Determinants Of Behavioral Intention Research Articles

Determinants Responsible For Sustainable Consumption Behavior Among Youths

Environmental awareness and concern for the natural environment determine purchasing habits, forming sustainable consumption patterns, motivating the population to prefer ecological goods and services. This issue is especially relevant for young people since they will be the consumers of the future, and the progress of humanity in achieving Sustainable Development Goals depends to a large extent on the sustainability and eco-orientation of their consumer behaviour. The article aims to determine the factors that influence the sustainable consumer behavior of young people. The basis of the study was the results of a survey of 89 young people (aged 20 to 36 years, almost half of whom are 23 to 26 years old) in the city of Jaipur (India, the capital of the state of Rajasthan), which is a rapidly growing urban center, so the problems of urban development here are typical of many rapidly developing cities around the world.” The questionnaire consists of 34 questions, of which 27 are aimed at determining the determinants of sustainable consumer behavior, and seven are aimed at evaluating the most sustainable consumer behavior. A five-point Likert scale was used for evaluation. Partial Least Squares Structural Equation Modeling (PLS-SEM), which helps to identify the relationships between determinants and sustainable consumer behavior, is performed using Smart PLS. Descriptive statistics, reliability analysis and correlation analysis are performed using SPSS. Data suitability for analysis was confirmed using Bartlett’s sphericity test and sampling adequacy measurement results (Kaiser-Meyer-Olkin). The reliability and internal consistency of the data were confirmed using the Alpha-Cronbach coefficient, Composite Reliability coefficients and convergent validity / Average variance extracted (AVE) Values. The discriminant validity and suitability of the data for structural modeling was confirmed using the Fornell-Larker criteria. The study proposed and empirically tested 10 hypotheses regarding the positive influence of 5 factor variables (perception of consequences, behavioral control, response efficiency, sensitivity to the environment, and environmental knowledge) on 2 resulting variables: behavioral intentions and sustainable consumption behavior. According to the study results, 6 out of 10 hypotheses were confirmed: ecological knowledge, behavioral control, response efficiency, and perception of consequences were determinants of behavioral intentions, while sensitivity to the environment was not. At the same time, only behavioral control and perception of consequences were determinants of sustainable consumer behavior. The results of the study can be used to develop and implement measures aimed at promoting sustainable consumer behavior among young people (for example, educational programs and political initiatives), as well as to create marketing plans that motivate this particular customer group to make sustainable purchase decisions.

The Determinants of Behavioral Intention and Use Behavior of QRIS as Digital Payment Method Using Extended UTAUT Model

The Determinants of Behavioral Intention and Use Behavior of QRIS as Digital Payment Method Using Extended UTAUT Model

Determinants of behavioral intention toward telemedicine services among Indonesian Gen-Z and Millenials: a PLS–SEM study on Alodokter application

Telemedicine has become increasingly important in healthcare, especially with the COVID-19 pandemic. Despite, Younger generations are more fluent in using technology, previous study shows that older generations (Gen-X) are more satisfied in using telemedicine compared to younger generations. This study aims to identify the factors influencing user satisfaction and behavioral intention toward Alodokter's telemedicine service application usage among Millennials and Gen-Z in Indonesia. A quantitative cross-sectional study was conducted using a purposive sampling technique. A total of 160 Millenials and Gen-Z respondents who had used the Alodokter telehealth application within the past year were chosen in this study. The data were collected by means of an online questionnaire that was distributed through widely used social media platforms. The questionnaire consisted of 30 questions that assessed variables, such as performance expectancy, effort expectancy, social influence, price value, customer satisfaction, and behavioral intention. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS–SEM) with SmartPLS software version 3.2.9. The findings reveal that customer satisfaction positively affects behavioral intention. Performance expectancy, effort expectancy, price value, and social influence positively impact customer satisfaction. Price value was shown to have the most positive influence on behavioral intention. This study provides insights into the factors influencing user satisfaction and behavioral intention toward telemedicine service application usage among younger generations in Indonesia. The results can be used to improve telemedicine services and enhance the experience of users, particularly Millennials and Gen-Z.

Achieving a successful e-government: Determinants of behavioral intention from Thai citizens’ perspective

From the COVID-19 pandemic, e-government is a crucial tool in managing crisis and coping with change through communication and collaboration between the government, private, and civil sectors. The objective of this study was to develop an e-government development success model from the perspective of Thai citizens using integrated multiple concepts and to examine factors affecting the behavioral intention of citizens in e-government. A sample is Thai people in all regions of Thailand (n = 540) and analyzes by Structural Equation Model (SEM). The hypothesis testing found that factors directly influencing behavioral intention were information quality, system quality, service quality, citizen satisfaction, perceived usefulness, computer self-efficacy, and trust in government. Trust in government was the most direct influencing factor and was the mediating variable between perceived privacy and perceived security leading to behavioral intention. The results will benefit governments in developing e-government to drive the digital economy and society further.

A hedonic value-based consumer continuance intention model toward location-based advertising

PurposeHedonic value is commonly conceded as a determinant of behavioral intentions toward location-based advertising (LBA). However, the careful consideration of a mechanism behind hedonic motivation and its subsequent impact on continuance intention is inadequate. This study aims to explore the formation of hedonic value and its motivation for prolonged usage toward LBA.Design/methodology/approachA sample of 486 mobile users was recruited to evaluate the research model using structural equation modeling (SEM).FindingsResults reveal that perceived utility and promotional offers are the strongest indicators of hedonic value. Moreover, social support and contextual convenience play an essential role in heightening hedonic value. Furthermore, the research lenses attempt to clarify the direct, indirect influences of hedonic value, irritation and perceived credibility on continuance intention.Practical implicationsThe findings offer practitioners an understanding of how to improve hedonic value and continuance intention and develop effective LBA strategies in emerging markets.Originality/valueThis study narrows the gap of current literature by formulating a hedonic value-based continuance intention model based on uses and gratifications theory (UGT). Additionally, this work illuminates the insights into hedonic value toward LBA by identifying its motivations, including perceived utility, promotional offers, social support and contextual convenience.

Show me the benefits! Determinants of behavioral intentions towards CRISPR in the United States

Novel plant-breeding techniques such as CRISPR are potentially key tools in the transition to a more sustainable food and agricultural system. For such potential to be realized, greater attention is required to outstanding questions related to public and societal acceptance. The current research thus employed a structural model to elucidate the interplay of factors that influence behavioral intentions towards CRISPR, for a sample of 158 individuals in the United States. By means of partial least-squares structural equation modeling (PLS-SEM), we established the predominance of perceived benefits vis-à-vis perceived risks for explaining behavioral intentions, along with the indirect effects of food technology neophobia, social trust, and environmental worldviews, all transmitted through perceived benefits – and less so, perceived risks. Overall, this offers key insights regarding behavioral intentions towards CRISPR food, highlighting how consumers may be more interested in understanding potential benefits than being dissuaded about any possible risks and signaling ways in which perceptions of benefits might be influenced. Indeed, the strength of the relationship between perceived benefits and behavioral intentions offers a counterpoint to arguments that benefits are not relevant for acceptance as well as marks a potential point of distinction between GM and GE food.

Integrating Extended UMEGA with Unified Access Point as Determinants of Behavioral Intention in the Palestinian E-government Services Context

Integrating Extended UMEGA with Unified Access Point as Determinants of Behavioral Intention in the Palestinian E-government Services Context

Integrating extended UMEGA with unified access point as determinants of behavioural intention in the Palestinian E-government services context

Integrating extended UMEGA with unified access point as determinants of behavioural intention in the Palestinian E-government services context

Behavioral Intention to Get a Booster Dose of COVID-19 Vaccine among Chinese Factory Workers.

China started to offer a booster dose of COVID-19 vaccine to members of the adult population in October 2021. This study investigated the behavioral intention to receive a booster dose of COVID-19 vaccine among factory workers who had completed their primary vaccination series. Participants were full-time factory employees at least 18 years of age in Shenzhen, China. In Shenzhen, factory workers need to receive a physical examination every year. The study sites covered all six organizations providing physical examinations for factory workers. All eligible workers attending these sites between 26 and 31 October 2021 were invited to complete an online survey. This study was based on 2329 participants who had completed the primary COVID-19 vaccination series. Two-level logistic regression models were fitted. Among the participants, 84% intended to receive a free booster dose of COVID-19 vaccine within the next six months. After controlling for significant background characteristics, we found that perceptions related to a booster dose as well as interpersonal level factors such as information exposure on social media, thoughtful consideration of the veracity of the information, and satisfaction with vaccine-related promotional materials were determinants of behavioral intention. Factory workers in China reported a high level of behavioral intention to receive a booster dose of the COVID-19 vaccine.

Determinants Influencing the Adoption of New Information Technology Supporting Healthy Life Style: The Example of Wearable Self-Tracking Devices

Purpose: The presented study aims to identify key factors affecting the adoption of wearable electronics in Czech women. The results of the study can give insight on how to design an optimized wearable self-tracking device. Methodology/Approach: The well-established Unified Theory of Acceptance and Use of Technology (UTAUT) framework served as a baseline for research on key determinants of behavioral intention to use wearable self-tracking devices. Findings: The strongest factor was identified as the habit. The second strongest predictor affecting behavioral intention and use was the construct of performance expectancy. Personal health motivation, as a factor reflecting the nature of the subject examined, was the third strongest factor. The determinants of price value, effort expectancy, and social impact influence the adoption and use of these products. Facilitating conditions, personal inovativeness, personal control over diet and hedonic motivations did not play a significant role. Research Limitation/Implication: The tested sample included 808 interviewed women, but only from the Czech Republic. Scale already defined Eating control behavior as a measure of healthy lifestyle in terms of eating was the first usage in UTAUT 2 model. Originality/Value of paper: The study aims primarily to uncover the determinants of the usage of wearable electronics. Secondarily, it extends the theoretical framework of UTAUT2 by testing personal factors such as personal inovativeness, personal motivation to health, and personal control of eating as variables explaining behavioral intention and usage.

Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia

The perception, knowledge, attitude, and behaviour of Muslims are important in determining their purchasing behaviour of halal food products. This study exclusively focused on the purchasing behaviour of young Muslim university students who live independently and hold their purchasing power. The main objective of this study is to investigate the perception, knowledge, attitude, and behaviour of university students towards halal food products in Malaysia. This study has adopted the framework based on Ajzen’s Theory of Planned Behaviour (TPB) that hypothesized three determinants of behavioural intention; attitude, subjective norms and perceived behavioural control with the addition of two other variables; religiosity and ambience. This study has found that all the TPB determinants attitude (r = 0.187, p<0.05), subjective norms (r = 0.266, p<0.01), perceived behavioural control (r = 0.336, p<0.01) including the other two additional; religiosity (r = 0.245, p<0.245) and ambience (r = 0.254, p<0.01) were positively and significantly associated with purchasing intention of halal food products among the students. This study also revealed that families and media play an important role in introducing halal food products to these young consumers. Therefore, it was suggested that the authorities create a positive social norm on halal products among society

Influencing the adoption of microgeneration technologies using the theory of planned behaviour

Purpose: This study sought to understand the factors that influence the behavioural intention of households towards microgeneration technologies. This includes subjective knowledge (SK) within the TPB framework as a determinant of behavioural intention. Methods: A quantitative research approach was followed. A sample frame consisted of households as a unit. A structured questionnaire was administered by using convenience sampling approach. Respondents include members of households who were above the age of 18. Altogether, 237 usable self-administered questionnaires were used for the data. Results: A two-stage procedure to perform Structural Equation Modeling (SEM) analysis by using SPSS AMOS 25 was conducted. The results showed that subjective norms (SNs) and attitude (ATT) had a significant and positive relationship with behavioural intention. Subjective knowledge showed no significant relationship. Practical implications: Recommendations are made to marketers in relationship to cohesive message relating to microgeneration technologies with a special emphasis on reference groups in the messaging. For policymakers, there will be a need to consider the role of society and the immediate communities of potential adopters in their policy documents. Originality/value: This study contributes to the scarce understanding of microgeneration technology in emerging markets by testing a proposed model by using data. It also enriches the adoption models via empirically exploring the relationship between SK and behavioural intention.

A multidimensional and hierarchical model of banking services and behavioral intentions of customers

PurposeBanking services encounter major challenges in determining customer's psychometric behavioral intentions. Scholars suggest that a theoretical approach to better understand the key constructs of service marketing, such as service quality, perceived value, customer satisfaction, corporate image and behavioral intentions, is critical to bank performance. The present study aims to design and test a comprehensive multidimensional and hierarchical model of service quality with higher-order psychometric constructions and their mediation effects in the model.Design/methodology/approachData from a self-administered structured questionnaire are analyzed by confirmatory factor analysis and structural equation modeling.FindingsEmpirical results confirm that multidimensional and hierarchical service quality are best suited to assess overall banking service quality, in which outcome, interaction and environment quality are the important primary dimensions, with each of them having several subdimensions. Service quality is the significant antecedent of behavioral intentions, customer satisfaction, corporate image and perceived value. Customer satisfaction and service quality are the best determinants of behavioral intentions. In addition, customer satisfaction, perceived value and corporate image are complementary variables, having significant mediation effects on the relationship between service quality and behavioral intentions.Originality/valueAs a maiden study in the context of emerging economies, this research integrates a comprehensive service quality theory and valuable customer loyalty constructs, which are crucial to banks' financial performance, bolstering evidence for the theoretical pitch. This study also provides managers with a clear idea of how they can develop sustainable service marketing strategies and policies on the psychometric perceptions of customers, thereby leading banks to achieve long-term goals.

Perceived Enjoyment, Application Self-efficacy, and Subjective Norms as Determinants of Behavior Intention in Using OVO Applications

Perceived Enjoyment, Application Self-efficacy, and Subjective Norms as Determinants of Behavior Intention in Using OVO Applications

Determinants of Behavior Intention and Use Behavior among Bukalapak’s Consumers

The development of communication and information technology has touched the marketing and sales industry. In recent years, there have been many market places in Indonesia, where people buy and sell without meeting face to face. This study investigates the influence of people's intention on the use of behavior to buy at the market place in Indonesia. The market, which becomes the research object is Bukapalak. The data were obtained using the questionnaire. This study obtained 210 respondents, and the data were processed by the method of partial least square. There is a positive and significant influence of behavioral intention from Bukalapak’s consumer on the use (usage) behavior. The dominant determinant indicator in this study is the degree of the purpose of using the market place.

Correlates of Help-Seeking Intentions among Airmen in the Context of Family Maltreatment Perpetration: Practical Barriers as a Moderating Influence

Efforts are warranted to understand correlates of formal help-seeking among active-duty military members self-reporting family maltreatment perpetration. Drawing from the Integrated Model of Determinants of Behavioral Intentions, we evaluate a hypothesized model in which the intention to seek formal services is associated with a set of plausible social-psychological variables. Practical barriers to help-seeking is assessed as a moderating influence. A representative sample of 5326 Airmen (88% male) from the 2011 Air Force Community Assessment Survey who self-reported recent family maltreatment perpetration is used for structural equation modeling to estimate direct associations between social support and intention to seek services, and indirect associations via career stigma, unit-based stigma, and sense of community. Social support is negatively associated with career stigma and unit-based stigma, and positively associated with sense of community. Career stigma and sense of community are negatively associated with intention to seek services. Significant indirect effects include a positive effect between social support and intention to seek services via a reduction in career stigma, and a negative effect via increases in sense of community. Higher levels of practical barriers magnify most associations. Especially when facing practical barriers, social support can both increase help-seeking intentions by reducing career stigma, and reduce intentions, either directly or indirectly by strengthening a sense of community. Military leaders should address career stigma perceptually and systematically, and engage in public awareness efforts and trainings to position members of informal networks to guide individuals with problematic behavior toward relevant formal services.

Determinants of Behavioral Intention and Usage of Mobile Money Services in Ethiopia

Mobile Money is a key factor of financial inclusion that can revolutionize the financial service delivery and hence enhance access to finance in emerging economies, especially the East African countries. This study therefore aims to study the determinants of individual’s behavioral intention and usage of Mobile Money services in Ethiopia by usiing the UTAUT2 model. The research model was tested by sampling 200 respondents from different areas of Ethiopia. The analysis results found that Government Support, Facilitating Conditions, Performance Expectancy, Trust and Effort Expectancy are the key factors that affect the usage of Mobile Money service, while Lower Transaction Cost factors and Social Influence were not statistically significant. The findings provide useful information that only government's active efforts and support to promote mobile money services, through appropriate policies and regulations rather than lower transaction cost, can facilitate the adoption and dissemination of such services in Ethiopia.

Internet Banking Adoption among Generation Y Customers: An Application of Extended TAM

The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18-35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section.

Determinants of behavioral intentions towards a professional certification scheme at European level

PurposeThe purpose of this paper is to analyze the effect of candidates’ perceptions of the attributes of a professional certification scheme based on competences, as well as personal factors, that may influence in the behavioral intentions toward such certification program, i.e. intention to participate in the certification process and willingness to pay for the certificate.Design/methodology/approachBased on a survey of 2,630 professionals about the “Certified Professional” program in eight European countries, the influence of the perceived attributes of the certification program and the personal characteristics of the potential candidates on their behavioral intentions are analyzed.FindingsDifficulty and fairness of the certification process, credibility, innovativeness, international recognition and future usefulness of the professional certificate influence positively on the candidate’s likelihood of applying for being certified and the willingness to pay. Young professionals not holding a university diploma show high probability to participate in the certification process and intention to pay for the certificate.Practical implicationsPromotional efforts to launch a professional certification scheme should concentrate in creating strong associations of the certificate with the notions of international prestige, credibility and usefulness to enhance employability and professional growth. Segmentation criteria to increase communication effectiveness are defined.Originality/valueIn recent years, there has been a proliferation of professional certification programs in competences, and literature has advocated the need to investigate the perceived value of such systems in terms of benefits and barriers perceived by potential applicants for accreditation. The present paper aims at addressing this research gap.

Tourists’ involvement and memorable food-based experiences as new determinants of behavioural intentions towards typical products

ABSTRACT Tourism organizations face the challenge of employing fresh strategies in order to meet the new quest for emotional and experiential products. The present work considers the concept of Involvement and Memorability as new drivers for positive outcomes for both the tourism and food industry and proposes a new approach to loyalty. The partial least squares technique has been employed for data analysis. Data have been achieved by a survey addressed to tourists who had a culinary experience – cooking class, food tour, tastings, etc. – during a recent travel. Findings of this research show that involvement and memorable food-based experiences can help the long-lasting loyalty of food tourists towards both local products and the destination. Results show that culinary experiences can involve tourists, provide positive memories and patronize new clients, fostering their intention to keep buying, from their place of residence, the local products tasted during a holiday and to revisit the destination in the future.