Destinations In Indonesia Research Articles

THE EFFECT OF HALAL AWARENESS IN ENHANCING MUSLIM TRAVELLERS’ EXPERIENCE AND SATISFACTION THROUGH RELIGIOUS RESPECT

This study focuses on halal awareness provided by halal destination providers to enhance Muslim travellers’ experience and satisfaction through religious respect. A survey involves Muslim travelers who visited halal destinations in Indonesia in 2024 with a total sample of 364. The analysis employs covariance-based structural equation modelling (CB-SEM), incorporating confirmatory factor analysis (CFA) and structural model evaluation to validate the hypotheses. The results show the effective role of religious respect in the relationship between halal awareness, Muslim travellers’ experience and satisfaction when they visit halal destinations. The framework significantly advances the theory of destination image emphasizing the crucial aspect of halal awareness in shaping the experience and satisfaction of Muslim travellers particularly the role of religious respect as a key factor in mediating these relationships.

The Role of Rimbun Conservation Village in Encouraging Nature Conservation and Improving Environmental Image

Rimbun Conservation Village has the potential as a model for sustainable ecotourism development amid global environmental challenges. This research aims to explore the effectiveness of Rimbun Conservation Village's role in environmental preservation and ecological image enhancement through ecotourism activities. The method used in this research utilizes qualitative methods, which include interviews, direct observation, and documentation. The results showed that Rimbun Conservation Village succeeded in raising community and tourist awareness of the importance of conservation, although there are some aspects that need to be improved, such as cleanliness, adequate facilities and accessibility. In addition, the participation of the community and tourists in activities such as tree planting and educational programs proved to provide economic benefits and increase tourist engagement. The main conclusion of this study is that Rimbun Conservation Village not only serves as a recreational center, but also as a living example of the harmonization between nature conservation and economic growth. To attract more tourists, it is recommended that the manager improve facilities and implement more effective digital marketing strategies. This research is expected to contribute to the development of ecotourism in other more sustainable tourist destinations in Indonesia.

An Analysis of Linguistic Barriers Affecting Street Vendors’ Communication: A Study at Mandalika Special Economic Development Region of West Nusa Tenggara

This study explores the linguistic barriers faced by street vendors in Kuta Mandalika, a popular tourist destination in Indonesia, and their impact on communication, job performance, and customer satisfaction. Utilizing a qualitative case study approach, the research subject is 13 street vendors who has an ability to communicate with foreign customer, the research involved semi-structured interviews and observations of street vendors who interact regularly with international tourists, the data analysis will be conducting thematic analysis to analyze the data. The findings highlight several major challenges, including difficulties in understanding foreign accents, limited English vocabulary, pronunciation issues, and reliance on non-verbal communication. The noisy environment where vendors operate further complicates these communication barriers. These linguistic challenges lead to frequent misunderstandings, incorrect orders, and customer dissatisfaction, significantly affecting the vendors' business performance and customer relations. This research is rarely talked by researcher as in the previous study the researcher is focusing on semantic area but that’s quite too deep to learn by street vendors and an English beginner, this approach will contribute to the overall economic vitality of the Mandalika region, benefiting both vendors and the local community.

Pilgrimage Tourism to Wali Tombs and Halal Destination Management Based on Sharia Values

This study explores the relationship between pilgrimage tourism to Wali tombs and halal tourism, focusing on the integration of Sharia values in the management of religious destinations. In the context of East Java, this research examines the application of Sharia principles by site managers to maintain the sanctity and integrity of the sites, as well as its impact on the experience of Muslim tourists. The study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with site managers, tourists, and local communities, along with direct field observations. The findings show that the application of Sharia management in site operations not only enhances tourist satisfaction but also strengthens the local economy and cultural preservation. However, the study also found a lack of understanding of Sharia values among some site managers. This research provides recommendations for site managers to create tourist destinations aligned with Sharia principles, supporting the growth of halal tourism in Indonesia. It is hoped that the results of this study can serve as a reference for developing policies on sustainable and responsible religious tourism.This study has several limitations, including the geographical scope limited to East Java and restricted access to all pilgrimage site managers. Therefore, the findings cannot be generalized to all religious tourism destinations in Indonesia. Further research covering a broader area is recommended to enrich the findings.

Determining intention to visit halal destinations from the perspective of the push-pull-mooring framework

PurposeThe rapid growth of halal tourism over the past decade has made it a lucrative market, with destinations competing for Muslim travellers. This study examines the factors influencing tourists' intention to visit halal tourism destinations in Indonesia, using the push-pull-mooring (PPM) model to understand this phenomenon.Design/methodology/approachData were collected using a self-administered questionnaire. A total of 328 usable responses were used to analyse the data. The proposed conceptual framework was tested using covariant-based structural equation modelling (CB-SEM).FindingsResults indicate that push, pull and mooring motives positively influence visit intention towards halal tourism destinations. Among these motives, novelty seeking, escapism, halal-friendly destination performance, halal attributes of the destination, religiosity and subjective norms were the most critical factors that improved visit intention. Furthermore, the moderating role of mooring factors was also established.Practical implicationsThe study makes several strategic suggestions for promoting halal tourism destinations. These include highlighting the destination’s halal index factor to attract Muslim tourists and develop the industry market.Originality/valueResearch in halal tourism is still emerging, and this study aims to enhance our understanding of Muslim travellers. Using the PPM framework, it provides valuable insights into Muslim tourists' intentions to visit halal destinations.

Analisis Sentimen Ulasan Wisatawan Terhadap Alun-Alun Kota Batam: Perbandingan Kinerja Metode Naive Bayes dan Support Vector Machine

Batam City, as a rapidly developing tourism destination in Indonesia, continues to strive to enhance the potential of its tourist attractions to attract more visitors. The assessment of reviews from tourists is crucial in identifying necessary development measures to improve the quality of tourist attractions. This research aims to analyze the sentiment of reviews for the Alun-Alun Kota Batam tourist destination by leveraging data from Google Maps. Two classification methods, Naive Bayes and Support Vector Machine, are employed for sentiment analysis, and their performances are compared. From 1140 collected reviews, the data is categorized into three labels: positive, negative, and neutral. The research results indicate that the Support Vector Machine method achieves higher accuracy (94%) compared to Naive Bayes (83%). This study contributes insights into visitor sentiments towards Alun-Alun Kota Batam, with implications for policy development and more effective actions in enhancing local tourism appeal.

The Effect of Negative User-Generated Content Reviews in the Form of Testimonials on Interest in Visiting Borobudur Temple, Prambanan, and Ratu Boko Palace

Historical tourism in Indonesia, especially destinations such as Borobudur Temple, Prambanan, and Ratu Boko Palace, has great potential to attract both domestic and international tourists. However, negative reviews that come from user-generated content in the form of testimonials are often a factor that can affect the interest of tourist visits. This study aims to analyze the impact of negative reviews on interest in tourist visits to these historical destinations. This study aims to eval_uate the extent to which negative reviews affect interest in tourist visits to three main cultural destinations in Indonesia: Borobudur Temple, Prambanan Temple, and Ratu Boko Palace. This study uses a descriptive quantitative method by collecting data through a survey of 58 respondents who have visited the three destinations. The data was processed using SPSS software to test the validity, reliability, and influence of negative reviews on the interest of tourist visits. The results of the analysis showed that negative reviews did not significantly affect the interest of tourists visiting Borobudur Temple, Prambanan, and Ratu Boko Palace. All three destinations remain the top choice for tourists, despite the negative reviews, mainly due to their strong historical reputation and visual appeal. This study concludes that negative reviews do not have a significant influence on the interest in tourist visits to the historical destinations of Borobudur, Prambanan, and Ratu Boko Palace. Therefore, destination managers are advised to continue to pay attention to negative reviews as eval_uation material but do not need to worry too much about the impact on tourist visits.

Implementation of Halal Industry Policy as A Support for Halal Tourism In Lombok

In recent years, Lombok has emerged as a leading halal tourist destination in Indonesia and globally, supported by halal policies aimed at attracting Muslim and local tourists. These policies, including the Regional Regulation of West Nusa Tenggara Province Number 2 of 2016 on Halal Tourism and Law Number 33 of 2014 on Halal Product Guarantee, have positively impacted the tourism industry. This study addresses three main questions: (1) How are halal industry policies implemented to support halal tourism in Lombok? (2) How has the halal industry developed to support this tourism? (3) What are the supporting and inhibiting factors in implementing these policies?. The research is descriptive with a qualitative approach, using primary data from interviews and secondary data from relevant documents. Purposive sampling was employed, targeting officials from the West Nusa Tenggara Provincial Tourism and Industry Offices, the Indonesian Ulema Council of West Nusa Tenggara, tourism business actors, MSMEs, foreign and domestic tourists, and local communities. Data collection involved interviews, observation, and documentation, with data analysis through reduction, collection, and summarization. The study finds that implementing halal industrial policies has increased Muslim tourist numbers and strengthened Lombok's image as a halal destination. However, challenges remain, such as developing specialized halal tourism areas according to regional regulations without disrupting conventional tourism, improving services, providing halal facilities, and offering education and training for industry players.

Analyzing Economic Resilience of Rural Tourism in Indonesia Using Synthetic Composite Index

Research Originality: This study used a new method, namely the Adjusted Mazziotta-Pareto Index (AMPI) to measure and categorize economic resilience using clustering analysis. In addition, the innovative method had not been previously applied to tourism resilience in Indonesia, making this study the first to measure tourism village resilience.Research Objectives: This study aimed to analyze economic resilience of tourism village destinations in Indonesia from 2019 to 2022 during the COVID-19 pandemic. Research Methods: The procedures were carried out using a quantitative method to determine resilience index of tourism village in Indonesia during the COVID-19 pandemic. Data were obtained from form management documents as well as 24 tourism villages across Java, Bali, and West Nusa Tenggara Provinces. Empirical Results: The results showed that the majority of villages were significantly impacted in the initial year of COVID-19, but were able to recover, demonstrating strong capacity and performance in recovering from the pandemic shock. In addition, economic aspects of capacity and performance showed high adaptability after the pandemic, indicating relative resilience to the shock. Implications: The results of this study could inform policies to enhance tourism village resilience in Indonesia. JEL Classification: O18, Z32, Z38How to Cite:Ariyani, N., & Fauzi, A. (2024). Analyzing Economic Resilience of Rural Tourism in Indonesia Using Synthetic Composite Index. Etikonomi, 23(2), 415 – 432. https://doi.org/10.15408/etk.v23i2.33355.

KAJIAN EFEKTIFITAS POLA SIRKULASI KAWASAN WISATA DESA TRADISONAL PENGLIPURAN

Bali, as one of the main tourist destinations in Indonesia, has a variety of attractions, including the Penglipuran Traditional Tourism Village in Bangli Regency. The popularity of this tourist village has led to a significant increase in vehicle flow, especially on weekends and holidays, resulting in congestion around tourist areas. Vehicles parked carelessly on the side of the road interfere with mobility for both locals and other tourists. This study aims to evaluate the effectiveness of current circulation patterns and identify potential solutions. Using a qualitative method with a naturalistic approach, this study will observe and analyze vehicle movement patterns, parking behavior, and their impact on traffic and visitor comfort. The results of this study are expected to provide recommendations for more effective circulation pattern arrangement, including parking management, alternative routes, and road infrastructure improvements. With the implementation of the right solutions, it is hoped that the comfort and experience of tourists in the Penglipuran Traditional Tourism Village can be significantly improved, while maintaining smooth traffic for local residents.

EFEKTIVITAS PROGRAM DIRECT MARKETING TERHADAP TINGKAT KUNJUNGAN WISATAWAN DI KABUPATEN CILACAP

Cilacap Regency, Indonesia, is endowed with significant tourism potential, yet its tourist visitation rates remain comparatively low compared to other destinations in Indonesia. To enhance tourist arrivals, this study explores the effectiveness of direct marketing programs as a strategy to increase tourist visitation rates in Cilacap Regency. This research employs a quantitative approach with a survey design, collecting data from respondents who have visited Cilacap Regency. Independent variables include various direct marketing strategies such as email campaigns, social media promotions, and other online marketing activities. The main dependent variable is the tourist visitation rate. Regression analysis is utilized to test the hypothesis that direct marketing programs significantly contribute to increasing tourist visitation rates. The findings reveal that direct marketing programs have a significant positive impact on tourist visitation rates in Cilacap Regency (p < 0.001). These findings provide crucial implications for the development of more effective tourism marketing strategies in the region and offer empirical grounds for recommendations to local governments and tourism industry stakeholders in designing more focused and successful marketing programs.

Potential Utilization of Tamblang Dam for Micro Hydro Power Plant to Increase Renewable Energy Mix for Indonesia

Abstract Bali, a prominent tourist destination in Indonesia, faces an increasing demand for electricity, primarily supplied by non-renewable sources. With a target to increase renewable energy mix, Bali focuses on leveraging its water resources, notably Tamblang Dam, for hydroelectric power generation. This research aims to determine the potential utilization of Tamblang Dam as a micro hydro power plant, highlighting its capacity to significantly contribute to renewable energy mix in Indonesia generally and Bali particularly. Analysis reveals a potential electricity generation of 0.52 MW, with an annual hydro power production estimate of 4.57 GWh. Considering discharge availability, height of falling water and efficiency of hydro power system. The research also underscores the project’s economic viability and profitability, emphasizing its role in fostering sustainable energy practices in the region.

SWOT Analysis of Indonesian Coastal Tourism Destination Marketing in the International Office

This study examines the marketing strategy of beach tourism destinations in Indonesia through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The background of this study is based on the importance of beach tourism as a major economic sector that contributes significantly to national income, especially in countries with great beach tourism potential such as Indonesia. The research method used is a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by beach tourism destinations in Indonesia. The results of the study show that the main strengths of Indonesian beach tourism destinations include pristine natural beauty, rich underwater ecosystems, supporting facilities, and rich local culture. However, weaknesses such as lack of infrastructure, ineffective promotion, and low service quality are still major challenges. Opportunities include increasing global interest in Indonesian beach tourism, advances in information technology, and sustainable tourism trends. Meanwhile, threats such as intense global competition, natural disasters, and marine pollution require mature risk management. The conclusion of this study emphasizes the need for innovative and sustainable marketing strategies to improve the global competitiveness of Indonesian beach tourism. Practical recommendations include improving infrastructure, more effective promotion, and developing sustainable tourism.

Revitalization of Taman Mini Indonesia Indah (TMII) as an Effort to Develop Tourist Destinations

Background : Taman Mini Indonesia Indah (TMII), located in East Jakarta, is a key cultural tourism destination in Indonesia, displaying the nation’s diverse cultural heritage, architecture, and natural landscapes from across the archipelago. With aging facilities, TMII has initiated revitalization efforts to improve infrastructure, modernize attractions, and enhance visitor engagement. This study aims to evaluate the impact of TMII’s revitalization on its quality as a tourist destination. This research contributes to existing studies on tourism revitalization, focusing on destination development and infrastructure improvements to attract and maintain tourism interest. Methods: This study employs a qualitative approach, analyzing secondary data from books, journals, and websites. Data collection emphasizes literature on tourism revitalization, while descriptive analysis techniques are applied to interpret the data and assess TMII’s revitalization initiatives in relation to sustainable cultural tourism. Findings: Findings reveal that TMII’s revitalization has had a positive impact on infrastructure quality and visitor satisfaction, highlighting the integration of modern technology and environmentally sustainable practices. Upgraded facilities and the implementation of eco-friendly tourism solutions have enhanced TMII’s appeal, supporting its objective to remain a culturally rich and sustainable destination. Conclusion: TMII’s revitalization has successfully reinforced its standing as a high-quality tourist destination, advancing both visitor experience and sustainable practices. Novelty/Originality of this article: This study uniquely examines TMII’s revitalization from the perspective of sustainable cultural tourism, underscoring the role of modern infrastructure and eco-friendly initiatives in maintaining a culturally significant destination.

Omni-Channel Marketing Strategy for Lake Toba Indonesia Tourist Destinations in Attracting Foreign Tourists

Lake Toba in North Sumatra, Indonesia, is a region of significant potential for attracting international tourists due to its exceptional natural beauty and cultural richness. However, the current influx of foreign visitors remains low compared to other leading tourist destinations in Indonesia. This research investigates the development and implementation of an omni-channel marketing strategy aimed at enhancing Lake Toba's appeal to international travelers. The study employs a mixed-methods approach, combining qualitative interviews with key stakeholders in the tourism industry and quantitative analysis of tourist behavior data. Key challenges identified include inadequate infrastructure, insufficient promotional efforts, and intense global competition. The research proposes strategies that integrate digital and physical marketing channels, personalize content to meet diverse traveler preferences, and leverage advanced technologies such as artificial intelligence (AI) and virtual reality (VR). The findings suggest that an omni-channel approach can create a more cohesive and engaging tourist experience, thereby increasing Lake Toba's competitiveness in the global market. The research also highlights the broader implications for digital transformation in Indonesia's tourism sector and suggests directions for future studies focused on long-term impacts and scalability of omni-channel strategies.

The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations: comparison between UGC and FGC

Purpose This study aims to investigate how user-generated content (UGC) and firm-generated content (FGC) in social media affect attitudes toward halal tourism destinations, destination image and visit intentions among female Muslim (Muslimah) travelers. It also examines the role of travel habits as the moderating variable. Design/methodology/approach This study adopts the Theory of Interpersonal Behavior (TIB) and the Theory of Planned Behavior (TPB) to explore the motivation of Muslimah travelers to visit halal destinations. The survey was completed by 284 Indonesian Muslimah respondents who had visited halal tourism destinations in Indonesia. The SEM-PLS statistical technique was used to verify the associations between variables. Findings This study’s findings offer valuable insights for both theoretical understanding and practical applications. They suggest that both UGC and FGC significantly predict attitudes toward halal tourism and destination image, thereby influencing the visiting intentions of Muslimah travelers. Although UGC does not directly influence visiting intentions, it does play a significant role in shaping visiting intentions through its mediating effect on attitudes toward halal tourism destinations. In addition, the results indicate that habit positively moderates the relationship between attitudes toward halal tourism and visiting intentions. Originality/value This research contributes uniquely and significantly in two aspects. First, it merges the TIB with the TPB to elucidate the decision-making process of Muslimah travelers when selecting halal destinations. This integration illuminates new insights into the intentions of Muslimah tourists. Second, this study examines the respective influences of UGC and FGC on the visiting intentions of Muslimah travelers to halal tourism destinations. By comparing UGC and FGC, the research provides valuable insights into the decision-making processes of Muslimah tourists. Given Indonesia’s status as home to the largest Muslim population globally, this study offers a novel perspective on the traveling behavior of Muslimahs and practical recommendations for the Indonesian tourism sector in the establishment and promotion of Muslim-friendly destinations within the country.

The Role of Customer Satisfaction in Mediating the Influence of Service Quality on Re-Visit Intention

Bali is one of the tourist destinations in Indonesia that is most popular with both local and foreign tourists. The high interest of tourists in Bali provides opportunities for hotel industry entrepreneurs in Bali whose growth is increasingly rapid. This research was conducted at Natya Hotel Kuta, Badung. The aim of this research is to explain the role of customer satisfaction in mediating the influence of service quality on re-visit intention. This research uses consumer behavior as a theoretical basis with a sample size of 100 people based on adjusted criteria, using purposive sampling techniques. Data collection in this research was carried out using survey, observation and questionnaire methods via the Google Form platform. This research uses path analysis techniques, Sobel test, and VAF test. The results of this research show that all hypotheses are accepted. Service quality has a positive and significant effect on re-visit intention, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on re-visit intention and customer satisfaction plays a significant role in mediating the effect of service quality on re-visit intention. visit Intention. The implications of this research can be used by Natya Hotel Kuta to increase customer re-visit intention through the variables of customer satisfaction and service quality.

The Impact of Financial Market Volatility and Political Instability on Tourism Sector Performance Case Study on Major Tourism Destinations in Indonesia

This study investigates the impact of financial market volatility and political instability on the performance of the tourism sector in major tourism destinations in Indonesia. Utilizing a quantitative research approach, data were collected from 180 respondents through a structured questionnaire employing a Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 3. The findings indicate that both financial market volatility and political instability have positive and significant relationships with the performance of the tourism sector. These results suggest that despite the challenges posed by financial and political fluctuations, the tourism sector in Indonesia remains resilient and continues to thrive. The study highlights the importance of strategic planning, effective marketing, and continued investment in tourism infrastructure to sustain growth amidst financial and political uncertainties. These insights are valuable for policymakers and stakeholders in the tourism industry to enhance the robustness and sustainability of the sector.

Sentiment Analysis of Reviews of Tourist Attractions in the Lake Toba Area Using the Naïve Bayes Method

Lake Toba is one of the tourism destinations in Indonesia which is the main destination for domestic and foreign tourists. However, the natural beauty of Lake Toba is not enough to develop quality tourist destinations, so analysis needs to be carried out in order to develop tourist destinations that suit tourist needs with the aim of improving the economy from tourism, especially at Lake Toba. One aspect that must be analyzed is comments from tourists who have visited Lake Toba via various platforms. This is very influential for potential future tourists to have a reference for Lake Toba tourism. The analysis process can be carried out by analyzing comments using the Naive Bayes method so that managers of the Lake Toba tourist destination can improve tourist attractions and provide tourist satisfaction and develop various tourism innovations to meet various tourist needs in a sustainable manner. The results of the sentiment analysis of Lake Toba tourist reviews using Naive Bayes detected 31 positive labels, 378 neutral labels and 7 negative labels with an accuracy result of 77.49% from 1260 data, where training data was 1008 and test data was 252 data.

Halal Food, Religiosity, and Attitudes Toward Intention to Use Products and Services of Sharia-Compliant Hotels in Lombok, West Nusa Tenggara

This study was motivated by the limited research on tourist behavior towards Sharia-compliant hotels. Lombok Island was selected for this study due to its recognition as the premier halal tourism destination in Indonesia, showcasing significant advancements and attractions that cater to the needs of Muslim travelers. Its objective is to predict how halal food, religiosity, and the attitudes of Muslim tourists influence their intention to utilize products and services offered by Sharia-compliant hotels. Structural equation modeling was employed with a sample of 154 visitors to Sharia-compliant hotels on Lombok Island, namely Grand Legi Hotel, Lombok Plaza Hotel, Lombok Raya Hotel, Pratama Hotel, and Santika Hotel. The findings reveal that both halal food and religiosity exert positive influences on attitudes, subsequently enhancing the intention of Muslim tourists to use the products and services provided by Sharia-compliant hotels. We recommend that future research explore other variables influencing tourists' attitudes and intentions to use Sharia-compliant hotel products and services. Additionally, tourism policymakers should pay attention to the importance of halal food and beverages and the religiosity of tourists to enhance the overall quality of halal tourism.