these measures, the project is expected to deliver a sustainable positive impact and inspire similar initiatives in various regions

Local Duck Business Development Prospects

Local Duck Business Development Prospects

Tax Evasion in Chachapoyas: A Problem That the Ia Can Solve

In a changing business environment, tax evasion poses a crucial challenge that impacts public finances and competitive equity. This study focuses on applying artificial intelligence in the tax management of micro and small enterprises (MSEs) in Chachapoyas, Peru, between 2018 and 2022. The objective of this study is to investigate how the application of artificial intelligence in the tax management of micro and small enterprises (MSEs) in Chachapoyas, Peru, can contribute to greater tax equity and strengthen corporate social responsibility, thus fostering a fairer and more supportive tax environment in the community. The proposed methodology involves collecting and analyzing the financial statements of micro and small enterprises (MSEs), as well as conducting interviews and questionnaires with their owners. It will focus on five specific objectives ranging from the identification of the causes of tax evasion to the evaluation of MSEs' willingness to adopt technologies in their tax management. In conclusion, promoting the adoption of artificial intelligence could strengthen trust in the tax system, increase tax collection for the common benefit and support the sustainable development of local businesses, generating a positive impact on the community and society as a whole.

Studying the prevalence of data in the media about wild berries using content analysis

Wild plants occupy an important place in the lives of many people, especially in Yakutia. These plants serve as a unique strategic resource and food product, and contribute to maintaining health. Natural gifts such as berries, nuts and mushrooms obtained from forests contain a high concentration of vitamins, minerals and beneficial properties. They are the most important basis for ensuring the lives of many residents living in remote areas of Yakutia, and serve as a source of income. The gathering, processing and sale of forest products has become a profitable business. The article reviews various aspects of the topic of wild berries in the context of mass media. The authors study the data to determine the frequency of news on this topic and their nature. As part of the study, the results of a sociological survey conducted among the population of the Republic of Sakha (Yakutia) were analyzed in order to find out which family members are engaged in berry picking and what are the ways of their access to the collection sites. The purpose of the study was to identify the key features of the coverage of this topic in the news. The results obtained can be used to develop strategies for the conservation and sustainable use of forest resources in Yakutia. This may involve supporting the development of local businesses related to the collection, processing and sale of forest products, as well as creating conditions for the conservation and use of forest areas on a long-term basis.

Place-Based Policy and Neighborhood Business Density: Impacts of the Community Development Block Grant Program

Amid slowing economic convergence between regions and growing disparities within cities, spatially targeted “place-based” policies are often employed to attract businesses and create jobs in economically distressed areas. Yet, many questions remain concerning what type of place-based investments contribute to local business development, and how these investments can be effectively targeted. This paper sheds light on these questions by evaluating the firm impacts of one of the longest running place-based programs in the United States, the Community Development Block Grant. Using panel data on nearly 9,000 ZIP codes across 50 metropolitan areas and two-way fixed effects methods, I examine whether and under what conditions CDBG investments grow the number of businesses in a targeted community. Results suggest that CDBG activities increase business density in a community within five years of investment, with gains primarily driven by economic development and property acquisition activities in ZIP codes with low-to-moderate levels of poverty.

Exploring the importance of building strong customer relationships

The object of the research is the role of creating customer satisfaction in retaining them and establishing long-term relationships with customers. Establishing market relations is accompanied by many challenges. Among them is increasing the competitiveness of companies to gain more success in the market. Without it, local business development is impossible. In this case, companies are greatly helped by realizing the role and importance of relationship marketing and using its approaches in practical activities. This has become one of the most relevant topics. Marketing is important for organizations to continue operating in business. Earnings are necessary to ensure the processes of production of goods. In the company, it is mainly marketing that is of decisive importance in generating revenues. It is important to know the key determinants that influence customer acquisition and subsequent retention. The work aimed to find out and determine the importance and role of creating customer satisfaction in retaining them and establishing long-term relationships with customers. Various indicators are used to determine this. There are different views and opinions regarding the named issues. Secondary data from the websites of various organizations and companies are used in this study. Taking into account the results of this work, companies will be able to make a critical analysis of their work with customers in the market, identify their weaknesses in this regard, and then take real steps to improve the situation. The paper discusses some approaches to the calculation of customer satisfaction indices, some different views and approaches expressed in this direction. A clear picture of the current situation in Georgia in the mentioned direction is created based on various reliable information sources. It is found that companies use only accumulation of points systems. In this article, the author discusses the conceptual aspects of relationship marketing, the opinions of various scientists and specialists are analyzed in this direction. The article presents a number of conclusions and recommendations of the author in the direction of increasing the effectiveness of the use of relationship marketing.

ГАСТРОНОМІЧНА СПАДЩИНА ЯК МЕХАНІЗМ ЗБЕРЕЖЕННЯ НАЦІОНАЛЬНОЇ ІДЕНТИЧНОСТІ УКРАЇНЦІВ

The article examines the concepts of "identity" "national identity", "European identity", gastronomic heritage. In the conditions of transformation of global economic relations international trade in services offers research and implementation of tourist services to meet the demand of various categories of consumers. Gastronomic tourism is one of the options for recreation in modern conditions. The catalog of the gastronomic heritage of the cultural and pilgrimage route "Camino Podolico" of the cultural and educational route from Vinnytsia to Kamianets-Podilskyi similar to the Ways of St. James leading to the city of Santiago de Compostela. The route connects 13 points of Vinnytsia and Khmelnytskyi regions. It allows you to plan a walking or cycling trip with the necessary infrastructure for food and overnight stays every 20–25 kilometers. The uniqueness of the Camino Podolico lies in the fact that it passes through the most picturesque places of eastern Podillia. In the first part of it travelers have the opportunity to walk along the picturesque banks of the Southern Bug and Riv rivers. The route popularizes communities in Vinnytsia and Khmelnytskyi regions as a tourist attraction among domestic and foreign tourists and creates the necessary conditions for the development of local businesses. Moreover an electronic track of the route which is constantly being improved. Everyone who completes the route on foot or by bicycle will receive a passport for markings at the beginning of the route and a certificate of completion. "Camino Podolico" is implemented by territorial communities of Vinnytsia and Khmelnytskyi regions and DART. The catalog is a bilingual edition containing 22 recipes of unique dishes collected in 11 communities of Vinnytsia and Khmelnytskyi. Kamianets-Podilskyi is the final point on the Camino Podolico where we explored the intangible cultural heritage of communities. It is also planned to study and prospects of the development of tourism during the war and the mechanisms of the post-war recovery of the industry which were determined at the 1st National Tourism Summit.

РОЛЬ ТУРИСТИЧНО-ІНФОРМАЦІЙНИХ ЦЕНТРІВ ДЛЯ РОЗВИТКУ ТУРИЗМУ В РЕГІОНІ

The article presents the results of research on the role of tourist information centers in regional tourism. Tourism is an important economic sector that contributes to regional development, job creation, and cultural exchange. Tourist information centers (TICs) play a crucial role in this process by providing tourists with the necessary information, services, and resources to maximize their satisfaction. Tourist information centers offer tourists up-to-date information about attractions, cultural events, routes, hotels, restaurants, and other services. This enables tourists to effectively plan their trips and get the most enjoyment out of their travels. In many European countries, tourist information centers offer booking and ticket sales services for various events, excursions, transport, and more. This is convenient for tourists, who can obtain all necessary services in one place. In European countries, tourist information centers actively promote the regionʼs tourism opportunities, participate in exhibitions, conferences, and other events aimed at drawing attention to the region as a tourist destination. Tourist information centers contribute to the development of local businesses by providing information about local hotels, restaurants, shops, and other services. This helps local entrepreneurs attract more customers and grow their businesses. Providing high-quality information and services allows tourists to feel comfortable and safe during their travels. This increases their level of satisfaction and encourages them to visit the region again. The development of tourism infrastructure, particularly tourist information centers, contributes to the creation of new jobs in the region. This positively impacts the regional economy and helps improve the standard of living for local residents This article examines the main functions of tourist information centers, their impact on regional tourism development, and examples of successful operation of such centers.

Санкционные риски и региональное развитие (на примере России)

Economic sanctions and countersanctions are expanding worldwide, posing spatially heterogeneous threats to most countries. The study aims to develop and test a methodology for assessing regional exposure to sanctions risks using Russian data. The share of foreign trade with the countries that introduced restrictions can be used to evaluate the exposure to new trade barriers. In several cases, this share exceeded 50 %, necessitating a rapid reorientation of product flows in Nenets, Khanty-Mansiysk Autonomous Areas, Komi, and Murmansk region. The Kaliningrad, Kaluga, and Leningrad regions exhibit high import dependence in the production sector, particularly in the automotive industry, due to their active involvement in global supply chains. Sanctions against large legal entities created risks for the stability of regional economies but the increase in demand for domestic products offset this impact. Foreign enterprises exiting the market posed risks of disrupting production chains but also provided opportunities for local business development. Before some countries introduced sanctions, their companies had held more than 20 % of the market share in Kaluga, Moscow region, and the city of Moscow. However, the share of foreign firms that announced complete withdrawal exceeded 5 % of the market only in the Komi, Samara, Leningrad, and Moscow regions. An integral index of exposure was proposed based on the mentioned indicators. Its value is lower for the regions with a more diversified economy and foreign trade. The greatest risks were observed in the closely connected to the European Union northwestern territories of Russia: Karelia, Komi, Kaliningrad, Leningrad, and Arkhangelsk regions. In 2022, regions with a high index value were more likely to experience a decline in economic activity, but in 2023, this impact was less explicit due to economic adaptation and transformation. Based on the results of the study, some recommendations can be formulated.

Analisis Brand Awareness Pada Minuman Kekinian Di Kelurahan Rungkut Kidul: Studi Pada Usaha Minuman Lokal

This research aims to analyze the level of brand awareness of contemporary drinks in Rungkut Kidul Village, with a focus on local beverage businesses. The survey method was used to collect data from respondents consisting of contemporary beverage consumers in the area. The variables observed include the level of consumer knowledge of the brand, brand awareness, and their perception of the quality and value of the local drink. Analysis was carried out using a descriptive statistical approach to describe respondent profiles and brand awareness. The results are expected to provide an in-depth understanding of the extent to which these local drinks are known and appreciated in the Rungkut Kidul environment. It is hoped that the findings from this research can provide guidance for local beverage business owners in improving their marketing strategies, as well as contributing to the development of local businesses in the face of increasingly fierce market competition.

Bracing community in rural coworking: emerging trends and categories

PurposeThe objective of this study is to explore the concept of rural coworking in the scientific literature and examine how it generates community narratives based on the value of space and business practices. This study aims to contribute to the understanding of rural coworking as a driver of participation and relationships among diverse stakeholders.Design/methodology/approachTo identify and analyse trends and categories in rural coworking studies, understand the concept of rural coworking and how community narratives have been focused, the authors carried out a systematic literature review following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) tool. The review was performed using Scopus, obtaining 22 papers.FindingsThe findings reveal that rural coworking is on definition, but it emphasises the role of community as a main actor in its consolidation. On the other hand, rural coworking is seen as an opportunity to create impactful new business strategies through space regeneration and revitalisation. Management perspectives prevail in this research field, highlighting the role of public administrations, entrepreneurs and policymakers, and their capacities to build a business environment to enhance coworking activity.Originality/valueThe paper establishes conceptual categories and research trends in the rural coworking literature, and how its actors have a strategic importance in defining their own practices and narratives. The interrelationship between coworking activity and local business development is continually seen as an opportunity for growth, so this paper will have value for rural coworking planners and consultants in non-urban areas.

LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy for MSME local food products in the city of Banda Aceh. (2) the right strategy and become a priority alternative to increase digital marketing for MSMEs of local food products in the city of Banda Aceh. The aims of this research are: (1) IFE and EFE Matrix (2) Strength-Weakness-Opportunity-Threat (SWOT) Matrix (3) Quantitative Strategic Planning Matrix (QSPM). The results of the evaluation of internal factors (IFE) obtained a value of 2.98 and external factors (EFE) obtained a value of 2.73. Based on the internal-external (IE) matrix, The position of internal and external factors that determine the digital marketing strategy for local food MSMEs in Banda Aceh City are in quadrant V (Stability), namely conditions that are relatively good or stable at present and have prospects for the future. Meanwhile, based on the SWOT matrix, the results show that the position of local food MSME business development factors in the city of Banda Aceh related to digital marketing strategy is in quadrant I, namely expansion. So, in this position the right strategy to be implemented by local food MSMEs in Banda Aceh City is the SO (strength-opportunity) strategy, namely utilizing strengths to maximize opportunities, by developing businesses through online marketing media, as well as maximizing the convenience of digital transactions and taking advantage of promotional opportunities as well as increasing cooperation in digital product promotion with third parties. Based on the QSPM matrix ranking, the results of the strategy "maximizing the convenience of digital transactions and taking advantage of promotional opportunities" are the most superior online marketing strategies by local food MSME marketers in Banda Aceh City in order to develop their business.

MENINGKATKAN NILAI TAMBAH PRODUK LOKAL MELALUI PENDAMPINGAN PENGEMASAN DAN PELABELAN KERIPIK PISANG DI DESA SIREMEN, KECAMATAN TANARA KABUPATEN SERANG

This community service program activity aims to identify internal and external factors that influence the banana chip business in Siremen Village, Tanara District, Serang Regency. The main focus is to formulate alternative strategies for developing the banana chip business, given the high demand for this food among the public. In the context of UMKM Pisang Mak Wiyah chips, the main challenges faced lie in management aspects, especially marketing strategy, especially in terms of packaging and labeling management. The initial step taken is to increase understanding of effective packaging and labeling management for businesses and their staff. To achieve this goal, a labeling and packaging training activity was held in Siremen Village, Tanara District, on August 5, 2023. This activity involved the participation of 7 individuals. The method used in carrying out this activity includes lecture and tutorial sessions, which are followed by open discussions. This activity has succeeded in increasing understanding of packaging and labeling management among UMKM Pisang Mak Wiyah chips. Participants not only show high motivation and enthusiasm in participating in this training, but are also actively involved in discussions and interactions. Steps like these have a positive impact on the development of local businesses and have the potential to increase product competitiveness in the market