ABSTRACT This paper contributes to research on family location tracking technologies by investigating public discussion about the uses, meanings, and impacts of location tracking apps. The study offers a topic-based qualitative content analysis of public posts about the most popular location tracking app Life360 across three key social media platforms—X (formerly Twitter), YouTube and TikTok. It adopts a cross-platform perspective to gather and analyse varied viewpoints from these platforms, which differ in their social media content, user demographics, and technical affordances. The analysis reveals an extensive range of public discussion topics, which are categorised into three themes: Family Experiences, Views and Values; News, Commerce and Information; and Critique, Subversion, and Humour. The themes align with the different platform vernaculars of each platform, with X posts spread across family experience, news and criticial commentary, whilst YouTube emphasises more commercial and informational topics, and TikTok surfaces more humour, subversive or critical posts, especially from younger users. Furthermore, the cross-platform analysis highlights how the personal, political, and subversive posts from teenage users on TikTok influences the wider news and public discussions about family location tracking and surveillance across other social and legacy media.
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