ABSTRACT In this paper, I argue that not only is metaphysical modal normativism an attractive view but that, as a matter of fact, many of us have, all along, been metaphysical modal normativists of a particular stripe. Namely, we have been the kinds of modal normativists, in the form of counterpart theorists, who are robust realists about possibility simpliciter. Having introduced modal normativism as Thomasson does in Norms and Necessity, I go on to recast it in somewhat different terms. With this re-casting in place we can see that while the view offers a pleasingly deflationary account of metaphysical necessity and possibility it does so only against the backdrop of robust realism about possibility simpliciter. If that is right, then Lewis’ counterpart theory turns out to be a potent version of metaphysical modal normativism. So many of us have, all along, been metaphysical modal normativists, and so much the better for it.