Develop Business Opportunities Research Articles

Cassava Processing and Digital Marketing Training in Kepanjenlor Village, Blitar City

The rapid development of changing has resulted in increasing the growth and use of the internet on a global scale. Digital marketing is a marketing medium that currently in great demand by the public to support various activities. Several MSMEs in Kepanjenlor Subdistrict, Blitar City are still not utilizing digital marketing due to the lack of literacy, online marketing training, and conventional sales. The aim of this activity is to help overcome this problem by increasing wider marketing of MSME businesses in Kepanjenlor Subdistrict, Blitar City, especially in RT 01 RW 05. As a result of this activity, participants can obtain information and develop business opportunities.

Envisaging creative tourism through boutique hotels: an integrated framework of transformative experience

ABSTRACT Experience co-creation as a distinguishing aspect of creative tourism has garnered significant scholarly attention. However, there remains a dearth of studies that investigates the phenomenon of value co-creation in innovative spaces such as boutique hotels. The present study examines boutique hotels in the creative city of Jaipur in India as potential vehicles of creativity. The study aims to identify boutique hotel attributes that facilitate value co-creation and their association with transformative tourism experiences. By utilising value co-creation theory and transformative learning theory, this study has proposed a research framework which has been empirically validated by performing structural equation modelling on data collected from 508 tourists. The results indicate that the three boutique hotel attributes, namely interactive authenticity, emotional authenticity, and novel atmosphere, are significant predictors of perceived value co-creation and transformative experiences. Further, we find that ethnocentrism, as a pre-trip emotion, exerts a positive moderating effect on the association between emotional authenticity and value co-creation. This study highlights the key attributes of boutique hotels envisaging creative tourism which can be strategically incorporated by hotel managers and destination planners. The findings offer insightful implications for industry practice and policy towards developing business opportunities and entrepreneurial ventures for creative tourism.

Financial Management and Business Development at the Buana Collection Convection UMKM, Kotabaru District, Karawang

The purpose of the Industrial Visit activity for the Convection Micro, Small and Medium Enterprises (MSMEs) is to find out the financial management and business development applied to the Buana Collection Convection SMEs. The industrial visit method is carried out by interviews and direct discussions with MSME actors. The activity phase that will be carried out is in the form of observational studies and information gathering. Data collection is a systematic procedure and is a standard for obtaining the necessary data. Data collection was carried out based on direct observation to the field (field research) visiting data sources by observing and interviewing direct objects. The results obtained during this industrial visit were in the form of obtaining information about financial management that is commonly used and providing information related to how financial management and business development can be used to help increase sales of clothing products by MSME actors. The results of the study show how financial management and business development are implemented by MSMEs, namely financial management behavior that is not recorded, it can be seen that there is no special notebook for business finances, while developing business opportunities the strengths and opportunities of MSMEs are quite large, this can be seen from the analysis of external factors and internal.

A Spatial–Descriptive Paradigm of Non-Food Delivery-Based Enterprises: An Emphasis on Challenges and Opportunities

The COVID-19 pandemic caused so many challenges that business owners were forced to stretch their strategies to survive and sustain their operations. Hence, the researchers aimed to determine and analyze the challenges and opportunities of non-food delivery-based enterprises amidst the pandemic. The researchers purposively selected 70 non-food delivery-based enterprises. A spatial-descriptive design was used to process and interpret the study. Considerably, the findings of the study revealed that non-food delivery-based enterprises in the municipality of Tanza, Cavite, were mostly under sole proprietorship, with limited staff, a business capitalization range below Php 3,000,000, and newly opened businesses. The key challenges identified in the study were cash borrowing, resource management, maintaining a consistent customer experience, new marketing trends, and curfew hours. On the other hand, selling more products or services, improving customer feedback, investing in developing business opportunities, and using new technology to increase efficiency are key opportunities. The researchers recommend strengthening marketing strategies that focus on enabling mechanisms for financial sustainability, customer satisfaction, and flexibility in the pandemic-led market environment.
 Keywords: challenges, COVID-19 pandemic, delivery enterprises, descriptive research, opportunities

Sistem Informasi Pelayanan Penerimaan Jasa Tenaga Kerja Berbasis Web (Studi Kasus PT. Defita Bersaudara)

Technology in this era is developing very rapidly. Especially in the business sector, many companies or agencies use information technology as a means of promotion and information in developing business opportunities, one of which is PT. Defita Bersaudara is a service distribution company engaged in the field of employment abroad. This company distributes Indonesian Migrant Workers Services to several countries such as Malaysia, Singapore, Hong Kong and Taiwan. The system that runs on PT. Defita Bersaudara still uses excel-based data processing in managing and collecting all data on Indonesian workers who depart through PT. defita brothers. This results in the same data being input repeatedly. This information system is capable of providing web-based employment services to make it easier for workers to find information and apply for jobs, applicants do not have to come to the company to register as prospective workers. This application uses the CodeIgniter Framework, so that it can be accessed through internet media by related parties, both the company itself and the wider community in general.

Agreement enables Hardide to offer local surface-engineering expertise in Korea

Hardide Coatings Ltd has entered into a marketing agency agreement to identify and develop business opportunities for its patented, advanced surface-coating technology in South Korea.

Can cultural tourism resources become a development feature helping rural areas to revitalize the local economy under the epidemic? An exploration of the perspective of attractiveness, satisfaction, and willingness by the revisit of Hakka cultural tourism

Abstract This study aims to analyze the impact of attractiveness, satisfaction, and willingness to revisit in the perception of cultural tourism tourists and whether cultural tourism could be a remedy to revitalize rural economic development under the epidemic, using the Hakka settlement in Hukeng town as a case study. In this study, a mixed research method is applied to collect 670 questionnaires by snowball sampling and used SPSS 26.0 statistical software to conduct basic statistical validation and Pearson product-moment correlation coefficient (PPMCC) validation; the semi-structured is also used semi-structured interviews to collect the opinions of six experts and scholars, and the final results were examined by multivariate validation. The researchers found the following dimensions to be attractive for tourists to experience cultural tourism: rural scenery, heritage museums and cultural goods, low spending, use of media marketing, planning for proper tourism information, and public transportation construction effectiveness. However, there is also a need to improve the current situation of rural tourism transportation and transportation facilities, inject young development manpower, improve the knowledge and skills of the elderly to start their businesses, develop business opportunities, and stabilize prices, and improve the quality and satisfaction of tourists to promote the desire to travel. The higher the attractiveness, the higher the satisfaction, and the stronger the willingness to revisit.

Business Analysis of Puff Pastry Dough as a Gluten-free Casein-free Diet based on MOCAF Flour and Moringa Leaves for Autism Children

Autism Spectrum Disorder (ASD) has a digestive disorder called intestinal mucosal hypermeability, it happens because autism children cannot digest foods that contain gluten and casein, this problem can be overcome by implementing the GFCF (gluten-free casein-free) diet. The purpose of this study was to analyze the dream pastry business opportunity, which is a sheet-shaped puff pastry dough applying GFCF diet therapy. This puff pastry dough is in the shape of a sheet so that it is easy to make creation foods according to the autism children’s favorites. Dream Pastry product design is made from MOCAF flour as a source of gluten-free carbohydrates. It combined with Moringa leaf powder as a natural colorant. Dream Pastry's product development analysis consists of developing product concepts and developing business opportunities. The product concept development consists of processing MOCAF, Moringa leaves to the MOCAF-Moringa combination. Meanwhile, business opportunity analysis uses open a business straight in demand and the analysis of STP (Segmenting, Targeting, Positioning). The analysis were carried out using Market Sizing, while the market potential prediction used TAM (Total Available Market) of autism children recorded in Indonesia as many as 16,987 students. Then, for the SAM (Served Available Market), the author chose East Java as the initial market niche for product distribution. Also, the prediction of sales in the first month called SOM (Share of Market) as many as 106 boxes.

Effects of Social Media Marketing Activities Toward Purchase Intention Healthy Food in Indonesia

With easier and faster internet access nowadays, social media has become an important means of online marketing activities. Both individuals and companies carry out activities on online platforms and develop business opportunities using social media. Meanwhile, there has been a lot of research on social media and discussing the effects of social media marketing activities. Researchers want to see the effect of social media marketing activities on purchase intentions by mediation of brand equity and customer trust in the healthy food industry. To empirically test the effect of marketing activities on social media, researchers conducted a survey of 151 social media users to perform data analysis. The results of data analysis shows that social media marketing indirectly affect the buying interest through brand equity and customer trust. At the same time, brand equity and customer trust influence buying interest. In the end, the academic and management implications based on the empirical results of this study serve as a reference for healthy food to increase the social media marketing activities.

A group evaluation method for supplier selection based on interval type-2 fuzzy TOPSIS method

Supplier assessment has been a vital issue of strategic importance in a supply chain. It helps to reduce operating cost, improve competitiveness and to develop business opportunities. However, supplier selection is usually a complex and unstructured activity, involves the consideration of various characteristics simultaneously such as large number of alternatives, multiple criteria involved in the evaluation process as well as group of experts with diverse backgrounds. This study intends to propose a framework using interval type-2 fuzzy (IT2F) TOPSIS method for selection of suitable suppliers in an imprecise environment for an Indian spare parts manufacturing company. Seven important criteria are considered for evaluating suppliers. A practical analysis is carried out and the data are collected from a set of five prospective suppliers. The major influencing factors in the case company are found to be price of product, technological capability, relationship closeness, conformance to quality and experience of supplier.

Training on improving and developing business opportunities for micro, small and medium enterprises (UMKM) through online promotions on social media in the building in kelurahan gedung Johor kecamatan Medan Johor

Social media is a gathering place for people using internet networks, not infrequently even on social media people who have the same mutual interests and form a community. The presence of these community groups can certainly be a target for business people to promote their products, including products from MSMEs. Promotion through the community on social media can be done through soft selling. Effective and efficient use of social media by business actors as a means of trade promotion requires guidance and direction through training. Therefore, in this community service activity, training was carried out on improving and developing business opportunities for Micro, Small and Medium Enterprises (MSMEs) through online promotions on social media to MSMEs located in Kelurahan Gedung Johor. The method of implementing activities is carried out in the form of counseling and interactive dialogue with participants. The use of social media is carried out effectively by providing the best service to consumers by conveying honestly and in good faith, about the merchandise being promoted, there are no things to hide, this is useful for building the seller's reputation and maintaining the trust given by consumers so that consumers remain loyal to the merchandise products of these MSME entrepreneurs.

Yeşil tedarikçi seçimi için birleştirilmiş bir DEMATEL-QFD-AT2 BAHP yaklaşımı

Tedarik zinciri sisteminin temel amacı kar etmek ve müşterilerin beklentilerini aynı anda karşılamaktır. Bu nedenle tedarikçi değerlendirme ve seçme işlemi, işletme maliyetlerini azaltmak, iş fırsatlarını geliştirmek ve kurumsal rekabet gücünü artırmak için önemli bir stratejik karardır. Ayrıca, çevrenin korunmasına ve sürdürülebilir kalkınmaya olan ilginin artması ile birlikte, çevre gereksinimlerine daha fazla dikkat etmek ve yeşil faktörleri seçim sürecine dâhil ederek potansiyel tedarikçileri değerlendirmek gittikçe önem kazanmaktadır. Bu nedenle seçilen tedarikçiler, şirketin isteklerini yerine getirerek müşterilerin "sesini" dikkate almalıdırlar. Bu bağlamda, bu çalışmanın amacı, çeşitli çevresel performans gereklilikleri ve kriterlerini dikkate alarak yeşil tedarikçi seçimi için entegre bir yaklaşımı ortaya koymaktır. Önerilen yaklaşım, bir ilişki yapısını oluştururken, müşteri gereksinimleri (MG'ler) arasındaki ilişkileri karar alma denemesi ve değerlendirme laboratuvarı (DEMATEL) yöntemi yardımıyla ele almaktadır. Her bir tedarikçi seçim kriteri çifti ile MG'ler arasındaki ilişki derecesini belirlemek amacıyla merkezi bir ilişki matrisi oluşturmak için kalite fonksiyon yayılımı (QFD) modeli kullanıldı. Daha sonra, alternatif tedarikçileri önceliklendirmek ve sıralamak için aralık tip-2 bulanık analitik hiyerarşi süreci (AT2 BAHP) uygulandı. Son olarak önerilen yaklaşımın potansiyelini ve uygunluğunu ortaya çıkarmak için bir vaka çalışması sunulmuştur.

Artificial Intelligence and Big Data Environment Clothing Design Innovation Ability Promote Study

From 2020 to 2025, the market value of artificial intelligence in the clothing sector will reach us $47 billion to us $300 billion, a 600% improvement rate, according to a study by the world Internet center. When it comes to the best developing industry in the future, artificial intelligence and big data will be regarded as the best developing business opportunities. The purpose of this paper is to explore how to improve the connotation and attractiveness of the clothing design industry and stimulate more potential of clothing consumption under the excellent business environment. The research of this paper is based on the creation status of domestic fashion designers and makes full use of artificial intelligence technology to design and construct effective customer preference data, which is based on data and supports the creation inspiration of design. The research results of this paper show that in the process of clothing design, users’ preference data should be combined to dig out design innovation points. Only by classifying the sources of inspiration and providing theoretical basis for design through in-depth research on dimensional visualization, can the inspiration of fashion design innovation be inspired.

PENGELOLAAN KEUANGAN DAN PENGEMBANGAN USAHA PADA USAHA MIKRO KECIL MENENGAH (STUDI KASUS PADA UMKM MADU HUTAN LESTARI SUMBAWA)

This study aims to determine the financial management and business development applied to Sumbawa Sustainable Forest Honey MSMEs. The analytical method used is a descriptive qualitative method. Technic analysis consists of three activity lines that occur simultaneously, namely data reduction by collecting data through interviews with the informants concerned with research, after that in presenting data collection of information that has been obtained and then arranged in accordance with the theoretical foundation used then make conclusions and taking action, the last is verification of data, in verifying the data the author uses data triangulation techniques. The results of the study show how financial management and business development are implemented by MSMEs, namely the behavior of financial management that is still simple, seen from the way the financial records do not meet the standards, while in developing business opportunities the strengths and opportunities of MSMEs are quite large, this is seen from the analysis of IFAS and IFAS factors obtained through SWOT analysis, after obtaining opportunity points of 0.80, threat 1.20, strength of 1.60 and weakness of 1.10 UMKM positions in courtesies diagrams occupying IV quadrant positions namely diversification into strategy what must be done is to maintain customer or customer satisfaction, by improving service, quality, promotion and innovation. improve product quality to compete with other honey.

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

With the prevalence of Internet, social media has become an important means for online marketing events. Individuals and companies both create fan pages on online platforms and develop business opportunities using social media. While many past studies have investigated social media, few have mentioned the effects of social media marketing activities. This study proposed the effects of social media marketing activities on continuance intention, participation intention and purchase intention via the mediation of social identification, perceived value, and satisfaction. To empirically test the effects of social media marketing activities, this study conducted an online survey on 502 social media users for data analysis. The analytical results indicated that social media marketing activities indirectly affect satisfaction through social identification and perceived value. At the same time, social identification and perceived value directly affect satisfaction that then influences continuance intention, participation intention and purchase intention. Finally, the academic and management implications based on the empirical results of this study are provided as references for the improvement of social media marketing.

An Ecosystem Perspective On Asset Management Information

Abstract Big Data and Internet of Things will increase the amount of data on asset management exceedingly. Data sharing with an increased number of partners in the area of asset management is important when developing business opportunities and new ecosystems. An asset management ecosystem is a complex set of relationships between parties taking part in asset management actions. In this paper, the current barriers and benefits of data sharing are identified based on the results of an interview study. The main benefits are transparency, access to data and reuse of data. New services can be created by taking advantage of data sharing. The main barriers to sharing data are an unclear view of the data sharing process and difficulties to recognize the benefits of data sharing. For overcoming the barriers in data sharing, this paper applies the ecosystem perspective on asset management information. The approach is explained by using the Swedish railway industry as an example.

Family involvement as a catalyst for female opportunity recognition

Do female and male entrepreneurs recognise and develop business opportunities differently, and is this gender gap in opportunity recognition still prevalent when family members are directly involved in business foundations? We refer to socialisation and human capital theory to examine whether male entrepreneurs are more likely to recognise business opportunities than female entrepreneurs are and how family involvement influences this relationship. Studying 12,009 new ventures founded between 2005 and 2009 in Germany, we find that women are, indeed, less likely to recognise entrepreneurial opportunities. Furthermore, family involvement increases opportunity recognition for both sexes and this effect is significantly stronger for women.

Integrated QFD-MCDM framework for green supplier selection

Supplier evaluation and selection is a significant strategic decision for reducing operating costs and improving organizational competitiveness to develop business opportunities. Moreover, with increasing concern towards environmental protection and sustainable development, it becomes important to pay more attention to environmental requirements and evaluating the potential suppliers by incorporating green factors into the selection process. Thus, the aim of this paper is to put forward an integrated approach for green supplier selection by considering various environmental performance requirements and criteria. The proposed approach addresses the inter-relationships between the customer requirements (CRs) with the aid of decision-making trial and evaluation laboratory (DEMATEL) method while constructing a relationship structure. Quality function deployment (QFD) model is used to establish a central relationship matrix in order to identify degree of relationship between each pair of supplier selection criteria and CRs. Finally, complex proportional assessment (COPRAS) applied to prioritize and rank the alternative suppliers. A case study is presented to reveal the potentiality and aptness of the proposed methodology.

Sustaining Actor Engagement During the Opportunity Development Process

Research summary Recent entrepreneurship research has examined how opportunities are developed, highlighting the engagement of external actors. However, we know little about how entrepreneurs should interact with external actors to sustain their engagement. Since opportunity development is a process that unfolds over time, sustaining actor engagement is critical because it enables continued feedback and access to actors’ resources. We present a process model that explains how entrepreneurs can sustain external actor engagement through two iterative phases: translation and transformation. We also propose that entrepreneurs can sustain actor engagement by structuring the timing of interactions and by modifying actors’ perceptions of the time available for novel opportunity development. We conclude with an agenda for future research on actor engagement and entrepreneurs’ temporal capabilities. Managerial summary To develop business opportunities, entrepreneurs require support, feedback, and other resources from different groups of individuals (actors), such as customers, business partners, investors, and regulators. We explain how entrepreneurs should continue to interact with these actors throughout the development period to secure sustained access to resources. Entrepreneurs need to present the business opportunity to actors in an engaging way, and subsequently integrate the feedback received during development of the project. Sustaining engagement from actors involves an iterative process through which the business opportunity is communicated and transformed. Entrepreneurs can influence actors’ engagement by choosing how and when to interact with them. We highlight time and actor feedback as important resources that can be used by skillful entrepreneurs to increase the odds of opportunity development success. Copyright © 2016 Strategic Management Society.

Achieving a Sustainable Global Civilization

Human beings are now facing three major challenges: the crisis of the natural environment in which humans live, the crisis of the human social environment, and the crisis of human civilization arising from the negative impacts of the explosive development of technologies and the omnipotence of science that affects the direction of human evolution. Indeed, according to the above challenges, we need to pursue future forecasting individually, analyze the harms and risks, and put forward solutions, or even develop business opportunities. But these efforts are far from enough to eradicate the above crises. At present, all the challenges and crises mentioned are related to the relationship between man and nature, man and man, and man and society, as well as the direction of the human development mode. To share our planet and ensure our planet’s survival as well as that of our human society, and avoid humanity’s catastrophic collapse due to man’s behaviors, a batch of futurists are needed to shift the focus of research to a comprehensive, long-term future study, including to reveal the truth of human crises; to explore an ultimate goal, vision, and path to achieve human sustainable development; to understand what technology is, which is called the driving force of human social development; to figure out who we are and toward which evolutionary direction human beings should evolve; and so on. Only when a consensus has been reached on these fundamental issues—and the main direction has been determined—can we put an end to short-term actions and come up with systemic solutions. Only then are we able to shorten the period of transformation from our industrial civilization to finally realize humanity’s long-cherished ideal of a great global civilization.