Current Fashion Research Articles

Media Sosial Instagram Influencer Adnan Abdillah sebagai Media Promosi Brand Fashion

This research aims to educate social media users to be positive if used properly and correctly, by following the current fashion developments can produce useful ones, current technology is developing more rapidly can provide information with various purposes such as exchanging information, people are able to interact without the need for face-to-face. Currently, social media is not only exchanging information but can be used as a marketing tool, advertising in social media is widely used today. Because of this, influencers have emerged, namely social media users with a large number of followers or followers, not all can be called influencers, only some people who have uniqueness in creating content or posting unique things, as nowadays most influencers create content using unique and trendy fashion to attract the attention of their followers.

Theory of planned behavior and fast fashion purchasing: an analysis of interaction effects

The fast fashion industry, characterized by its reliance on rapid consumption cycles, and short-lived garment use, has raised major environmental concerns. This industry generates over 92 million tons of waste and consumes 79 trillion liters of water annually, driven by rising consumer demand for fast fashion. As such, there is a pressing need to transition from the current wasteful fast fashion purchasing behavior to more sustainable behavior. Despite extensive research on sustainable purchasing behavior, there is still a gap in our understanding of the predictors of consumers’ sustainable fast fashion purchasing behavior. To address this gap, our study utilized a survey questionnaire to collect data from a convenience sample of 123 South African consumers. We expanded the theory of planned behavior (TPB) by incorporating sustainability awareness as a background factor in the hypothesized theoretical model. We also investigated the relationships among the TPB constructs (attitude, subjective norm, and perceived behavioral control), sustainability awareness, and sustainable fast fashion purchasing behavior. By employing hierarchical regression within the extended TPB framework, we found that perceived behavioral control mediated the relationship between sustainability awareness and sustainable fast fashion purchasing behavior. Further, perceived behavioral control and its interaction with attitude significantly predicted sustainable fast fashion purchasing behavior, while sustainability awareness significantly predicted perceived behavioral control. Notably, our findings reveal that lower perceived behavioral control is associated with a stronger positive relationship between attitude and sustainable fast fashion purchasing behavior. These findings have important implications for theory and practice, and provide suggestions for future research directions.

Perspectives in childhood-onset disabilities: integrating 21st-Century concepts to expand our horizons

Purpose A powerful aphorism states: “If I hadn’t believed it, I wouldn’t have seen it!” This challenging notion reminds us how strongly we are influenced by prevailing ideas, and how we interpret things according to current fashions and teachings. Materials and methods In this paper we present and discuss contemporary perspectives concerning childhood-onset disability and the evolving nature of how people are thinking and acting. We illustrate these ideas by reminding readers of how we have all traditionally been trained and acculturated to think about many dimensions of neurodevelopmental disability (“What?”); reflect on the impact of these ways of thinking in terms of what we have conventionally “seen” and done (“So What?”); and contrast those traditions with contemporary concepts that we believe or know impact the field (“Now What?”). Results Many of the concepts discussed here will be familiar to readers. In taking this analytically critical perspective we aim to illustrate that by weaving these individual threads together we are able to create a coherent fabric that can serve children with childhood-onset NDD, their families, service providers, the community, and policy-makers. We do not purport to offer a comprehensive view of the whole field. Conclusions We encourage readers to consider the integration of these new ways of thinking and acting in our still-evolving field of “childhood-onset disability”.

The Impact of K-pop Merchandise on the Consumer Behavior of University Students in Shanghai

K-pop merchandise, as one of the main trends in current fashion development, is continuously expanding its audience and influence, particularly among teenagers. This paper conducts a comprehensive study on the impact of K-pop merchandise on the consumer behavior of university students in Shanghai through surveys and interviews. It aims to analyze the consumption behaviors and preferences of these students concerning K-pop merchandise, thereby exploring the significant effects of K-pop merchandise on this student group. The study finds that the consumption behavior of Shanghai university students regarding K-pop merchandise has long-term characteristics. Their purchasing decisions are directly influenced by their internal economic levels and indirectly by the external behaviors of fan communities. However, the cognitive and rational levels of university students are also improving, and their consumption behavior towards K-pop merchandise is shifting towards more rational and value-based decision-making. Overall, the influence and reach of K-pop merchandise are growing, and it is expected to have a sustained impact on the consumption behavior of university students in Shanghai in the future.

Penambahan Nilai Estetik pada Produk Selendang Batik Pesisiran dengan Aplikasi Manipulating Fabric

The application of manipulating fabrics to batik can create uniqueness and exclusivity to increase its value. The application of manipulating fabrics on batik can support the development or creation of custom made batik based on creativity to create batik fashion innovation. This can encourage the creation of new product designs to refresh the market. The application of manipulating fabrics to batik provides novelty value because it adds use value to the product. Adding use value to batik products can add to the superiority of the product, namely that apart from being beautiful it also has a certain physical appearance. It is important to develop batik to maintain its sustainability. Batik as a cultural heritage still needs to continue to be developed to be transformed to the younger generation. There are still younger generations who think batik is old fashioned clothing. Batik can be modified to suit current modern fashion trends so that the younger generation is even more enthusiastic about preserving it. One way that can be done is by applying manipulating fabric. The aim of this research is to produce a new product design with the idea of providing additional use value to coastal motif batik products by applying the technique of manipulating fabrics. The method used is qualitative research with a practice-based approach to the creative arts creation process (practice-led research). The result of this research is a batik shawl with fabric manipulation applications in the form of embroidery, slashing and smocking.

Can you be unique by wearing fast fashion? Exploring South African contemporary female consumers’ creative behaviour towards fast fashion uniqueness

Contemporary female consumers manage their appearance through current fashion trends and styles. The desire to be unique drives consumers to develop appearances that are perceived to differentiate them from others. In a world where fast fashion delivers multiple copies of one fashion item, it is difficult to imagine if fast fashion could deliver a unique appearance. Little research has considered the possibility of achieving fast fashion uniqueness. The behaviour of South African female consumers and their desire for fast fashion uniqueness as proposed in the theory of the need for uniqueness has also not been researched. The purpose of this study was to determine the meaning of fast fashion uniqueness and the behaviour related to the dimensions of uniqueness. An exploratory descriptive qualitative study was used to determine the fast fashion unique experiences of female fashion shoppers in South Africa. Thematic analysis of electronic individual interviews revealed the meaning of uniqueness manifested through mechanisms of self-expression and design creativity. Contribution to uniqueness theory is expressed through a socially acceptable appearance typified by creative choice counter-conformity behaviour. Unpopular choice counter-conformity behaviour was expressed through precautionary and guarding behaviour. Avoidance of similarity behaviour resulted in similarity acceptance behaviour characterized by helplessness and acceptance of fast fashion duplication, due to the inability to avoid similarity experienced during fast-fashion retail purchases. Coping strategies and avoidance behaviour tactics were applied to avoid fashion similarities. Fashion creativity serves as the mechanism through which contemporary fast fashion consumers achieve fast fashion appearance uniqueness. Fast fashion retailers in South Africa may need to improvise fashion offerings and give consumers alternative appearances to accommodate the creative uniqueness that female consumers are compelled to apply to achieve fast fashion uniqueness.

Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour

Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchandise plays in the behaviour of impulse buying. A random sample of 436 people was taken from a variety of fashion retail establishments located in shopping malls for this study. The research indicates that customers' impulse buying intentions are influenced by visual merchandising in the form of window displays, in-store form displays, floor merchandising, and promotional signage. The findings of the study also demonstrated that there is a crucial connection between many types of retail merchandising, including window displays, in-store forms, floor merchandising, and promotional signage. This indicates how vital it is for owners of fashion retail stores to provide their clients with the appropriate store environment and formulate plans to better understand their requirements. As a result, it is essential that the visual stimuli and the atmosphere be useful while also being calming.

BUSANA ISLAMI: KESEIMBANGAN ANTARA MODESTISME DAN KREATIVITAS FASHION

Discourses that talk about the concept of ethical dress in Islam have become a crucial part of providing the doctrine of religious values in Islam. Nowadays, in general, Muslim women tend to wear the hijab as a means of fulfilling their obligations, but do not pay attention to and understand the ethics of dressing in Islam itself. Muslim women's fashion faces the challenges of developing fashion trends which continue to develop in this millennial era. The aim of this article is to understand and explain how the adaptation of Muslim fashion is an illustration of the balance of modestism with currently developing fashion trends and creativity. The method used is a qualitative approach using a case method/interview methods and literature studies. Along with Islamic law, the findings of this research show that even though millennial Muslim women already know how to dress according to Islamic rules and recommendations, they are still unable to practice or apply these rules and recommendations. Millennial Muslim women still dress according to environmental trends and do not follow Islamic rules and recommendations. This research allows us to explain modestism in Muslim fashion and how to collaborate Muslim fashion with fashion trends which are currently developing very rapidly. This can be used to measure how well Muslim women understand clothing trends and the balance between modernism and current fashion trends.

Social4Fashion: An intelligent expert system for forecasting fashion trends from social media contents

The fashion field is continually expanding and evolving, and social media play a significant role in shaping current fashion trends through the influence of online personalities, such as influencers. As a result, fashion designers often turn to social media to gain insights into the latest trends and draw inspiration, while in the past they used to physically visit fashion districts. To automate and speed up this process, an expert system is much needed; thus, Social4Fashion has been created, an end-to-end framework that leverages deep learning-based techniques in order to support creatives in their research and decision-making process, with the final goal of analyzing and predicting trends. This system employs several steps, starting with the automatic data collection from Instagram, using hashtags provided by domain experts. Next, retrieved images are filtered to remove non-fashion related pictures, leaving only those pertaining to the fashion area for further processing. Then, to obtain more specific information about the images, the handbags present (if any) are detected and classified, based on their type; finally, dominant colors of the handbags are retrieved through clustering on the images. All the data collected with this system are then stored and analyzed via user-friendly dashboards, created with the objective of highlighting relevant information, in order to perform analysis on current and future fashion trends. Results show the effectiveness of the proposed system, with an accuracy of 97% (95% confidence interval 0.95–1) for the fashion image classification and a mAP of 0.77 (95% confidence interval 0.73–0.82) for the handbag detection, which makes it suitable for fashion domain analysis. Also, as a result of this work, a novel fashion-related dataset has been made available to the research community. This system can greatly improve the way fashion trends are analyzed, and allow for more efficient and effective design processes in the future.

A Case Study on Business Continuity following the Establishment of a Soho Fashion Shopping Mall: Longitudinal Research

This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

Exploring the relationship between color and form in the design of women’s Latin dance costumes

This article delves into the complex world of designing women's Latin dance costumes, highlighting the paramount importance of harmonizing current fashion trends with the essential requirements of comfort, flexibility, and the need to emphasize the dancer's graceful movements. The objective of this study was to create few models of Latin dance costumes. To forecast how the users and viewers would perceive Latin dance outfits, an on-line survey was conducted. A regression model was applied to analyze how color and shape interact in the creation of Latin dance costumes. The article focuses on key aspects of costume design, covering an in-depth study of silhouettes and colors and their perception by viewers. Designers are encouraged to focus their creative efforts on prioritizing the comfort and freedom of movement of the dancers, adapting to ever-evolving societal and cultural changes, and exploring innovative solutions to overcome the challenges and limitations inherent in costume creation. The regression model can be used to predict with enough accuracy users' and viewers' opinions on the use of Latin dance costumes. Embracing these results, designers are ready to produce remarkable, comfortable clothing patterns that authentically capture the splendor and diversity of Latin dance culture.

Study of the role that AI can play in the Sustainable Fashion Business

This study investigates the potential application of artificial intelligence (AI) in the field of sustainable fashion by streamlining the production of clothing and incorporating trend analysis. By researching current fashion trends and consumer preferences to identify the most well-liked apparel patterns and designs, the article seeks to optimise supply and demand while reducing surplus production. Fashion garment production can be optimised to fulfil customer demand while minimising waste and lowering costs by incorporating trend research into the manufacturing process. Companies may now invest in clothing concepts that will sell thanks to AI trend forecasting, which reduces some of the uncertainty and human error that now hinder trend forecasting. The fashion industry is infamous for its detrimental effects on society and the environment, including creation of waste and pollution. While the fashion industry has started to adopt more sustainable practises, AI has the ability to quicken the process by offering creative answers to some of the sector's most pressing problems. The study looks at a number of AI-related case studies in the fashion sector, including the use of predictive analytics to cut waste and streamline supply chains, computer vision to enhance textile recycling, and natural language processing to encourage openness and moral work practises. The paper also examines how AI could revolutionise the fashion business and hasten the shift to a more ethical and sustainable future. The report also highlights the necessity for careful evaluation of these concerns as the fashion industry develops by posing significant ethical and social implications for AI.

Ockham’s Razor: The Application of Parsimonious Medicine in Allergy/Immunology

The spectacular advances of modern medicine have distracted clinicians from applying the age-old principles of thorough history and examination followed by only ordering tests relevant to the patient’s presentation. The most obvious diagnosis is the most likely and should be addressed first. Ockham’s razor, or parsimonious medicine, should be applied because plurality of diagnoses is less likely than a single explanation.Component resolved diagnostics and highly effective biological therapies for allergy/immune mediated diseases have been highly effective when used by specialist allergy services. However, they are accessed too easily and frequently, either before diagnostically appropriate allergy skin testing and challenge have been employed or before the reasons for poor disease control have been investigated. The current fashion to test for vitamin D insufficiency in patients with poorly controlled allergic diseases has rarely achieved benefit but significantly increased costs.There are considerable health/economic benefits from following the proven value of a thorough clinical history, examination, focused allergy/immunology testing and the judicious use of Ockham’s razor.

The Influence of Brand Awareness and Brand Association on the Repurchase Intention of Dr. Martens’s Shoes in Surabaya City

The current fashion industry in the global market is growing rapidly, the footwear industry does not want to be outcompeted. Now, shoes are not only seen in terms of their usefulness, namely as footwear but they have become part of a person’s lifestyle that may be able to reflect their social status and characteristics. Shoes have an important role in terms of dressing, as a support for appearance, and personal identity. According to him, shoes can also improve performance. Purpose: This research aims to determine the effect of the influence of brand awareness and brand association on the repurchase intention of Dr. Martens’s shoes in Surabaya city Patients and methods: The analysis method used is a method test on pls with the results of research that brand awareness and brand association contribute to repurchase intention. Results: The research aims to determine the influence of brand awareness and brand association on the repurchase intention of Dr. Martens shoes in the city of Surabaya. Conclusion: The influence of brand awareness can contribute to the repurchase intention of Dr. Martens’s shoes in Surabaya city; Brand association can contribute to the repurchase intention of Dr. Martens’s shoes in Surabaya city.

Functional attributes of clothing preferences of students in universities in Nigeria: Implications for clothing and textiles education

This study looked at the practical aspects of students’ choices of attire in Nigerian universities. The study determined the drivers of students’ clothing preferences in Nigerian universities, as well as objectively identified the clothes that they favored and evaluated their practical features. This study was led by one hypothesis and three research questions. Southern Nigeria was the study’s focus. The study design was ex post facto, and both qualitative and quantitative methodologies were applied. There were 28,650 students enrolled. Multistage sampling was used to first select three state universities by random sampling technique, a sample size of 585 undergraduates were purposively selected who were between 18 and 30 years of age and among the 200–400-level courses in the universities. To collect the data, an observation checklist and functional attributes of clothing preference questionnaire (FACPQ) were used, reliability coefficient with Kuder–Richardson-20 coefficient was obtained for an overall competent level (OCL) of 0.86. Cronbach’s α coefficient obtained for clothing preference determinants is 0.820 and functional attributes is = 0.85. Percentage, mean, standard deviation (SD), and t-test at 0.05 significance level were used to analyze data. The results showed that the fashion preferences of students included, among other things, leggings, spaghetti tops, slim faded, and torn jeans, hipster (low waist/sagging pants), bum shorts, and miniskirts. The following factors are determined by clothing: Brand, influence from peer groups, current fashion, self-satisfaction, ease of wear, attractive appearance, availability of clothing, and not durability, figure type, wearer’s mood, fit, money available, or comfort. When it comes to comfort, mobility, ease of task performance and activities, protection, and safety, student attire has low functional qualities. The wardrobe choices of undergraduate males and females did not significantly differ from one another. The upshot is that teaching pupils about clothes and textiles will encourage appropriate clothing choices and wearing habits while also aiding in the prevention of indecent attire. As teenagers and young adults, their main concern is keeping up with the times and dressing stylishly to satisfy peer pressure and standards. It was suggested that colleges set a clothing code to help students control their wardrobe, provide workshops and seminars on good fashion once new students are admitted, and punish those who do not follow the rules.

Overview: Impact of media exploring current apparel fashion sense in college girls

Overview: Impact of media exploring current apparel fashion sense in college girls

Moda novog veka - savremena moda ili izraz društvenog stanja i odeće za uspeh

In today's digitalized society, fashion is a phenomenon that affects all social subjects, consciously or unconsciously, as an informant of their cultural, social, economic, philosophical, spiritual, and even modern metaphysical changes and understandings. Clothing is one of the first and primary markers that provide information to the environment about an individual's national and class affiliation, wealth, and age, and over time information about the extent of the messages to be sent to others through color, the quality of the fabric, the decoration in the costume, the presence (or absence) of details - fashion elements that are as complex as the structure of society itself. Why is fashion used to achieve career (and even personal) influence and success? In contrast to the traditional capitalist fashion system, in which the elite (wealthy class) corresponded directly to the current fashion trends and consciously imposed them on the lower social classes, today's fashion can be identified as the individual's striving to assert his "self" and to be distinguished by its exterior, by the choice of clothes, through which he demonstrates a certain social position. At the same time, through it he expresses his individuality, one that defies the conformism of the upper classes, eager for rivalry imposed by the strong competition, which grows into a struggle for social superiority and continuous metamorphoses. From a psychological point of view, it hints at a person with increased aspirations and a strong desire for social acceptability in a certain social circle, gaining affection, friends, a desire for professional success and achieving established non-verbal communication and a strong (and above all verified) impression on others.

패션마케팅 분야의 연구동향 분석

Objectives This study aims to identify changes in fashion marketing research and suggest a direction to move forward by analyzing the current status of fashion marketing research by academic journal overall.
 Methods This study focuses on research related to fashion marketing among 6,452 papers published in a total of seven academic journals in the field of textiles and clothing from 2010 to 2022. The contents of study are analyzed based on the ratio published in related papers by textiles and clothing related academic journals, trends and ratios by academic journals according to research topics, comparison of research methodologies, and gender ratio of the study subjects.
 Results The important points in this study are as follows. First, current fashion marketing related research is expanding its scope to various journals dealing with convergence studies as well as textile and clothing related journals. In addition, since various studies are being conducted in the category of fashion marketing, it seems necessary to consider to what extent fashion marketing should be categorized in terms of the perspective and area of research.
 Conclusions This study analyzed the current status of fashion marketing research by academic journal, resulting in meaningful findings that suggest the direction not only of future research but also of the fashion industry. There is a limit to expanding and interpreting the research results of an integrated analysis of seven academic journals to the entire research of marketing studies. There have been no studies that have conducted an integrated analysis of a number of journals with regard to fashion marketing topics; in this respect, this study is very meaningful. Fashion marketing is a latecomer among textiles and clothing, and its history is shorter than other fields. However, as shown in this study, the pace of academic change is becoming more mature. Therefore, future oriented in-depth fashion marketing research focusing on the current fashion industry structure is continuously needed.

Internationalization as a change of the company's socio-economic environment

Abstract Globalization of an enterprise is a multi-threaded and complex phenomenon, which is why there are many definitions of this concept. Most authors use it to refer to three elements: worldwide reach; worldwide homogeneity; global integration - a category of dependence and tightening international connections, means an enterprise that clearly feels the effects of events taking place in other countries, as opposed to the local market, where the foreign situation has a negligible impact on the price level, competition dynamics, demand and current fashions. Internationalization and globalization require companies to use different strategies, which depend on the company's structure, form of business, and geographical structure. However, it seems that these processes encourage enterprises to choose an operating strategy based more often on mergers, acquisitions and building strategic alliances with competitors, i.e. choosing an external path of growth and development.

Research on Enterprise Development and Brand Marketing of European Denim Brands - Taking Diesel as an Example

Jeans originated in the western United States in the 19th century and were overalls for farmers and workers in the western United States at that time. Jeans became popular and popular among young people in the early 20th century and became a fashion trend. The Italian denim fashion brand Diesel is best known and most iconic for its jeans. Diesel was once a denim leader, known for its bold and creative denim designs, gaining a global following. Diesel's brand positioning has been at a high level from the beginning, and it is often associated with well-known brands to enhance brand value and awareness. Now that the Y2K aesthetic is making a comeback, Diesel is quickly re-entering the industry conversation by capitalizing on current fashion trends and establishing a strong street style among world-famous stars and influencers with a huge social media presence. However, Diesel lacks brand recognition, and the brand needs to be upgraded. In contrast to Balenciaga, which has a similar style but has already joined the ranks of luxury goods, the main reason for Diesel's failure to enter the ranks of luxury goods is that the brand does not have enough historical depth and does not bring enough influence to the fashion world.