In the context of ‘carbon peak’ and ‘carbon neutrality’, coordinating individual travel demand through multi-modal transportation and guiding travelers towards new shared public transportation (PT) modes is increasingly important. In this paper, we analyze the competitive and cooperative relationship between online car-hailing (OCH) services and metro systems in Nanning, China, and conduct aquestionnaire survey among different types of OCH users. A mixed choice model that considers psychological latent variables is constructed to investigate OCH users’ attitudes and cognitions toward customized buses (CBs). An improved adaptive Density-Based Spatial Clustering of Applications with Noise (DBSCAN) algorithm is proposed to identify potential carpooling station sets, and a hybrid genetic-ant colony algorithm (GACA) is designed to solve bi-level programming model for CB line optimization. Case study results indicate an 83.8% overall transfer rate from OCH users to CBs, with the optimized scheme achieving a 69.68% reduction in carbon emissions.
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