Wheel running establishes aversion in rats to a flavored solution consumed shortly before the running. Many studies have shown that this is a case of Pavlovian conditioning, in which the flavor and running respectively act as the conditioned stimulus (CS) and the unconditioned stimulus (US). The present article introduces some procedural variables of this running-based flavor aversion learning (FAL), including subjects, CS agents, US agents, and drive operations. This article also summarize various behavioral features of Pavlovian conditioning demonstrated in running-based FAL including the law of contiguity despite long-delay learning, extinction and spontaneous recovery, CS-preexposure effect, remote and proximal US-preexposure effects, degraded contingency effect, inhibitory learning by backward conditioning, stimulus overshadowing, associative blocking, and higher-order contextual control. Also reviewed are several hypotheses proposed for the underlying psychophysiological causes of running-based FAL (activation of mesolimbic dopamine system, gastrointestinal discomfort, motion sickness, energy expenditure, general stress, and anticipatory contrast). At the end of the article, we visit the question of most general interest about running-based FAL: why pleasurable activity of voluntary running yields aversive learning in rats.