Designkulturanalyser [Analyzing Design Culture] makes a forceful argument for the place of design in contemporary meaning-making. Editors Anders V. Munch, Niels Peter Skou and Toke Riis Ebbesen find no detail too small nor mundane to explore and they present design as an interdisciplinary, humanities-based subject. For them, design takes place across various media, and in the comprehensive introduction Munch presents a broad overview of how the field of design studies has expanded from the analysis of objects themselves to a multidimensional interpretation of contemporary culture. Using the ideas of Ben Highmore and Guy Julier as starting points, Designkulturanalyser considers the recurring elements of a design culture enmeshed in an experience-based economy wherein narratives and values are produced.1 The nine featured studies include some examples of well-known international design, such as the evolution of the Apple iMac, discussed by Toke Riis Ebbesen, and an examination of the German soda Fritz-Kola by Mads Nygaard Folkmann and Camilla Rothmann Lorentzen. The majority of Designkulturanalyser, however, deals with Danish design culture and as such must be understood within a Danish context. The text is produced within the Design Culture research program located in the Institute of Design and Communication at Southern University in Kolding, Denmark, which is the largest department of design studies in the Nordic countries. In the introduction, Anders V. Munch, professor in the department in Kolding, suggests that a design culture perspective offers an alternative by which to think about Danish design beyond the well-known ideological constructions of the past. Following the reasoning presented by Hans Christian Jensen in his dissertation ‘From Welfare to Design Culture: The Commitment to Welfare in Danish Design Theory and Design Practice in the 20th Century’,2 Munch explains that the idea of design culture not only offers a way to examine the Danish design industry, but also to formulate a critical review of how design history has been understood in Denmark. Designkulturanalyser, then, argues for an understanding of design beyond the discourse of the Danish welfare state where Danish design is often understood as being ‘democratic’.