Purpose Emerging nations strive to diminish their ecological impact to meet net-zero targets, yet encounter formidable hurdles in curbing their environmental footprint. This purpose necessitated the study into impact of stock market, renewable energy and international investment on the ecological footprint in emerging countries from 1990 to 2020. Design/methodology/approach The study used augmented mean group (AMG) estimator, cointegration and heterogenous panel causality approach. Findings Results from the AMG show that renewable energy consumption reduces environmental pollution in most countries except Mexico. The study disclosed that stock market capitalization decreases ecological footprint in emerging countries. Using both the Kao and Pedroni cointegration methods, the study affirms the existence of stable equilibrium relationship in the long term. The causality test concluded a bidirectional relationship between stock market and ecological footprint and a unidirectional link between international investment, clean energy and ecological footprint. Research limitations/implications The research is limited to only emerging countries. Therefore, future research should examine the environmental impacts of renewable energy consumption in different countries and regions, taking into account the local environmental conditions, policies and practices. This would help to identify the best practices and standards for minimizing the ecological footprint of renewable energy technologies and maximizing their benefits for environmental sustainability. Practical implications The study found that stock market capitalization reduces ecological footprint in Brazil, China, Turkey and India. To foster a culture of sustainability in stock market development impact, academic policies should emphasize the integration of environmental education across disciplines. By promoting awareness of the ecological consequences of stock market activities, societies can cultivate a mindset that values responsible economic practices. This, in turn, can lead to informed decision-making at individual and institutional levels. Social implications First, since the study found that clean energy reduces ecological footprint, advocating for utilization of clean energy sources could be a key priority in emerging countries. Governments should incentivize the development and adoption of renewable energy technologies, such as wind and solar power, by providing subsidies and tax benefits. Furthermore, increasing awareness among residents about the benefits of clean energy and promoting its utilization in both residential and commercial environments can expedite the transition to a more environmentally friendly energy combination. Originality/value First, it pioneers an exploration into the interplay between stock market capitalization, international investment, clean energy and ecological footprint in emerging countries. Secondary unlike, unlike prior research, this study uses methodologies that account for cross-sectional dependencies and a unique characteristic specific to each country. In addition, by using common correlated effects mean group, AMG, cointegration and causality procedures, this study distinctly isolates and analyzes empirical findings for each country, leading to policy-oriented outcomes.