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Analisis Preferensi Konsumen Kedai Ruang Coffe Di Mogolaing Kecamatan Kotamobagu Barat Kota Kotamobagu Sulawesi Utara

The study aims to analyze consumer preferences for Kedai Ruang Coffee located in Mogolaing, Kotamobagu Barat District, Kotamobagu City, North Sulawesi. This research was conducted from July to December 2023 at the Kedai Ruang Coffee location in Mogolaing, Kotamobagu Barat District, Kotamobagu City. The study employed data collection methods including the distribution of questionnaires, interviews, and literature review. The sampling technique used was non-probability sampling, specifically accidental sampling, with a total of 40 respondents, averaging 10 respondents per day. The data were analyzed qualitatively and described descriptively, while quantitative analysis was performed using Likert scales to determine consumer preferences through Important Performance Analysis. Data processing was done using Microsoft Excel 2007 software. The results indicate that consumer preferences for Kedai Ruang Coffee are categorized into 13 attributes divided into 4 quadrants. Attributes in quadrant I which are the top priority, namely the attribute of hospitality to customers. Attributes in quadrant II that are included in maintaining achievement, namely politeness to customers, ease of communication, cleanliness and tidiness of the place, attractive place decoration and available equipment facilities. Quadrant III attributes that include low priority, namely timeliness in serving consumers, employee skills and abilities, speed of the serving process, employee alertness when customers visit, readiness and willingness to serve customers and ease in responding to requests. Attributes in quadrant IV that are considered excessive, namely the neatness attribute of the waiter's appearance.

CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS

CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS

PES : PROGRAM E-BOOKING SALON BERBASIS WEB MENGGUNAKAN FRAMEWORK CODEIGNITER

In the modern era, the evolution of the beauty industry, particularly beauty salons, has become a significant part of the demand for personal appearance and preferences. This article discusses the importance of implementing a Web-Based E-Booking System for salons, offering a solution to customers facing relatively long waiting times for salon services. This system aids in providing clear information regarding salon operating hours, price lists, and effectively manages queue numbers when customers visit. Through the application of fundamental website development concepts using technologies like HTML, CSS, PHP, and MySQL, this system enables customers to book services online. Thus, it explores the design, business process analysis, system architecture, and interface ensuring convenience, comfort, and efficiency for both salons and customers.

Surviving Competition: Neighbourhood Shops versus Convenience Chains

Abstract Hundreds of millions of microenterprises in emerging economies face increased competition from the entry and expansion of large firms that offer similar products. This paper examines the impacts of the opening of chain-run convenience stores on one of the world’s most ubiquitous microenterprises: owner-operated shops. To address endogeneity in time and location of chains’ opening, I pair two-way fixed effects with a novel instrument that shifts the profitability of chains but not of shops at the neighbourhood level. Expanding the number of chain outlets from zero to the neighbourhood average of 6.7 stores reduces the number of shops by 15%, a decline driven not by increased shop exits but by decreased shop entries. Shops retain their sales of fresh products and keep 96% of their customers, but customers visit shops less frequently and spend less on packaged goods. Surviving shops leverage competitive advantages stemming from being owner operated, such as lower agency costs, cultivating relationships with neighbours, and offering customers informal credit. The welfare gains of convenience chains replacing shops increase with household income; the poorest households experience a welfare loss.

Pengaruh Store Atmosphere, Food Quality, dan Service Quality terhadap Revisit Intention pada Pelanggan Korean Garden Thematic Cafe: Studi pada Rest Korean Garden Coffee And Eats Sidoarjo

In recent years, many café businesses in the city of Sidoarjo have started to apply certain themes to attract consumers to visit, one of which is Rest Korean Garden Coffee and Eats Sidoarjo which applies the theme of Korean garden café. On the other hand, the café business must have advantages including the café atmosphere, the quality of food, and the quality of service aimed at making customers visit again. This study aims to analyze the effect of store atmosphere, food quality, and service quality on revisit intention in customers of Rest Korean Garden Coffee and Eats Sidoarjo in the midst of many cafes that have begun to apply the concept of themed cafes. The population used in this study was customers of Rest Korean Garden Coffee and Eats Sidoarjo with a total sample of 170 respondents determined based on purposive sampling. The method used is quantitative through the distribution of questionnaires with Likert scale measurements. The results showed that partially and simultaneously, store atmosphere, food quality, and service quality had a significant effect on revisit intention.

염색장소에 따른 주관적안녕감 및 모발염색만족의 차이 연구

These days, with the growth of beauty market, the colors which are harmonized with the unique color of a human body are applied to human hair, expressing individual personality. Hair coloring allows customers and beauty salons to take care of their hair without spending too much time and money. Recently, proactive response for consumer benefits has been popular. Therefore, it is required to recognize customers’ taste, consumption propensities, health and mood instead of just meeting their needs. Under these circumstances, this study attempted to provide proper services and make customers visit a beauty salon for hair coloring by preventing them from doing it on their own at home through marketing with a goal of suggesting a plan to make a contribution to the growth of beauty industry. For this, a self-administered questionnaire survey was performed against married people in Seoul. The collected data were analyzed, using SPSS 22.0. Specifically, frequency analysis was conducted to examine subjects’ general characteristics and place of hair coloring. For analysis of validity and reliability of subjective wellbeing and hair coloring satisfaction, factor analysis and reliability analysis were carried out. To examine subjective wellbeing and satisfaction by place of hair coloring, one-way ANOVA was performed. For post-hoc testing, Duncan’s test was implemented. It is anticipated that the above results would suggest a direction for marketing on consumers’ tastes, consumption propensities, stability and satisfaction, making sure that hair coloring at a beauty salon is better than self-hair coloring. It is also expected that they would be effective in enhancing consumers’ beauty consumption.

Tingkat Kepuasan Konsumen Cafe Bifi Coffee Kelurahan Pondang Kecamatan Amurang Timur Kabupaten Minahasa Selatan

This study aims to determine the level of customer satisfaction of Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency. The research was conducted from May to July 2023. This study uses accidental sampling technique, namely determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample. Determination of the sample using the Malhora formula, namely 5 multiplied by the number of variables or the number of questions available, with 13 question indicators, the sample taken was 65. The results showed that the attributes that need attention and are the top priority for improvement are quadrant I (ease of responding to requests and attractive place decoration). In the next attribute included in quadrant II (alertness of employees when customers visit, courtesy to customers, friendliness to customers, cleanliness and tidiness of the place, available equipment facilities and tidiness of service appearance). Attributes that fall into quadrant III (employee skills and abilities, timeliness in serving and ease of communication). Quadrant IV attributes (speed of the presentation process, readiness and willingness to serve customers). Based on the CSI calculation, the value of the level of customer satisfaction at Cafe Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency reaches a value of 80.71%. This value is in the range 0.66-0.80%, thus overall consumers are satisfied with Cafe Bifi Coffee.

Strategic rationing in Stackelberg games

This paper examines Stackelberg price-quantity competition with imperfectly substitutable products. Under general cost and demand conditions, we establish existence of a subgame-perfect Nash equilibrium and provide a full characterization of the set of subgame-perfect Nash equilibria. In each equilibrium, the leader rations part of its clientele. Assuming linear demand and cost functions, first- and second-mover advantages are shown to critically depend on the degree of spillover demand, i.e., how many of the unserved customers visit the follower. We identify the presence of a spillover demand paradox. The leader may be the bigger firm and make more profit, but only when a sufficiently large part of its unmet demand shifts to the follower.

Time-Weighted Cumulative LSTM Method Using Log Data for Predicting Credit Card Customer Turnover

One of the most important challenges for credit card companies is to retain customers. To achieve this, they predict whether customers will use credit cards and respond preemptively through marketing. Improper prediction leads to an increase in marketing costs; therefore, improving the performance of the prediction model is an important challenge for credit card companies. Therefore, credit card companies are working toward increasing the predictive power of the model, but the data used for learning are limited to formal data, such as card payment data; the log history stored on the application is not used. Prediction models using sequence data, such as log history, are being studied. However, no studies so far have appropriately utilized card payment data, log history, and information on the timing of the elements constituting the sequence. In this paper, we propose a method for predicting credit card turnover using application log and credit card payment data. The method embeds log data and weights each log using a term-weighting function. In addition, the time difference between the day customers visit the app and the last day of the month in which they leave is calculated. The weight value is higher when the timespan is shorter. The weighted log data were trained with a 2-layer LSTM model and its output layer was combined with the output layer trained with the card payment data for customer turnover prediction. It was verified that the model presented in this paper had a higher performance than the model using only card payment data and the model using only a time-weighted log sequence.

Pricing and Service Effort Decisions of Book Dual-Channel Supply Chains with Showrooming Effect Based on Cost-Sharing Contracts

It is becoming increasingly difficult to ignore circular and sustainable economies. A traditional chain transits to a dual-channel supply chain, extending its online channel for more customers, and keeping its offline channel so as to reduce resource utilization for sustainable business. However, there exists some conflict between offline and online channels, such as the showrooming effect (i.e., customers visit an offline store to experience products but then buy them online with a lower price). This work studies a three-echelon book dual-channel supply chain involving an author, an online publisher and an offline retailer. Based on Stackelberg game theory, it investigates the optimal pricing solutions and the optimal retailer’s service effort level with two copyright models and considers the showrooming effect based on either decentralized or centralized decision-making. Afterwards, it develops a cost-sharing contract to make them achieve Pareto optimality. Furthermore, this research studies the influence of the showrooming effect on the optimal decisions and the profits of each member through theoretical and numerical analyses. The findings show that a well-designed contract can lead dual-channel members to cut down the negative impact of the showrooming effect and realize the win–win situation. Finally, it proposes some managerial insights and possible directions for the future.

Knowledge, Attitude and Practice of Community Pharmacists Toward Non-pharmaceutical Products in Saudi Arabia.

IntroductionCommunity pharmacy is a rapidly changing sector in Saudi Arabia. Customers visit local community pharmacies for a variety of reasons including disease-related advice, buying OTC medication, cosmetic products and re-filling a prescription for a chronic illness. The current study was conducted to fill the gap in the literature regarding community pharmacists' knowledge, attitude and practice toward non-pharmaceutical products.MethodsThe study used a cross-sectional design. A total of 211 community pharmacists working in the Asir region, Saudi Arabia were included. The questionnaire was adopted from a previous study with the same purpose.ResultsProducts sold in community pharmacies were mainly pharmaceutical products (69.7%) compared to 30.3% non-pharmaceutical products. The most commonly sold non-pharmaceutical products were mother and baby products (26%) and skin care products (19%). Pharmacists showed good mean knowledge (3.96 out of 5), mean positive attitude (3.79 out of 5) and mean positive practice (3.32 out of 5).ConclusionCommunity pharmacists showed considerable knowledge pertaining to non-pharmaceutical products. Respondents demonstrated positive attitudes toward the non-pharmaceutical products and were interested in expanding their knowledge on the topic through continuing education. Additionally, they showed social accountability by assuming responsibility for providing patient counseling on non-pharmaceutical products.

Assessing the moderating effect of brick-and-mortar store on omnichannel retailing

PurposeThis study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS) retailing and BM store performance in an emerging economy. The purpose is to explore how BM store characteristics and customer satisfaction influence online buying behaviour when customers visit the stores to pick up their products.Design/methodology/approachThis study collected secondary longitudinal data from 615 BM stores from one of Brazil's largest retailers and performed a panel-data regression analysis using the following moderating variables: customer satisfaction with BM stores, BM store's size, convenience and inventory transparency.FindingsCustomer satisfaction with BM stores moderates the effect of STS transactions on the revenue per store. Results also show that BM store's convenience, size and inventory transparency moderate STS online customers' impact on BM store cross-sales.Research limitations/implicationsThe STS strategy can increase online and BM store performance. Some BM store characteristics and customer satisfaction influence online customers to buy more products when they visit BM stores to pick up their products, providing a more complex model for the relationship between STS strategy and BM store performance.Practical implications Companies in emerging economies can use the BM store more strategically in combination with the STS strategy to increase overall retailer performance. By managing some BM store characteristics, managers can improve retail sales.Originality/valueThis study demonstrates how new moderating factors expand the understanding of the relationship between online and physical retailing in emerging economies. Also, the panel data regression results control for extraneous variables and provide more robust evidence of the relationships observed.

Impacts of Internet Banking on Customer Satisfactions in Rawalpindi & Islamabad

It presents how e-banking affects customer satisfaction in verified traditional banking administration, its relationship with age, occupation and education, its effect on branch visits, customer's understanding of e-banking, possibilities and difficulties, etc. of electronic banking. -banking. This article attempted to view all of the above out of 200 successfully completed and returned questionnaires from e-banking customers. In this study, tables, graphs, standard deviations, normality tests, and correlations were used to examine whether customers visit branches when e-banking is important and the qualitative relationship between segments and e-banking according to regression analysis. The test was carried out. Clarify the factors that determine customer satisfaction in e-banking. The findings inferred that the majority of e-banking customers are younger people, well-informed, paid and personalized agents, financial professionals, and women who are not effectively using e-banking assistance and there is also a link between e-banking and the segment. Electronic banking has further developed customer satisfaction, reduced the frequency of bank lobbies for bank administration, reduced the permanence of the space, and made it an ideal opportunity for customers. E-banking customers, bank customer satisfaction has expanded as a result of becoming e-banking customers, educated customers to control the evolution of records, and is likely to grow bank management electronics in the country.

Sistem Informasi Pencatatan Kas Masuk Pada Lemon Fresh Laundry Jambi

Laundry business is a business related to laundry services with washing machines and automatic dryers and special cleaning and fragrance fluids. This business is mushrooming in big cities where there are many boarding houses and rented houses, where renters of boarding or rented houses do not have time or cannot do their own washing and ironing of clothes due to busyness as students and workers. Lemon Fresh Laundry, one of the kilogram laundry in Kisaran. Its strategic location, precisely on Jl. Lkr. Barat 3, Bagan Pete, Kec. Kota Baru, Jambi City, makes many customers visit every day to use Lemon Fresh Laundry services. Until now Lemon Fresh Laundry does not have its own information system and still uses a manual system, this laundry also does not have an accurate database storage system so that all data is still stored in a book. With the use of this manual system, various problems arise such as the difficulty of finding customer data in a book. The purpose of this Web-based cash-in recording system application is to provide professional services to customers and minimize errors that may occur. This Web-based cash recording information system uses ERD and MYSQL flow diagrams for data processing.

SISTEM INFORMASI PENCATATAN KAS MASUK PADA LEMON FRESH LAUNDRY JAMBI

Laundry business is a business related to laundry services with washing machines and automatic dryers and special cleaning and fragrance fluids. This business is mushrooming in big cities where there are many boarding houses and rented houses, where renters of boarding or rented houses do not have time or cannot do their own washing and ironing of clothes due to busyness as students and workers. Lemon Fresh Laundry, one of the kilogram laundry in Kisaran. Its strategic location, precisely on Jl. Lkr. Barat 3, Bagan Pete, Kec. Kota Baru, Jambi City, makes many customers visit every day to use Lemon Fresh Laundry services. Until now Lemon Fresh Laundry does not have its own information system and still uses a manual system, this laundry also does not have an accurate database storage system so that all data is still stored in a book. With the use of this manual system, various problems arise such as the difficulty of finding customer data in a book. The purpose of this Web-based cash-in recording system application is to provide professional services to customers and minimize errors that may occur. This Web-based cash recording information system uses ERD and MYSQL flow diagrams for data processing.

Predictors Of Social Networking Sites (SNS) Influence For Restaurant Industry

: Social networking websites serve the purpose of connecting with each other. But nowadays it serves various other uses such as marketing purpose, shopping platform, review engine and many more. The main aim of the present paper is to explore the factors that affect the customers visit towards the restaurant influenced due to reviews mentioned on the social networking websites. Primary data was collected from 332 respondents belonging to the cities such as Mathura, Agra, Firozabad, and Allahabad. Non disguised questionnaire was used for the data collection purpose. Exploratory factor analysis has been applied on the collected data. The results of the study found five factors such as SNS Engagement, Conformity to trend, Social Prestige, Quality Perception, social influence on SNS which are affecting the customer’s views towards restaurant reviews.

Adoption of E-commerce in Bangladesh: Probit Regression and Principal Component Analysis Approach

Web based services have turned into an integral part of peoples’ life. Ease of use and several advantages lead to the popularity of adopting electronic commerce (e-commerce). Though a big number of customers visit and register on the commerce sites daily, the selling rate is low for lack of trust and loyalty. Trust is the main connector of companies and customers. Loyal customers are the important assets for the companies. This study aims at identifying the factors that are associated with the trust and risk perception of the customers on e-commerce. A primary dataset is collected on this occasion. Likert scale type questionnaire is involved in the questionnaire and data reliability is checked through Cronbach's alpha. Probit regression and principal component analysis are used as statistical analysis. The study finds the variables age, internet using purpose, market orientation, and technology as significantly related to trustworthiness of the customers on e-commerce, while the variables experienced using the internet, internet using purpose, and market orientation are potential determinants of risk perception. The study results suggest the e-commerce companies emphasize technologies for keeping accurate information, performing the outmost of the customers’ benefit, and collecting customers’ information. In addition, they should be conscious of the customers’ opinion and pleasant experience, along with maintaining the mentioned delivery time.

The Effect of Bakery Customers Product and Service Quality Factors on Value Perception, Customer Satisfaction and Behavioral Intentions: Focused on Famous Bakery Customers

Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service quality, leading to hotels, restaurants and coffee shops. These studies of service quality include product quality in the service quality dimension. Hotels, restaurants, and coffee shops are provided with intangible services while customers visit and stay, but 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' often stop by to buy products and return home. Therefore, the study on the effect of quality on customer behavior on 'Delicious Restaurants (Mat-zip)' should consider product quality separately. In this study, we want to study how each quality element affects the perceived value and response of customers by separating product quality and service quality. Research design, data, and methodology: This study tested the structural model of how the quality of products and services of famous bakeries affect customers' perceived value and response. As the quality factors, products, tangible services, and employee services were adopted, and perceived values adopted utilitarian and hedonic values, and customer responses adopted customer satisfaction and behavior intention. For this study, 203 survey data with experience using famous bakeries were analyzed using SPSS 22.0 and AMOS 22.0. Result: The research results are as follows. First, product quality positively influenced utilitarian value, hedonic value, and customer satisfaction, tangible service quality positively influenced utilitarian value, and employee service quality positively influenced hedonic value. Second, utilitarian value had a positive effect on behavioral intention, and hedonic value had a positive effect on customer satisfaction. Conclusions: In a famous bakery, it is basic that product quality should be given priority, and for customer satisfaction, employee service quality is half as important. In addition, for Behavior Intension (revisit by the customer), in addition to product quality, the quality of tangible services and employee services should be maintained at a quarter level.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

This research investigates how a shift from traditional loyalty cards to mobile-driven loyalty apps affects consumers’ reward redemption patterns, purchase behaviors, and store-level competition. The findings indicate that loyalty app adoption is associated with increased expenditure and purchase frequency as well as more active point redemption. In a multivendor loyalty program (MVLP) context, the use of loyalty apps is associated with spillover effects in which case customers visit more stores that they had not previously considered and exhibit diminished allegiance to their focal shop after they adopt a loyalty app. Finally, the adoption of loyalty apps is related to deal-prone behaviors because informed consumers tend to selectively purchase highly discounted products. Our findings provide several valuable implications for managers and platform owners who are considering launching mobile loyalty programs (LPs) and participating in an MVLP market. Although the merits of loyalty app adoption are apparent, we caution against potential downsides at individual store levels. Many customers are likely to succumb to deals, selectively purchasing highly discounted products with low margins through loyalty apps. The thrust of LPs should be directed toward fostering a strong connection with a brand, going beyond the promise of deals and promotions.

Utility Customer Care in the Digital Age: Transforming the Customer Experience to Meet Higher Expectations

For most of the twentieth century, electric and gas utilities focused predominantly on the operational aspects of their business. Given their unique position in many states as the sole provider of electric and gas service in their franchise area, very few utilities focused their attention on the customer experience. For their part, customers have been largely disengaged with their utility provider. In 2016, the average utility customer spent a mere eight minutes looking at their utility bill, or 40 seconds a month. Compared to Facebook, where users spend an average of 20 minutes daily looking at the website, and financial institutions, where customers visit their bank's website or applications on average 17 times a month, utility customers are considerably less engaged.