CSR Perception Research Articles

CSR Perceptions and/or CSR Attributions: How, When, and What Drive Consumers’ Behaviors?

CSR Perceptions and/or CSR Attributions: How, When, and What Drive Consumers’ Behaviors?

CSR Perceptions as Drivers of Employee Engagement: The Role of Leadership

CSR Perceptions as Drivers of Employee Engagement: The Role of Leadership

Pengaruh Persepsi CSR terhadap Reputasi Perusahaan, Minat Beli, dan Kepuasan Pelanggan

This research aims to examine the effect of CSR perceptions on customer satisfaction, company reputation and purchase intentions, the influence of customer satisfaction on company reputation and purchase intentions, the influence of customer satisfaction in mediating the relationship between CSR perceptions and company reputation, and the influence of customer satisfaction in mediating the relationship between CSR perceptions and purchase intention. The sample from this research consisted of 200 consumers of Alfamart and Indomaret retail stores in Batam City. Data was collected by distributing questionnaires. The data analysis technique used is multiple regression analysis and Sobel test to test the influence of intervening variables. The research results show that CSR perceptions positively influence customer satisfaction, company reputation and purchase intentions. Customer satisfaction positively influences company reputation as well as purchase intentions. Customer satisfaction indirectly influences the relationship between CSR perceptions of company reputation and purchase intentions. Suggestions for further is research will be able to provide a wider range of respondents by covering fields other than retail to obtain more general information

Authentic Leadership and Socially Responsible Behavior: Sequential Mediation of Psychological Empowerment and Psychological Capital and Moderating Effect of Perceived Corporate Social Responsibility

The aim of the study is to explore the relationship between authentic leadership and socially responsible behavior among employees in Saudi Arabia’s service sector, which aligns with Saudi Vision 2030. Utilizing social cognitive theory as the theoretical framework, the research proposes that authentic leadership indirectly influences socially responsible behavior through psychological empowerment and psychological capital as parallel and serial mediators. Additionally, the study examines the moderating effect of CSR perceptions on these relationships. A cross-sectional survey was conducted with 349 professionals from the service sector. The results, analyzed using partial least squares structural equation modeling (PLS-SEM), revealed that authentic leadership does not directly impact SRB. Instead, the relationship is fully mediated by psychological empowerment and psychological capital. Moreover, CSR perceptions significantly moderate the relationship between authentic leadership and psychological empowerment and have an indirect effect of authentic leadership on SRB through psychological empowerment and psychological capital. The findings highlight the importance of fostering an authentic leadership style and the way the psychological resources of empowerment and psychological capital carry forward this effect to promote SRB in the service sector. Additionally, the study underscores the role of CSR perceptions in strengthening the impact of authentic leadership on employee outcomes. The research contributes to the literature on leadership, CSR, and employee behavior and also offers practical implications for organizations aiming to enhance their social responsibility initiatives.

Does self-sacrificial leadership reduce the subordinate’s organizational cynicism? The mediating role of distributive justice and ethical corporate social responsibility

PurposeAlthough self-sacrificial leadership and ethical leadership exhibit similarities in their moral dimensions, recent research suggests that self-sacrificial leadership may be linked to an increase in unethical behavior for the collective benefit of one’s group. Existing studies have demonstrated that ethical leadership can mitigate organizational cynicism. However, the potential misalignment between group interests and ethics associated with self-sacrificial leadership raises concerns about its potential to foster cynicism. This study investigates the mechanisms by which self-sacrificial leadership influences organizational cynicism.Design/methodology/approachSurvey data from 493 organizational members across 9 Chinese companies were analyzed using multiple regression analysis, and bootstrapping was employed to confirm the mediating effects.FindingsSelf-sacrificial leadership was found to have an overall reducing effect on organizational cynicism, with distributive justice and ethical CSR perceptions as significant mediating factors.Originality/valueThis study sheds light on the unique characteristics of self-sacrificial leadership, highlighting the elements of sacrifice and loyalty that may result in unethical, self-centered behaviors, and explores its influence on organizational cynicism. By revealing that the recognition of augmented group interests can diminish cynicism among organizational members regardless of morality, this study contributes to broadening the theoretical perspective.

CSR of stock markets companies and customers purchase intentions: An empirical analysis in Spain

This research explores the relationship between IBEX 35 Firms' customers' perceptions of CSR, their attributions of CSR activities, positive affect, and purchase intentions through two independent empirical studies. Study 1 (N = 560) explores the serial mediation of four types of attributions (value-driven, stakeholders-driven, strategic-driven, and egoistic-driven) in the relationships between CSR perceptions and Purchase intentions. Study 2 (N = 831) explores the moderating role of positive affect on the relationships between CSR perceptions and purchase intentions mediated by attributions. Results indicate that customers' perceptions of CSR positively influence their attributions of CSR to a company's motives, which in turn positively influence their positive affect and purchase intentions. Positive affect was found to moderate the relationship between CSR attributions and purchase intentions. Findings highlight the importance of companies engaging in CSR activities to positively influence customers' perceptions of the company's motives, which can lead to increased positive affect and ultimately purchase intentions.

Recreational marijuana: Ethical positions and consumption status in explaining attitudes, perceived law ethicalness, and perceived corporate social responsibility

AbstractDrawing from the Ethics Position theory and the Theory of Planned Behavior, this study was conducted with a comprehensive four‐part goal. It seeks to explore the moderating influences of the consumption status and ethical positions in elucidating (i) individuals' attitude toward recreational marijuana consumption, (ii) individuals' perceived ethical stance regarding recreational marijuana legalization, (iii) individuals' CSR perception of firms operating within the marijuana industry often deemed as morally contentious, and (iv) the interrelationships among the aforementioned variables. Based on a sample of 411 Canadians and two grouping variables, ANOVA tests and a structural Equation Modeling were used to test the research hypotheses. The results show that individuals' attitudes toward the consumption of marijuana, perceived ethicalness of legalizing it, and perceived CSR significantly vary across the three groups of consumption status (i.e., non‐consumer, occasional, and regular) and the four groups of ethical positions (i.e., absolutism, exceptionism, situationism, and subjectivism). The SEM results, however, show that, except for a few cases, there were no notable variations in the model's path coefficients among the identified groups. This study has intriguing implications for academicians, practitioners, politicians, managers, social welfare activists, and other stakeholders.

Employee perceptions of hotel CSR initiatives and job satisfaction: exploring organizational identification, psychological contract fulfillment and attachment styles

PurposeThis study offers an empirical framework for how hotel employees CSR perceptions affect their job satisfaction by incorporating the parallel mediating roles of organizational identification and psychological contract fulfillment. In addition, it examines the moderator effects of employees' CSR-induced attributions on the constructed mediated model, providing a powerful lens through which to evaluate when and how employees' CSR perceptions influence organizational identification and psychological contract fulfillment.Design/methodology/approachThe study use PLS-SEM techniques to analyze a sample of 520 employees from 49 luxury hotels with 4–5 stars in Khanh Hoa province, Vietnam.FindingsThe results show that CSR positively influences job satisfaction through the mediating role of psychological contract fulfillment and organizational identification. Besides, attachment styles also play moderator role in the relationship between CSR and psychological contract fulfillment/organizational identification.Practical implicationsThe discoveries elucidated within this research endeavor proffer actionable discernments to be earnestly contemplated by professionals entrenched in the hotel industry, earnestly aspiring to ameliorate the contentment of their workforce and, concomitantly, augment the overarching efficacy of their organizational operations.Originality/valueThis study provides human resource departments with insights and suggestions for maximizing the efficacy of CSR implementation in the hotel industry.

Corporate social responsibility and investment efficiency: The roles of national stakeholder orientation and legal origins

Utilizing an international setting consisting of 21,039 observations from 43 countries during the years from 2010 to 2019, spanning the period between the global financial and health crises, we first reveal that the two broad legal traditions of the country shape the positive connection between CSR performance and investment efficiency. We find a stronger positive linkage for companies operating under a civil law regime. Our findings also imply that U.S. firms buck the trend among English common law firms and have probably shifted their orientation to a more balanced consideration of stakeholders. Plus, we discover that legal origins are a stronger predictor of CSR perception by showing that stakeholders of the Scandinavian civil law system are more responsive to CSR activities than those in the German, French, and socialist civil law countries. Results are robust to a battery of sensitivity tests.

Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

This study is to examine the translation of a reputable brand into equity and how consumers’ perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while pointing attention to the stakeholder’s theory as well as pointing to brand interactions from consumer perceptions based on a mixed methods research approach from quantitative and qualitative analyses as presented with a sampling survey of 205 observations and respondents from Roma and neighbourhood.A CSR-based business model tied to the cultural and lifestyles of the people in brand context, while deciphering and delineating consumer behavior, even pointing significantly to the “black box models and rational choices,” would foster effectiveness and efficiency in the operational modules as well as impact on financial performance as unveiled from the qualitative data analysis and inferential statistics, thus emphasizing the significance of brand from the consumer side.It can be inferred that culture and traditional behavior play significant roles in brand perception considering the complexes, unpredictable trends, or patterns associated with consumers’ expressions and behavior in the context of a black box, rational and complex mixes, even justified by the result of the hypothesis testing of the composite attributes and evident from the ‘inference statistics and results, which gave a p–value exceeding 0.05.Conclusively, a CSR–based business model and structure can enhance change transitions from short– term to long– term goals, drive to sustainability, localized stabilization, and sustainable domains. Even brand interactions can be significantly enhanced by CSR, as ascertained by the relatively high R– squared value of 0.8826 and the justification of statistical significance from the factors as indicated by the ‘SEM results and analyses. Organizations can essentially adopt and apply the concept of bran translating to equity from CSR and consumer perceptions when embedded in their business model as a strategic tool in enhancing their performances and finances.

CSR beyond symbolism: The importance of substantive attributions for employee CSR engagement

Despite acknowledging employees' significance in implementing CSR strategies, a common deficiency lies in comprehending the fundamental incentives driving their participation in CSR initiatives. Drawing from cognitive consistency theory, this research strives to construct a moderated mediation framework elucidating the mechanisms and circumstances through which employees' perceptions of CSR as either substantial or symbolic can shape their involvement in CSR endeavors. To empirically validate the study framework, the research collects primary data, gathered through two time-lagged surveys from 820 employees to assess employee-level variables. This data was analyzed using Structural Equation Modeling (SEM) in AMOS. The study's intriguing findings revealed that how CSR is perceived plays a pivotal role: when seen as substantive, it remarkably enhances CSR engagement, whereas a symbolic interpretation has an adverse effect and even triggers employee cynicism which further entailing a counterproductive connection with CSR engagement. More interesting findings came to light – CSR attribution, when combined with employees' communal values, remarkably predicts CSR engagement, either substantive or symbolic. Our study has important implications for organizations seeking to enhance their CSR engagement efforts.

Customer Perceptions of CSR and Customer Loyalty Towards Digital Banking in Vietnam - Mediating Role of Customer Satisfaction

Customer Perceptions of CSR and Customer Loyalty Towards Digital Banking in Vietnam - Mediating Role of Customer Satisfaction

A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief: a moderating role of health consciousness

ABSTRACT Predictors of organic cosmetic product purchase intention have been widely investigated. However, a company-CSR fit triggered from this business area has not been examined in purchase intention. In addition, company-CSR fit-driven positive CSR perception in several business areas such as tourism, banking, and pharmacy has been found to serve a buffer in a service failure. Whether CSR belief derived from a company-CSR fit in the organic cosmetic product business still generates the buffering effect. This study examines the buffering effect of CSR belief driven by the company-CSR fit in the context of service failure on brand attitude and purchase intention for organic cosmetic products. In addition, this study proposes a moderating role of health consciousness that could influence the buffering effect of CSR belief on brand attitude after a service failure. Using data from a sample of 257 respondents on Amazon Mechanical Turk, the study uses SmartPLS 3 to perform the partial least squares structural equation modelling (PLS-SEM). The results indicate that a company-CSR fit driven-CSR belief generates a buffering effect on brand attitude, resulting in the maintenance of purchase intention after a service failure. Results further show that health consciousness moderates this buffering effect on brand attitude. Particularly, consumers with high levels of health consciousness strengthen this buffering effect, while the buffer of CSR belief does not have an effect on consumers with low levels of health consciousness. These findings bring theoretical contributions and practical implications for the organic cosmetic product business.

Efektivitas Pembelajaran Berbasis Studi Kasus Untuk Membentuk Persepsi Mahasiswa Akuntansi Terhadap Corporate Social Responsibility (CSR) “Studi Kasus Di PTS X Surabaya”

Education about CSR will shape students' understanding and perceptions of CSR, so that higher education, especially accounting majors must determine appropriate learning methods so that students understand and have positive perceptions about CSR. The purpose of this research is to determine the effectiveness of the case-based learning method to form positive perceptions about CSR for accounting students when online learning is carried out during the COVID-19 pandemic. This research was conducted at the accounting department of PTS X, a private university in Surabaya.This study used a mixed method between qualitative analysis which was obtained the data through interviews, document analysis and observation and was strengthened by the results of descriptive statistics whose data were obtained through distributing questionnaires to 67 students. The results of this study indicate that the case study-based learning method is still effective in forming positive perceptions of accounting students about CSR even though learning is carried out online during pandemic. Accounting students have a good understanding of the responsibilities that must be carried out by companies, not only economic responsibilities but also legal responsibility, ethical responsibility, stewardship principle, company employee-relationship, and social responsibility. The results of this study also show that students perceive that CSR is beneficial for companies. This research was conducted with one shot study, so it does not measure the difference between before and after study CSR. Future research is expected to be carried out using a longitudinal model or a cross-sectional model so that can measure the differences in perceptions between before and after study CSR.

CSR Perceptions and Employee Responses: The Moderating Role of Substantive and Symbolic Attributions

CSR Perceptions and Employee Responses: The Moderating Role of Substantive and Symbolic Attributions

An analysis of the perceptions of CSR among Bangladeshi Business School students

Purpose: This study explores CSR awareness among the University of Bangladesh students, evaluates perceptions based on socioeconomic and demographic aspects, and considers students' CSR awareness when purchasing a product or applying for a job. Research methodology: First, respondents fill out a questionnaire. The replies are then encoded numerically. The study examines how demographics affect students' CSR attitudes. Quantitative methods are suitable for determining their relationships. Data must be measured mathematically to determine CSR's effect on student decision-making. Results: The study's findings indicate that students have a solid understanding of corporate social responsibility. Also, age affects perceptions, and educational level influences the majority of perceptions, although gender has no impact on students' perceptions. In addition, students typically do not consider the CSR of a company when they purchase a product from that company or apply for a job with that company. Limitations: The questionnaire method of data collection has various drawbacks. Students may dishonestly answer. Emotional responses and feelings cannot be adequately captured in a survey or questionnaire. The problem of selection bias arises when data is taken from a known individual. There are fewer people in the sample than there are in the population. Contributions: Colleges and universities can better evaluate business courses utilizing the study's results. This study can help government agencies coordinate policy-making. Few studies have examined whether students consider a company's CSR when buying a product or applying for a job. This research comments on that problem.

Effects of Corporate Social Responsibility on Online Recruitment Processes in the Vietnamese Food and Beverage Industry

This paper examines the effect of CSR perceptions on online recruitment practices and outcomes in the Vietnamese food and beverage sector. Semi-structured interviews were conducted with seventeen participants, including CEOs, HR (human resource) staff and store managers. The results show that CSR perception varies and is exemplified through employee-related activities, ethical products, environment, philanthropy, and international standards. The study is novel in establishing that, despite high unemployment in developing economies, CSR communication in online recruitment sites impacts job applicants’ choice of company. While the strategic potency of CSR has been established, this study brings to light its critical significance for human resources processes, particularly online recruitment, in an emerging economy context. The study has considerable implications for practitioners and researchers, suggesting the necessity to strategically manage the interface between CSR and online recruitment.

The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns

ABSTRACT Although some scholars explored the heuristic-systematic information processing model in communication studies, little is known about how consumers’ CSR perceptions influence CSR information processing and how the different information process strategies can affect consumers’ purchase intentions. To address this research gap, this paper conducted an online survey to understand how consumers’ agreements on CSR can determine their information-processing modes and subsequently affect their purchase intentions. The results suggested that higher levels of consumer agreement were associated with both systematic and heuristic information processing modes. Additionally, this study found that the positive effect of consumers’ CSR agreements on purchase intention was mediated by the heuristic process, while an indirect effect involving the systematic process was not observed. Also, the moderated mediation model suggested that the indirect effects of consumers’ CSR agreements on purchase intentions through the heuristic process depended on intrinsic CSR attribution. The theoretical implications and practical contributions to CSR communication are discussed in detail.

Employee perceptions of corporate social responsibility activities: the case of family firms

PurposeCorporate social responsibility (CSR) is becoming a standard for family firms as the challenges facing organizations today are pervasive. In this context, employees’ perceptions of CSR are a novel research field. This study aims to address human components of business operations as it aims to understand how employees perceive CSR activities and determine their role for employees’ identification and commitment in family firms.Design/methodology/approachThis study uses a mixed-method design combining samples of employees of family firms in a quantitative (N = 168) and qualitative phase (N = 18).FindingsIn summary, the findings show that employee-directed CSR is most effective to influence employees’ identification and commitment. Detailed mediation analyses further support the path from community-oriented CSR toward identification-commitment and performance. Findings from employee interviews show that identification is particularly pronounced in CSR perceptions and that mechanisms of identification occur across three interfaces: the firm, the firm in the region and the firm in a globalized world impacting commitment and performance.Originality/valueFamily firms engage in various CSR activities. The authors show that existing efforts can be empirically supported but that there is room for improving the strategic selection and engagement of activities. In a nutshell, the findings emphasize the importance of human components for businesses. In this context, understanding how CSR activities build identification and affect organizational commitment has important implications for family firms boosting CSR activities. In particular, the contribution emphasizes family firms’ need to stay engaged in community-directed CSR while increasing awareness for environment-related activities and diversifying employee-related activities to enable identification.

Corporate Social Responsibility - Business Opportunity or Obligation for Georgian Companies

Abstract CSR is a relatively new concept for Georgia. Its history is not even two decades old, and the development process is taking place at a slow pace. In recent years, the concept of social responsibility has been more or less accepted by large businesses. From unsystematic CSR measures companies are slowly moving to a strategic approach, although their social initiatives are mainly focused on increasing the well-being of vulnerable groups of society. On the one hand, this is due to the insufficient level of awareness of CSR in the business sector, and on the other hand, the limited expectations of society because the public’s perception of CSR is mainly related to charity. The paper presents an analysis of the modern trends in the development of CSR in Georgia using qualitative and quantitative secondary data. It is based on the works and studies of various scientists. Qualitative analysis, namely statistical and thematic analysis methods are used as the method of analysis.