The paper deals with official development assistance (ODA) policies of the USA, the EU and China in the comparative context of latest developments. The development approaches of the three actors under investigation demonstrate common features as well as idiosyncrasies in terms of management, resources, and ideological justification. All actors strive towards complex model of influence through ODA including tying together economic projects with sociocultural heft and security. The underlying trends characteristic of the USA, and in significant degree of the EU approaches combine traditional aim of reshaping sociopolitical institutions of target countries with growing securitization concerns. In the case of the U.S., one can speak of âmilitarizationâ of ODA which means blurring the lines between military aid (and goalsetting) and traditional development assistance. China is on the way of reforming its international development cooperation industry, seeking to transform it into a more complex toolset of influence, better coordinated, and more closely knit to foreign policy and security objectives. In contrast to the Western paradigm, Beijing avoids imposing its model of development and threat perception upon the aid-recipient countries. The analysis concludes that âsoft powerâ concept is being sidelined in the world of great power rivalry by more complex and hybrid formats of foreign influence which combine sociocultural, political, geoeconomic, and military instruments, with development assistance playing a role of one of the primary foreign policy resources. New dimensions of rivalry associated with industrial and technological race in energy, climate, and supply chains are coming to the fore in ODA policies. The role of sociocultural influence toolkit is growing given information and communication technologies progress, proliferation of non-state actors in international relations, and increasing activity of China in the area, which challenges the dominant positions the Western actors have enjoyed for over 30 years.