This paper concentrates on the development of instructional design integrated with Quality Function Deployment (QFD) and TRIZ40 principles model. This paper draws from the research study which aimed to investigate the development of instructional design integrated with QFD and TRIZ40 principles model for the Design Education Program in the Faculty of Industrial Education at King Mongkut’s institute of Technology Ladkrabang, Bangkok, Thailand. The research methodology was a mix methods. The sample groups were composed of 5 lecturers and 100 Undergraduate students of the Design Education Program. The research methods were questionnaires and focus group technique. The statistics used were frequency, percentage, arithmetic means, and standard deviation. The research found that there are 3 steps of instructional design development integrated with QFD and TRIZ40 principles model. The first step was a learning and acceptation process. The second was to develop the instructional design, which was integrated with QFD and TRIZ40 principles model for the Design Education courses. The last step was evaluation on students’ learning and satisfaction. Based on evaluation of the instructional design experts, the instructional design, which was integrated with QFD and TRIZ40 principles model was highly appropriate for undergraduate students in the Design Education Program. This study reviewed that lecturers and students’ satisfaction with the instructional design integrated with QFD and TRIZ40 were also high because it was easy to utilize. Moreover, it was very effective to evaluate their progress throughout their learning process. Undergraduate students learn with Model of Instructional Design integrated with QFD and TRIZ40 principles for Design Education in Undergraduate Study Level. Have higher achievement scores than Learning in normal/regular classroom with a statistical significance level of 0.05.