ABSTRACTThis paper examines ideological foundations of the ‘tax revolt’ theme in American and Canadian conservative politics, through an examination of two of its most notable expressions. One was the use of direct democracy in California in the late 1970s and early 1980s to reduce property taxes. The other was the Reform Party of Canada’s blending of appeals for more extensive direct democracy and lower taxes from the late 1980s through 2000. Each of these relied on a critique of ‘representational failure’ in their respective political orders. The popularity of direct democracy across North America has been aided by the right-populist analogy between a market that enables consumer sovereignty and direct democratic instruments that facilitate end runs around legislatures – the sites of representational failure – to allow unmediated registration of the people’s low tax, anti-statist will. Employing analytical methods and theoretical perspectives developed by Michael Freeden and Michael Saward, I identify shared and distinctive conceptual and strategic/rhetorical elements in the two cases, and suggest ways of developing a ‘hybrid’ approach to the study of populisms.