A reaction norm approach was used to estimate trends for days open (DO) with a model that indirectly accounted for heat stress. Data included 3.4million first-parity records of DO of US Holsteins. A fixed effect model included herd-year, month of calving within region (MOC), age class, and regression on 305-d milk yield. An index calculated from the standardized solutions to MOC derived from the fixed effect model was treated as a proxy for an index on heat stress (SI). The lowest index for any region was set to zero. The highest index was 1.00 for the Southeast, 0.56 for the Northeast, 0.54 for the Midwest, 0.33 for the Northwest, and 0.42 for the Southwest. In all regions except the Northwest, the highest DO and the corresponding highest indices were in March-April. Compared with the fixed model, the reaction norm model also included the effect of an animal and a random regression on the SI; the 2 animal solutions are subsequently referred to as an intercept and a slope. Genetic trends were calculated for cows and sires separately. For cows, the trend for the intercept was −0.1 d/yr, whereas the trend for the slope was 1 d/yr. For sires, the same trends were −0.3 and 1.5, respectively. Official proofs were used to characterize the 100 top and 100 bottom bulls with at least 50 daughters for the intercept and the slope. Compared with the top bulls, the bottom bulls for the intercept gave 56kg more milk and their type performance index was higher by 212 points. For the slope, the same numbers were −435kg and −242 points, respectively. Trends for seasonal changes of days open are unfavorable.