The problem of global exponential stability (GES) for nonlinear delay impulsive systems is investigated in this paper. By extending the traditional comparison principle, delay effects on continuous and discrete dynamics of the system are estimated, based on which, the internal relationship between delays, parameters of impulsive control, and continuous dynamics of the system is revealed. Then some sufficient criteria are obtained for GES, which quantitatively shows the beneficial influences of delays in impulses on the system performance. Finally, two numerical examples are given to illustrate the effectiveness of the proposed result.