Determinants Of Purchase Intention Research Articles

Factors Impacting Purchase Intention of Indian Consumers Towards Spiritual Products

Purpose: The aim of the research is to ascertain the elements that influence the propensity of Indian consumers to buy spiritual merchandise. Design/methodology/approach: A quantitative approach was used. Primary data was collected from 150 Indian consumers through an electronic survey using a structured questionnaire with close-ended questions. Confirmatory factor analysis was performed using Varimax Rotation using SPSS software. Findings: The findings revealed Brand Perception, Religious Belief, Spirituality Factors, Brand Image, Packaging and Service Factors and Variety Factors as the determinants of purchase intention towards spiritual products for Indian consumers. Practical implications: This study offers valuable insights for marketers, manufacturers, and retailers of spiritual products in India. Businesses can adjust their marketing plans, product designs, and service offerings to meet the needs and preferences of Indian consumers by studying the factors that influence purchase intention. Originality/Value: While there has been considerable research on purchase intentions in various sectors, this study uniquely focuses on spiritual products in the Indian context. Given the cultural and religious significance of spirituality in India, understanding consumer behaviour in this niche segment is critical.

Assessing the Influence of Planned Behavior on Consumer’s Purchase Intention on Selected RTW Establishments in Valencia City, Bukidnon

The fashion industry has been continuously growing over the years, yet it is an industry that was greatly being growing until now. Businesses are keen to understand the factors that influence their purchase intentions. However, there is a lack of comprehensive research focusing on the determinants of purchase intention in the RTW clothing establishment, particularly in Valencia City, Bukidnon. The analyses revealed a significant positive relationship between consumer' attitudes towards behavior having the results of (CR 0.825, AVE 0.611) strong relationship, subjective norms (CR 0.723, AVE 0.469) good relationship, perceived behavioral control (CR 0.720, AVE 0.464) slightly good relationship, and purchase intention having the strongest relationship among all of the variables which have (CR 0.895, AVE 0.680). All variables are there is no significant difference to each hypothesis. The study "Assessing the Influence of Planned Behavior on Consumer’s Purchase Intention on Selected RTW Establishments in Valencia City, Bukidnon" was chosen to understand consumer behavior, particularly in the Ready-To-Wear industry in Valencia City. Consumers stand to gain from improved shopping experiences and better product offerings tailored to their preferences. Businesses and resellers can leverage to there insights to refine their marketing strategies, enhance product development, and increase profitability. Furthermore, this study contributes to the academic literature, providing a foundation for future research in this field.

Determinants of Purchase Intention in Social Media Advertising

Purpose: This study aims to explore the relationship between social media advertising, habit, privacy concern, and purchase intention among social media users interested in travel and leisure. Theoretical reference: The study draws upon theories related to consumer behavior, advertising effectiveness, and habit formation, as well as literature on privacy concerns in online environments. Method: Purposive sampling was employed, resulting in a sample size of 298 respondents. Data analysis techniques, likely including correlation and regression analysis, were utilized to examine the relationships between social media advertising, habit, privacy concern, and purchase intention. Results and Conclusion: The analysis revealed a statistically significant positive relationship between social media advertising and purchase intention, as well as between habit and purchase intention. However, the impact of privacy concern on purchase intention was positive but not statistically significant. Furthermore, habit was found to partially mediate the effect of social media advertising on purchase intention but was unable to mediate the effect of privacy concern on purchase intention. Implications of research: The findings underscore the importance of high-quality advertising on social media platforms and the cultivation of positive habits related to travel and leisure activities. Moreover, while privacy concerns positively influence purchase intention, the role of habit in mediating the effect of social media advertising demonstrates its significance in shaping purchase intention. Practically, these insights can aid companies in refining their advertising strategies and better understanding the behavioral dynamics of social media users, including their habits and privacy concerns. Originality/value: This research contributes to the existing literature by specifically examining the interplay between social media advertising, habit formation, privacy concerns, and purchase intention within the context of travel and leisure. The study offers valuable insights into the complexities of consumer behavior in online environments and provides practical implications for companies aiming to enhance their marketing strategies in the social media landscape.

Determinant of Purchase Intention Through Online on Halal Cosmetic

Determinant of Purchase Intention Through Online on Halal Cosmetic

Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers

Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers

Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship

The marketing concept holds that the key to realizing the goals of the organization lies in the ability of the organization in creating, delivering and communicating customer value to the target market more effectively compared to the competitors. This research examined brand image, and customer satisfaction as determinants of purchase intention with the moderating role of service quality. A quantitative research which employed both survey and cross-sectional research designs. The study has an infinite population with a sample size of 422. Purposive sampling techniques were employed in the process of administering the copies of questionnaires to respondents. Partial Least Square Structural Equation Modelling (PLS-SEM) was utilised to ascertain the hypothesised relationship. The findings of the study suggested that brand image, customer satisfaction and service quality have a positive and significant effect on purchase intentions. In addition, service quality significantly moderated the relationship between brand image and purchase intentions and customer satisfaction and purchase intentions. The study recommends that managers should improve service quality in clients' views, such as improving banking facilities, commitments to the customer, the interaction between the staff and the client, being ready to listen to the concerns of customers, and being prepared to solve the problems of customers.

Examining Social Media Usage, Brand Image and E-WOM (Quantity, Quality and Credibility) as Determinants of Purchase Intention

Social media took over the world in no time and proved to be a game changer for better connectivity, shared information, global integration and consumption. On one hand consumers became more enthusiastic about their social media image, products or services they consumer and perception of influencers towards brand, on another brand managers became more proactive about what their consumers are putting and seeking out in this dynamic world of choices. The traditional factors influencing purchase intention become less relevant and the modern factors like social media, E-wom, global trends become more important to analyse. This study aims at identifying social media usage, brand image and E-WOM (quality, quantity and credibility) as the determinants of purchase intention. The research is causal and descriptive in nature. For data collection, self-administered questionnaire was developed and data collection was via convenient sampling method. To check the reliability and data validity, exploratory factor analysis and confirmatory factor analysis was run using SPSS and AMOS.

Determinants of purchase intentions: foreign imported functional foods in Asian emerging country

The purpose of this paper was to investigate factors that impact consumers’ intention of buying foreign-made functional foods. By highlighting various consumer features related to foreign imported functional foods buying behaviours, this study proposed a comprehensive model relating to consumers’ purchase intentions in the context of an emerging country. A quantitative study by a self-administrative survey was applied with a sample of 527 respondents from the north of Vietnam. From the results of structural equation modelling analysis, the study discovered that electronic word-of-mouth (eWOM) information and credibility, health consciousness positively influence consumers’ attitude toward foreign functional foods and through attitude influence purchase intention. Interestingly, our results showed that consumer ethnocentrism in the case of foreign imported functional foods, conversely with other products, does not influence either consumer attitude or purchase intentions. The study filled a gap in functional foods consumers’ buying behaviour literature in emerging markets by analyzing the mediator role of attitude toward functional foods in the theoretical model of the relation between online information sources and other traditional determinants with purchase intention. From the research results, implications for managers were proposed. Functional food managers should use internet media as a business tool and emphasize the health benefits of functional foods to change consumers’ attitudes and then encourage purchase intention.

A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory

Drawing on the dual-systems theory (DST), this study proposes a research model that focuses on how the characteristics of the key opinion leader influence consumers’ purchase intention in live streaming commerce (LSC). We collected data through questionnaire surveys from samples of consumers in China (N = 467), which indicated that key opinion leader’s characteristics (i.e., attractiveness, trustworthiness, expertise) are all positively related to purchase intention. Importantly, the mediator analyses indicated that the effect of systems 1 on the relationship between attractiveness and purchase intention persisted is persistent, regardless of the type of goods purchased by the consumers (utilitarian or hedonic). This finding highlights the importance of attractiveness and reveals unconscious thought (UT) of consumers when shopping in LSC. This study provides a new theoretical perspective (i.e., DST) to identify attractiveness as a determinant of purchase intention in LSC and influence purchase intention by activating systems 1, thus solving the problem of identifying key factors in stimulus–organism–response theory. Besides, our results identify and test UT in LSC. The practical implications of these findings are to provide guidance for the selection of key opinion leaders in LSC and the development of live streaming industry.

Sustainable purchase intentions: The role of moral norm and social dominance orientation in the theory of planned behavior applied to the case of fair trade products

AbstractThe fair trade business model represents a strategy to achieve some of the sustainable development goals. The studies reported in this paper examined the intention formation process concerning the purchase of food and non‐food fair trade products. The theoretical framework is the theory of planned behavior (TPB), extended with an additional predictor, the moral norm, and an individual difference variable, the social dominance orientation (SDO). SDO is supposed to act as a background factor in the hypothesized TPB model and to be negatively associated with intention to buy fair trade products and its proximal antecedents (attitude, subjective norm, moral norm and perceived behavioral control). Considering the role of SDO within the TPB constitutes a novelty for the literature on socio‐cognitive determinants of purchase intentions. Data were supplied by two convenience samples of Italian adults and analyzed via path analysis. The test of the original TPB provided further evidence for its efficacy. Moral norm showed a significant effect on intentions and its addition to the original TPB model led to an increase in the explained variance in intentions. Overall, SDO proved to be significantly and negatively associated with the intention's antecedents and showed the expected negative indirect effects on intention, mediated by its proximal predictors and moral norm. These findings help to improve the comprehension of the socio‐psychological basis of behavioral intentions to engage in sustainable behaviors.

The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic

In order to sell unmarketable products and alleviate farmers’ economic difficulties caused by the COVID-19 pandemic, public-interest livestreaming for farmers with the property of altruism has been emerging as a new way of mobile commerce and has attracted a huge amount of attention among Chinese consumers. In this paper, based on the theory of reasoned action, we intend to explore the influencing factors from the levels of the platform, product, and consumer that affect consumers’ attitudes and purchase intentions towards agricultural products via public-interest livestreaming. We have collected 475 valid responses from Chinese consumers (especially from youth) who experienced the public-interest livestreaming for farmers and then constructed a structural equation model using the partial least-squares method. The results show that consumers’ attitudes towards agricultural products have a significant positive impact on their purchase intentions with respect to livestreaming. Perceived interactivity, perceived endorsement, product familiarity, subjective norms, altruistic value, and the livestream shopping experience all significantly positively affected consumers’ attitudes toward the agricultural products in the mobile livestreaming. Moreover, subjective norms can also directly impact consumers’ purchase intentions. We can see that the proposed influencing factors from the platform, product, and consumer levels provide a better explanation of the attitudes and purchase intentions, respectively. This paper aims to expand the empirical research on the purchase intentions of agricultural products and then to provide insights into the phenomenon of public-interest livestreaming during COVID-19, which can assist farmers in addressing the dilemma caused by the epidemic and promote rural economic development by mobile commerce. Additionally, the insights from this case study in China can also be extended to other countries where farmers have suffered from the impact of COVID-19.

Determinants of Purchase Intention in Online Travel Agent

Determinants of Purchase Intention in Online Travel Agent

Determinants of Purchase Intention among Live Streaming Shoppers: The Roles of Technology Readiness, Social Presence, and Perceived Value

ABSTRACT The potential for business opportunities live streaming services has attracted attention from individuals and businesses. Limited studies have explored the factors associated with the purchase intention of shoppers in live-streaming contexts. The purpose of this study was to examine whether social media technology readiness, perceived value, and social presence influence shoppers’ purchase intention in live-streaming contexts. The results indicated that social media technology readiness and perceived value had a significant and positive effect on purchase intention. A thorough discussion and future research suggestions are provided to obtain a better understanding of the behavioral intention of shoppers in live-streaming contexts.

Working together or separately? The role of different review arguments in consumers' home-sharing service purchasing: evidence from China

PurposeThis study aims to distinguish between service arguments and communication arguments within a home-sharing review and to investigate their roles in consumer purchase decision-making.Design/methodology/approachBased on the setting of Airbnb, a 3 (service argument valence: positive, neutral, and negative) × 3 (communication argument valence: positive, neutral, and negative) online experiment was conducted. Data collected from 379 participants were used to test the hypotheses.FindingsThe three main determinants of purchase intention: perceived host service quality, perceived facility service quality, and perceived social value, are affected by both service arguments and communication arguments. Service arguments positively influence perceived host service quality and perceived facility service quality, while communication arguments contribute significantly to perceived host service quality and perceived social value. However, perceived facility service quality is affected by the combination of service arguments and communication arguments rather than by the service arguments only, because service argument trustworthiness, a factor influencing the effect of service arguments, varies across the combination of two types of arguments.Practical implicationsThis research helps home-sharing platform managers to understand how to facilitate transaction success through displaying different review arguments needed by consumers. Additionally, the dual role of communication arguments emphasizes a necessity for hosts to encourage positive communication arguments and provide additional cues on the facility service quality.Originality/valueThe service arguments and communication arguments in home-sharing reviews are distinguished, and their distinct roles in consumers' purchase intention have been uncovered.

Determinants of purchase intention and attitudes toward organic food in Myanmar: The role of sociodemographic characteristics

Organic farming and organic food market have been growing around the world for many years. In Myanmar, organic food is in the early stage for production and marketing. The study aims to analyse the determinants of the consumers’ purchase intention and attitudes toward organic food and the role of sociodemographic characteristics. The data was collected from 80 consumers of Nay Pyi Taw Region using structured questionnaires. The findings indicated that 38 percent of the respondents perceived that they were fully aware of organic food, organic agriculture and their differences with conventional food and agriculture. Among the respondents, 61 percent were willing to pay premium price for organic food. The results indicated that age and household size of the respondents were not significantly associated with the respondents’ awareness level of organic food, purchase intention, the premium price the respondents were willing to pay, expected consumption frequency in the future and checking before buying while these variables were positively associated with the education level of the respondents. These variables were also significantly different according to the respondents’ occupation types and residential places. Regression analysis predicted that the respondents’ income, ratio of food expense and income, education level, awareness level of organic food and the premium price they are willing to pay have significant impacts on their purchase intention in the future. The findings from this study contributed the importance of the respondents’ sociodemographic characteristics on purchase intention and attitudes toward organic food for further research.

Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study

Increasing awareness of antimicrobial resistance (AMR) has raised concerns surrounding antimicrobial use (AMU) in food-producing animals and has focused attention towards livestock production free from antibiotic use. As antibiotic-free livestock production proliferates in the UK, there is an increasing need to implement a system, such as the use of a QR code, to provide consumers with reliable antibiotic information while ensuring that animal welfare standards are upheld. Subsequently, this study aims to explore UK consumers’ perceptions and purchase intention towards QR code labelled pork, and to identify determinants of its purchase, incorporating various theoretical constructs from the Theory of Planned Behaviour. Based on results, consumers’ perceptions, perceived control, and attitudes towards QR code labelled pork are the main determinants of purchase intention. QR code labelled pork may offer a suitable alternative to antibiotic-free labelling as it provides consumers with antibiotic information without inadvertently communicating that conventionally produced pork is unsafe.

Determinants of purchase intention during COVID-19: A case study of skincare products in East Java

During COVID-19, consumers of skincare products pay more attention to safety and comfort. In such a crisis, consumers seek skincare products with brand effectiveness, high quality, and persuasive reviews by social media influencers. This study investigates the influence of brand effectiveness, product quality, and celebrity endorsers on purchase intention of halal skincare products in the pandemic. The study employed a survey of halal skincare users in East Java, Indonesia. A purposive sampling of 180 female respondents was analyzed; they were followers of Safi-Skincare Instagram and aged 18 and over. Descriptive statistics indicated that religious background strengthened the factors influencing the purchase intention towards a skincare product. The data were then analyzed using multiple linear regression with a statistical level of confidence of 95%. The result showed that brand effectiveness, product quality, and celebrity endorsers significantly affect purchase intention in Indonesia during the pandemic. The study concludes that Muslim standards reinforce rigid standards applied to skincare products with a halal logo, supporting good quality performance and encouraging stronger purchase intention. This study contributes to understanding consumer behavior in the pandemic using a purchase intention framework that can be applied to the safety and comfort of other consumer products. AcknowledgmentWe would like to thank Universitas Jember, East Java, Indonesia, for providing partial publication funding.

Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth

This study investigated the impact of product specific features of electronic gadgets on the purchase intention on the Indian youth. The study was quantitative in nature and data was collected from 650 young electronic gadget consumers in Bengaluru, India using structured questionnaires. Descriptive statistics and structural equation modelling (SEM) were used for data analysis. Brand image, product design, and country of origin are referred as product evaluation attributes; and corporate identity were identified as the determinants of purchase intention. Respondents were neutral regarding the role of product evaluation attributes and corporate identity in their purchases, but acknowledged these factors' importance. Findings implied a positive and significant influence of product evaluation attributes on the corporate identity of companies, and purchase intention of the youth. However, corporate identity did not influence purchase intention, clearly indicating that only product specific features, such as brand, design and country of origin are considered when youngsters purchase gadgets.

Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth

This study investigated the impact of product specific features of electronic gadgets on the purchase intention on the Indian youth. The study was quantitative in nature and data was collected from 650 young electronic gadget consumers in Bengaluru, India using structured questionnaires. Descriptive statistics and structural equation modelling (SEM) were used for data analysis. Brand image, product design, and country of origin are referred as product evaluation attributes; and corporate identity were identified as the determinants of purchase intention. Respondents were neutral regarding the role of product evaluation attributes and corporate identity in their purchases, but acknowledged these factors' importance. Findings implied a positive and significant influence of product evaluation attributes on the corporate identity of companies, and purchase intention of the youth. However, corporate identity did not influence purchase intention, clearly indicating that only product specific features, such as brand, design and country of origin are considered when youngsters purchase gadgets.

Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network

This paper makes a contribution in the investigation of constructs of value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network, and shows gender variations in engagement and use of Pinterest, relative to other social media. Using the Pinterest social media network, the specific purpose of this study is to investigate constructs of value, loyalty, trust, and the impact of these constructs on purchase intention. Data were gathered from a sample of 357 respondents in the Southeast USA. Constructs of value, loyalty, and trust were tested with good Cronbach alpha results, and found to be determinants of purchase intention. Females had significantly higher scores on these constructs. Engagement varied significantly among social media. Among those with significant gender differences, females had higher engagement, with Pinterest showing the largest relative female-male difference.