In mechanized oil production, rod deep-well pumps are widely used. They consist of surface and underground parts. The above-ground part includes pump drive and wellhead fittings. The wellhead fitting is designed to seal the well. The underground part is the pump itself. The pump consists of a plunger, rod string and tubing. The main method of diagnosing a rod deep-well pump is dynamometry. Dynamometry allows to determine the equipment defects and control the efficiency of the pump operation mode without stopping the well operation. Dynamometry is a process of measuring the loads, which are perceived by the polished rod during the operation of the well. There are theoretical and practical dynamograms. Practical dynamogram is a closed non-periodic curve with variable amplitude. There are various methods to automate the process of the dynamometry result processing. In this paper we analyze the analog informative parameters of dynamometer signals. These parameters depend on the friction forces in the underground part of the rod pump, inertial forces, tightness of valve assemblies, dynamic liquid level, etc. The results obtained can be used in the development of the pumping process. The obtained results can be also applied to develop processing algorithms of practical dynamograms.