Objective: This study investigates the application of Generative Adversarial Networks (GANs) and Diffusion Models in data augmentation to improve the classification of tree species images, which is essential for sustainable forest management. Theoretical Framework: Fundamental concepts of machine learning, generative and classifier networks, as well as data augmentation techniques through synthetic image generation, are presented, establishing a solid foundation for the research. Method: The research utilized 2,178 images of cross-sections of wood from 18 species, applying Deep Convolutional GAN (DCGAN) and U-Net with diffusion on a rare species, evaluated using FID and IS metrics. The generated images were used to train and validate classification models, assessed by F1-score. Results and Discussion: The results revealed that Diffusion Models generated more realistic images and performed better in the classification of the rare species. The discussion contextualizes these results in light of the theoretical framework, exploring their implications for environmental management. Limitations, such as the impact of indiscriminate addition of synthetic data, are also addressed. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of forest management and environmental management. These implications may cover areas such as sustainable innovation and biodiversity conservation. Originality/Value: This study contributes to the literature by demonstrating the potential of Diffusion Models to outperform GANs in generating synthetic images for sustainable forest management purposes. The relevance and value of this research are evidenced by its practical application in promoting innovative and sustainable practices in environmental management.