Cultural Adaptation Strategies Research Articles

Cross-Cultural Communication Strategies of the Thai Advertising Industry and Their Implications for the International Communication of Chinese Advertising

Based on the theory of cultural adaptation, this paper explores the cross-cultural communication strategies and successes of Thailand’s advertising industry, analyzing their implications for China’s international advertising efforts. Through case studies and empirical analysis, the paper identifies key cross-cultural strategies in Thailand’s advertising industry, such as language adaptation, symbol interpretation, and cultural element integration, which effectively enhance advertising impact and audience acceptance. The study suggests that China’s advertising industry should draw from Thailand’s successes by aligning with target market cultural characteristics while maintaining Chinese cultural identity, achieving a balance of localization and internationalization. The paper also provides specific strategies for China’s advertising industry to enhance its cultural adaptation capabilities, addressing the challenges posed by globalization. The research aims to offer theoretical support and practical guidance for cultural adaptation strategies in China’s international advertising.

Cultural adaptation and integration of Indonesian peacekeepers in Lebanon

This research aims to explore the cultural adaptation and integration of Indonesian peacekeeping personnel in Lebanon in the framework of the United Nations Interim Force in Lebanon (UNIFIL) mission. This study uses a qualitative approach with in-depth interviews and participatory observation as the main method of data collection. The results show that despite the challenges in cultural adaptation, Indonesian peacekeepers are able to adapt through effective cultural adaptation strategies. In addition, interpersonal relationships with local communities as well as cooperation with multinational forces play an important role in their integration process. This research provides in-depth insights into the dynamics of cultural adaptation in the context of international peacekeeping operations and provides recommendations to improve the effectiveness of future peacekeeping missions.

Translation of Social Media Posts: Saudi Football Clubs Social Media Posts as Case Study

This study examines the translation strategies employed by Saudi football clubs Al Hilal and Al Nassr on their Arabic and English X accounts. Using a mixed-methods approach combining quantitative content analysis and qualitative discourse analysis, the research analyzed tweets over a 6-month period to evaluate translation accuracy, cultural adaptations, and engagement metrics. Findings revealed that both clubs predominantly use literal translation, but also employ cultural adaptation, paraphrasing, omission and addition strategies. Al Hilal's translations were found to be slightly more accurate than Al Nassr's. Culturally adapted posts generally received higher engagement from international audiences. The study identified challenges in translating sports-specific terminology and cultural references. While the clubs showed similar overall translation approaches, differences emerged in their handling of culturally-specific content. The research provides insights into effective bilingual social media strategies for football clubs seeking to expand their global reach, highlighting the importance of balancing linguistic accuracy with cultural sensitivity in sports communication.

Bibliometric Exploration of the Role of Cultural Adaptation in Global Marketing Success

This study presents a comprehensive bibliometric analysis of cultural adaptation in global marketing, highlighting key thematic clusters, research trends, potential research topics, and patterns in author collaboration. The analysis identifies significant focus areas, including cultural adaptation, marketing strategy, local adaptation, performance outcomes, and intervention and translation. The research trends reveal a shift from foundational studies on consumer behavior and standardization towards more practical investigations into the implementation and impact of cultural adaptation strategies. Potential research topics are proposed, such as consumer-centric adaptation, balancing standardization and adaptation, organizational capabilities for adaptation, the impact of cross-cultural training, export performance, and the integration of digital and social media. The author collaboration network shows distinct clusters with limited cross-collaboration, suggesting opportunities for more interdisciplinary research. This study provides a detailed overview of the current research landscape and highlights areas for future investigation to enhance the understanding and practice of cultural adaptation in global marketing.

Research on the Current Situation of Community Football Development and Countermeasures in the Context of Healthy China

Starting from the background of the Healthy China Strategy, this article systematically discusses the current development of community football in promoting the national health strategy. The article first identifies the main problems in the development of community football, including differences in policy delivery and implementation, imbalances in infrastructure and public resources, and bottlenecks in community cultural integration and football popularisation. In response to these problems, the article proposes specific countermeasures, such as strengthening policy synergy and local implementation strength, balancing resource allocation and facility popularisation, and adopting cultural adaptation strategies to promote broad community participation. Through empirical research and theoretical analyses, the article highlights the importance of community football as part of the Healthy China strategy to enhance public health, strengthen community cohesion and promote social harmony. Through the effective implementation of the above countermeasures, not only can the success rate and participation of community football programmes be increased, but also provide a solid foundation for the achievement of broader social health goals, aiming to provide practical references and suggestions for policy makers and community managers to promote the healthy and sustainable development of community football.

Language and Intercultural Communication: Belgian Business Owner with Indonesian Workers in Murianto Workshop, Jepara, Central Java

This study explores the dynamics of intercultural communication between Niels Evens, a Belgian business owner, and his Indonesian workers in the Murianto Workshop in Jepara, Central Java. Drawing upon the Communication Accommodation Theory (CAT) by Giles and Coupland and the Conversational Constraints Theory (CCT) by Kim, the study discusses the interplay of cultural adaptation and communication strategies. The objectives of this study are to understand the implementation of CAT and CCT by the owner and the workers of Murianto Workshop in Jepara, Central Java, and also to identify the constraints during the communication between the owner and the workers of Murianto Workshop. The data for this research was gathered through a semi-structured interview conducted with Niels Evens and presented descriptively.The finding shows that Niels Evens’ effort to adapt and understand the local culture can be called convergence from the Communication Accommodation Theory. Although many of his actions reflect collectivist tendencies, he establishes boundaries with his workers to maintain a professional work environment. From the Conversational Constraints Theory, it can be concluded that the constraints faced by Niels Evens are about clarity and effectiveness concerns. The constraints he faced are related to the change of communication strategy from a direct to an indirect approach, which is also his constraint in adapting to the local culture.

The Prolonged Path of Indigenization: A Study on German Protestant Missionary Ernst Faber’s Chinese Literary Works

Ernst Faber’s 34 years of literary missionary works reveal his commitment to refining his approach to indigenizing Christianity in China. Employing three linguistic and cultural adaptation strategies—translation and commentary of the Bible, examination and analysis of missionary practical outcomes in Western society, and the revision and reinterpretation of Chinese classics incorporating Christian insights—Faber adapted his methods gradually into China’s specific conditions, indicating a prolonged path of indigenization. Despite expressing appreciation for Chinese culture, a critical examination reveals the preservation of his cultural biases and an unwavering commitment to Christianity as a means of purifying and enriching the spirit of the Chinese people. Rooted in the political context of his time and confidence in European historical world missions, Faber’s indigenization strategy in his Chinese literary works represents an interplay of cultural adaptation and resistance.

Influence of Cultural Differences on Global PR Campaigns

Purpose: The aim of this study was to investigate how these cultural differences influence the strategies, messages, and implementation of global PR campaigns.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to cultural differences on global PR campaigns. Preliminary empirical review revealed that cultural sensitivity and adaptation are crucial for crafting effective PR strategies across diverse audiences worldwide. By analyzing various cultural dimensions, communication styles, and adaptation strategies, the study revealed the necessity of tailoring campaigns to meet the unique cultural preferences and values of target audiences. Furthermore, it highlighted the importance of cultural intelligence among PR practitioners in navigating global communication challenges successfully. The findings underscored the need for ongoing research, audience analysis, and training initiatives to inform and enhance PR campaign strategies. Overall, the study emphasized that embracing cultural diversity is essential for achieving communication objectives and positioning brands as credible and relatable in the global marketplace.
 Unique Contribution to Theory, Practice and Policy: The Hofstede's Cultural Dimensions theory, Hall's High-Context vs. Low-Context Communication and Trompenaars and Hampden-Turner's Cultural Dimensions may be used to anchor future studies on cultural differences on global PR campaigns. The study provided valuable recommendations that contributed to theory, practice, and policy in the field of public relations. It suggested integrating cultural dimensions theories into PR campaign development, emphasizing the importance of conducting thorough cultural analyses and audience research, and promoting cross-cultural communication skills among PR professionals. These recommendations enhanced our understanding of the complex interplay between culture and PR practices, empowered PR practitioners to navigate cultural differences effectively, and informed policy development to foster a more ethical and inclusive PR industry globally.

Cultural shocks: understanding the impact on international students' academic journey at Yogyakarta, Indonesia

This study explores the experiences of international students who face cultural shock when starting higher education in Indonesia. Cultural shock manifests itself in a variety of ways, including changes in food, societal norms, behaviour, language, and religion, which cause students to experience stress, anxiety, and depression. The study investigates the coping mechanisms of the students, which include maintaining communication with locals, friends and family, engaging with Indonesian peers and immersing themselves in local culture. Despite initial difficulties, students gradually adjust to their new academic environment, aided by language proficiency, supportive university communities, and cultural assimilation within the curriculum. The findings emphasise the importance of predeparture education in terms of study programmes and their global implications, as well as fostering receptivity to diverse cultures and understanding cultural differences in order to facilitate effective adaptation and academic success abroad. Limitations include the subjective nature of experiences and the need for further investigation of specific cultural adaptation strategies. The recommendations include providing comprehensive support services for international students and incorporating cultural education into academic curricula.

An Analysis of Cultural Adaptation in Video Game Localization --A Case Study of Cyberpunk 2077: Phantom Liberty

This thesis examines the localization of the DLC "Phantom Liberty" in the video game "Cyberpunk 2077" using Yang Shizhang's cultural adaptation strategy. It explores four sub-strategies: cultural assimilation, cultural weakening, cultural transformation, and cultural beautification. The localization process faces challenges due to the extensive volume of game text and the inclusion of science fiction terminology and cultural references. Previous research on game localization and cultural adaptation strategies is reviewed, highlighting the significance of cultural adaptation in game translation. Factors such as playability, censorship, game experience, and business practices are considered. Through a case study of the Chinese localization of "Cyberpunk 2077: Phantom Liberty", focusing on subtitles and dialogue translations, it is concluded that the localization team effectively employs cultural adaptation strategies to enhance the immersion and enjoyment of Chinese players. The thesis suggests that the gaming industry should prioritize cultural adaptation patterns in video game localization.

Acculturation Level and Cultural Adaptive Strategies of Camp-Dwelling Biharis in Bangladesh

This study rambles on those ‘Bangladeshis’ who made mass people of Bangladesh contemplate for a long time whether ‘Bangladesh is for Bangladeshis or for Bangalis.’ This statement is sufficient for hinting that current research is on Urdu-Speaking Bangladeshi minor group who were the victims of political jumbles and helplessly migrated to present territory of Bangladesh after the partition of Indian subcontinent and hold a range of fundamental cultural heterogeneities with native Bengalis. The research aimed to investigate the acculturation level, cultural adaptation strategies and factors stimulating the acculturation process of camp-dwelling Biharis. In order to reach the objectives, mixed research methodology has been followed where composite indexing of numeric values and qualitative analysis of observation, narrative interviews and KIIs have been conducted. The study reveals that due to having social, cultural and ideological conflicts, Biharis have not been able to fully assimilate with the host community. Yet, they have managed to integrate with native Bengalis as indicated by composite index value of 0.53 through cultural learning, intermarriages, social interactions, legalizing political identity, entrance to labor force etc. Because of persisting discrimination, power conflict, prejudice and lack of peoplehood, they are still on the third stage of Gordon’s Model of Assimilation.
 The Dhaka University Journal of Earth and Environmental Sciences, Vol. 11(1), 2022, P 16-26

Inequities and oral health: A behavioural sciences perspective.

The importance of tackling ongoing dental health inequities, observed both within and across countries, cannot be overstated. Alarmingly, health inequities in some areas are widening, resulting in an urgent need to act. The objective of this commentary is to explore oral health inequities through the lens of behavioral science and discuss adapting evidence based interventions for populations experiencing health inequities. The first section of this paper aims to describe the role of health disparities and inequities within oral health, with a specific focus on behaviours. The determinants, from upstream to downstream, and the interplay between these levels of intervention are discussed. This is followed by an overview of oral health promotion interventions, again with a focus on behaviours, which could potentially improve oral health while also taking into account oral health inequities. It is essential to translate evidence-based interventions (EBIs) to populations that have the greatest burden of disease. The second section of this paper discusses the rationale for cultural adaption of EBIs, criteria to justify EBIs and considers different cultural adaptation strategies necessary for the development and testing of effective, engaging, equitable and culturally relevant interventions. We conclude with future directions for the development of theory-based multi-level interventions, guided by extent evidence-based interventions, and transdisciplinary approaches to science and key stakeholders such as patients, providers and payers.

IMPLEMENTATION SCIENCE IN DEMENTIA CARE: METHODOLOGICAL, CULTURAL, AND SOCIODEMOGRAPHIC CONSIDERATIONS

Abstract The gap between aging science and practice persists. Getting the best possible evidence into the real world is a particular challenge in gerontology because of the complex needs of older persons, the family caregiving experience, the workforce shortage, and underlying structural concerns with how services for older people are regulated, paid for, and valued. The purpose of this symposium is to consider contextual dimensions to facilitate implementation, methodological considerations, strategies to inform cultural adaptation of evidence-based innovations, and how creativity and innovation in low- and middle-income countries can better inform implementation practices in resource rich countries and vice-versa. Specifically, Dr. Marie Boltz and colleagues will examine the conceptual and theoretical underpinnings of organizational readiness for implementation and the operationalization of the construct. Dr. Joseph Gaugler and co-authors will provide case examples of three “hybrid effectiveness” trials in dementia care in different care settings including community-based and residential long-term care settings, each of which incorporate implementation methods alongside traditional evaluations of effectiveness. Dr. Lauren Parker and her team will demonstrate how cultural adaptation strategies were applied to facilitate the implementation of a community-based, evidence-based dementia care intervention. Dr. Baker and colleagues consider implementation issues and innovations in low- and middle-income countries. Dr. Beth Prusaczyk, an implementation expert, will serve as Discussant and highlight future implementation issues to advance best practices that facilitate and expedite the translation of aging science.

CULTURAL ADAPTATION STRATEGIES OF THE BALI HINDU COMMUNITY WITHIN THE MULTICULTURAL SOCIETY IN PATOMAN, BANYUWANGI

This study aims to reveal the underlying values, forms, and implications of the cultural adaptation strategies of the Bali Hindu community within the multicultural society in Patoman, Banyuwangi. The research was conducted qualitatively with an ethnographic approach based on the theory of cultural adaptation and social harmony. This study finds that the values that underlie the cultural adaptation strategy of the Bali Hindu community within the multicultural society in Patoman include Tri Hita Karana, Tat Tvam Asi, Manyama Braya, and Bhinneka Tunggal Ika. Forms of cultural adaptation strategy include strengthening socio-cultural and religious identities internally and developing external consolidation by mediating seven universal categories of culture in their social interactions. The implications of the cultural adaptation strategy include the formation of a “Bali Patoman Village” with a distinctive cultural and religious identity, the maintenance of social harmony in a pluralistic society, and the affirmation of a multicultural society structure marked by the coronation of Patoman Village as a “Kampung Pancasila”.

Cultural appropriateness in randomized controlled trials (RCTs) aimed at reducing pesticide exposure among farmers and farmworkers: a systematic review.

The widespread use of pesticides poses serious health hazards to farmers and their families. Some evidence shows that culturally sensitive interventions could be associated with improved outcomes; however, little is known about the effectiveness of cultural adaptations in interventions among farmers and farmworkers. Therefore, the purpose of this study was to summarize strategies used in the cultural adaptation interventions addressing the reduction of pesticide exposure in farmers and farmworkers, as well as assessing the effects of these strategies. A comprehensive systematic literature search was conducted on PubMed, Embase, Clarivate Web of Science, Scopus, NIOSHTIC, Agricola, Agris, as well as reference lists to identify randomized controlled trials (RCTs) published in English from January 2000 until March 2022. Data were extracted to examine the characteristics of interventions in terms of the cultural adaptation strategies and their effectiveness by two independent reviewers. Eleven articles from ten trials met the inclusion criteria. The majority of studies were conducted in the USA (n = 7) and were ranked as poor quality (n = 5). Four of the ten studies were rated moderate, and six were rated weak. The socio-cultural and constituent-involving strategies were the most commonly reported across the included studies, followed by linguistic strategy. Six studies (seven articles) were tailored for subgroups or individuals. Overall, 8 of 10 studies reported significant changes in whole and some outcomes in the intervention groups over controls. Seven studies received moderate cultural adaptation scores which may reflect the moderate effectiveness of the interventions. Our review underscored the paucity and low quality of existing studies investigating the culturally adapted interventions in reducing farmers' and farmworkers' pesticide exposure. Future high-quality culturally sensitive studies could increase our knowledge regarding the culture's role in reducing pesticide exposure in farmers and farmworkers.

Culturally Adapting Evidence-based and Informed Practices to Meet Client Population Needs and Ensure Appropriate Allocation of Scarce Resources: A Systematic Review

ABSTRACT Currently, racially and ethnically diverse communities are over represented in behavioral health and child welfare services, and data show that these populations have higher health disparity outcomes, which warrants targeted and tailored programing. This research used a systematic review to answer the research question: What strategies can behavioral health and child welfare leaders use to culturally adapt evidence-based programs (EBPs) and evidence-informed programs (EIPs) to serve racially and ethnically diverse clients to ensure effective allocation of scarce resources? Twelve themes of cultural adaptation strategies were found and evidence suggested that these adaptations resulted in better outcomes than the controls. These findings indicate that leaders that want to appropriately allocate scarce resources should consider cultural adaptations to their EBPs or EIPs to improve outcomes for their racially and ethnically diverse clients. Finally, a cultural adaptation tool is presented that can be applied across systems, ages, and differing races, ethnicities, and cultures.

Cultural adaptations of obesity-related behavioral prevention interventions in early childhood: A systematic review.

SummaryInterventions for obesity prevention can effectively reduce obesity‐related behaviors in young children. Understanding how to leverage and adapt evidence‐based interventions is needed to improve reach among culturally and linguistically diverse families. This systematic review aimed to synthesize the approaches and outcomes of culturally adapted early childhood obesity‐related behavioral prevention interventions. Multiple electronic databases were systematically searched in March 2021. All study designs were included if they reported cultural adaptations of an intervention targeting at least one obesity‐related behavior (infant feeding, nutrition, physical activity, and/or sleep) among children aged 0–5 years. Studies that only conducted language translations or that developed new interventions were excluded. Two authors independently conducted critical appraisals using the Mixed Method Appraisal Tool. Findings were synthesized narratively, based on the Stages of Cultural Adaptation theoretical model and the Framework for Reporting Adaptations and Modifications‐Enhanced. Twelve interventions met the inclusion criteria, with varied study designs. Few reported all aspects of cultural adaptation processes, and the cultural adaptation strategies documented varied. The results suggest that cultural adaptation of obesity‐related behavioral prevention interventions targeting young children increases acceptability among target cultural groups, yet effectiveness is inconclusive due to a lack of trials. More detailed reporting of cultural adaptation processes and further effectiveness trials are needed to evaluate future work.

Kamil Kilani’s Adaptation of Shakespeare in Arabic Children’s Literature: Acculturation Versus Enculturation

Children’s literature is a young literary genre which is guided by a complex set of motivational, cognitive and metacognitive considerations. In the Arab world, children’s literature emerged in tandem with the modern translation movement but has started to prosper as an independent literary form only recently. Translating for children is an arduous task with myriad challenges on the linguistic, sociocultural and educational levels. This paper aims to research Kamil Kilani’s Arabic adaptation of King Lear as a model to translate for children. Kilani’s translations are significant because they are adapted in a way which responds to the needs of children without simplifying the lexical and stylistic components of the source texts or compromising their cultural content. The paper adopts a descriptive methodology supporting the main argument with comparative examples from the source text and the target text. The analysis shows that Kilani’s adaptation revolutionized the source text’s form and structure, while preserving its conceptual content, language level and style exquisitely. The results suggest that translating for children does not have to embrace cultural adaptation strategies and can instead embrace a model of acculturation between the source text cultural content and the target text readers.

Why are Cultural Adaptations such a Prevalent Strategy in the Media Business?

With the technological background of media convergence, industry convergence has gradually become closer, and cultural adaptation strategies have progressively prospered. Phenomenon can be embodied as best-selling novels being adapted for the “big screen,” films being turned into video games and international TV formats for national audiences. For example, of the top ten movies in 2016, seven of the movies are prequels or sequels related to existing movies, and/or are based on novels and comics [1]. This situation is not limited to movies and dramas, other forms (such as drama) have also begun to undergo cultural adaptation [2]. This essay will first define the cultural adaptation strategy based on various perspectives, analyze the characteristics of the media industry, and finally explain why cultural adaptations are such a prevalent strategy in the media business. Cultural adaptations

STRATEGI ADAPTASI BUDAYA MAHASISWA PROGRAM STUDI PGSD TEGAL UNNES DALAM MENGHADAPI PERBEDAAN KEBUDAYAAN

The purpose of this study is to examine the cultural adaptation strategies of students in dealing with the differences in the city of Tegal and the obstacles they face in implementing cultural adaptation strategies.The research method used is a qualitative approach with the type of case study. The research was conducted at the Tegal PGSD campus and Kemandungan Village, Tegal City. The research subjects were PGSD Tegal FIP UNNES students. Data collection techniques used include observation, documentation and interviews. Interviews were conducted on students, Kemandungan residents and lecturers. Testing the validity of the data using triangulation techniques, namely source triangulation and technical triangulation. Data Analysis Techniques used in the Interactive Model Data Analysis include 1) Data Reduction 2) Presentation 3) Conclusion Drawing.The results of the study found that students carried out cultural adaptation strategies in the Tegal community by: 1) Understanding the way of life of the Tegal people, both through direct and indirect interactions, 2) Trying to accept cultural differences between them, 3) Damaging egocentrism and primordialism in themselves because in fact they are living in Tegal. The obstacles faced by PGSD UPP Tegal students in dealing with cultural differences in the City of Tegal are: a) Difficulty in translating the language and dialect used by the local community, b) Limited space for students at the village level, for example reluctance to join social organizations, c) Busy students on campus, For example, studying and joining campus organizations that are not related to the community.