With the rapid development of the e-commerce industry, enterprises need to effectively manage and analyze various operational data to support decision making and optimize business processes. Sensor technology is widely used in e-commerce environment, which can collect a lot of voice data and extract valuable information through data mining technology. The study presents the current background and trends of the e-commerce industry, with a focus on the importance and challenges of operational data analytics. A sensor-based voice data mining framework is proposed. Sensors are first used to collect voice data and turn it into a digital signal that can be used for analysis. Then the data mining algorithm is used to process and analyze the voice data, and a series of results about e-commerce operation are obtained. Analyze voice data to help companies develop effective marketing strategies, improve product quality, and optimize supply chain management. This study proves the role of sensor-based voice data mining in e-commerce operational data analysis. By harnessing the full potential of voice data, businesses can better understand and meet customer needs, improve competitiveness and performance. This research result has practical significance for the development of e-commerce industry, and provides guidance and reference for the research and practice in related fields.
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