Intelligent transport system is one of thriving research domain and in particular multimedia vehicular networks gains more attention. The deployment of multimedia services in vehicle ad-hoc networks (VANETs) provides real time support to users and provides better traffic management with high safety measures. Most of the vehicles has multimedia applications such as weather sensors, real time map applications etc., and it requires adequate resources to process. Resource allocation to a static network is simple and various routing models are evolved. In case of dynamic network like VANETs, routing is still in progress in order to obtain a better model. Routing directly related to quality of services of network and user, it is essential to develop a better dynamic routing strategy for multimedia wireless networks. The proposed work aims to provide an optimized dynamic routing strategy for multimedia networks. For efficient routing, k-means clustering is used to organize the clusters and exchanges the routing information and inverted ant colony optimization is used to obtain the optimal path for multimedia access. Proposed model is experimentally verified and compared to conventional ant colony optimization and grey wolf optimization in terms of parameters such as end to end delay, throughput, target used, average computation time and efficiency.
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