JEL Classification : Fl, F14, M21 1. Introduction The role and importance of prosperity of small and medium sized enterprises for economy of any European countries is clearly on the rise although the value of their nature is still often underestimated at the level of national authorities and adopted political measures. A typical example may be public investment incentives that in a certain phase of economic development of given country, or in certain phases of the economic cycle do not necessarily bring long-term general prosperity. Conversely, tax payers as well as small and medium sized enterprises may suffer from them because they are typically unable to reach convenient tax and financial support conditions, thus experiencing local or regional weakened competitiveness, e.g. in drafting of qualified professions. But only those can help companies create value added that in most cases is critical for successful export activities in global and sophisticated markets. They also include the single market of the European Union where, by the way, the overwhelming majority of exports from the Czech small and medium enterprises (SMEs) are directed. Typical features of this segment of companies include, amongst others, the expansion preference rather to close markets and in a long term, it shows cautious expansion to geographically more distant markets although the validity of this fact has been successfully reduced over time. The Czech export statistics, however, are necessarily influenced by direct neighbourhood with an extremely strong economic player, namely the industrial Germany. Still about half of the Czech exporting small and medium sized enterprises do also export to markets outside the EU. It was proved by the survey of the Association of small and medium sized enterprises and crafts of the Czech Republic (AMSP CR) (2) in collaboration with EGAP (Export Guarantee Insurance Corporation) (3) conducted in May this year. Respondents of the survey (4) were mainly amongst exporting SMEs and the aim was to map the primary export destinations of the Czech companies and the insurance method for export risk. The research results and discussion are presented in this paper. 2. Literature Review Export is an essential international business activity mainly in the changing globalized world with growing logistics and technology capabilities, thus increasing the production capacity which more and more often strongly exceeds the needs of the local market. Thus it creates the need for expansion, and the Czech Republic is a traditional export economy with ever increasing annual exports. The share of the Czech small and medium sized enterprises in total exports was about fifty percent last year, but with a view to growing exports of machinery and transport vehicles (which is rather the domain of large companies), the total share is currently slightly falling (Export analysis and SME influence, 2015). The importance of export is, however, sometimes overestimated within the meaning of GDP formation no matter how its influence is growing. For example, household consumption (47%) had the greatest influence on the total GDP 2014 in the Czech Republic followed by gross capital formation (25%), governmental consumption (19.5 %), and only then followed by positive saldo of trade (6.8%), with the rest formed by consumption of non-profit organizations (Export analysis and SME influence, 2015). In addition, medium sized and above all small firms in the SME segment tend to export to geographically less distant territories. It is supported by a U.S. study (Neupert, Baughn, Lam Dao, 2006) claiming that SME exporters in the developer economies (amongst which the Czech economy can already be ranked) perceive issues such as country differences, general business risk, and logistics while exporting. Moreover, Rutihinda (2008) who surveyed the export barriers of SMEs stated that foreign market industry barriers and lack of home government support were seen as factors distinguishing between successful and unsuccessful exporting firms. …
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