ABSTRACT In the digital era, the potential of social media platforms for sustainable and inclusive learning among older adults is being increasingly recognized. However, the effective utilization in this demographic remains unexplored. This study explores the impact of social media software on the learning experiences of older adults in China, specifically through questionnaires and interviews conducted from January to April 2024, which investigate the experiences of 267 older adults engaging with social media for learning purposes. Focus groups were organized prior to and following a longitudinal intervention, where participants experimented with various learning tools on social media and documented their reflections weekly. The results show positive influences on older adults’ learning interests, motivations, and outcomes by providing a convenient and engaging learning environment. However, challenges such as information overload and technical difficulties exist. To enhance older adults’ learning experiences, social media software should be designed with their specific needs, offering clear interfaces, filtered content, and accessible help resources. Integration of e-learning into social media platforms further enhances opportunities for lifelong learning. This study contributes valuable insights for the development of geriatric education and social media software to better meet the learning needs of older adults in the digital age.
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