In this paper, we study Little Rip (LR) and Pseudo Rip (PR) cosmological models containing two coupled fluids: dark energy and dark matter. We assume a spatially flat Friedmann–Robertson–Walker (FRW) universe. The interaction between the dark energy and the dark matter fluid components is described in terms of the parameters in the generalized Equation of State (EoS) in presence of the bulk viscosity. We consider entropic cosmology and use a description based on a new generalized entropy function, which was proposed by Nojiri–Odintsov–Faraoni [From nonextensive statistics and black hole entropy to the holographic dark universe, Phys. Rev. D 105(4) (2022) 044042]. Conditions for the appearance of the (LR) and the (PR) in terms of the parameters of the (EoS) are obtained. Introducing an energy density [Formula: see text] corresponding to a specified entropy function [Formula: see text], together with an interaction term [Formula: see text] in the gravitational equations of motion, we derive modified forms of the EoS parameters. We discuss the corrections of the thermodynamic parameters associated with the generalized entropy function. Properties of the late universe as well as in the early universe in this formalism are pointed out.
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