Development Of Communication Strategies Research Articles

Beliefs, taboos, usages, health perceptions, and practices toward wildlife among different ethnicities in Tak and Mae Hong Son Provinces, Thailand

This concurrent qualitative study was carried out with the main objective to determine wildlife beliefs, taboos, usages, health perceptions, and practices among ten ethnic groups in four communities in Tak and Mae Hong Son provinces of Thailand from November 2020 to January 2021. We also gathered comprehensive information on study respondents’ knowledge related to potential risk behaviors that could lead to zoonotic disease transmission and infection. Furthermore, we intended to use the study’s findings to develop communication strategies and health literacy improvement interventions for mitigating risky behaviors, with a focus on ethnic groups and particular individuals who live in close proximity to forests and wildlife, to prevent future pandemics. Sixty-five respondents were purposively selected based on their extensive knowledge, active participation in local cultural contexts, beliefs, and exposure to wildlife contact or consuming game animals. Twenty (30.8%) participated in in-depth interviews (IDIs), while 45 (69.2%) participated in eight focused group discussions (FGDs). The results revealed that the characteristics of wildlife contact are similar and distinct based on their beliefs and taboos among various ethnic groups and study locations, which are influenced by cultural backgrounds and traditions. Although some ethnic groups do not have explicit restrictions on the consumption of wildlife, others adhere to specific beliefs and taboos that forbid the consumption or killing of specific wild animals. These beliefs frequently correspond with conservation initiatives, thereby facilitating the preservation of threatened species. The study also revealed a lack of appropriate health knowledge, perceptions, and practices regarding wildlife contact and consumption. As a result, it is recommended that public health officials and local governments develop and execute communication and education initiatives. These campaigns should aim to increase health literacy and promote safe handling, preparation, and cooking practices to reduce the risk of zoonotic disease transmission and infection effectively. Moreover, it is necessary to design and implement wildlife conservation education and outreach activities. The programs should promote environmental stewardship while considering the cultural contexts, beliefs, and practices of various ethnic groups. The activities should involve diverse stakeholders, including local leaders, religious influencers, community members, schoolteachers, students, health professionals, village health volunteers, and civil society organizations.

ORGANIZATIONAL CULTURE TRANSFORMATION IN DEVELOPING DIGITAL COMMUNICATION STRATEGIES AT ALFAGIFT COMPANY

This research aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this research, namely due to factors developing communication strategies and changes towards digitalization. This research is descriptive qualitative research using direct observation methods and in-depth interviews in Alfagift. This research uses phenomenological research with the Kurt Lewin Model (unfreezing, changing, and refreezing), and based on the results of this research it shows that the unfreezing process is a process of acceptance of the transformation that will be carried out in an organizational culture by all its members, then in the transformation process to its implementation is carried out by all members of the organization by carrying out their duties and obligations and being ambitious about the change process, and the last is the process of refreezing or mixing/merging attitudes and behavior towards the new culture. Therefore, the role of management is very important to provide support for every process of transformation that occurs carried out to increase the chances of success in creating a new organizational culture towards digitalization.

Affect and Impact Neglect in Sustainable Decision-Making

In a recent special section on Sustainability and Emotion, Schneider and van der Linden present how sustainability science could benefit from affective science to address important unanswered questions about the psychological and affective antecedents of people's engagement in relatively high-impact sustainable behaviors. Here, we underline the importance of combining the motivational role of positive affect with an impact-focused research agenda to understand the causal role of affect in sustainable decision-making and to develop communication strategies harnessing affective mechanisms to promote impactful sustainable behaviors. We present potential links connecting affective experience with perceived impact and adoption of sustainable behaviors. Finally, we argue for communication strategies aiming to enhance positive affect associated with high-impact behaviors.

Differences between resident and nonresident hunters’ perceptions about CWD and associated implications: a case study from Colorado

ABSTRACT State wildlife agencies (SWAs) rely on hunter harvest submissions to help monitor and manage chronic wasting disease (CWD). Thus, effective CWD management is contingent upon SWAs’ understanding of hunters’ attitudes about, concerns with, and management preferences used to address CWD. We examined these and other human dimensions constructs, including trust and behavioral intentions, by surveying a random sample of resident and nonresident deer hunters who had purchased licenses in areas of Colorado where CWD had been detected. Our results suggest that regardless of residency, hunters are concerned about CWD. However, we detected substantive differences across the groups’ hunting motivations, management acceptability, and behavioral intentions. These data can help agencies develop communication strategies based on specific stakeholder motivations, concerns, and management preferences. Additionally, findings can help SWAs understand how hunting behavior may change if CWD prevalence increases, allowing them to adjust course as needed.

Nuevos enfoques de comunicación en las redes sociales de balnearios: un análisis de sentimiento de los comentarios

This article reflects on the use of social media to communicate thermalism with a view to arouse curiosity about thermalism. Through strategic communication it emphasises both the medium (social media) and the objective (engagement with users). With the aim of researching and developing communication strategies in social media that can be used by thermal spas to increase the engagement of their followers, this study analyses the comments on social media and the opportunities that may arise when looking into the future of communication. The results come from the analysis of the social media of Termas de Chaves and Termas de São Pedro do Sul in Portugal, revealing that people are increasingly motivated to experience thermal services and products. Artificial intelligence was used to identify the sentiments in the comments, which provided relevant results to develop a model capable of maximising the benefits of thermalism and minimising communication problems with its audiences. This model supports a plurality of digital communication strategies, with different characteristics and objectives, but which fulfil a collective purpose: to disseminate information about thermalism in order to build a solid knowledge about it. This study highlights the need for further research on thermalism, with a special focus on communication.

Psychological aspects of ensuring a positive public perception of the army

The study is dedicated to examining the psychological approaches to ensuring a positive image of the army by society, which is crucial in the context of contemporary socio-political changes and conflicts. Given the increasing importance of national security, forming a positive image of the Armed Forces is essential for maintaining the morale of the population and ensuring their support for military operations. In the course of the study, theoretical analysis of literature and content analysis of media materials were used to explore the psychological approaches to ensuring a positive perception of the military by society. The research showed that forming this image is a complex task that requires coordinated efforts from state institutions, military structures, and the media. The application of psychological technologies, such as information-psychological operations and PR campaigns, as well as the integration of the military into cultural and social projects, significantly enhances the effectiveness of these efforts. Developing communication strategies aimed at different social groups, including youth, the elderly, veterans, and the families of military personnel, allows for more accurate consideration of the psychological characteristics and needs of each group, contributing to more effective formation of a positive perception. Systematic research on public opinion and psychological reactions to various aspects of military service and the activities of the Armed Forces is necessary for timely identification of problem areas and adjustment of communication strategies. An important component is also the psychological training of military personnel, aimed at developing their communication skills, stress resilience, and ability to interact effectively with the civilian population. The use of modern information technologies and new media to disseminate information about the activities of the Armed Forces ensures broad audience coverage and increases trust in military structures. Therefore, ensuring a positive perception of the military by society is a multidimensional task that contributes to strengthening national security, boosting the morale of the population, and forming a stable social environment in the face of contemporary challenges.

Temporal patterns and life cycle dynamics of social media user activity during disasters: A data-driven approach for effective crisis communication

Situational awareness of social media user activity during disasters is essential for effective and efficient crisis communication. Social media platforms such as Twitter and Facebook have emerged as critical channels for governments, relief agencies, and volunteer organizations to disseminate important information to the public during disasters. However, existing models are often limited to a specific disaster event, lacking a comprehensive and generalized approach. This paper introduces a novel life cycle concept to investigate the dynamics of social media engagement during multiple wildfires and bombing/shooting events in the United States. We extensively analyze millions of tweets and identify significant temporal commonalities, unveiling generic diurnal and life cycle patterns within each disaster category. This study proposes two models for the Hourly Distribution of Tweets and Daily Distribution of Tweets to explore different evolutionary stages characterizing diurnal and life cycle patterns. The hourly model accurately calculates peak engagement times for wildfire and bombing/shooting events, with peak engagement occurring between 9:00 AM and 12:00 PM. The daily models reveal that the highest diffusion rate is observed between two to four days from the wildfire formation day, while the peak engagement of a bombing/shooting event comes within the first 24 h of the incident. The findings enhance the understanding of social media dynamics during disasters and assist crisis communication agencies in developing communication strategies that ensure prompt and effective dissemination of critical information to affected populations.

Strategi Komunikasi Inovatif untuk Menjangkau Konsumen di Era Digital

In the ever-evolving digital era, communication strategies have become crucial for effectively reaching consumers. This study aims to explore and analyze innovative communication strategies that can be used to engage consumers in the digital age. The research method employed is descriptive analysis and literature review to examine various communication strategies that have been implemented in the digital context. The findings of the study reveal that innovative communication strategies such as the utilization of social media, multimedia content, and voice recognition technology have a positive impact on fostering consumer engagement and expanding market reach. The key takeaway from this research is the significance of adapting to technological trends and developing communication strategies aligned with the preferences of digital consumers to enhance marketing effectiveness and boost business competitiveness. This study contributes to a deeper understanding of how communication strategies can be tailored to the digital era to achieve better marketing outcomes

Medical Aid in Dying: Developing Communication Strategies, Staff Support Systems, and Policy for Hospices

Medical Aid in Dying: Developing Communication Strategies, Staff Support Systems, and Policy for Hospices

Комунікаційні стратегії в державному управлінні: стан реалізації та проблеми

The article defines the current state of implementation of communication strategies by public administration bodies in Ukraine and identifies systemic problems. An analysis of the positive aspects and shortcomings in the development and implementation of communication strategies in the field of public administration is provided, as well as the requirements and factors that have a more significant impact on the content of communication processes in public administration are determined. The favorable perception of the public sphere was influenced not only by the information space formed by the Ukrainian mass media and officials, but also by the informational messages of Russian propaganda. The author provides suggestions for improving the communication strategy in the public sphere. It was established that when developing communication strategies, public authorities should ensure the reduction of uncertainty and the risk of failure when making strategic management decisions. It was determined that the essence of the interaction of public authorities with target audiences is to ensure an effective state policy and adaptation of state reforms to possible future changes in the external environment. Achieving these tasks is possible by: increasing citizens’ trust in state institutions and improving their image; raising citizens’ awareness of the processes taking place in state institutions; ensuring active participation of citizens in the processes of making management decisions and establishing feedback; establishing cooperation with national and international mass media, it is emphasized that this is impossible without improving the public sector, strengthening the presence of public institutions at the international level, optimizing internal communication and information exchange in public institutions. The development of relations with the public as a new social institution for Ukrainian society, bodies of public authority and local self-government, that is, the creation of conditions for ensuring communication with the community and significant participation of the community in solving local problems, defining the conceptual apparatus, principles and rules of institutional analysis, and as well as identifying the rules used by local self-government bodies. Keywords: communications in public administration, information, strategic communications, communication risks, communication channels, communication policy, communication infrastructure.

Testing Psychological Inoculation to Reduce Reactance to Vaccine-Related Communication

ABSTRACT Research has found that vaccine-promoting messages can elicit state reactance (i.e., negative emotions in response to a perceived threat to behavioral freedom), especially among individuals with high trait reactance (i.e., proneness to experiencing reactance). This can result in a lower willingness to accept vaccines. We investigated whether inoculation against reactance – that is, forewarning individuals about potentially experiencing reactance – can reduce the effects of trait reactance on vaccination willingness. Participants (N = 710) recruited through Facebook were randomly allocated to be either inoculated or not. They were then shown a message promoting a fictitious vaccine, which included either a low, medium, or high threat to freedom. Contrary to research on other health topics, inoculation was ineffective at reducing state reactance toward the vaccination message. Inoculation also did not mitigate the effects of trait reactance on vaccination willingness, and was even counterproductive in some cases. High-reactant individuals were less willing to get vaccinated than low-reactant ones, especially at high freedom threat. Conversely, high freedom threat resulted in increased vaccination willingness among low-reactant individuals. Further research is needed to understand why inoculation against reactance produces different results with vaccination, and to develop communication strategies that mitigate reactance to vaccination campaigns without compromising the positive effects of vaccine recommendations for low-reactant individuals.

Examining the framing of mental health in Division I student-athlete handbooks

This study examined college athlete handbooks at 50 Division I institutions to understand how language focused on mental health was framed. Mental health is an important area of focus on college campuses, particularly for athletes due to increased demands as well as stigmas related to reporting. The researchers performed a framing analysis of college athlete handbooks during the 2020-21 academic year, focusing on all references to mental health, while also examining in detail specific sections devoted to mental health resources. The findings indicated that those specific sections provided supportive resources for college athletes, potentially eroding stigma surrounding the issue. However, some policies did connect support to athletic performance, thus diminishing the individual in the process. Additionally, a lack of reference to diversity and inclusivity may create barriers to mental health support. This research can provide a great resource for athletic departments focused on developing communication strategies to support athlete mental health.

DEVELOPMENT COMMUNICATION IN THE CILIWUNG BERSIH MOVEMENT

<span lang="EN-US">This study identifies the role of the Clean Ciliwung Movement (GCB) in the management of the Ciliwung river and how the communication model is built in driving community participation. The method used in this study is descriptive qualitative with data collection techniques through interviews with selected informants, namely from GCB administrators and communities that are members ofciliwung community activists spread across the upstream, middle, and downstream areas of the Ciliwung river. Out of a total of 36 communities that are partners of the GCB, this study took 9 communities representing the three segments of the Ciliwung river. Based on the data obtained, this study found that the role of GCB in managing the Ciliwung river was carried out by focusing on programs that involved partnership programs with stakeholder elements including: government, private sector, community communities, academics, non-governmental organizations, and international institutions. In implementing this program, GCB develops a development communication strategy with an emphasis on community empowerment, namely through network development, competency development, advocacy, and community organizing.</span>

All in a moment: Continuous response measurement method for analyzing dynamic science communication content

Science communication strategy plays a crucial role in effectively conveying scientific information to target audiences. While various models exist for developing communication strategies, many focus on measuring the effectiveness of communication efforts and adjusting these based on audience feedback. However, traditional methods of evaluating communication effectiveness often measure one component at a time and do not consider how people make decisions in real-life situations. This paper proposes the use of continuous response measurement (CRM) as a method to evaluate science communication in agricultural social science research. CRM allows for real-time measurement of how individuals make decisions in response to dynamic communication content. This paper compares different types of CRM, including in-person and virtual dial CRM, and provides resources for researchers interested in implementing this methodology. The paper also discusses various research designs that can be used with CRM, such as experimental designs, survey designs, time-series designs, focus groups, and coding content and behavior. The benefits and limitations of CRM are outlined, highlighting the need for immediate feedback and real-time response in science communication campaigns. In-person CRM is discussed, including the selection of stimuli, response prompts, data collection procedures, and data analysis. Virtual CRM is also examined, highlighting its advantages in terms of flexibility and cost-effectiveness. The paper concludes by discussing data output and analysis methods for CRM data. Overall, this paper serves as a methodological proposal for the use of CRM in agricultural social science research, emphasizing the importance of real-time measurement and response in science communication.

Knowledge, Attitude, and Practices Towards COVID-19 Among Pregnant and Postpartum Women in Rural Bangladesh: A Cross-Sectional Study

ObjectiveTo identify knowledge, attitudes, and practices toward COVID-19 among pregnant and postpartum women in rural Bangladesh, and to assess any association with antenatal care attendance (ANC).MethodsThis cross-sectional study was conducted in Northern Bangladesh’s Sherpur district with a sample of pregnant and post-partum women enrolled in ‘Poriborton’, a community-based cluster Randomised Controlled Trial. Knowledge, attitude, and practices toward COVID-19, and any association with antenatal care practices were assessed through face-to-face interviews using a structured questionnaire. Composite measures for knowledge, attitude, and practices of COVID-19 were generated. Specific knowledge on COVID-19 and the association of antenatal care were presented as descriptive statistics. An adjusted odds ratio was used to examine the association between categorical variables.ResultsOut of 4835 women, 34.0% correctly identified five or more COVID-19 symptoms, 31.8% knew three or more modes of coronavirus transmission, and 57.0% knew five or more preventive measures. Most (90.1%) had a “more positive attitude to testing” and 65.1% reported adequate practice of preventive measures. Women with adequate knowledge of COVID-19 were more likely to report both a positive attitude to testing (OR:2.96; 95% CI: 1.38–6.37) and adopt adequate practices of preventive measures (OR: 4.30;95% CI: 2.90–6.36). Education and being employed influenced KAP related to COVID-19. Only 14.9% were satisfied with their knowledge of COVID-19. Television was the main source of COVID-19-related specific information.ConclusionsWe found that improved knowledge was associated with positive attitudes and behaviours that lead to the adoption of preventive measures. There was no association with ANC practices as attendance was very low in this region. The findings could be utilised to develop communication strategies for future public health emergencies in similar settings.

Connected speech features in non-English speakers with Alzheimer’s disease: protocol for scoping review

BackgroundA large body of literature indicates that connected speech profiles in patients with Alzheimer’s disease (AD) can be utilized for diagnosis, disease monitoring, and for developing communication strategies for patients. Most connected speech research has been conducted in English, with little work in some European languages. Therefore, significant drawback remains with respect to the diversity of languages studied, and how the fragmentation of linguistic features differs across languages in AD. Accordingly, existing reviews on connected speech in AD have focused on findings from English-speaking patients; none have specifically focused on the linguistic diversity of AD populations. This scoping review is undertaken to provide the currently reported characteristics of connected speech in AD in languages other than English. It also seeks to identify the type of assessments, methods to elicit speech samples, type of analysis and linguistic frameworks used, and micro- and macro-linguistic features of speech reported in non-English speakers with AD.MethodWe will conduct a scoping review of published studies that have quantitively assessed connected speech in AD in languages other than English. The inclusion criteria for the studies would be subject/s with a clinical diagnosis of AD. The search will include the electronic databases PubMed, Ovid-Embase, PsycINFO, Linguistic and Language Behaviour s (LLBA), and Web of Science up until March 2023. Findings will be mapped and described according to the languages studied, the methodology employed (e.g., patient characteristics, tasks used, linguistic analysis framework utilized), and connected speech profiles derived (e.g., micro- and macro-linguistic reported).DiscussionThe scoping review will provide an overview of languages studied in connected speech research in AD with variation in linguistic features across languages, thus allowing comparison with the established key features that distinguish AD patients from healthy controls. The findings will inform future research in connected speech in different languages to facilitate robust connected speech research in linguistically and ethnically diverse populations.

Exploring the role of the general interest in health on the perceptions of Healthy, Industrialized, and Ultra-processed foods among Brazilians

Food processing includes operations that transform raw materials into new products, ensuring the preservation and supply of safe food; however, this view is not always understood by consumers who tend to associate any type of processing with something negative and harmful to health. Given this, the objective of this study was to explore the associations of Brazilian consumers in relation to healthy foods, industrialized foods, and ultra-processed foods, as well as to evaluate the role of socio-demographic characteristics and interest in health in these associations. To this end, 512 Brazilians completed a word association task on these three concepts and then answered a questionnaire about interest in health and socio-demographic issues. In general, participants associated “Healthy food” mainly with “Unprocessed products.” Conversely, “Industrialized foods” and “Ultra-processed foods” were associated with “Processed products,” “Negative perceptions,” “Health harm,” and “Industry”. Despite this, it was found that “Industrialized foods” were also perceived positively, mainly due to convenience. Consumer associations were influenced (p ≤ 0.05) both by interest in health and by socio-demographic profile. Individuals with a high interest in health mainly associated “Industrialized foods” and “Ultra-processed foods” with the presence of preservatives, additives, and pesticides, and with diseases. As for those with low interest in health, there was a greater lack of knowledge of the concepts. Doubts and lack of knowledge were observed for “Industrialized foods” and “Ultra-processed foods,” mainly among consumers with low educational level. The results indicate the need to develop communication strategies that reach consumers to facilitate understanding and, in this way, help them to make more conscious food choices.

Diabetes Management Support in Preschool and Primary School: A Qualitative Ideation Study Presenting Recommendations for Improved Communicative Practice.

Diabetes care in institutional settings is a significant challenge that affects the whole family as well as care workers and teachers. The present study is the ideation part of a rigorous development process in the KIds with Diabetes in School (KIDS) project. We have previously conducted a thorough three-part needs assessment in which we explored the problem area from the viewpoints of (1) municipal administrative staff, (2) preschool and school staff and (3) families. Based on the identified needs and to a great extent on the contents and shortcomings of existing guidelines, the objective of the present study is to explore and develop possible solutions and recommendations for addressing the challenges and problems. To meet this objective, we held comprehensive multistakeholder participatory workshops in each of the five Danish regions. Five main themes with multiple subthemes were identified as areas to be addressed: (1) training and knowledge, (2) communication and collaboration, (3) the designated contact/support person, (4) national guidelines, and (5) the Diabetes Coordinator. Our findings demonstrate that communicative structures and dynamics are at the very heart of the identified problems and challenges and that the possible solutions should revolve around improving existing structures and highlighting the importance of constantly working on understanding and developing communication strategies. We propose a set of recommendations for practice based on these communicative needs.

Developing communication strategies to engage a new generation of donors: Fostering relationships between Gen Z and non‐profit organizations

AbstractA current challenge for non‐profit organizations (NPOs) is attracting and retaining a new generation of younger philanthropic donors. As such, this exploratory focus group study examined how donor‐perceived barriers and motivators may inform NPOs' understanding of strategically approaching and motivating Generation Z (Gen Z; born 1996–2012) donations. More specifically, the findings revealed that the participants (1) experienced pseudoinefficacy as they felt their small donations would not make a difference. In addition, they felt (2) a general lack of trust toward NPOs regarding financial stewardship. Finally, (3) they wanted organizations to develop data‐driven narratives to share how funds were used to help the community. As such, the analysis and recommendations are rooted in Narrative Theory. Narrative strategies present a potential avenue for generating persuasion and fostering positive relationships between NPOs and emerging Gen Z donors.

Communication Strategy for Spald-T Development via YouTube in Haurwangi Village, Cianjur Regency

Domestic wastewater is a complex problem, but it is almost neglected and not managed, let alone a priority by the public and the government. This does not mean that there is no attention or treatment at all, but its management can still be identified as being carried out in inadequate achievements. This study aims to identify how the development communication strategy becomes an innovation that is beneficial for the surrounding community to solve a problem in terms of health that is packaged in development. The Centralized Domestic Wastewater Treatment System (SPALD-T) must begin with determining the right strategy, determined by considering the conditions of the planning area. This research method uses an approach technique with the results of an interview, observation, documentation and with the results obtained, namely the results of development and innovation that are obtained running smoothly. The results in this study that need to be taken are to seek onsite wastewater management because it is considered relevant, while to increase community participation in the development of domestic wastewater it needs to be coordinated by the KSM