Definition Of Luxury Research Articles

Research on the Phenomenon of Modern Luxury Consumption

Along with the fast growth of the Chinese economy, the citys population continues to grow, and as the consumer becomes more mature day by day, the quantity of Chinese luxury consumers has obviously increased. This article analyzes luxury consumption by elaborating on the definition of luxury and the relevant situation of luxury consumption and by expounding on the development of luxury thinking. This paper will use the relevant knowledge of international trade, economics, and statistics to analyze the data collected through journal literature inquiry and network search. The result shows that the irreplaceable qualities of symbols, which might reveal a consumers financial and social position, their expectation of receiving respect, and their capacity to connect with others, affect the level of luxury purchase. As luxury consumption has two sides, the state and government should regulate and control it. From this vantage point, the phenomenon of luxury consumption needs to be fairly and impartially assessed. The study of luxury consumption can guide consumers toward establishing a sustainable and healthy consumption concept.

Tales of a state of mind, body and space: The quest for the next luxury

Once upon a time, luxury was defined by rare and expensive materials, exceptional craftsmanship and iconic design. It was about acquiring something that only a select few could afford and displaying it as a symbol of wealth and status. However, as the world changed, so too did the definition of luxury. Today, the luxury market is experiencing a transformation that is rewriting the rules of what it means to be luxurious. In order to succeed in this rapidly changing landscape, luxury brands must embrace a new paradigm of leadership. They must be proactive in their approach, seeking out new opportunities for growth and innovation. And they must be willing to take bold risks and embrace new technologies and business models. So what does all of this mean for the future of luxury beyond 2023? It means that in order to survive and thrive, luxury brands must be able to adapt to their changing environment, to balance the tension between opposing forces and to create their own unique interpretation of what luxury means. They must also be able to innovate and create new and relevant experiences for consumers, and to do so, they must be able to think creatively and to think beyond the constraints of traditional models and conventions. This article details the rationale behind how luxury brands have an opportunity to lead the way in shaping a more responsible, sustainable and equitable future. It offers actions and strategies to understand how to embrace their mantle of greater expectation and responsibility, in order to use their comparative advantage to drive positive change in society.

What does luxury really mean to millennial consumers?

AbstractThe aim of this study was to determine how millennial luxury consumers define luxury based on a holistic systems theory perspective. The human ecosystem and its components were used to fully investigate the system of the millennial luxury consumer. A mixed methodology was used by conducting interviews and then a consumer survey. Based on the findings from this research, the definition for luxury based on the view of the millennial luxury consumer is as followed: Luxury is the characteristics of the product themselves, addresses the consumer's personal needs, and addresses the consumer's social needs. This study suggests that the ecosystem of the millennial luxury consumers, including its environments and interactions, helped in constructing their definition of luxury. This definition delivers millennial luxury consumer insights for luxury retailers and may provide strategic adaptations to help attract and retain millennial luxury consumers, while also supporting business sustainability in a challenging retail environment.

Why Do(n’t) We Buy Second-Hand Luxury Products?

Global sales of second-hand luxury products are steadily increasing. To better understand key drivers for purchasing second-hand luxury products, a survey was conducted including 469 respondents. The study not only includes existing customers, but also non-customers and thus potential future clientele. Based on the theory of planned behavior, the components of attitude, subjective norms, perceived behavioral control, and individual motivators (creative, economic, ethical, nostalgic, sustainable) were investigated. Using structural equation modeling, the results support the influence of attitude, past purchase experience, perceived behavioral control, and subjective norms on purchase intention. Attitude, in turn, is mainly impacted by economics and ethics as individual motivators. Further, subjects were asked to state their own definition of luxury and to name individual reasons for and against second-hand luxury products. Thereby, quality turned out to be double-edged: on the one hand, second-hand products were able to prove their quality, on the other hand, the fear of counterfeits and unhygienic products was cited. Overall, consumers of second-hand luxury goods are heterogeneous and have different buying experiences with one or more of the three categories: new luxury goods, second-hand luxury goods, and second-hand products. The study thus expands the understanding of the transformation within the (second-hand) luxury industry.

The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010

This article discusses the transformation of global brands between the 1880s and the early twenty-first century, through the example of the Swiss watch company Longines. It shows that the concept of ‘global brand’ changed over time and was related to the nature of the product. Until the 1970s, luxury was linked to precision. Manufacturers focused on the production of movements and adapted the design of end products to each market. Yet the paradigm shift brought about by electronics led to a new definition of luxury during the 1990s, a change which led to a new generation of global brands.

LÜKS MARKA KULLANIMININ BİREYLERİN SOSYAL KİMLİKLERİNİ YANSITMADAKİ ETKİSİ ÜZERİNE İNCELEME

The “Social Identity Theory”, which has been developed by Henri Tajfel & John Turner, is defined as “the part of personality perception of individual, which is created with an individual’s membership a group, knowledge with this membership, paid attention and emotional commitment on this membership”. Social identity theory, beyond private and personal identities, touches upon the identity of a specific group membership. According to the researches about this issue, individuals reflect their social identities in the society with the products that they consumed and with the brands that they used. In this study, social identity and social identity theory is evaluated by defining the concept of identity firstly. After that, the definition of brand and the brand identity with the definition of luxury and luxury brand is made; in the end, the effect of use of luxury brand during the social identity projection of individuals is touched upon.

IDENTIFICATION OF DISTINCTIVE FEATURES OF “LIVING COMFORT” AND “COMFORTABLE LIVING ENVIRONMENT”

The article discusses the features of identifying the main factors defining the concept of living comfort and the formation of the concept of comfortable living environment. The differences between the living comfort and comfortable living environment is revealed. The analysis of the United methodology of classification of residential buildings on the consumer quality (class) developed by the Committee of Experts on the development and consulting of the Russian Guild of Realtors in 2012 and on the definition of luxury and class housing. According to the research of professionals working in the real estate property companies, the main criteria by which to assess the housing buyers of apartments are given. The constituent elements of a comfortable living environment, including in addition to living comfort structure elements of the service destination, which can be taken as mass housing, housing economy class, comfort class, class housing increased comfort, business class and elite class, are given. It is proposed to introduce the concept of accumulation - a quantitative saturation of the service facilities of the residential complex, to determine the qualitative characteristics of the living environment and service objects when creating a classification of residential environment for comfort.

A study on consumer perception of luxery destination in Turkey

Luxury consumption has an increasing trend despite the recent global economic crisis. Luxury tourism and luxury hospitality are among the leading categories that drive luxury consumption. The definition of luxury as well the luxury tourism destinations is not a constant and may vary from an individual to another. The destination to be travelled is one of the important criteria determining luxury perceptions. In this study, consumers’ luxury destination perceptions are sought to be determined in order to set a foundation to further develop upon in luxury destination studies that are in scarce supply in Turkey. This study area offers Turkey, which targets to achieve higher levels of tourism revenues in the next decade an important opportunity to realize this goal. The conspicuous luxury destinations and non-conspicuous destinations are determined by a two-stage survey study. The three conspicuous destinations appeared as Bodrum, Antalya and Cesme as the outcome of the analysis carried out.

New French Luxury: Art, Fashion and the Re-Invention of a National Brand

The language of luxury goods in the early twenty-first century increasingly resembles the language of art – terms such as “investment piece” or “limited edition” are now integrated into fashion discourse. Concentrated in the main French corporate holdings – LVMH and Kering, or in privately owned companies such as Hermès and Chanel – the global luxury fashion brands now invest heavily in the art market to expand their influence across a broad spectrum of the visual arts, cinema, design, and architecture, to create a new intersectional definition of luxury within the global creative industries. In this article, we examine a number of case studies of collaborations between the leading Paris fashion houses and contemporary artists to illustrate this phenomenon and we conclude by arguing that the globalization of the luxury economy and the commercial expansion of the French fashion houses (targeting the consumer economies of the BRICS and the Middle East) has seen the image of France revitalized across the globe.

Luxury in Motion: The Precarious State of the Supercar

ABSTRACTThe modern-day luxury automobile has reached its pinnacle form, capable of state-of-the art performance and built from forward-thinking materials. Current model luxury automobiles capture both the principles of classical automotive design and the potential of computerized electronic advancements. Yet, as the nature of motoring evolves, the future of sophisticated transportation will be defined by trends that materialize in the luxury segment, advances in technology and shifts in the global marketplace. The meeting of high-dollar vintage automobiles and top-of-the-line current luxury cars at the Pebble Beach Concours d'Elegance on the northern California coasts sets the tone and backdrop for what is paramount in luxury and establishes a benchmark for the investigation of how the luxury automobile will evolve in the coming years. Namely, will the luxury automobile become obsolete? Or do the super-rich and powerful function so far beyond the parameters of mainstream society that this culture is immune from change? The definition of luxury remains rooted in a twentieth-century model that may be challenged by radical new ideas of how transportation and mobility evolves in the coming decades.

Re-Design - More a Social and Industrial Evolution than a Question of

The need of (European) sustainable design codes is the conclusion about a design strategy, which does not frame sustainability in a luxury manner. The earlier definition of luxury during the baroque time specified: “luxury is the effort that exceeds all necessities.” This traditional term is located in an understanding of luxury faced to a design, dominated by material of high quality and in techniques; by high quality the craft ship possibilities. At the end of the 20th century, we felt the trends for more “respect” for high quality in design objects and at the same time, the sensibility for outrunning resources on our planet. Several publications are telling about new visions of a “new luxury as consequence for sustainable consume”. Today we are estimating more value regarding unique goods, of high quality, for cultural heritage and for traditionally based disciplines: The revaluing of traditional textile handcraft in combination with new techniques is very important to find new designs. The question about sustainable and luxury design objects in the on-going 21st century is created by new parameters of luxury: terms of “space”, “time”, “self-expressing by solving societies problems”, specify a new frame of Society’s demand on re-design. The following design objects have great symbolic meanings in demonstrating the message of the designer - with the help of the way of designing, - the way of using materials for a second life, with-the way of expressing designattitude with powerful model names: “footprint”, “coatbrella”, “and cuttings”, “craftwork”. The design code stand in relationship to the design method in rethinking old systems, combining old and new techniques and materials, old and new forms for a sustainable design code, which is communicating