Cultural Value Orientations Research Articles

The Role Mechanism of Social Preferences and Price Advantage in the Market Economy

In today's market economy environment, social preferences and price advantage, as two core driving forces, directly influence market operation and development trajectories. As consumer demand becomes increasingly diversified, social preferences intuitively reflect deep-seated cultural identity and value orientations, even guiding market trends. Price advantage, as the cornerstone of market competition, also impacts corporate production and development. These two elements intertwine: social preferences infuse emotional and cultural content into pricing strategies, while price advantage becomes an effective means to satisfy social preferences and achieve market penetration. A deep understanding and skillful application of these mechanisms are crucial for companies to navigate the complex and ever-changing market environment and achieve sustainable development.

УДОСКОНАЛЕННЯ КУЛЬТУРНО-ЕТИЧНИХ ЗАСАД УПРАВЛІНСЬКИХ ВІДНОСИН У ПУБЛІЧНОМУ УПРАВЛІННІ

The article reveals the basics of the cultural and ethical foundations of managerial relations in public administration, describes the culture of managerial relations in the public administration system elucidates the basic foundations of the ethical foundations of managerial relations in the public administration system. It is noted that the European integration progress of Ukraine requires the formation of a new generation of employees who would act in accordance with European standards of management, moral and ethical norms of European society, correspond to modern trends in the political, economic arena, social realities and be able to observe a fundamentally new order of organizational and management interactions. The specifics of compliance with ethical and moral principles and the main components of the management culture of civil servants are determined: ethical beliefs, moral qualities (sense of responsibility, conscience, uncompromisingness), moral habits, abilities and actions, etc. The general characteristics of the culture of the social environment in which the personality of the civil servant is formed and the culture of the society in which his official activity is carried out are revealed, which determine the content of value orientation in the process of performing professional duties and general moral guidelines. It has been established that the key point for building professional ethics is awareness of the purpose of the profession in society, the social functions that professionals must perform – awareness of the mission of the profession. Such a mission for civil servants is the principle of service to the people – the semantic core around which the system of cultural and ethical professional value orientations of public managers should be built. Directions for improving the cultural and ethical foundations of managerial relations in public administration at the organizational and personal levels are proposed.

Board Gender Diversity and CSR Performance: Do Societal Harmony/Mastery Orientation and Cultural Tightness‐Looseness Matter?

AbstractThe purpose of this study is two‐fold: (1) to investigate the moderating effect of the cultural value orientation of harmony/mastery on the relationship between board gender diversity (BGD) and corporate social responsibility (CSR) performance; and (2) to examine further whether cultural tightness amplifies the moderating effect of harmony/mastery orientation. Using a sample of 5135 firms across 25 countries during the period 2002–2021, our interaction model run with panel regression showed that the association between BGD and CSR performance is positively (negatively) moderated by harmony (mastery) orientation. Moreover, our test of a three‐way interaction among BGD, harmony (mastery), and cultural tightness–looseness on CSR performance revealed that the moderating effect of harmony (mastery) orientation is amplified when cultural tightness increases. The findings suggest that harmony/mastery orientation matters more for the effects of BGD on firm CSR performance under tight cultural conditions. We discuss the theoretical and practical implications of the study.

Toward Cultural Scripts of Trauma Sequelae

The concept of cultural scripts has proven to be very useful for describing depression-like psychological complaints in different cultural regions of the world. The article presents the galaxy model and its implementation in the model of cultural scripts theoretically for the first time and connects these with cultural psychological value research. A new, extensive series of research projects aims to investigate post-trauma -related psychological complaints in various regions of the world. The work in two countries/regions began with focus groups in which elements of cultural scripts were collected by traumatized clients and/or by (therapeutic) experts. For this purpose, a theory-based framework of possible post-traumatic script elements was provided. In Switzerland, focus groups were conducted with patients and experts. Focus groups were conducted with genocide survivors and other trauma victims in Rwanda and three East African countries. The evaluation was semi-quantitative. In Switzerland, around 50 symptoms and changes were mentioned as script elements (e. g. still having to function). Approximately 100 symptoms and changes were mentioned as script elements in East Africa (e. g. loss of dignity). The first temporal connections (i. e. strong scripts) were found for the Swiss scripts (e. g. self-devaluation - urge to function). In the East African study, cultural value orientations underlying the script groupings were also assessed (e. g. community reputation). The illustrative results presented here demonstrate the galaxy model and the suitability of the cultural script concept for recording the effects of trauma. There are differences and similarities in the two world regions examined so far. Further steps at the two study sites will be the temporal connections and the relationships to value orientations. The studies will be started at the other study sites in the following years.

Barrier analysis to improve big data analytics capability of the maritime industry: A mixed-method approach

The maritime industry is facing increasing challenges due to decarbonization requirements, trade disruptions, and geoeconomic fragmentation, such as International Maritime Organization (IMO) sets out clear framework to reach net zero emissions by 2050, Russia-Ukraine war disrupted maritime activities in the Black and Azov seas, and increased trade tensions between the United States and China. To enhance their sustainability, operational efficiency, and competitiveness, maritime organizations are therefore very keen to build big data analytics capability (BDAC). However, various barriers, mean that only a handful are able to do so. We adopt a mixed-method approach to analyze these barriers. Thematic analysis is used to identify five categories of barriers and 16 individual barriers based on empirical data collected from 26 maritime organizations. These are then prioritized using the analytic hierarchy process (AHP), followed by total interpretive structural modelling (TISM) to understand their interrelationships. Finally, cross-impact matrix multiplications applied to classification (MICMAC) is employed to differentiate the role of each barrier based on its driving and dependence power. This paper makes several theoretical contributions. First, China's hierarchical cultural value orientation encourages competition and obedience to rules, resulting in unwillingness to share knowledge, lack of coordination, and lack of error correction mechanisms. These cultural barriers hinder BDAC development. Second, organizational learning category barriers are found to be the most important in impeding BDAC development. This study also raises practitioners' awareness of the need to tackle cultural and organizational learning barriers.

Comparison of Cultural Value Orientations in Images of Nyuwa and Athena

Born in the fertile imagination of primitive people, mythologies are the epitome of different cultures and societies, implying value orientations and national spirit of each nation. Even after thousands of years, these old stories still have a profound influence on later generations. Therefore, this article selects Nyuwa and Athena, two of the most classic female characters in myth, to discover cultural value orientations in Chinese and Greek mythologies. Through this study, value orientations differences between East and West are embodied in human nature, relationship to natural world, and social relations.

Sistem Pertanian Masyarakat Wewengkon Adat Kesepuhan Citorek Tahun 1990–2021

This study aims to determine the Community Agricultural System of Wewengkon Adat Kesepuhan Citorek in 1990–2021. This research method is the historical method, including; heuristic stage, source criticism, interpretation, and historiography. The research analysis uses the moral economic theory of farmers by Scott, the theory of rational farmers by Samuel L. Popkin and the theory of cultural value orientation by Kluckhohn. The results of this study show that the Citorek Kesepuhan Customary Wewengkon is located at an altitude of 500-1050 meters above sea level, a mountain which includes the Mount Halimun Salak National Park (TNGHS). There are two main rivers (Citorek River and Cimadur River) to support farming. The life of the Wewengkon Adat Kesepuhan Citorek community in 1990–2021 in implementing the agricultural system shows two characters, firstly the morale of the farmer's economy is subsistence by complying with various agricultural regulations or prohibitions (start of farming time, holidays farming, use of rice types, and tabernacles) secondly has the character of rational farmers who are open to the use of agricultural technology such as rice field plowing tools (tractors), rice grinding machines, fertilizers (urea and bungkil) and weed killer. Local traditions of the Wewengkon community's Wewengkon Adat Kesepuhan Citorek community traditions such as salametan, nabeh goong gede, ngarengkong and seren tahun have (1) cultural values, namely deliberation, religion and obedience (2) meanings, namely the relationship between humans and humans, nature, time, creation, and with himself.

“Here” Collaborative Governance: Tourism Development Model of the Baduy Indigenous People in Indonesia

Background: Several studies examine the development of indigenous cultural tourism. The number of tourists who visit every year makes the Baduy indigenous people experience cultural degradation. This research topic is important for the sustainability of the culture of indigenous peoples. Therefore, the purpose of this study is to analyze the orientation of the cultural values of the Baduy people and reconstruct the collaborative governance model based on the cultural values of the indigenous peoples. Collaborative governance in the development of indigenous peoples' tourism cannot be separated from the dimensions of cultural values. Method: Research informants consist of village heads (Jaro pamarentah), traditional leaders (Jaro tangtu), Baduy indigenous people, and all stakeholders involved including government, private sector, academics, community organizations, and mass media. The research uses a qualitative approach whose data is processed using Atlas.ti software version 9. Results: The cultural value orientation of the Baduy indigenous people is oriented towards nature conservation, preparing for future life, not discriminating against social class, and living together. All results of the orientation of cultural values are identified into several dimensions of cultural values, namely, Harmony (H), Egalitarianism (E), Readiness (R), and Embeddedness (E) or researchers call it cultural values "HERE" which is then used to reconstruct the collaborative governance model. Conclusion: This study contributes to the development of indigenous peoples' tourism through collaborative governance efforts based on HERE cultural values.

Western and non-western leadership styles and employee wellbeing: a case of a high-power distance context.

The study combines an emic and etic perspective to test the relationships between three different (Western and non-Western) leadership styles, that is, transformational, authoritarian, and benevolent paternalistic, and follower emotional exhaustion in a high-power distance context of Russia. It employs hierarchical linear modeling (HLM) to analyse a sample of 403 followers to middle-level managers in Russian organizations. The analysis finds only transformational leadership to be generally negatively associated with emotional exhaustion. However, under conditions of high individual-level power distance orientation among followers, this association diminishes whereas that of authoritarian leadership and exhaustion increases. Benevolent paternalistic leadership is unrelated to emotional exhaustion. The study extends research on the relative importance of Western and non-Western leadership behaviors for employee wellbeing in high-power distance contexts and on how this importance differs across followers, thus highlighting the role of follower expectations in determining the effectiveness of leadership. It points toward the need for future research to simultaneously test the contingencies and relative importance of paternalistic, authoritarian, transformational, as well as other leadership styles in various cultures as well as to continue exploring the moderating influence of various cultural value orientations on these leadership styles' follower effects.

SOCIAL FORESTRY ENCOURAGE ECO-CONSERVATION, CULTURAL IMPORTANCE AND TRADITION FOR TRIBAL UPSHOT

Indian forest and forestry was enhanced with various new steps. Community development, forest regenerations, forest management ushers a new way of live and livelihood sustenance. Forest was first priority for the socioeconomic pursuit to maintain economic upliftment for the people at large. India is a multi-ethnic society where people practices their traditional wellbeing with eco-conservation which encourage cultural importance. Social forestry encourages the management of forests for the benefits of local people. It emphasises on various aspects of which very few are- forest management, forest protection, and afforestation of deforested lands with the objective of improving the rural, environmental, and social development along with community protection. Every species of the forest bears a traditional approach with cultural values. Human existence could have been impossible if the forest was denuded. Environmental conservation is need to overcome the battle of global warming, climate change, loss of medicinal value of the natural species. It's a practice that paves the way for protection, conservation, manage the natural resources to encourage personages in adherence with social sway.The present investigation was peered into the Khagra Beat, Hijli Range of Kharagpur Forest Division with the involvement of people surrounded by way of social forestry explorations, plantation of Sal Trees to protect environment with traditional engagement of the local people which enhance cultural value orientations, encourage involvement of personages to adhere social see-saw.

Influence of Chinese cultural values on consumer decision-making: A PRISMA-based systematic review

Employing the preferred reporting items for systematic reviews and meta-analyses (PRISMA) methodology, this study provides an incisive exploration into the nexus between traditional Chinese cultural values and their impact on consumer decision-making processes. The central objective was to ascertain the degree to which these ingrained cultural values shape purchasing behaviors. Our systematic review discerns a pronounced effect of these cultural tenets on consumer choices within the Chinese market. It reveals that the purchasing decisions of Chinese consumers are inextricably linked to specific cultural value orientations. For enterprises seeking to penetrate or thrive in this market, a nuanced comprehension of these cultural dimensions is imperative for crafting successful marketing strategies and customer engagement approaches. The findings of this research are instrumental in offering crucial insights for aligning business strategies with the unique preferences and behavioral patterns of Chinese consumers.

INTENTION TO USE WEARABLE ROBOTS FOR INDEPENDENT LIVING : THE ROLE OF CULTURE AND PERSUASIVE HEALTH COMMUNICATION

Abstract Soft wearable robots are emerging assistive technologies that can prolong independent living among older adults experiencing progressive muscle loss, such as sarcopenia. In order to fulfil the wish of aging-in-place and relieve caregiver burden, it is essential to increase wearable robots acceptance through persuasive health communication strategies. This study draws on the integration of the senior technology acceptance model, health communication, and cultural value orientation to predict the intention to use wearable robots among older adults. A 2 (message framing: gain- versus loss-framed) x 2 (temporal framing: distal- versus proximal-framed) randomized experiment was conducted with 154 older adults aged 50 to 74 years, using a self-administered cross-sectional from December 2022 to March 2023 in Hong Kong. A hierarchical multiple regression analysis was conducted with six blocks of variables. Demographic variables including age, gender, and sarcopenia potential were not significantly associated with intention to use. Horizontal individualism is significantly associated with intention to use (p=.011). Also, horizontal collectivism is significantly associated with intention to use (p=.018). Vertical collectivism interacts with persuasive health communication to predict intention to use among older adults (p=.041). The final model (F(12,141) = 3.699, p<.001, R2=.24) which included cultural value orientations showed significant improvement from the first model which only included age and gender. Overall, the final model accounted for 23.9% of the variance. This study is the first to predict the intention to use wearable robots among older adults and provide valuable insights on future policy development to promote aging-in-place, with the aid of wearable robots.

Cultural Value Orientation And Self-Efficacy Of Secondary School Students In Southern Education Zone Of Cross River State, Nigeria

The main purpose of the study was to find out if cultural value orientation have any influence on self-efficacy with reference to social self-efficacy, academic self-efficacy, language self-efficacy and moral self-efficacy. Literature review was done according to the variables under study. The ex-post facto design was adopted for the study. A sample of 1,586 students was randomly selected from the public secondary schools in Cross River State for the study. A questionnaire titled “Cultural Value Orientation and Self-Efficacy (CVOSEQ) was the instrument used for data collection. The face validity of the instrument was determined by three other research experts educational psychology and measurement and evaluation from the department of Educational Foundations, University of Calabar while the reliability of the instrument was determined using Cronbach Alpha reliability method. The data collected were analyzed using One-way Analysis of Variance tested at .05 level of significance. The result of the analysis revealed that cultural value orientation has a significant influence on social self-efficacy, academic self-efficacy, language self-efficacy, moral self-efficacy and overall self-efficacy. Based on the findings of this study, it was recommended among others that parents should educate the children about their cultural heritage. They should be encouraged to communicate in their local language, dress in their cultural outfits and take part in cultural activities. The school should lay emphasis on promotion of cultural heritage and values so that the child can have an understanding of his origin.
 
 

Cultural value orientation and attitudes toward workplace gender equity across generations: Insights from Delhi and National Capital region, India

The present research aims to explore the role of Hofstede’s cultural values and conformity in shaping people’s attitudes toward workplace gender equity (WGE). Furthermore, it explores the mediating role of conformity between cultural values and WGE using the Hayes Process Macro. Results reveal that both cultural values and conformity significantly predict employees’ preference for gender equity, and conformity significantly mediates the relationship between ones’ cultural orientation and their attitudes toward gender parity. Furthermore, gender, sector, and generation-based comparisons on the aforementioned variables indicate significant differences. The study has important implications as it proffers a theoretical model that explains the various contextual factors responsible for employees’ gender-related attitudes.

Leader-member exchange and organizational citizenship behaviour: The moderator effects of subordinates’ horizontal collectivism orientation and team-member exchange

Past research has not clearly explained why the quality of leader-member exchange (LMX) is weakly related to organizational citizenship behaviour (OCB) in non-Western cultures. Hence, this study explores subordinates’ cultural value orientation and team member exchange (TMX) as boundary conditions of the effects of LMX on citizenship behaviour directed at individual organizational members (OCBI) and citizenship behaviour directed at the organization as a whole (OCBO). The research hypotheses were tested using a sample of 392 supervisor-subordinate dyads from organizations across different sectors in Ghana. The results support our theorizing that horizontal collectivism and TMX strengthen the relationship between LMX and OCBI such that the relationship is stronger for horizontal collectivists and under a high TMX context. However, the results did not support the hypothesized moderator effects of horizontal collectivism and TMX on the LMX-OCBO relationship. The theoretical contributions, managerial implications and avenues for further research are discussed.

The migration state of the working population in ukraine during the conditions of war

The article aims to study the modern features of the migration of the working population in Ukraine, which are caused by the war and crisis phenomena in the economy. The following main tasks were solved to achieve the goal: the theoretical aspects of labor migration were investigated; the state of migration of the able-bodied part of the population in Ukraine in modern crisis conditions was outlined and analyzed. Approaches to understanding the essence of the definition of "migration of the population", the identification and grouping of factors that influence the processes of migration, as well as the analysis of the processes of migration of the working population in Ukraine caused by the military aggression of the Russian Federation, were studied. The work defines the main essential features of population migration, namely objectivity, systematicity, voluntariness, or compulsion (depending on the factors that provoke it) and focuses on realizing individual interests. The factors that provoke migration processes are identified and grouped into classification groups, namely political (political situation, martial law), economic (living standard and material capabilities of the population, level of employment and unemployment), social (social status of the individual, quality of life, possibility of self-realization ), cultural (lifestyle, motivational and value orientations, stereotypes) and environmental (favorable or unfavorable natural conditions, environmental disasters). It has been proven that migration processes in Ukraine, which until 2022 were caused primarily by economic reasons, the desire of Ukrainians to improve their financial situation significantly increased after the full-scale invasion of Russia, and the main reason for emigration was the need for security. An analysis of the state of population migration in Ukraine during the war was carried out, as a result of which the following conclusions were drawn: uneven distribution of refugees by recipient countries (the leading positions in European countries are occupied by Poland and Germany); by sex and age structure, the majority of Ukrainian refugees are women of working age with higher education (47%; most aged 35-64) and their children; an increase in the specific weight of men in 2023, compared to 2022. It has been proven that an increase in the period of stay abroad increases the danger of a significant loss of the workforce, which requires decisive measures for the return of Ukrainian refugees. Key words: migration, working population, recipient country, forced migration, factors of migration.

The use of dramatization technology for the development of students' value orientations

The paper is devoted to the application of dramatization technology in foreign language teaching in order to develop general cultural, spiritual and moral value orientations among students. The purpose of this study was to prove the effectiveness of the use of dramatization technology as a means of developing students' value orientations in the process of learning a foreign language. To study the methods of this pedagogical technology, a review and analysis of psychological, pedagogical and methodological literature was conducted followed by a brief survey among foreign language teachers and students of the Theater Faculty of the Samara Institute of Culture. The results of the survey were used to clarify the most significant cultural values among the interviewees, as well as to determine the interest of the Theater Faculty students in the use of dramatization techniques during the study of a foreign language. To confirm the hypothesis and further practical implementation of the conclusions, a theatrical project "Gallop across Europe. From Aeschylus to Brecht", which involved the 2 year students of the Theater Faculty, was staged. The material for the dramatic production was excerpts from five works of classical foreign literature, which most fully reflected the purpose of the study. It was concluded that the didactic potential of dramatization technology is not limited exclusively to the development of language skills, but can be effectively used for formation of students' value orientations.

The Influence of Entrepreneurs’ Culture and Ethnicity on Firms’ Degree of Hybridity

Hybrid businesses that combine profit and social objectives at their core play an important role in their communities. In this article, we use insights from paradox theory to examine the influence of entrepreneurs’ cultural value orientations and ethnicity on distinct forms of hybrid businesses. We use a unique random sample of international small- and medium-sized privately owned businesses in Canada. After controlling for alternative explanations and using propensity scores to match the samples of Indigenous and non-Indigenous entrepreneurs, we consistently find that entrepreneurs’ self-expression values and Indigenous ethnicity are positively associated with a higher degree of hybridity in the businesses they start. Our findings contribute to the conversations on the micro-foundations of organizational paradox and to the literature on the factors that influence different hybrid organizational forms. Besides, our findings also add to the literature that examines hybridity in the context of internationalized businesses. The rationality and culture of the entrepreneur affect organizational paradox. Entrepreneurs with self-expressive values and identified with an Indigenous ethnicity have higher proclivities to form ideal hybrids and embrace paradoxical organizational forms.

Sisyphus and Wu Gang─Probing into Humanity and Divinity in Ancient Greece and China’s Legends

This article starts with "Sisyphus" and "Wu Gang" in Greek Roman mythology and Chinese mythology, and analyzes the humanistic deity in the two traditional cultures. Firstly, a brief introduction and comparison were made between the two legends, showcasing the different characteristics of humanistic divinity. Among them, Greek mythology emphasizes the value of human beings, while Chinese divinity emphasizes the harmonious coexistence and moral nature of human beings and nature. People's attention and belief in the two gods also reflect two different value orientations. Finally, this paper makes a cross-cultural analysis of the humanistic deities of the two traditional cultures, points out the different value orientations of collectivism in Chinese traditional culture and Humanism in Greek and Roman culture, and emphasizes the importance and value of both in world culture. This article is an in-depth analysis of the differences between Western and Eastern culture, which will help deepen the cultural differences and value orientations of the two traditional cultures.

Effects of protection motivation and travel anxiety on staycation intention: a cross-country examination

ABSTRACT Staycation became an alternative tourism form in the history after the global financial crisis in 2008/2009. Given the impact of the COVID-19 pandemic and the possible economic downturn after the pandemic, staycation becomes important to individual wellbeing and the tourism industry’s sustainable development in the post-COVID era. In this study, we applied protection motivation theory and stimulus-organism-response (SOR) framework to develop and empirically test a theoretical model examining the relationships between protection motivation/travel anxiety and staycation intention in the COVID-19 context. A cross-country survey design was applied to collect data from Australia and China. PLS-SEM analyses revealed that perceived pandemic severity, pandemic response efficacy, and pandemic self-efficacy significantly predicted protection motivation across the two country samples; perceived pandemic severity and perceived pandemic susceptibility positively contributed to travel anxiety. For Australian respondents, travel anxiety predicted staycation intention, whilst for Chinese respondents, protection motivation predicted staycation intention. Post-hoc moderation analysis identified that collectivism (individualism), as a cultural value orientation, moderated the effect of travel anxiety on staycation intention among Australian respondents. This study contributes to the understanding of staycation intention from a protection motivation perspective and enriches the emerging literature on staycation in the field of tourism.