ABSTRACT The demand for traceability has emerged as a significant imperative within the framework of an ethical supply chain that includes multiple stages. This study focusses on the implementation and impact of traceability technology in the Ghanaian fashion industry. The study employed descriptive and explanatory research, using a 700-stakeholder sample, a standardised questionnaire, and descriptive and inferential statistical methods. The findings of the study indicate that QR codes, GPS tracking, sustainable material tracing, and consumer interaction apps demonstrate a high level of effectiveness within the Ghanaian fashion business. The implementation of traceability technology faces challenges like limited knowledge, research insufficient, lack of coordination, policy absence, financial constraints, technological infrastructure limitations, data privacy concerns, opposition, and training gaps. Stakeholders generally support the implementation of coordination policies and regulatory compliance strategies, suggesting that factors like awareness, research, cost, infrastructure, data protection, opposition, and training should be prioritised.
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