Deceptive Practices Research Articles

The Sentosa Nurses: Historical Context for Policies to Protect Internationally-Educated Nurses from Human Trafficking.

This article presents a historical analysis of the Sentosa nurses, a group of nurses recruited from the Philippines in 2005 and 2006 to work in a health-care facility on Long Island, New York. The international nurse recruitment company that hired them underpaid them, assigned them to work in unsafe conditions with low nurse-to-patient ratios, and breached other parts of their contracts with the nurses. When the nurses decided to resign and break from their contracts early, the recruitment company retaliated, initiating civil, administrative, and criminal charges against the nurses. The Sentosa nurses' story reflects that by the end of the first decade of the 2000s, the international nurse recruitment industry grew not only in size, but also in power, leaving internationally-educated nurses vulnerable to exploitation. More recent reports from 2019 of the labor trafficking of internationally-educated nurses are not new. Instead, a historical perspective reveals an ongoing pattern of deceptive practices and informs recommendations for stricter policies that ban recruiters from using liquidated damages provisions or breach-of-contract fees to trap nurses in exploitative work environments.

THE EFFECT OF GREEN MARKETING MOTIVATION FACTORS ON CONSUMERS' PURCHASE INTENTION THROUGH THE MEDIATING ROLE OF GREEN BRAND TRUST TO COUNTER GREENWASHING

This study examines the influence of green marketing motivational factors on Algerian consumers' purchase intentions, specifically focusing on the mediating role of green brand trust in mitigating greenwashing's impact. The research, conducted in Maghnia, a city on the western border of Algeria, surveyed 262 consumers using a structured questionnaire. Analyzing the data using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study reveals that green brand trust acts as a critical mediator between green marketing factors and purchase intentions. It finds that positive reception of green advertising and a strong green brand image significantly enhance green brand trust, which in turn, strongly influences consumers' intentions to purchase green products. Further analysis demonstrates that while non-deception and transparency do not directly impact green brand trust, they act as important moderators, enhancing the link between green advertising reception and trust. Notably, the study highlights the pervasive issue of greenwashing in Algeria, demonstrating how misleading environmental claims undermine consumer trust and purchase intentions. The study underscores the need for companies to prioritize genuine environmental efforts and ethical marketing practices to build lasting consumer relationships. Furthermore, the research emphasizes the importance of promoting environmental awareness among consumers through education programs and awareness campaigns, as well as strengthening environmental legislation to prevent deceptive practices. By understanding the complex relationship between green marketing factors, green brand trust, and purchase intentions, this study offers valuable insights for developing sustainable consumption patterns in developing economies while mitigating the negative effects of greenwashing.

Neurofeedback: potential for abuse and regulatory frameworks in the United States.

Neurofeedback is a brain-training technique that continues to develop via ongoing innovations, and that has broadening potential impact. Once confined primarily to clinical and research settings, it is increasingly being used in the general population. Such development raises concerns about the current regulatory mechanisms and their adequacy in protecting patterns of economic and political decision-making from the novel technology. As studies have found neurofeedback to change subjects' preferences and mental associations covertly, there is a possibility it will be abused for political and commercial gains. Current regulatory practices (including disclaimer requirements, unfair and deceptive trade practice statutes and undue influence law) may be avenues from which to regulate neurofeedback influence. They are, however, limited. Regulating neurofeedback will face the line-drawing problem of determining when it induces an unacceptable level of influence. We suggest experiments that will clarify how the parameters of neurofeedback training affect its level of influence. In addition, we assert that the reactive nature of the traditional models of regulation will be inadequate against this and other rapidly transforming technologies. An integrated and proactive regulatory system designed for flexibility must be adopted to protect society in this era of modern technological advancement. This article is part of the theme issue 'Neurofeedback: new territories and neurocognitive mechanisms of endogenous neuromodulation'.

The Impact Of Customer Empowerment On Reducing Marketing Deception: A Field Study For Several Iraqi Contracting Companies

Purpose: This paper attempts to analyze and discuss the impact of Customer Empowerment (CE) in reducing marketing deceptive practices carried out by companies. Theoretical framework: The literature related to the research topic did not describe of the application of CE in the workplace, as it is a recent variable and is still in the development stage. The scale (Abdel-Bari & Ashry, 2023) was adopted to measure the CE questionnaire, in addition to the scale (Gaber et al., 2018) to measure Marketing Deception (MD). Methodology: Field research was used to understand the practice of CE and identify scams. Six companies specialized in the field of contracting were selected. The research sample consisted of (152) employees. A questionnaire was used to collect data, and hypotheses were tested using the statistical program (SPSS). Results: There is a positive impact of empowering customers in reducing deceptive marketing practices. Research, practical and social implications: Provide a detailed description of the means that can achieve CE and reduce MD. Also, we Provides a practical approach to researching CE and suggests that future research should include business cases as a means of achieving this and provide justification for the importance of implementing CE practices. Originality/value: This paper is among the few to address CE with MD and emphasizes that CE must be an organization-wide goal and requires a long-term commitment to eliminate MD.

From Motivating to Manipulative: The Use of Deceptive Design in a Game's Free-to-Play Transition

Over the last decade, the free-to-play (F2P) game business model has gained popularity in the games industry. We examine the role of deceptive design during a game's transition to F2P and its impacts on players. Our analysis focuses on game mechanics and a Reddit analysis of the Overwatch (OW) series after it transitioned to an F2P model. Our study identifies nine game mechanics that use deceptive design patterns. We also identify factors contributing to a negative gameplay experience. Business model transitions in games present possibilities for problematic practices. Our findings identify the need for game developers and publishers to balance player investments and fairness of rewards. A game's successful transition depends on maintaining fundamental components of player motivation and ensuring transparent communication. Compared to existing taxonomies in other media, games need a comprehensive classification of deceptive design. We emphasize the importance of understanding player perceptions and the impact of deceptive practices in future research.

Not all that glitters is green: empirical evidence from the Eurostoxx600 on stakeholders’ perception of greenwashing

AbstractGreenwashing refers to the deceptive practice where a company exaggerates or misrepresents the sustainability of its actions or projects. Given the ambiguity surrounding the methodologies behind conventional ratings, we enquire their robustness through the implementation of an alternative comprehensive measure entailing both internally disclosed and externally generated data. We address a notorious critique in greenwashing research—that the entire voluntary CSR approach inadvertently facilitates the diffusion of greenwashing. We make a unique contribution to the statistical methodology by breaking down the difference between internal and external perception of sustainability through regression analysis. We claim that only when the presence of CSR Committees is coupled with tangible initiatives boosting sustainability, both external and internal stakeholders are found to positively evaluate the sustainable commitment of a company.

State responses to counter disinformation in USA, Greece and Republic of Moldova

In several countries, there are voices that ask for government to take steps to restrict information falseness, reduce the news that misrepresent reality and restore people’s trust in media. In USA, legislation is introduced regarding political advertisement, public’s protection from deceptive practices and audience manipulation. Greece endeavors for digital transformation across the spectrum of the public sector, which will promote to have eventually more valid and transparent information flow. The Republic of Moldova is making legislation reforms to modernize its policies and create a more stable environment that potentially brings her closer to the European reforms. In this article, we focus on public policies against disinformation in three different countries including United States, Greece and Moldova. Each state applies its own approach in order to deal with the problem

Crypto-Cognitive Exploitation: Integrating Cognitive, Social, and Technological perspectives on cryptocurrency fraud

The rising prominence of cryptocurrency in global finance has unfortunately rendered it a prime target for scams, leading to significant financial losses. This study employs Cognitive Vulnerability Theory and the Social Engineering Approach to examine the dimensions, consequences, and prevention strategies of cryptocurrency scams. We analyzed data from the U.S. Department of Financial Protection and Innovation (DFPI), focusing on the dimensions of scams within the digital landscape and the efficacy of digital strategies and regulations in mitigating them. Our findings reveal seven critical dimensions of cryptocurrency scams and introduce the “Crypto-Cognitive Exploitation Model” (CCEM), which integrates theoretical insights with the unique aspects of these scams. Quantitative analysis indicates that fraudulent trading platform scams are the most prevalent, often intertwined with pig butchering scams, highlighting the complex, multifaceted nature of these fraudulent activities. We demonstrate the practical application of our recommendations, bridging theory and practice in scam mitigation. The study concludes with strategic recommendations for tailored digital approaches and enhanced regulatory mechanisms to combat evolving deceptive practices.

Board Independence And Financial Distress: Insights From India

Resource Dependency Theory (RDT) posits that organizations depend on external resources to navigate uncertainty and sustain growth, with independent directors in corporate governance acting as key intermediaries, providing expertise, external networks, and strategic oversight. This study employs Panel [Random Effect (RE)] regression to analyze the impact of independent directors on the financial distress likelihood of 20 manufacturing companies listed on the NSE over the period 2019–2024. The findings reveal that firms with a higher number of independent directors exhibit a significantly higher risk of financial distress, reinforcing the notion that these directors aggravate financial vulnerabilities and enhance organizational instability. Background: Corporate frauds like the Satyam and Nirav Modi-PNB scandals highlight the severe consequences of deceptive practices, undermining financial markets and stakeholder trust. These incidents exposed vulnerabilities in governance and risk management, prompting regulatory reforms in India. Weak corporate governance facilitates fraud by allowing insufficient oversight and accountability. Recent reforms under the Companies Act, 2013, and SEBI's regulations aim to enhance transparency and reduce fraud risks. Strong corporate governance would be critical for financial stability, investor confidence, and achieving the "2047 Viksit Bharat" vision. Research explores how independent directors influence the likelihood of financial distress. Materials and Methods: This study investigates financial distress in manufacturing firms listed on the National Stock Exchange (NSE) through a panel data methodology. A random sample of 20 firms was selected to ensure representativeness, covering the period from 2019 to 2024, with banks and financial institutions excluded due to their distinct financial characteristics. Financial distress was assessed using the Altman Z-score, a widely recognized metric for evaluating financial distress. The independent variable in the study is Board Independence, i.e., the total number of independent directors on the Board. The control variables include Profitability, Leverage, and Activity. Panel data estimation techniques were used to address issues of endogeneity and heteroscedasticity. The Hausman test was conducted to determine whether to retain fixed or random effects for the analysis. Results: The Hausman test showed a p-value of 0.0.78 (greater than 0.05) which revealed that that random effect model is appropriate for the analysis. The analysis reveals a negative relationship between board independence and financial distress, indicating that an increase in the number of independent directors is associated with a higher likelihood of financial distress at 5% level of significance. Leverage significantly increases the likelihood of financial distress, while increased operational activity decreases it; Net Profit Margin is statistically insignificant. Conclusion: This finding challenges the conventional understanding of board independence, which is generally seen as a mechanism to enhance corporate governance by providing unbiased oversight, strategic guidance, and external resources

Unveiling Greenwashing Strategies: A Comprehensive Analysis of Impacts on Consumer Trust and Environmental Sustainability

This document explores the phenomenon of greenwashing, a deceptive practice where companies project an environmentally responsible image without substantial environmental benefits that involve strategies like misleading labels, vague claims, and irrelevant or false assertions to appeal to eco-conscious consumers. The research aims to unravel the deceptive strategies employed by companies across various industries, understand the implications of these practices on consumers, investors, and the environment, and assess the effectiveness of current regulatory frameworks in mitigating these activities. This qualitative study employs a thematic analysis of the literature to categorize greenwashing strategies and assess their impacts on consumer trust, environmental sustainability, and corporate accountability. The findings reveal that greenwashing undermines consumer trust, genuine sustainability efforts, and informed decision-making. The study seeks to offer actionable insights for policymakers, businesses, and consumers to address and mitigate the effects of greenwashing. It emphasizes the need for stricter regulations and consumer education to counteract greenwashing. The study also highlights the role of technological advancements like blockchain and IoT in enhancing transparency. The study calls for a multifaceted strategy to address greenwashing, focusing on transparency, accountability, and genuine environmental responsibility.

Leveraging Social Engineering Techniques for Ethical Purposes: An Approach to Develop Fake Android App for Collecting Valuable Data Discreetly

Social engineering techniques are often viewed negatively due to their association with deceptive practices. However, these techniques can also be utilized ethically, as many cybersecurity professionals do, particularly when evaluating vulnerabilities and testing security defenses. This paper presents EDC (Ethical Data Collector), an Android application that utilizes social engineering techniques to discreetly collect valuable data from an Android device for ethical purposes. EDC employs deception through a simulated UI (fake) to engage the target for a period, while secretly collecting data such as device information, active phone number, and images in the background, then sending them to a designated server via the internet. The researcher argues that EDC could help identify inexperienced cybercriminals or extortionists without complex efforts or significant cost, provided that its capabilities are judiciously utilized and subject to proper controls and oversight. EDC's development methodology emphasizes understanding the target's personality, predilections, and preferences to tailor the app experience as required for attracting the target to install and run the application. The paper describes the core functions and workflows for collecting and sending data. Additionally, permissions handling has been addressed as being critical for enabling EDC to collect the required information. Testing on Android emulators demonstrated that the EDC's APK file size is 4 MB, and data collection and transmission processes functioned as intended across various Android versions. The minimum SDK version required to run EDC is level 16. The total estimated time to complete the fake UI process (cumulative user engagement time) is 57-60 seconds, where each activity takes 8 seconds based on the adopted development approach.

Fantasies and Fallacies of ‘Aesthetic’ Instagrammers

AbstractThe influence of Instagram, as a social media platform, in shaping perceptions of aesthetic surgery cannot be understated. The idea of a more “aesthetic” self cultivates a desire for cosmetic enhancements. This article underscores the profound impact of Instagram on aesthetic surgery, shedding light on both its fantasies and fallacies. Instagram, a medium for dissemination of content, often blurs the lines between fantasy and reality. Although the intent is to transfer credible information from the provider to the consumer, Instagram often contributes to the distortion of one's self-image and creates unrealistic expectations. Moreover, the glamorization of aesthetic surgery as a fast, effortless fix, often by commercially run enterprises, leads to misconceptions and impulsive decision-making. These fallacies are further compounded by the increase of misinformation and deceptive practices, presenting ethical challenges for influencers and surgeons alike. This study explores the ethical responsibilities of these “Aesthetic Instagrammers,” emphasizing the necessity for transparency and ethical guidelines, while analyzing all the social media stakeholders and providing suggestions for better engagement.

Executive power discrepancy and corporate ESG greenwashing

Originating from the theory of organizational hierarchy, the concept of power discrepancy among corporate executives has garnered scholarly attention due to its roots in the unequal distribution of authority and influence within the upper echelons of management. This paper explores the realm of corporate ESG greenwashing, a deceptive practice masking genuine environmental, social, and governance responsibilities, and empirically investigates the influence of executive power discrepancies on such practices. Findings indicate a direct correlation between increased executive power discrepancies and a heightened propensity towards ESG greenwashing. Furthermore, the impact of this discrepancy is notably more pronounced in non-state-owned entities, corporations operating in highly marketized regions, and those with substantial financing constraints. This study contributes to the nuanced understanding of how disparities in executive power shape corporate ESG conduct, enriches the discourse on corporate governance structures, and fosters the evolution of theories related to internal governance and social accountability, offering vital practical insights.

1-Benzhydryl-piperazine: Isolation, structure determination, and in silico studies for a novel potential narcotic agent detected in sports supplements

Adulteration of sports supplements poses significant health risks, necessitating stringent regulatory oversight. This study investigates deceptive practices by manufacturers, including concealment of formulations and manipulation of label information, impacting a wide demographic beyond elite athletes. Cinnarizine (CIN), and its degradation product, 1-benzhydryl-piperazine (BHP), which has amphetamine-like effects, are detected for the first time in 8 out of 41 sports supplements. An HPTLC method was developed to quantify CIN, and validated with specificity, linearity, the limit of detection (LOD), the limit of quantification (LOQ), accuracy, and precision studies. The linear range was between 50–800 ng spot−1. LOD and LOQ were 15 and 50 ng spot−1, respectively. The average recovery was calculated as 88.32 %, and %RSD values were less than 4 %. CIN’s degradation products were detected using GC-MS. CIN's decomposition into BHP also was confirmed via NMR analysis. Molecular docking studies revealed BHP's superior binding affinity and stability compared to 1-benzyl-piperazine (BZP), a prohibited narcotic agent, for dopamine and serotonin receptors, indicating potent psychoactive effects. Molecular dynamics simulations further elucidated interaction patterns, highlighting BHP's robust binding and potential for abuse, necessitating regulatory scrutiny and potential reevaluation of its legal status. It is also the first in silico study to compare BHP with BZP in terms of receptor interactions, which makes it pioneering. This study emphasizes the critical need for regulatory vigilance in the sports supplement industry to ensure consumer safety. Methodologies developed here for detecting adulterants provide foundational tools for future research aimed at enhancing public health protections against adulterated supplements. Regulatory collaboration and enhanced quality controls are essential to mitigate risks associated with deceptive practices and ensure the well-being of consumers.

Perlindungan Hukum Konsumen dari Praktik Iklan yang Menyesatkan oleh Pelaku Usaha di Kota Kupang Berdasarkan Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen

This study aims to (1) find out the role of business actors in making misleading promotions according to Law Number 8 of 1999 concerning Consumer Protection, and (2) to find out the legal protection for consumers in Kupang City against misleading information provided by business actors through product promotion based on Law Number 8 of 1999 concerning Consumer Protection. This study uses an empirical judiciary method using primary data and secondary data. The results of the study show that (1) The role of business actors in making misleading advertising promotions is depicted in practices such as false advertising, deceptive practices, and fraudulent advertising. Business actors have a role in creating advertisements that do not match reality, providing incorrect information, and manipulating consumers to make purchase decisions without correct information. The impact includes harming consumers, damaging market integrity, and potentially harming the overall business image. Mistakes in this kind of marketing practice not only violate consumer protection laws, but can also shake consumer trust and affect market fairness and integrity, and (2) In the face of misleading information from business actors through product promotion in Kupang City, legal protection for consumers is essential, especially with reference to Law Number 8 of 1999 concerning Consumer Protection. This law provides a legal basis to protect consumers from dishonest and harmful advertising practices. By emphasizing principles such as benefits, fairness, balance, security, consumer safety, and legal certainty, the Act creates a foundation for consumer protection.

Comparison of Consumer Ethics Perception of Islamic Banking Customers with Conventional Banking Customers of Turkey: A Study from Turkish Banking System

Abstract Objectives: This study compared consumer ethics perceptions between Islamic and Conventional Banking customers in Turkey and examined the relationship between risk and ethics in both groups. Methods: A survey was conducted with 419 banking customers (276 Conventional, 143 Islamic) between March 2023 and March 2024, using the Risk Perception Scale and Ethical Behaviour Scale, along with demographic and bank usage characteristics. Results: Results showed no significant difference in total risk perception levels between the two groups (p<0.05). Islamic Banking customers exhibited significantly higher levels of passive benefitting, active benefitting, and overall ethics (p<0.05). For Conventional Banking customers, risk perception was negatively correlated with passive benefitting (r=-0.175; p<0.01), active benefitting (r=-0.184; p<0.01), and total ethics perception (r=-0.192; p<0.01). Passive benefitting significantly impacted the risk perception of Conventional Banking customers (OR=-0.06; p<0.05). Among Islamic Banking customers, risk perception was positively correlated only with deceptive legal practices (r=0.170; p<0.05), which did not significantly affect their risk perception (p>0.05). Conclusion: Islamic Banking customers have a higher level of ethical perception and prioritize ethical issues more than Conventional Banking customers. While ethical perceptions significantly influence the risk perceptions of Conventional Banking customers, they do not affect the risk perceptions of Islamic Banking customers. Keywords: Islamic banking, Risk perception, Ethics.

Vulnerability of Gen-Z to E-Commerce Deception on Consumer's Belief Categories in Online Product Recommendations Systems

Purpose: Despite the convenience of the Online Product Recommendation (OPR) system, concerns persist regarding deception practices in online shopping, especially among consumers from the Generation Z demographic cohort, for which less attention has been given in the previous literature. Methodology/Approach: The impact of independent variables, namely Perceived Usefulness, Perceived Enjoyment, and Perceived Risk, on Susceptibility to e-commerce fraud among Gen Z consumers has been studied. By conducting a mall intercept survey in four major metropolitan cities in India with a usable sample of 488 responses, the study empirically tested the data using SmartPLS 4.0. Findings: The study concludes that Perceived Usefulness and Enjoyment positively influence continuous usage intention, while Perceived Deception and Perceived Risk are negatively connected with continuous usage intention. It depicts that the Gen Z consumer's belief categories formed during their early years as digital natives sharpen their alertness to deception practices. Research Limitation/Implication: The study may not be generalised to represent Gen Z consumers as it collected data only from those who visited malls in the metropolitan cities of India. Originality/Value of paper: This paper exclusively investigates the interrelation of belief categories to continuous usage intention. Further, the intersection of perceived Deception is proved in light of the E-commerce practices.

Ethical Violations in Business Practices on Social Commerce: Insights from Quranic Verses

The advancement of technology has resulted in a decline in business ethical standards, particularly within the realm of online trading on social commerce. However, this phenomenon tends to be neglected in Islamic economic studies. This study responds to the shortcomings of existing studies by focusing on explaining and reflecting on how violations of Qur'anic business ethics occur in online trading on social commerce. In order to address these issues, this study employs a descriptive qualitative approach utilising the content analysis method. The findings of this study indicate three significant contexts in which violations of Quranic business ethics in online trading on social commerce occur. Firstly, ghorar, which occurs in misleading product descriptions and hidden fees, is employed to manipulate consumer behaviour through deceptive marketing tactics. Secondly, maisir, which takes the form of exploitation and the creation of a "viral trend" culture that could lead to impulsive and potentially unethical purchasing decisions, is a further issue. Thirdly, zolim, which takes the form of deceptive marketing practices, unfair pricing, or the exploitation of vulnerable consumers, is also a concern. These three findings collectively demonstrate that the advent of technology has negatively impacted the ethical standards observed in Qur'an business practices. Furthermore, this study recommends that further research be conducted to investigate the potential for technology to mitigate the negative consequences of online sales.

Uncovering corporate greenwashing: a predictive model based on Chinese heavy-pollution industries

Purpose As the global emphasis on environmental consciousness intensifies, many corporations claim to be environmentally responsible. However, some merely partake in “greenwashing” – a facade of eco-responsibility. Such deceptive behavior is especially prevalent in Chinese heavy-pollution industries. To counter these deceptive practices, this study aims to use machine learning (ML) techniques to develop predictive models against corporate greenwashing, thus facilitating the sustainable development of corporations. Design/methodology/approach This study develops effective predictive models for greenwashing by integrating multifaceted data sets, which include corporate external, organizational and managerial characteristics, and using a range of ML algorithms, namely, linear regression, random forest, K-nearest neighbors, support vector machines and artificial neural network. Findings The proposed predictive models register an improvement of over 20% in prediction accuracy compared to the benchmark value, furnishing stakeholders with a robust tool to challenge corporate greenwashing behaviors. Further analysis of feature importance, industry-specific predictions and real-world validation enhances the model’s interpretability and its practical applications across different domains. Practical implications This research introduces an innovative ML-based model designed to predict greenwashing activities within Chinese heavy-pollution sectors. It holds potential for application in other emerging economies, serving as a practical tool for both academics and practitioners. Social implications The findings offer insights for crafting informed, data-driven policies to curb greenwashing and promote corporate responsibility, transparency and sustainable development. Originality/value While prior research mainly concentrated on the factors influencing greenwashing behavior, this study takes a proactive approach. It aims to forecast the extent of corporate greenwashing by using a range of multi-dimensional variables, thus providing enhanced value to stakeholders. To the best of the authors’ knowledge, this is the first study introducing ML-based models designed to predict a company’s level of greenwashing.

Regulating Dominant Platforms: Challenges and Opportunities of Content Moderation on Jio Platforms

Abstract Indian multinational technology company, Jio Platforms with an active subscriber base of 467.6 million (February 2024, Telecom Regulatory Authority of India data) continues to lead the market in India. Digitisation has transformed India’s governance model as deep penetration of telecom and the internet in India has laid the foundation for a digital economy. This article examines the role of self-regulation mechanisms and censorship in India’s dominant platform company Jio Platforms which contributes significantly to changing the paradigm of digital governance, thereby making services seamless, and easily accessible and improving the ease of living and doing business. Facebook’s investment in Jio for a 9.99 percent stake makes it the largest investment for a minority stake by a tech company anywhere in the world. With Jio Platforms and Facebook parent Meta Platforms rolling out a grocery delivery app using Meta’s WhatsApp messaging service, the transnational ties are deepening and expanding, making it imperative to examine the role of self-regulation and censorship in a market that is open, diverse and the largest in a democratic governance structure. This article will examine the key concerns of data sharing and privacy, especially when the central plank of government policy is digitisation. With stricter government regulations for foreign players in the market, there is a distinct focus of the government on boosting Indian companies to capture and control the market. Data collated by the Telecom Regulatory Authority of India (TRAI) show India’s overall internet user base grew to around 936.16 million in 2023. Such a diverse and vibrant open market calls for effective regulations and restrictions on privacy, algorithms, deceptive practices, antitrust, financing, and governance. This article aims to investigate the challenges of regulating dominant platforms. It delves deep into understanding and analysing the challenges and opportunities that evolve in regulating Jio Platforms. The study will also inquire whether favourable government policies and national legislation boost the processes of digitisation and whether there is a need for a new regulatory framework laid by the government for platforms to abide by. India has an open market dominated by US multinational firms, such as Facebook, YouTube, and Twitter. Content removal and other online censorship efforts are topics of heated debate, in academia and policy circles. This makes it arduous to ensure that data protection and privacy are safeguarded, particularly by dominant platforms such as Jio Platforms which is almost monopolising the Indian market.