Determinants Of Consumer Satisfaction Research Articles

PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

The phenomenon of the emergence of coffee shop businesses in Indonesia has recently experienced rapid development. Changes in lifestyle and consumer tastes who want fast service and are supported by the development of modern technology have had a big impact on the culinary industry, including cafes. Access to product information and social media makes it easier for business actors to sell their products. This moment can be utilized as well as an opportunity for business people and cafe industry players to develop their businesses. Store atmosphere, quality products and quality service also have an important role in determining consumer satisfaction. The aim of this research is to find out how the store atmosphere, product quality and service quality influence consumer satisfaction. iThis type of research is explanatory research with an quantitative approach, data collection methods are carried out through questionnaires, observations and interviews. i iSample collection was determined using the Lemeshow formula, because the population in this study is unknown with a total of 100 respondents who are Padda Coffee consumers. The data analysis method used is multiple linear irregression analysis. iThe results of this research show that: 1) Store Atmosphere has a positive and significant influence on consumer satisfaction with a calculated result of 3.877. 2) Product quality has a positive and significant impact on customer satisfaction with a t-count of 2.871. 3) Service quality has a positive influence on customer satisfaction with a value of 4.274. Based on the calculation of the coefficient of determination, it is known that the store atmosphere variables, product quality and service quality jointly influence consumer satisfaction with a contribution of 75.2%

Maintaining Traditional Market to Encourage Local Economy

As the smallest unit in national development, villages must be independent and reduce financial dependence from the central and regional governments. Financial independence can be achieved by optimizing the role of village-owned enterprises (BUMDesa). One of the roles of BUMDesa Srimartani is the management of the Kembangsari Traditional Market. This study aims to analyze: 1) merchant and consumer satisfaction, 2) determinants of consumer satisfaction, and 3) the influence of consumer satisfaction on the local economy, using Importance-Performance Analysis, consumer satisfaction index, and Partial Least Square. The results showed that the level of satisfaction with market management was included in the satisfied category. Factors that influence the level of consumer satisfaction are accessibility, product condition, and physical infrastructure. The responsibility factor does not significantly affect customer satisfaction. Local economy can be considerably influenced by consumer satisfaction. Increased consumer satisfaction causes the market to develop faster and increases the acceptance of market levies. As a result, the local economy will grow through an increase in the original local revenue.

Customer satisfaction factors at rumah sehat oxy Cirebon

Water a very important role for the human body to help the body's metabolic processes, where the body needs fluid intake. In the case of Rumah Sehat OXY (RSO)/ Stockist acting as a seller of Bottled Drinking Water products with the brand OXGNDW or better known as OXY. Demanded to make customers feel satisfied by providing better offers and services. The purpose of this study is to determine consumer satisfaction based on; product quality, service quality, consumer emotionality, product price and cost of accessing price. The research method uses a quantitative descriptive technique with the research object at RSO Cirebon. The research results are based on; product quality is in the satisfactory category, service quality is quite satisfactory, the consumer's emotionality is satisfactory, the product price is satisfactory and the cost of accessing the product is satisfactory. Customer satisfaction based on service quality must be improved in terms of speed and responsiveness, good communication in providing services to customers can provide comfort in consulting. Improvement of physical facilities, especially adequate parking lots so that customers feel comfortable and places that are easily accessible to customers so that customers have no difficulty accessing

Determinant of Shopee Xpress consumer satisfaction in Jakarta Greater Area

Logistics plays an important role in facilitating corporate trade by providing the necessary services to deliver goods from producers to consumers. Therefore, it is important to consider consumer attitudes and behaviours related to consumer satisfaction with the services provided by logistics companies. The research aims to analyse the effect of service quality, price perception, and promotion on consumer satisfaction of Shopee Xpress consumers and to determine which variables are the most dominant. The analysis method used in this research was partial least square. The test stages conducted were convergent validity test discriminant validity, composite reliability, Cronbach’s alpha, R-square, F-square, predictive relevance, goodness of fit, and path coefficient. The data used in this research were obtained from questionnaire instruments and valid data of 120 respondents were collected. The sampling method in this research is nonprobability sampling with the technique of purposive sampling. The results showed that the variables of service quality and promotion influenced consumer satisfaction, but the variable of price perception did not influence consumer satisfaction and the most dominant variable on consumer satisfaction is the promotion variable. The variables of service quality, price perception, and promotion affected Shopee Xpress consumers around the Jakarta Greater Area simultaneously. The research results prove that the three variables studied determine consumer satisfaction with users of the Shopee Xpress delivery service in the Greater Jakarta area. This research is focused on companies where more people will choose to use the services provided, supported by promotions and the perception of adequate prices, and the results provide practical recommendations for improving the quality of service of these same companies in the future

Influence of social media influencers and testimonials on consumer attitudes and purchase decisions for Scarlett Whitening products

Product marketing through influencers on social media is a new phenomenon in the marketing industry. Therefore, marketing through social media is carried out by a company to reach a certain target market through people who have great influence on social media or are called influencers. These influencers are adjusted to the values of the product to be marketed in order to find suitable potential customers. Influencers will also provide new information and demonstrate their skills to influence consumer attitudes or behavior in making purchasing decisions. Apart from influencers, there are also testimonials that are used to attract customers to make a decision before making a purchase. These testimonials are real evidence shared by consumers who have felt satisfied or disappointed with the products or services they bought on social media. The method used in this study is data collection in the form of a questionnaire given to 56 respondents by providing structured questions, and using variable data, namely data on the dependent variable (Y) and the independent variable (X). The results of data processing obtained from 56 respondents who are USI economics students who use social media, it can be concluded that social media influencers and testimonials of a beauty product called Scarlett Whitening are quite significant in influencing consumer behavior and determining consumer satisfaction. Because the results of the percentage of answer scores that each indicator have are in the strong category, namely 3.24% for the influencer variable, 2.98% for the testimonial variable, and 3.23% for the consumer behavior variable.

The Relationship between Rehydration Time and Tenderness at Different Rehydrating Water Temperatures in Freeze-Dried Pork Loin

Meat tenderness is one of the key factors determining consumer satisfaction and food quality. Freeze drying is a critical aspect of food preservation. Foods produced this way can be stored for an exceedingly long time, but they are characterized by being very hard in texture and requiring rehydration before use. This study presents an investigation focusing on finding preparation parameters of freeze-dried meat that would enable rehydration when left in an environment below 50 °C for 10 min, qualities that are ideal for hikers or soldiers. The meat samples were cooked at both 100 °C and 120 °C, cooled, and freeze-dried. Optical analysis, conducted using a microscope, was conducted to assess tissue damage. A compact and uniform structure was observed in the samples cooked at 120 °C, whereas fractures and gaps were detected on the surfaces of those cooked at 100 °C. Various rehydration durations and temperatures were explored to attain the samples’ original tenderness, as measured using the Warner–Bratzler method, and identify the optimal rehydration conditions. Based on this investigation, it was determined that with proper preparation, the original tenderness can be restored at temperatures below 50 °C within a 10 min rehydration period. It was determined that the recommended rehydration temperature is 40 °C for a 10 min duration.

NALISIS HARGA DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEAGAI VARIABEL INTERVENING PADA TOKO AMANAH DI SITUBONDO

Marketing has a significant influence on consumer purchases of the products or services offered, for marketing success, both in terms of product and service marketing. The purpose of this research is to analyze and test the effect of price and product variety in determining consumer satisfaction with purchase decision as a variable. intervene. The population in this study are consumers of trust shops in Situbondo. The sampling method was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).
 
 The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on purchasing decisions, product variety has a significant effect on purchasing decisions, price has no significant effect on consumer satisfaction, product variety has no significant effect on customer satisfaction, purchasing decisions have a significant effect positive on consumer satisfaction. The results of the indirect effect hypothesis show that the price variable on consumer satisfaction through purchasing decisions has a significant positive effect, product variety on consumer satisfaction through purchasing decisions does not have a significant effect.

From text to insights: understanding museum consumer behavior through text mining TripAdvisor reviews

PurposeThis study aims to determine consumer satisfaction dimensions that lead to a willingness to share positive emotions through the study of TripAdvisor users’ reviews on St. Petersburg museums. The explorative study reveals the most significant factors that could predict museum visitors’ behavioral intentions.Design/methodology/approachThe study is based on the theory of planned behavior and the “cognitive-affective-conative” model to analyze TripAdvisor reviews (n = 23020) and understand the relationship between the affective and the conative components of consumer behavior. Quantitative text-mining analysis allowed us to view every lemma of every review as a single factor for a deeper understanding of the phenomenon.FindingsThe research has enlarged the literature on museum consumer behavior. Behavioral intentions of museum visitors are affected by satisfaction dimensions, especially emotions felt; the esthetic dimension and museums’ surroundings affect consumers’ overall willingness to share positive emotions, while bad service quality and pricing policy make a visit to the museums less satisfying.Practical implicationsManagers can enhance their offerings and attract new consumers by identifying the satisfaction dimensions that influence their intentions to share positive emotions. The research findings can aid museums, tour agencies and government officials in developing targeted products and strategies to meet consumers’ expectations and promote urban tourism.Originality/valueThe research identified the dimensions that influence visitors’ willingness to share positive emotions through user-generated content in the context of museums. The study applies quantitative text analysis based on logit regression, which is a novel approach in the field of urban tourism research.

Determinant of Consumer Satisfaction in Using Losari Beach Hotel Makassar Services with Service Quality Variables

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy, affect customer satisfaction at Losari Beach Hotel Makassar and analyze the most dominant factor in influencing customer satisfaction at Losari Beach Hotel Makassar. The population in this study were guests staying at Losari Beach Hotel Makassar while the sample taken was 100 respondents using Non-Probability Sampling technique with Accidental sampling approach, which is a sampling technique based on chance, namely who happens to meet the researcher can be used as a sample if deemed suitable. Based on the research results, each of the most influential variables is the empathy variable, then assurance, then followed by reliability, and responsiveness, while the lowest influential variable is tangible. Makassar Gapura Beach Hotel needs to maintain elements that have been rated well by customers and need to improve things that are still lacking.

The Effect of Product Quality and Distribution Channels on Repurchasing Intention

This research was motivated by the Covid-19 pandemic, which directly changed people's lifestyles. The purposes of this study were: (1) To determine the effect of product quality and distribution channels on repurchase intentions in users of the application's food ordering feature to become an online driver in the City of Kediri (2) To determine consumer satisfaction can mediate the effect of product quality on repurchase intentions in consumers. Application messaging feature users become online drivers in the city of Kediri. The research uses a quantitative approach with a questionnaire instrument. The results obtained from this study are Product quality partially has no effect on repurchase intentions, Distribution channels partially have a significant positive impact on repurchase intentions, partially, consumer satisfaction has a positive on repurchase intentions, Product quality has a positive effect on consumer satisfaction, and distribution channels have a positive impact on consumer satisfaction

Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen dan Keputusan Pembelian Tiket MPL Mobile Legend di Aplikasi Blibli.com

This study aims to determine consumer satisfaction which is influenced by the management information system and the decision to buy MPL Mobile Legend tickets is influenced by the management information system. The object of this research is consumers who buy MPL Mobile Legend tickets on the Blibli.com application. The research method used is descriptive quantitative, which uses SPSS version 27 to process the data. The population in this study is 147 people with a research sample of 50 people. The sampling technique used is accidential sampling. Tests performed in the form of t-test, f-test and test the coefficient of determination. The results of this study are: 1) Customer satisfaction is partially influenced by the management information system in the Blibli.com application; 2) The decision to purchase MPL Mobile Legend tickets is partially influenced by the information management system in the Blibli.com application; and 3) Consumer satisfaction and purchasing decisions are simultaneously influenced by the management information system in the Blibli.com application.

ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO

Managing Viva Pet Shop in Sukoharjo Regency realizes that the business provides equipment and everything related to pets, it's very similar to a business that supplies children and toddlers. The emotions of the customer are key there, so sometimes the prices are not so major consideration. Available products, quality of service, the building, the location, and also to determine consumer satisfaction pet shop. So in the purchase of the product for a beloved pet, the consumer will have a lot of consideration to determine the pet shop that he would visit to buy the needs of the pet. The purpose of this study is to determine whether there is an influence on retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo. This research is quantitative descriptive using descriptive statistical analysis, the classical assumption, multiple linear regression, and hypothesis testing. Data collection using a questionnaire with a Likert scale of 5 points. The results of this study stated that there is an influence in retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo.

Factors Determining Consumer Satisfaction in Online Shopping: A Quantitative Investigation

Online shopping has become increasingly popular among consumers due to its convenience and accessibility. However, ensuring consumer satisfaction in online shopping is a challenging task for retailers. This abstract provides an overview of the factors determining consumer satisfaction in online shopping. Firstly, website quality plays a critical role in online shopping satisfaction. Secondly, product quality is another important factor in consumer satisfaction. Thirdly, customer service is essential in ensuring customer satisfaction in online shopping. Fourthly, security and privacy are crucial to ensuring consumers' trust in online shopping. Lastly, price and promotion also impact consumer satisfaction in online shopping. Consumers expect competitive prices, deals, and discounts, and are likely to be dissatisfied if they perceive that they have been charged unfairly. In conclusion, these factors play an essential role in determining consumer satisfaction in online shopping. Retailers must pay attention to these factors to enhance consumer satisfaction, build loyalty and trust, and increase sales. Researcher had considered 262 respondents to know the factors that determines consumer satisfaction in Online Shopping and found that Convenience and Accessibility, Website quality, Customer service and Security & Privacy are the different factors that determines consumer satisfaction in Online Shopping.

Instagram Geotag

The purpose of the research conducted was to determine consumer satisfaction using the geotagging feature on Instagram social media. Provide information to readers who have an interest in using Instagram geotags to find out consumer behavior, especially consumer satisfaction. As reference material for future research on consumer satisfaction in influencing consumer behavior. This research is expected to play a role in the development of knowledge in the field of marketing management and can provide input and considerations to readers in analyzing changes in consumer behavior, especially in consumer satisfaction.

PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO KECANTIKAN FITHKA MS GLOW DI MANGARAN SITUBONDO

ABSTRACT
 Marketing is an important activity carried out by companies in order to market or sell goods or services to consumers related to products, prices, promotions and distribution or often called the marketing mix. The purpose of this study was to analyze and test the effect of product quality and service in determining consumer satisfaction with purchase intention as an intervening variable. The population in this study are consumers of Fitkha MS Glow in Mangaran Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM).
 The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on purchase intention, service has a significant positive effect on purchase intention, product quality has a significant positive effect on consumer satisfaction, service has a significant positive effect on consumer satisfaction, purchase intention has a significant positive effect on consumer satisfaction. significant positive on consumer satisfaction. The results of the indirect influence hypothesis show that the product quality variable on consumer satisfaction through purchase intention has a significant positive effect, service on consumer satisfaction through purchase intention has a significant positive effect.

KECEPATAN PROSES CETAK MOTOR DC MESIN OUTDOOR TERHADAP KEPUASAN KONSUMEN PADA PT. SEMBURAT LENTERA SEMESTA

Outdoor Digital Printing Machine is a printing machine or digital printing machine whose printouts are intended for outdoors and are weather-resistant, both hot, sunlight and rain. Outdoor machines use a special type of ink, namely solvent ink. The principle of the outdoor machine itself is to print the design results that were previously in the computer. To drive an outdoor machine requires expertise and understanding in its use and there is a mode of acceleration of the printing process on an outdoor machine whose acceleration of the printing process is not yet known, where the acceleration of the printing process can affect consumer satisfaction. This study aims to 1) Knowing about Digital Print Tools as well as. 2) Knowing the use of Outdoor Digital Printing Machines. 3) Knowing the print speed of the outdoor machine. 4) Knowing the percentage of customer satisfaction. The research method used is the R&D method. By using the R&D method, the results obtained to determine the speed of the outdoor engine on the printhead motor with LOW mode have a speed of 124 m/s, MIDELL mode has a speed of 161 m/s, while HIIGH mode has a speed of 241 m/s. s. The results obtained to determine consumer satisfaction with the speed of the print rate through the time of using the machine using the Guttman scale, namely the overall process time of the outdoor digital printing printing machine on customer satisfaction has a conformity, which is indicated by the percentage of answers "Yes" an average of 75%.

PENGARUH PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SALON SHERYL

This research is motivated by an increase and a decrease, Salon Sheryl experienced a decline in 2020 - 2021 due to a pandemic. in this study that Salon Sheril is in the midst of an increasingly fierce competition phenomenon. Theepurposeeoffwritinggthissthesississtoo determine consumer satisfaction and marketing strategy by forming loyal customers to increase the wider market through promotion, price and service quality. This type of research is quantitative is a type of research that uses measurements and numbers. Theepopulationnin thissstudyyareepeopleewhoouse the services of Salon Sheryl. Theesampleeused was 70 people with purposive sampling technique, the analysis tool useddmultipleelinearrregression. The resultssshoweddthattpromotionnanddprice had aasignificantteffect on consumer satisfaction while service quality had no significant effect on customer satisfaction.

Comparison of Volatile Compounds Contributing to Flavor of Wild Lowbush (Vaccinium augustifolium) and Cultivated Highbush (Vaccinium corymbosum) Blueberry Fruit Using Gas Chromatography-Olfactometry.

The flavor of blueberry fruit products is an important parameter determining consumer satisfaction. Wild lowbush blueberries are primarily processed into products, but their flavor chemistry has not been characterized. The objective of this study was to characterize the aroma chemistry of lowbush blueberries and compare it with that of highbush. Aroma volatiles of lowbush blueberries from four Canadian provinces and five highbush blueberry cultivars were isolated using headspace solid-phase microextraction (SPME) and characterized using gas chromatography-olfactometry (GC-O) and 2-dimensional gas chromatography-time of flight-mass spectrometry (GC×GC-TOF-MS). Lowbush fruit volatiles were composed of 48% esters, 29% aldehydes and 4% monterpenoids compared to 48% aldehydes, 26% monoterpenoids and 3% esters in highbush fruit. Twenty-three aroma-active peaks were identified in lowbush compared to forty-two in highbush fruit using GC-O. The most aroma-active compounds in lowbush fruit were ethyl 2-methylbutanoate, methyl 2-methylbutanoate, methyl 3-methylbutanoate, ethyl 3-methylbutanoate and ethyl propanoate compared to geraniol, (Z)-3-hexen-1-ol, 1-octen-3-one, α-terpineol and linalool in highbush fruit. The aroma volatile composition was more consistent among lowbush fruit samples than the five highbush cultivars. Aroma-active GC-O peaks were described more frequently as “floral”, “fruity”, “sweet” and “blueberry” in lowbush than in highbush fruit. Results suggest wild lowbush blueberries would provide “fruitier” and “sweeter” flavors to food products than cultivated highbush fruit.

Analysis of Factor Impact for Consumer Satisfaction Online Shopping on E-Commerce during the Covid-19 Pandemic

Since the existence of social distancing due to the Covid-19 pandemic, consumers tend to change their behavior, which initially transacted directly by visiting the place, but now prefers to carry out buying and selling transactions online due to technological sophistication and it is hoped that the community will be able to adapt to the modernization process in transactions. and do business. The number of services provided by e-commerce is very important for consumer needs in purchasing a product/service. There are several factors that determine consumer satisfaction in shopping on e-commerce platforms including advertising, word of mouth, and service quality. The sample in this study are consumers who have shopped at e-commerce, totaling 100 people. The results of data collection with questionnaires will be processed using multiple regression analysis techniques with SPSS 22 software. Keywords: Advertising, word of mouth, service quality, customer satisfaction, e-commerce, covid-19 DOI: 10.7176/EJBM/14-14-02 Publication date: July 31 st 2022

PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA WO. FAVORIT DECORATION DI SITUBONDO

Marketing is an activity to fulfill needs and desires by influencing consumers to be willing to buy products or use services offered by the company in order to obtain a profit or profit. The need for the right strategy, especially to increase the means in promoting WO. Favorite Decoration in Situbondo Regency. The purpose of this study was to examine and examine the effect of promotion and service quality in determining consumer satisfaction through purchasing decisions as an intervening variable. The population in this study uses the entire consumer WO. Favorite Decoration according to the data that the researcher asked the owner of the research place. The sampling method uses probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM).
 The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that promotion has a significant positive effect on purchasing decisions, service quality has a negative but not significant effect on purchasing decisions, promotions have a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, decisions purchases have a significant positive effect on consumer satisfaction. The results of the indirect influence hypothesis show that the promotion variable on consumer satisfaction through purchasing decisions has a significant positive effect, service quality on consumer satisfaction through purchasing decisions has a negative but not significant effect.