The mechanistic-empirical road pavement design methods necessitate knowledge of the dynamic modulus master curve of asphalt mixtures. This requires the designer to accurately define both the load frequency and the temperature of the pavement structure. The parameter of load frequency is of great importance in laboratory fatigue tests. However, it presents a challenge since road structures are loaded in the time domain, not the frequency domain. This complexity has prompted researchers to develop time-frequency conversion methods to estimate the corresponding frequency from the duration of traffic-induced stress or deformation pulses. Recent findings indicate that the time-frequency equivalence factor is considerably lower than previously assumed. In this study, we introduce a new four-parameter empirical RAMBO material model, derived from the Ramberg–Osgood equation, which offers parameters to determine the time-frequency equivalence factor for asphalt mixtures. The relationship between the moving wheel load velocity and the load impulse time is analysed, primarily based on experimental data and computational methods from existing literature. A method for determining the wavelength of the load impulse is proposed. The theoretical correlation indicates that a wheel load travelling at 100 km/h results in a dynamic deformation frequency of 10 Hz. However, for a strain impulse, the same speed corresponds to a much lower frequency of 3–4 Hz. This study offers a refined understanding of the time-frequency equivalence factor, which is of crucial importance for more accurate road pavement design and fatigue testing.