The circular economy and just transition are key dimensions of the sustainability challenges of the 21st century. These concepts are ambiguous and meanings differ among actors, sectors and contexts. This paper examines the circular economy and a just transition to net-zero in the Scottish context, where both are prominent in national policy discourses and central to the work of Zero Waste Scotland. It is based on qualitative research, co-designed with Zero Waste Scotland, to explore how rural residents in Scotland understand the circular economy and just transition, in their everyday lives and communities. This is an under-researched area and our findings add new knowledge useful for implementing sustainability policies in a rural context. Focus groups were carried out in three rural areas, engaging with a range of residents in a deliberative setting. The findings support the need for a more collaborative, whole systems approach that moves beyond siloed thinking and which focuses on local capacity and knowledge building for transitions to more sustainable rural communities.
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