Current Models Of Visual Word Recognition Research Articles

Letter-case information and the identification of brand names.

A central tenet of most current models of visual-word recognition is that lexical units are activated on the basis of case-invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas) or uppercase (e.g., IKEA). This allows us to present the brand names in their standard or non-standard case configuration (e.g., adidas, IKEA vs. ADIDAS, ikea, respectively). We conducted two experiments with a brand-decision task ('is it a brand name?'): a single-presentation experiment and a masked priming experiment. Results in the single-presentation experiment revealed faster identification times of brand names in their standard case configuration than in their non-standard case configuration (i.e., adidas faster than ADIDAS; IKEA faster than ikea). In the masked priming experiment, we found faster identification times of brand names when they were preceded by an identity prime that matched its standard case configuration than when it did not (i.e., faster response times to adidas-adidas than to ADIDAS-adidas). Taken together, the present findings strongly suggest that letter-case information forms part of a brand name's graphemic information, thus posing some limits to current models of visual-word recognition.

Does bold emphasis facilitate the process of visual-word recognition?

The study of the effects of typographical factors on lexical access has been rather neglected in the literature on visual-word recognition. Indeed, current computational models of visual-word recognition employ an unrefined letter feature level in their coding schemes. In a letter recognition experiment, Pelli, Burns, Farell, and Moore-Page (2006), letters in Bookman boldface produced more efficiency (i.e., a higher ratio of thresholds of an ideal observer versus a human observer) than the letters in Bookman regular under visual noise. Here we examined whether the effect of bold emphasis can be generalized to a common visual-word recognition task (lexical decision: "is the item a word?") under standard viewing conditions. Each stimulus was presented either with or without bold emphasis (e.g., actor vs. actor). To help determine the locus of the effect of bold emphasis, word-frequency (low vs. high) was also manipulated. Results revealed that responses to words in boldface were faster than the responses to the words without emphasis -this advantage was restricted to low-frequency words. Thus, typographical features play a non-negligible role during visual-word recognition and, hence, the letter feature level of current models of visual-word recognition should be amended.

Does Viotin Activate Violin More Than Viocin?

The vast majority of neural and computational models of visual-word recognition assume that lexical access is achieved via the activation of abstract letter identities. Thus, a word's overall shape should play no role in this process. In the present lexical decision experiment, we compared word-like pseudowords like viotín (same shape as its base word: violín) vs. viocín (different shape) in mature (college-aged skilled readers), immature (normally reading children), and immature/impaired (young readers with developmental dyslexia) word-recognition systems. Results revealed similar response times (and error rates) to consistent-shape and inconsistent-shape pseudowords for both adult skilled readers and normally reading children - this is consistent with current models of visual-word recognition. In contrast, young readers with developmental dyslexia made significantly more errors to viotín-like pseudowords than to viocín-like pseudowords. Thus, unlike normally reading children, young readers with developmental dyslexia are sensitive to a word's visual cues, presumably because of poor letter representations.

Effects of masked repetition priming and orthographic neighborhood in visual recognition of words.

The role of orthographic neighborhood (neighborhood size and neighborhood frequency) in visual-word recognition was analyzed using the masked repetition-priming paradigm. Specifically, we varied stimulus-onset asynchrony (33, 50, and 67 msec.) and type of prime (identical, unrelated, unprimed) in a lexical decision task. Analyses show additive effects of repetition and stimulus-onset asynchrony. Further, the unrelated condition overestimated the repetition effects relative to an unprimed condition. Facilitatory effects of neighborhood size and inhibitory effects of neighborhood frequency were also found. The results are interpreted in terms of current models of visual-word recognition.