The design for manufacturability (DFM) method is most effective when integrated with the new product development (NPD) process. Due to the focused nature of the associated product and process knowledge and the extensive effort required, there are many NPD situations where classical DFM techniques cannot be readily applied. In this paper, Pro-DFM a multi-criteria model for manufacturability analysis that identifies product realisation opportunities (PRO) for cost reduction is presented. The key assumption in Pro-DFM is that the NPD team has a baseline estimate of production costs, and the evaluation question is how DFM issues will affect the expected unit production cost. The Pro-DFM model analyses a new design in three different factors: part procurement and handling, product assembly fabrication processes, and inventory costs. Each of these is independently analysed using a hierarchy of multiple criteria and sub-criteria. This approach is found to be amenable to most NPD processes, and conducive to easy integration. Each evaluation sub-criterion is presented in the form of a simple query, which is associated with a set of responses that is flexibly anchored to a uni-dimensional scale. A case study example is used to demonstrate the DFM evaluation process and the derivation of the cost penalties.
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